scholarly journals Do You Have Social Profile? Users And Non-Users Of Social Networking Sites In The Web 2.0

2011 ◽  
Vol 15 (5) ◽  
pp. 41-50 ◽  
Author(s):  
Carlota Lorenzo-Romero ◽  
Maria-del-Carmen Alarcon-del-Amo ◽  
Miguel-Angel Gomez-Borja
Keyword(s):  
Web 2.0 ◽  
Social Networking ◽  
Social Networking Sites ◽  
Active Role ◽  
Professional Relationships ◽  
Knowledge Framework ◽  
Internet Users ◽  
Interactive Behaviour ◽  
The Web

In light of the increasing importance of Social Networking Sites (SNSs) for both personal and professional relationships, the aim of this work is to contribute to the knowledge framework regarding the interactive behaviour of Internet users, particularly within Web 2.0, describing its evolution from Web 1.0. Moreover, this paper analyses the different behaviours on the Web by people who use or not use SNSs, as well as to determine whether any such differences are significant in order to discover the reasons why these people participate. As results, initial characterization of the users themselves is followed by an analysis of the main differences between users and non-users of these applications. With this information, companies can play an active role in this Social Web by becoming company 2.0 and participating actively in already existing SNSs or creating their own social network service.

Web 2.0 as a Foundation for Social Media Marketing

2012 ◽  
pp. 342-379 ◽  
Author(s):  
Vedran Podobnik ◽  
Daniel Ackermann ◽  
Tomislav Grubisic ◽  
Ignac Lovrek
Keyword(s):  
Social Media ◽  
Web 2.0 ◽  
Social Networking ◽  
Low Cost ◽  
Internet Marketing ◽  
Social Media Marketing ◽  
Marketing Campaign ◽  
Internet Users ◽  
The Web ◽  
The Way

In the Web 1.0 era, users were passive consumers of a read-only Web. However, the emergence of Web 2.0 redefined the way people use information and communication services—users evolved into prosumers that actively participate and collaborate in the ecosystem of a read-write Web. Consequently, marketing is one among many areas affected by the advent of the Web 2.0 paradigm. Web 2.0 enabled the global proliferation of social networking, which is the foundation for Social Media Marketing. Social Media Marketing represents a novel Internet marketing paradigm based on spreading brand-related messages directly from one user to another. This is also the reason why Social Media Marketing is often referred to as the viral marketing. This chapter will describe: (1) how social networking became the most popular Web 2.0 service, and (2) how social networking revolutionized Internet marketing. Both issues will be elaborated on two levels—the global and the Croatian level. The chapter will first present the evolution of social networking phenomenon which has fundamentally changed the way Internet users utilize Web services. During the first decade of 21st century, millions of people joined online communities and started using online social platforms, about 1.5 billion members of social networks globally in 2012. Furthermore, the chapter will describe how Internet marketing provided marketers with innovative marketing channels, which offer marketing campaign personalization, low-cost global access to consumers, and simple, cheap, and real-time marketing campaign tracking. Specifically, the chapter will focus on Social Media Marketing, the latest step in the Internet marketing evolution. The three most popular Social Media Marketing platforms (i.e., Facebook, Twitter, and Foursquare) will be described, and examples of successful marketing case studies in Croatia will be presented.

Web 2.0 Social Networking Sites

2010 ◽  
pp. 248-266 ◽  
Author(s):  
D. Sandy Staples
Keyword(s):  
General Population ◽  
Web 2.0 ◽  
Social Networking ◽  
Social Networking Sites ◽  
Future Research ◽  
New Developments ◽  
Challenges And Opportunities ◽  
History Of ◽  
Definition Of ◽  
The Web

This chapter describes one of the Web 2.0 technologies, Social Networking Sites (SNS). A definition of SNS is offered, as is a short history of these sites. The existing research is reviewed and organized to summarize what we know about SNS usage (from the perspectives of student use, general population use and organizational use), and what we know about the antecedents and outcomes of SNS use. The chapter concludes with discussion of new developments, challenges and opportunities. There are many opportunities for future research and organizational applications of SNS as SNS adoption grows at incredible rates.

scholarly journals APPLICATION OF WEB 2.0 IN PRIVATE UNIVERSITY LIBRARIES OF NORTHERN NIGERIA USING THE THEORY OF MANNES LIBRARY 2.0.

2020 ◽  
Author(s):  
Abdullahi Bala Shehu
Keyword(s):  
Web 2.0 ◽  
Social Networking ◽  
Social Networking Sites ◽  
Private University ◽  
School Curriculum ◽  
Northern Nigeria ◽  
University Libraries ◽  
Web Tool ◽  
Ict Infrastructure ◽  
The Web

This paper investigated application of web 2.0 to private university libraries of northern part ofNigeria based on Mannes theory which emphasizes on changing scenario of librarianship withthe presence of the web, (10) private university libraries website which are of quality and ICTcompliant by Nigerian standard were surveyed to identify the presence of web 2.0 toolapplication and purpose for application. Only (4) 40% had applied web 2.0 tool, the mostapplied web tool was WebOPAC followed by social networking sites, and (1) private universitylibrary had applied RSS, no other web tool have been applied. Even with the web 2.0 boom andadvantages web 2.0 provides to library professional for interaction, the application is still verymuch low in Nigerian libraries. The study recommends Training of library professionals,provision of ICT infrastructure, restructuring of library school curriculum.

Web 2.0 Technology in Libraries

2021 ◽  
pp. 188-209
Author(s):  
Prakash Bhagwan Dongardive
Keyword(s):  
Web 2.0 ◽  
Social Networking ◽  
Social Networking Sites ◽  
Teaching And Learning ◽  
Professional Relationships ◽  
Information Communication ◽  
Library Education ◽  
Library Users ◽  
Library Profession ◽  
Social Networking Tools

Progress in information communication technology (ICT) has become the backbone for every branch of knowledge in academic arena and library, and information centers are not apart from it. Social networking is playing a significant role in serving to the library users. The chapter examines libraries and their importance in accepting the Web 2.0 phenomenon of social networking sites like Facebook Twitter, YouTube, and a number of social networking tools to enable libraries to engage with students in the virtual environment to promote library event and services, teaching and learning, and humanizing the concept of library and librarians. This chapter also focuses on the importance of social networking sites, which improve the professional relationships within the library profession and across the boundaries of particular national library education systems across the world, which is increasingly sharing information that ensures libraries are the head of changes in demands and needs of their users.

Effective Virtual Learning Environment through the Use of Web 2.0 Tools

2014 ◽  
pp. 143-153
Author(s):  
Huseyin Bicen
Keyword(s):  
Learning Environment ◽  
Web 2.0 ◽  
Social Networking ◽  
Social Networking Sites ◽  
Virtual Learning ◽  
Virtual Learning Environment ◽  
Web 2.0 Tools ◽  
Effective Learning ◽  
Positive Effects ◽  
The Web

The use of social networking sites and Web 2.0 tools is increasing. Research shows that education via Web 2.0 tools increases students' motivation and their interest in the learning. Therefore, a teaching environment can be created using social networking sites in which Web 2.0 tools allow effective learning. In this chapter, some of the Web 2.0 tools available for effective virtual learning environment creation are examined. Suggestions are provided regarding possible uses of tools such as Classmint, Pinterest, Voki, Screenleap, Pageflip-flap, Youtube, Prezi, Secondlife, Animoto, Sketchfu, and Quizrevolution, and their positive effects on students.

Social Networking in Libraries

2013 ◽  
pp. 112-130
Author(s):  
Rupak Chakravarty ◽  
Anu Kiran
Keyword(s):  
Social Networking ◽  
Virtual Environment ◽  
Social Networking Sites ◽  
Teaching And Learning ◽  
Professional Relationships ◽  
Library Services ◽  
Library Users ◽  
The University ◽  
Library Profession ◽  
The Web

Social networking seems to be the way 21st century libraries provide services. Library services are changing with the change in the nature of library users; social networking plays a major role in serving the users. Social networking is the grouping of individuals into specific groups of people with shared interests, communities. The prominence of social networking Websites has reached a peak in the last few years. This chapter examines libraries and their importance in embracing the Web 2.0 phenomenon of social networking. This chapter examines the importance of using social networking sites like Facebook, Twitter, and Youtube to enable libraries to engage with students in the virtual environment for the promotion of the library, library events and services, teaching and learning, and humanizing the concept of the library and librarians. This chapter also examines the importance that social networking sites have with improving professional relationships within the library profession and across the university, resulting in an increase of information sharing that ensures libraries are on the forefront of changes in demands and needs of their students. If libraries fail to adopt this technology, they are in danger of finding themselves extinct.

Comparing Web 2.0 Applications as Marketing Tools

2015 ◽  
pp. 872-893
Author(s):  
Erkan Akar ◽  
Mete Karayel
Keyword(s):  
Product Development ◽  
Web 2.0 ◽  
Social Networking ◽  
Search Engine ◽  
Virtual Worlds ◽  
Social Networking Sites ◽  
Social Bookmarking ◽  
Brand Communities ◽  
Search Engine Marketing ◽  
The Web

This study aims to evaluate and compare the Web 2.0 applications as marketing tools. In this context, blogs, micro-blogs, collaborative projects (wikis and social bookmarking), content communities, social networking sites, and virtual worlds have been examined. Eventually, it can be expected that blogs will provide more transparent feedback; micro-blogs will provide instant feedback; wikis will make the cooperative efforts of product development easier; social bookmarking will enable search-engine marketing; content communities will enable easy product training; social networking sites will create brand communities; and virtual worlds will provide new places to interact more effectively. All of these tools can come into prominence in the context of marketing.

Web 2.0 as a Foundation for Social Media Marketing

2014 ◽  
pp. 103-130
Author(s):  
Vedran Podobnik ◽  
Daniel Ackermann ◽  
Tomislav Grubisic ◽  
Ignac Lovrek
Keyword(s):  
Social Media ◽  
Web 2.0 ◽  
Social Networking ◽  
Low Cost ◽  
Internet Marketing ◽  
Social Media Marketing ◽  
Marketing Campaign ◽  
Internet Users ◽  
The Web ◽  
The Way

In the Web 1.0 era, users were passive consumers of a read-only Web. However, the emergence of Web 2.0 redefined the way people use information and communication services—users evolved into prosumers that actively participate and collaborate in the ecosystem of a read-write Web. Consequently, marketing is one among many areas affected by the advent of the Web 2.0 paradigm. Web 2.0 enabled the global proliferation of social networking, which is the foundation for Social Media Marketing. Social Media Marketing represents a novel Internet marketing paradigm based on spreading brand-related messages directly from one user to another. This is also the reason why Social Media Marketing is often referred to as the viral marketing. This chapter will describe: (1) how social networking became the most popular Web 2.0 service, and (2) how social networking revolutionized Internet marketing. Both issues will be elaborated on two levels—the global and the Croatian level. The chapter will first present the evolution of social networking phenomenon which has fundamentally changed the way Internet users utilize Web services. During the first decade of 21st century, millions of people joined online communities and started using online social platforms, about 1.5 billion members of social networks globally in 2012. Furthermore, the chapter will describe how Internet marketing provided marketers with innovative marketing channels, which offer marketing campaign personalization, low-cost global access to consumers, and simple, cheap, and real-time marketing campaign tracking. Specifically, the chapter will focus on Social Media Marketing, the latest step in the Internet marketing evolution. The three most popular Social Media Marketing platforms (i.e., Facebook, Twitter, and Foursquare) will be described, and examples of successful marketing case studies in Croatia will be presented.

Comparing Web 2.0 Applications as Marketing Tools

2013 ◽  
pp. 175-196
Author(s):  
Erkan Akar ◽  
Mete Karayel
Keyword(s):  
Product Development ◽  
Web 2.0 ◽  
Social Networking ◽  
Search Engine ◽  
Virtual Worlds ◽  
Social Networking Sites ◽  
Social Bookmarking ◽  
Brand Communities ◽  
Search Engine Marketing ◽  
The Web

This study aims to evaluate and compare the Web 2.0 applications as marketing tools. In this context, blogs, micro-blogs, collaborative projects (wikis and social bookmarking), content communities, social networking sites, and virtual worlds have been examined. Eventually, it can be expected that blogs will provide more transparent feedback; micro-blogs will provide instant feedback; wikis will make the cooperative efforts of product development easier; social bookmarking will enable search-engine marketing; content communities will enable easy product training; social networking sites will create brand communities; and virtual worlds will provide new places to interact more effectively. All of these tools can come into prominence in the context of marketing.

The Web 2.0 Trend

2010 ◽  
pp. 1167-1175 ◽  
Author(s):  
Michael Dinger ◽  
Varun Grover
Keyword(s):  
Web 2.0 ◽  
Social Networking ◽  
Social Networking Sites ◽  
Dynamic Nature ◽  
Current Generation ◽  
Internet Technologies ◽  
Business Environments ◽  
A Value ◽  
Rich Media ◽  
The Web

This article introduces and describes the use of Web 2.0 technologies in contemporary business environments. Web 2.0 refers to many current generation internet technologies that are characterized by rich media, a dynamic nature, social networking elements and distributed contributions. The chapter presents three major Web 2.0 archetypes: blogs, wikis and social networking sites. It concludes with a value-oriented framework designed to guide firms in the development of Web 2.0 initiatives.

Sign in / Sign up

Export Citation Format

Share Document