Comparing Web 2.0 Applications as Marketing Tools

2013 ◽  
pp. 175-196
Author(s):  
Erkan Akar ◽  
Mete Karayel
Keyword(s):  
Product Development ◽  
Web 2.0 ◽  
Social Networking ◽  
Search Engine ◽  
Virtual Worlds ◽  
Social Networking Sites ◽  
Social Bookmarking ◽  
Brand Communities ◽  
Search Engine Marketing ◽  
The Web

This study aims to evaluate and compare the Web 2.0 applications as marketing tools. In this context, blogs, micro-blogs, collaborative projects (wikis and social bookmarking), content communities, social networking sites, and virtual worlds have been examined. Eventually, it can be expected that blogs will provide more transparent feedback; micro-blogs will provide instant feedback; wikis will make the cooperative efforts of product development easier; social bookmarking will enable search-engine marketing; content communities will enable easy product training; social networking sites will create brand communities; and virtual worlds will provide new places to interact more effectively. All of these tools can come into prominence in the context of marketing.

Comparing Web 2.0 Applications as Marketing Tools

2015 ◽  
pp. 872-893
Author(s):  
Erkan Akar ◽  
Mete Karayel
Keyword(s):  
Product Development ◽  
Web 2.0 ◽  
Social Networking ◽  
Search Engine ◽  
Virtual Worlds ◽  
Social Networking Sites ◽  
Social Bookmarking ◽  
Brand Communities ◽  
Search Engine Marketing ◽  
The Web

This study aims to evaluate and compare the Web 2.0 applications as marketing tools. In this context, blogs, micro-blogs, collaborative projects (wikis and social bookmarking), content communities, social networking sites, and virtual worlds have been examined. Eventually, it can be expected that blogs will provide more transparent feedback; micro-blogs will provide instant feedback; wikis will make the cooperative efforts of product development easier; social bookmarking will enable search-engine marketing; content communities will enable easy product training; social networking sites will create brand communities; and virtual worlds will provide new places to interact more effectively. All of these tools can come into prominence in the context of marketing.

Web 2.0, Virtual Worlds, and Real Ethical Issues

2010 ◽  
pp. 105-117
Author(s):  
Sue Conger
Keyword(s):  
Social Norms ◽  
Web 2.0 ◽  
Social Networking ◽  
Virtual Worlds ◽  
Social Networking Sites ◽  
Ethical Issues ◽  
Role Playing ◽  
Industrial Espionage ◽  
Local Norms ◽  
Illegal Activities

Social networking sites, enabled by Web 2.0 technologies and embodied in role-playing virtual worlds, are gaining in popularity and use both for recreational and business purposes. Behavioral controls can be regulated through program code restrictions, rules of conduct, and local norms. Most vendor hosts of virtual worlds use code restrictions sparingly, restricting only overtly illegal activities. Otherwise, all worlds publish some form of rules of conduct and rely on the development of in-world local norms to regulate behavior. As a result, many unethical forms of behavior have arisen, including griefing, fragging, and industrial espionage. There is no sure method of solving the unethical forms of behavior unless strong social norms develop; therefore, users must take precautions when acting in virtual worlds to understand how to avoid or deflect virtual attacks of different types.

Web 2.0 Social Networking Sites

2010 ◽  
pp. 248-266 ◽  
Author(s):  
D. Sandy Staples
Keyword(s):  
General Population ◽  
Web 2.0 ◽  
Social Networking ◽  
Social Networking Sites ◽  
Future Research ◽  
New Developments ◽  
Challenges And Opportunities ◽  
History Of ◽  
Definition Of ◽  
The Web

This chapter describes one of the Web 2.0 technologies, Social Networking Sites (SNS). A definition of SNS is offered, as is a short history of these sites. The existing research is reviewed and organized to summarize what we know about SNS usage (from the perspectives of student use, general population use and organizational use), and what we know about the antecedents and outcomes of SNS use. The chapter concludes with discussion of new developments, challenges and opportunities. There are many opportunities for future research and organizational applications of SNS as SNS adoption grows at incredible rates.

scholarly journals APPLICATION OF WEB 2.0 IN PRIVATE UNIVERSITY LIBRARIES OF NORTHERN NIGERIA USING THE THEORY OF MANNES LIBRARY 2.0.

2020 ◽  
Author(s):  
Abdullahi Bala Shehu
Keyword(s):  
Web 2.0 ◽  
Social Networking ◽  
Social Networking Sites ◽  
Private University ◽  
School Curriculum ◽  
Northern Nigeria ◽  
University Libraries ◽  
Web Tool ◽  
Ict Infrastructure ◽  
The Web

This paper investigated application of web 2.0 to private university libraries of northern part ofNigeria based on Mannes theory which emphasizes on changing scenario of librarianship withthe presence of the web, (10) private university libraries website which are of quality and ICTcompliant by Nigerian standard were surveyed to identify the presence of web 2.0 toolapplication and purpose for application. Only (4) 40% had applied web 2.0 tool, the mostapplied web tool was WebOPAC followed by social networking sites, and (1) private universitylibrary had applied RSS, no other web tool have been applied. Even with the web 2.0 boom andadvantages web 2.0 provides to library professional for interaction, the application is still verymuch low in Nigerian libraries. The study recommends Training of library professionals,provision of ICT infrastructure, restructuring of library school curriculum.

scholarly journals Do You Have Social Profile? Users And Non-Users Of Social Networking Sites In The Web 2.0

2011 ◽  
Vol 15 (5) ◽  
pp. 41-50 ◽  
Author(s):  
Carlota Lorenzo-Romero ◽  
Maria-del-Carmen Alarcon-del-Amo ◽  
Miguel-Angel Gomez-Borja
Keyword(s):  
Web 2.0 ◽  
Social Networking ◽  
Social Networking Sites ◽  
Active Role ◽  
Professional Relationships ◽  
Knowledge Framework ◽  
Internet Users ◽  
Interactive Behaviour ◽  
The Web

In light of the increasing importance of Social Networking Sites (SNSs) for both personal and professional relationships, the aim of this work is to contribute to the knowledge framework regarding the interactive behaviour of Internet users, particularly within Web 2.0, describing its evolution from Web 1.0. Moreover, this paper analyses the different behaviours on the Web by people who use or not use SNSs, as well as to determine whether any such differences are significant in order to discover the reasons why these people participate. As results, initial characterization of the users themselves is followed by an analysis of the main differences between users and non-users of these applications. With this information, companies can play an active role in this Social Web by becoming company 2.0 and participating actively in already existing SNSs or creating their own social network service.

Effective Virtual Learning Environment through the Use of Web 2.0 Tools

2014 ◽  
pp. 143-153
Author(s):  
Huseyin Bicen
Keyword(s):  
Learning Environment ◽  
Web 2.0 ◽  
Social Networking ◽  
Social Networking Sites ◽  
Virtual Learning ◽  
Virtual Learning Environment ◽  
Web 2.0 Tools ◽  
Effective Learning ◽  
Positive Effects ◽  
The Web

The use of social networking sites and Web 2.0 tools is increasing. Research shows that education via Web 2.0 tools increases students' motivation and their interest in the learning. Therefore, a teaching environment can be created using social networking sites in which Web 2.0 tools allow effective learning. In this chapter, some of the Web 2.0 tools available for effective virtual learning environment creation are examined. Suggestions are provided regarding possible uses of tools such as Classmint, Pinterest, Voki, Screenleap, Pageflip-flap, Youtube, Prezi, Secondlife, Animoto, Sketchfu, and Quizrevolution, and their positive effects on students.

Social Shopping Development and Perspectives

2013 ◽  
pp. 97-105
Author(s):  
Chingning Wang
Keyword(s):  
Social Networks ◽  
Social Networking ◽  
Search Engine ◽  
Social Networking Sites ◽  
Strategic Alliance ◽  
The Other ◽  
Social Commerce ◽  
Search Engine Marketing ◽  
Social Shopping ◽  
Shopping Goals

“Social shopping” (or social commerce), combining shopping and social networking, is an application of Web 2.0 in electronic commerce to benefit from users’ social networks. This paper explores the development of the emergent “social shopping” and related perspectives. It incorporates comparisons between social shopping marketing and search engine marketing. For example, search engine marketing assumes shoppers are certain of their shopping goal; social shopping marketing assumes shoppers are uncertain of their shopping goals and gather shopping ideas from their peers. In this paper, the challenges in social shopping development are identified, including governing shopper communities and retrieving content from social networking sites. The author concludes that social shopping and e-commerce are not dichotomous concepts. Social shopping can be an evolutionary concept, meaning a singular EC site advancing with social networking functions, or a synergistic concept, meaning EC sites connecting with the other social networking sites to form strategic alliance.

Web 2.0, Virtual Worlds, and Real Ethical Issues

2011 ◽  
pp. 226-238
Author(s):  
Sue Conger
Keyword(s):  
Social Norms ◽  
Web 2.0 ◽  
Social Networking ◽  
Virtual Worlds ◽  
Social Networking Sites ◽  
Ethical Issues ◽  
Role Playing ◽  
Industrial Espionage ◽  
Local Norms ◽  
Illegal Activities

Social networking sites, enabled by Web 2.0 technologies and embodied in role-playing virtual worlds, are gaining in popularity and use both for recreational and business purposes. Behavioral controls can be regulated through program code restrictions, rules of conduct, and local norms. Most vendor hosts of virtual worlds use code restrictions sparingly, restricting only overtly illegal activities. Otherwise, all worlds publish some form of rules of conduct and rely on the development of in-world local norms to regulate behavior. As a result, many unethical forms of behavior have arisen, including griefing, fragging, and industrial espionage. There is no sure method of solving the unethical forms of behavior unless strong social norms develop; therefore, users must take precautions when acting in virtual worlds to understand how to avoid or deflect virtual attacks of different types.

The Web 2.0 Trend

2010 ◽  
pp. 1167-1175 ◽  
Author(s):  
Michael Dinger ◽  
Varun Grover
Keyword(s):  
Web 2.0 ◽  
Social Networking ◽  
Social Networking Sites ◽  
Dynamic Nature ◽  
Current Generation ◽  
Internet Technologies ◽  
Business Environments ◽  
A Value ◽  
Rich Media ◽  
The Web

This article introduces and describes the use of Web 2.0 technologies in contemporary business environments. Web 2.0 refers to many current generation internet technologies that are characterized by rich media, a dynamic nature, social networking elements and distributed contributions. The chapter presents three major Web 2.0 archetypes: blogs, wikis and social networking sites. It concludes with a value-oriented framework designed to guide firms in the development of Web 2.0 initiatives.

scholarly journals Usefulness of Social Networking Sites towards Malaysian Tertiary Education’s Student Life of Learning and Social

2019 ◽  
Vol 8 (6S3) ◽  
pp. 292-299
Keyword(s):  
Web 2.0 ◽  
Social Networking ◽  
Social Networking Sites ◽  
Social Life ◽  
Tertiary Education ◽  
Education Institution ◽  
Past Research ◽  
Student Life ◽  
The Social ◽  
The Web

In this current generation, there is great popularity of student in using internet as well as the web 2.0 for different purposes in their daily life, for instance, the primary uses found are for the email, communication and academic-related work. Nonetheless, according to the past research, there determined there is loose relationship between the technology (such as the Facebook as the Web 2.0 technology)) used by the students for their learning purposes. Also, such studies are usually conducted in the Western countries rather than in the Asian countries such as Malaysia. Thus, the research aim is to determine the usefulness of the social networking sites toward Malaysia tertiary education’s student life of social and learning and to investigate whether Facebook could be a preferred SNS choice by the students in aiding their learning and social life. Self-administered questionnaires would be distributed to 200 students who studying at Malaysia tertiary education institution located across Klang Valley. As a result, this study has determined there is positive relationship between the usefulness of the social networking sites toward Malaysia student life of social and learning

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