Social marketing – a strategy to make a difference in the community in introducing healthy lifestyle behavior for reducing overweight and obesity?

Abstract Background Detection of the seasonal patterns of healthy and unhealthy behavior could be helpful for designing individual and population health interventions programs. This study investigates the seasonal variation in sales of common types of products in Poland and Polish Google queries related to healthy behavior. Methods Data of index sales from a large Polish retail store franchise, from January 2014 to August 2019, has been analyzed. The commercial data included twelve types of products. The interest of Google users was investigated using Google Trends statistics for the same period for six lifestyle-related topics. The seasonality was checked using time series analysis. Results Six of the consumer goods (dairy, ready-made meals, salty snacks, meats, beer, and cigarettes) were most commonly purchased in summer months, four (processed fish, food fats, wine, and alcohol 30%+) in December, and two (bread and sweets) in October. The lowest sales indexes were observed mostly in February. The interest in four topics that have been analyzed (“Diet,” “Dietitian,” “Weight loss,” and “Gym”), was highest in January, while interest in “Dietary supplements” was high in February, and “Running” in May. The search volume of the Google topics were the lowest in December. Conclusion The purchase of food, drinks, and cigarettes, and the interest in information regarding different components of a healthy lifestyle has seasonal variation. New Year and Lent might be good periods to encourage healthy behavior. The motivation may decrease in summer and during Christmas.

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Workplace Healthy Lifestyle Determinants and Wellbeing Needs across the Preconception and Pregnancy Periods: A Qualitative Study Informed by the COM-B Model

International Journal of Environmental Research and Public Health ◽

10.3390/ijerph18084154 ◽

2021 ◽

Vol 18 (8) ◽

pp. 4154

Author(s):

Seonad K. Madden ◽

Claire A. Blewitt ◽

Kiran D. K. Ahuja ◽

Helen Skouteris ◽

Cate M. Bailey ◽

...

Keyword(s):

Healthy Lifestyle ◽

Intervention Development ◽

Health Behavior Change ◽

Overweight And Obesity ◽

Specific Reference ◽

Lifestyle Behaviors ◽

Policy Makers ◽

Health And Wellbeing ◽

Healthy Lifestyle Behaviors ◽

And Control

Overweight and obesity present health risks for mothers and their children. Reaching women during the key life stages of preconception and pregnancy in community settings, such as workplaces, is an ideal opportunity to enable health behavior change. We conducted five focus groups with 25 women aged between 25 and 62 years in order to investigate the determinants of healthy lifestyle behaviors, weight management, and wellbeing needs during the preconception and pregnancy periods in an Australian university workplace. Discussions explored women’s health and wellbeing needs with specific reference to workplace impact. An abductive analytical approach incorporated the capability, opportunity, and motivation of behavior (COM-B) model, and four themes were identified: hierarchy of needs and values, social interactions, a support scaffold, and control. Findings highlight the requirement for greater organization-level support, including top-down coordination of wellbeing opportunities and facilitation of education and support for preconception healthy lifestyle behaviors in the workplace. Interventionists and organizational policy makers could incorporate these higher-level changes into workplace processes and intervention development, which may increase intervention capacity for success.

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A Community Based Participatory Approach to Training Young Adults to Design and Implement a Social Marketing Framed Lifestyle Intervention on Their College Campus

Education Sciences ◽

10.3390/educsci8030150 ◽

2018 ◽

Vol 8 (3) ◽

pp. 150 ◽

Cited By ~ 1

Author(s):

Melissa Olfert ◽

Makenzie Barr ◽

Kristin Riggsbee ◽

Kendra Kattelmann ◽

Krista Leischner ◽

...

Keyword(s):

College Students ◽

Lifestyle Intervention ◽

Participatory Research ◽

Social Marketing ◽

Healthy Lifestyle ◽

Community Based Participatory Research ◽

College Campus ◽

Research Approach ◽

Environmental Intervention ◽

Community Based

Background: Using a Community-Based Participatory Research (CBPR) approach may increase the likelihood of relevance and acceptability of the designed intervention, especially on a college campus. Furthermore, recruiting and training college students to design a social marketing framed healthy lifestyle intervention for their peers will allow the intervention to be tailored to the needs of the campus. Objectives: To describe the process of online-course training college students to develop a campus-based, social marketing health promotion intervention. Methods: Four universities recruited current college students (18+ y.o.) to develop a social marketing and environmental intervention (SMEI), which was completed during a 16-week, online/in-person hybrid semester course. Researchers and Extension professionals trained students to design 24 weeks of intervention events that would be implemented the upcoming year. Results: Seventy-eight students enrolled in the study and social marketing and environmental intervention course among the four intervention states (Florida = 30, South Dakota = 8, Tennessee = 13, West Virginia = 27); students were predominately Caucasian (65.8%), females (84.0%), and sophomore status in college (64.9%). Throughout the semester, students assessed their campus environments, set priorities, and developed weekly events and resources needed to implement the intervention on their campuses. By the end of the semester, with researcher support, students had designed 24 weeks of intervention events (marketing, recruiting, and implementation) focusing on nutrition/food/diet, physical activity, stress management, sleep, and time management. These events and resources were catalogued into a digital toolkit of instructions and activities for each week of intervention events. Conclusion: Using a Community-Based Participatory Research approach with college students interested in health allows for the development of an intervention that stems from grass roots efforts and is tailored to the acceptability and needs of their peers.

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Healthy-lifestyle behaviors associated with overweight and obesity in US rural children

BMC Pediatrics ◽

10.1186/1471-2431-12-102 ◽

2012 ◽

Vol 12 (1) ◽

Cited By ~ 19

Author(s):

Alison Tovar ◽

Kenneth Chui ◽

Raymond R Hyatt ◽

Julia Kuder ◽

Vivica I Kraak ◽

...

Keyword(s):

Healthy Lifestyle ◽

Overweight And Obesity ◽

Rural Children ◽

Lifestyle Behaviors ◽

Healthy Lifestyle Behaviors

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SISTEM PAKAR NUTRITION PLANUNTUK ORANG DEWASA DENGAN METODE FORWARD CHAINING BERBASIS WEBSITE

Jurnal Teknologi Informasi dan Terapan ◽

10.25047/jtit.v4i1.17 ◽

2019 ◽

Vol 4 (1) ◽

pp. 25-32

Author(s):

Adang Nuryana

Keyword(s):

Urban Areas ◽

Healthy Lifestyle ◽

Public Health Problem ◽

Overweight And Obesity ◽

The Public ◽

Socioeconomic Groups ◽

Forward Chaining ◽

Daily Diet ◽

Good Nutrition

The problem of nutrition is still a public health problem in Indonesia. Malnutrition has not been resolved, the prevalence of overweight and obesity has begun to increase, especially in the middle and upper socioeconomic groups in urban areas. This is particularly troubling because it threatens the quality of Human Resources (HR) is indispensable in the future (Depkes RI, 2007). Changes in diet and physical activity resulted in the increasing number of people experiencing nutritional problems, such as overweight/obesity and malnutrition. Diet as the main factor nutritional problems, basically can be overcome by regulating the intake of good nutrition for consumption. But unfortunately, not many people know the setting of a good and proper diet. The Nutrition Plan was created as an expert system in determining balanced nutrition for adults based on body mass index and daily diet using forward chaining inference. This system will recommend what foods are suitable for every adult in accordance with the needs of calories per day in the hope of prevalence rates for the Indonesian people suffering from malnutrition and overweight can be reduced significantly. In addition to facilitating the public, especially normal adults to know the nutritional information in order to achieve a healthy lifestyle.

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Prevalence of overweight and obesity in Brazilian children and adolescents: a systematic review

Brazilian Journal of Kinanthropometry and Human Performance ◽

10.1590/1980-0037.2021v23e80352 ◽

2021 ◽

Vol 23 ◽

Author(s):

Andreia Pelegrini ◽

Mateus Augusto Bim ◽

Fernanda Ulsula de Souza ◽

Karoline Sisnandes da Silva Kilim ◽

André de Araújo Pinto

Keyword(s):

Systematic Review ◽

Children And Adolescents ◽

Skin Color ◽

Healthy Lifestyle ◽

Eating Habits ◽

Overweight And Obesity ◽

Alcoholic Beverages ◽

World Health ◽

Factors Associated ◽

Brazilian Children

abstract It is important to know about overweight and obesity situation of Brazilian children and adolescents. The present study aims to update scientific production, through a systematic review, on the prevalence and factors associated with overweight and obesity in Brazilian children and adolescents. Nine databases were verified, and 1,316 references were examined from 2018 to 2019. The electronic search was conducted by three independent researchers. All review steps followed a strategy based on PRISMA. 40 studies were included in this systematic review. Most studies use the World Health Organization classification criteria. The prevalence of overweight in Brazilian children and adolescents varies from 8.8% to 22.2% (boys: 6.2% to 21%; girls: 6.9% to 27.6%). The prevalence of obesity varied from 3.8% to 24% (boys: 2.4% to 28.9%; girls: 1.6% to 19.4%). It was observed that the socioeconomic factors (sex, skin color, economic level, region, mother's educational level, living in a rented house and without access to the internet), hereditary/genetic (family history of dyslipidemia and overweight and rs9939609 genotype) and behavioral (physical activity, screen time, eating habits, perceived body weight, health vulnerability, presence of a result close to home, alcoholic beverages, cigarette consumption) were associated with the outcome. It is concluded that the prevalence of overweight and obesity among Brazilian children and adolescents are worrisome and most of the factors associated with the outcomes are subject to change from the adoption of a healthy lifestyle.

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Socioeconomic Inequalities and Obesity in South Africa—A Decomposition Analysis

International Journal of Environmental Research and Public Health ◽

10.3390/ijerph18179181 ◽

2021 ◽

Vol 18 (17) ◽

pp. 9181

Author(s):

Eva Goetjes ◽

Milena Pavlova ◽

Charles Hongoro ◽

Wim Groot

Keyword(s):

South Africa ◽

South African ◽

Healthy Lifestyle ◽

Decomposition Analysis ◽

Socioeconomic Inequalities ◽

Overweight And Obesity ◽

National Study ◽

Factors Associated ◽

Health And Nutrition ◽

Using Data

Background: Prior evidence shows that inequalities are related to overweight and obesity in South Africa. Using data from a recent national study, we examine the socioeconomic inequalities associated with obesity in South Africa and the factors associated with it. Methods: We use quantitative data from the South African National Health and Nutrition Examination Survey (SANHANES-1) carried out in 2012. We estimate the concentration index (CI) to identify inequalities and decompose the CI to explore the determinants of these inequalities. Results: We confirm the existence of pro-rich inequalities associated with obesity in South Africa. The inequalities among males are larger (CI of 0.16) than among women (CI of 0.09), though more women are obese than men. Marriage increases the risk of obesity for women and men, while smoking decreases the risk of obesity among men significantly. Higher education is associated with lower inequalities among females. Conclusions: We recommend policies to focus on promoting a healthy lifestyle, including the individual’s perception of a healthy body size and image, especially among women.

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THE T MODEL OF APPLYING SOCIAL MARKETING IN HEALTH PROMOTION IN THE REPUBLIC OF MOLDOVA

World Science ◽

10.31435/rsglobal_ws/30122019/6831 ◽

2019 ◽

Vol 1 (12(52)) ◽

pp. 54-61

Author(s):

Alina Timotin

Keyword(s):

Social Marketing ◽

Healthy Lifestyle ◽

Behavioural Change ◽

Simplified Model ◽

Conceptual Scheme ◽

Basic Principles ◽

Republic Of Moldova ◽

Practical Tool ◽

Advanced Knowledge ◽

The Republic

The present work analyses 8 models of social marketing (1984-2008) that appear in the specialised literature. Because each of them presents important elements, here appeared the necessity of an integrative simplified model. The premises for creating the T Model for the implementation of social marketing in the Republic of Moldova are: the need for behavioural change programs, the limited development of social marketing, low knowledge of health specialists on the concept of social marketing, creative but fragmented use of social campaigns to promote a healthy lifestyle. The T Model can be taken over by other countries where the concept of social marketing is not sufficiently promoted and where public health specialists do not have advanced knowledge in this field. The model is a practical tool, described in terms of: the basic principles, the conceptual scheme and the methodological steps of implementation.

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Relationships between physical activity, food choices, gender and BMI in Southern Californian teenagers

International Journal of Adolescent Medicine and Health ◽

10.1515/ijamh-2017-0067 ◽

2017 ◽

Vol 31 (5) ◽

Cited By ~ 5

Author(s):

Jaclyn B. Gaylis ◽

Susan S. Levy ◽

Shiloah Kviatkovsky ◽

Rebecca DeHamer ◽

Mee Young Hong

Keyword(s):

Physical Activity ◽

Healthy Lifestyle ◽

Food Choices ◽

Cross Sectional Study ◽

Red Meat ◽

Overweight And Obesity ◽

Healthy Food ◽

Processed Meat ◽

Healthy Weight ◽

Cross Sectional

Abstract Given the increased prevalence of pediatric obesity and risk of developing chronic disease, there has been great interest in preventing these conditions during childhood by focusing on healthy lifestyle habits, including nutritious eating and physical activity (PA). The purpose of this study was to determine the relationship between PA, body mass index (BMI) and food choices in adolescent males and females. This cross-sectional study, using a survey questionnaire, evaluated 1212 Southern Californian adolescents’ self-reported PA, BMI and food frequency. Results revealed that even though males are more active than females, they have higher BMI percentile values (p < 0.05). Females consumed salad, vegetables and fruit more frequently than males (p < 0.05), where males consumed hamburgers, pizza, red meat, processed meat, eggs, fish, fruit juice, soda and whole milk more frequently than females (p < 0.05). Overweight/obese teens consumed red meat, processed meat and cheese more frequently than healthy weight teens (p < 0.05), yet there was no difference in PA between healthy and overweight/obese teens. These results demonstrate that higher levels of PA may not counteract an unhealthy diet. Even though PA provides numerous metabolic and health benefits, this study suggests that healthy food choices may have a protective effect against overweight and obesity. Healthy food choices, along with PA, should be advocated to improve adolescent health by encouraging maintenance of a healthy weight into adulthood.

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Promoting Healthy Lifestyle through Basic Psychological Needs in Inactive Adolescents: A Protocol Study from Self-Determination Approach

Sustainability ◽

10.3390/su12155893 ◽

2020 ◽

Vol 12 (15) ◽

pp. 5893 ◽

Cited By ~ 1

Author(s):

Pedro Antonio Sánchez-Miguel ◽

Mikel Vaquero-Solís ◽

David Sánchez-Oliva ◽

Juan J. Pulido ◽

Miguel A. López-Gajardo ◽

...

Keyword(s):

Physical Activity ◽

Healthy Lifestyle ◽

Well Being ◽

Psychological Needs ◽

Basic Psychological Needs ◽

Overweight And Obesity ◽

Self Determination ◽

School Level ◽

World Health ◽

High School Level

Prevalence of overweight and obesity is an important health problem worldwide. It was shown that physical activity and sedentary behaviour are associated with prevalence of overweight and obesity in youth individuals. However, few children and adolescents meet the World Health Organization recommendations about physical activity levels. The need to start promoting regular physical activity from an early age is crucial to avoid these problems. Therefore, the aim of the current research is to show a school-based motivational program for the promotion of healthy lifestyle in inactive adolescents grounded on Self-Determination Theory aimed at promoting physical activity adherence. The study is a quasi-experimental study (ClinicalTrials.gov ID: NCT03974607) aimed for adolescents from the 1st and 2nd high school level aged between 12 and 14 years old. The program will be based on the promotion of the three basics psychological needs: autonomy, competence and relatedness. The satisfaction of these needs is essential to fulfill the self-determined motivation and psychological well-being. The length of the sessions are 60 min, 3 times per week, during 5 months. The sessions will be based on the participants’ interests. Finally, this protocol will intend to change the perception of physical activity programs in order to focus the strategies on the motivational aspects, rather than physical activity itself as was usually conducted by previous programs

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