scholarly journals SISTEM PEMASARAN GAMBIR DI SUMATERA BARAT (Kasus di Kecamatan Kapur IX, Kabupaten Lima Puluh Kota)

2017 ◽  
Vol 12 (1) ◽  
pp. 1
Author(s):  
Amelira Haris Nasution ◽  
Ratna Winandi Asmarantaka ◽  
Luqman M Baga
Keyword(s):  
Sampling Method ◽  
Marketing Channel ◽  
Operational Efficiency ◽  
Marketing Channels ◽  
Cost Ratio ◽  
Snowball Sampling ◽  
Marketing Function ◽  
Commodity Export ◽  
Production Area ◽  
Channel Analysis

Gambier  is  one  of  the  commodity  export  in  Indonesia  and  it  has  been supplied  80%  of  the  world’s  needs.  The  largest  gambier  production  area  is  Lima Puluh  Kota  Regency,  West  Sumatera  (70,39%).  The  benefit  from  its  position  as  the biggest  gambier  supplier  or  producer  is  not  enjoyed  by  gambier  farmer  because  of weak gambier marketing  and  the role of  merchand middlement had a more powerful and dominant  for  determine  of gambier prices.  The purpose of this study  is  analyzing marketing  system  of  gambier  through  marketing  channel  analysis,  marketing channel’s  role  analysis  (farmer  group  and  merchand  middlemen)  and  operational efficiency analysis. This study was conducted from Desember 2014 until January 2015 in  Kapur  IX  Subdistrict,  Lima  Puluh  Kota  Regency,  West  Sumatera.  Farmer s  were chosen  by  purposive  sampling  method  and  middlemen  were  chosen  by  snowball sampling  method. Data processing  in this study was  using  descriptive qualitative and quantitative  analysis.  The  result  of  this  study  showed  that  there  are  4  marketing channels  of  gambier  marketing.  Based  on  operational  efficiency  indicator,  all marketing channels had been inefficiency because of weak farmer’s bargaining power so their  role is just as a price taker. But  among all  marketing channels, channel  4  is more  efficient  relatively  based  on  benefit and cost  ratio,  price  share  and  marketing function implementation. The result of this  study  also  showed that farmer  group  and farmer  association  of  gambier  are  still  in  starter  institution  so  that  they  are  not capable to contribute in marketing gambier.

scholarly journals ANALISIS EFISIENSI PEMASARAN IKAN BANDENG DI KECAMATAN TIRTAJAYA KABUPATEN KARAWANG

2019 ◽  
Vol 9 (1) ◽  
pp. 69-84
Author(s):  
Dina Azhara ◽  
Ratna Winandi
Keyword(s):  
Sampling Method ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Cost Ratio ◽  
Snowball Sampling ◽  
Marketing System ◽  
Price Fluctuations ◽  
Income Uncertainty ◽  
Marketing Efficiency ◽  
Marketing Systems

Karawang Regency is the center of milkfish production in West Java. Milkfish production continues to increase, but the prices fluctuate. Price fluctuations cause income uncertainty both for farmers as producers and traders as marketing agencies. Price fluctuations are closely related to marketing systems. The purpose of this study was to determine the marketing system and marketing efficiency of milkfish in Tirtajaya District, Karawang Regency. The sampling method was carried out by the snowball sampling method which started from 33 farmers. The results showed that there were 6 (six) marketing channels for milkfish in Tirtajaya District. Marketing agencies that involved are village traders, wholesalers, retailers and processors. Judging from the marketing margin value and farmer's share, all marketing channels of milkfish formed in Tirtajaya District are efficient. Marketing channel 1 more efficient relatively with the lowest margin value of 9,71 percent and the highest farmer share of 90.29 percent. The ratio of profit to cost ratio for all marketing channel is distributed evenly.

scholarly journals PEMASARAN BAWANG MERAH DI DESA TONSEWER SELATAN KECAMATAN TOMPASO BARAT

2018 ◽  
Vol 14 (1) ◽  
pp. 135
Author(s):  
Lasmaria Elisabet Marbun ◽  
Juliana R. Mandei ◽  
Ribka M. Kumaat
Keyword(s):  
Sampling Method ◽  
Secondary Data ◽  
Marketing Channel ◽  
Simple Random Sampling ◽  
Marketing Channels ◽  
Price Transmission ◽  
Primary Data ◽  
Cost Ratio ◽  
Selling Price ◽  
Snowball Sampling

This study aims to analyze marketing channels and the efficiency of onion marketing in South Tonsewer Village, west Tompaso District. The data used are primary data and secondary data. Primary data is obtained through a list of questions that have been prepared while secondary data obtained from BP3K Office District West Tompaso, BPS (Central Statistics Agency), Internet and previous research on Marketing. Farmer samples were collected using Simple Random Sampling method and for marketing institution using snowball sampling method. The number of samples of farmers is 25 people. The data are presented in tabular form and then analyzed descriptively. The concept of measurement of variables used is the selling price, the number of onion and marketing costs. The results showed that marketing channels in Tonsewer Selatan Village, Tompaso Barat District consisted of 4 (1) farmers - Kawangkoan market retailers - consumers, (2) farmers - seller retailers Langowan market - consumers, (3) farmers - collectors village - Tomohon market-consumer merchants, and (4) farmers - village wholesalers - wholesalers of Bitung port - consumers. Based on the value of price transmission elasticity, marketing margin, farmer's share, and profit-to-cost ratio indicate that four marketing channels are not efficient. an efficient marketing channel based on the value of price transmission elasticity, marketing margins, and farmer's share, two efficient marketing channels based on farmer's share and cost-benefit ratios, and three efficient marketing channels at farmer's share.

ANALISIS TATANIAGA TANDAN BUAH SEGAR KELAPA SAWIT DI DESA TEMPAKAN KECAMATAN BATU ENGAU KABUPATEN PASER (Marketing Analysis of Fresh Fruit Bunches of Oil Palm in Tempakan Village, Batu Engau Subregency, Paser Regency)

2019 ◽  
Vol 2 (2) ◽  
pp. 113
Author(s):  
SIMON SUTRADO SIMANJUNTAK ◽  
ACHMAD ZAINI
Keyword(s):  
Oil Palm ◽  
Sampling Method ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Fresh Fruit ◽  
Snowball Sampling ◽  
Level Zero ◽  
Average Share ◽  
Marketing Analysis ◽  
Fresh Fruit Bunches

The purposes of this study were to know marketing channel, marketing margin, share, and marketing profit of fresh fruit bunches of oil palm in Tempakan Village, Batu Engau Subregency, Paser Regency. The study was conducted from June to August 2016. The sampling method was done with two ways as random sampling in farmer level and in marketing channel as snowball sampling. Data analysis were done by calculating marketing margin, share, and marketing profit. The results of this study showed that there are two marketing channels in reserach location are channel of level zero and channel of level one. Marketing margin in farmer level was Rp40.39 kg-1 and margin in whole trader level was Rp314.44 kg-1. The average share of farmer level was 97.58% and in trader level was 81.48%. Margin and share that profitable for farmer is at channel of level zero. The average of profit in whole trader level of fresh fruit bunches was 112.75%, that meant marketing by whole trader is profitable.

scholarly journals MARKETING CHANNEL OF THE TILAPIA IN HARAU SUB DISTRICT

2021 ◽  
Vol 1 (2) ◽  
pp. 365-372
Author(s):  
Regia Indah Kemala Sari
Keyword(s):  
Random Sampling ◽  
Sampling Method ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Snowball Sampling ◽  
Trading System

This study aims to analyze the flow of tilapia trade in Harau Regency and the function of the trading system carried out in marketing tilapia in Harau Regency. The research was conducted in Solok Bio-Bio Village, Harau Sub District, Lima Puluh Kota Regency. The research sample was tilapia cultivation farmers selected by random sampling and tilapia marketing channels in Solok Bio Bio Village, Harau Sub District, namely traders and retailers using the snowball sampling method. The results showed that there were three patterns of tilapia marketing channels in Harau Sub District, namely Channel 0: Farmers → Final consumers; Channel II: Farmers → Retailers → Final consumers; Channel III : Farmers → wholesalers → Retailer → Final Consumers. The trading functions carried out include the functions of selling, buying, grading, transporting, storing and facilitating.

scholarly journals Analisis Pemasaran Usahatani Cabai Merah Keriting dan Kontribusinya Terhadap Pendapatan Keluarga di Kelurahan Sei Selincah Kecamatan Kalidoni Palembang

2020 ◽  
Vol 4 (2) ◽  
pp. 167
Author(s):  
Yudhi Zuriah Wirya ◽  
Endah Novitarini ◽  
M. Fahrurozi
Keyword(s):  
Household Income ◽  
Research Method ◽  
Sampling Method ◽  
Marketing Channel ◽  
Total Sample ◽  
Marketing Channels ◽  
Snowball Sampling ◽  
Marketing Costs ◽  
Marketing Margins

The purpose of this study was to 1) identify the marketing channels, analyze marketing costs, marketing margins, and farmer's share of curly red chilies, and 2) calculate the magnitude of the income contribution of curly red chili farming to household income. This research was conducted in Sei Selincah Subdistrict, Kalidoni District, Palembang City in January 2020. The research method used was a survey. The sampling method was carried out purposively with a total sample of 20 farmers from 215 members of the curly red chili farmer population, while the sampling method of the marketing agencies used snowball sampling to marketing institutions in the research location. The results showed that there were 3 marketing channels of curly red chili in Sei Selincah Subdistrict, namely a) farmers-collecting merchants-consumers, b) farmer-wholesalers-retailers-consumers, and c) farmers-large collecting merchants-Lemabang markets-retailers-consumers. The costs of each marketing channel, respectively, was IDR570, IDR740, and IDR733 with a marketing margin of IDR5,000, IDR6,500, and IDR7,667. Farmer’s shares were consecutively 85.7 percent, 71.1 percent, and 58.8 percent. Furthermore, the contribution of income from curly red chili farming to household income of 89.6 percent was classified as a large criterion.Tujuan penelitian ini untuk 1) mengidentifikasi saluran pemasaran cabe merah keriting, menganalisis biaya pemasaran, margin pemasaran dan farmer’s share cabai merah kertiting, dan 2) menghitung besarnya kontribusi usahatani cabai merah keriting terhadap pendapatan keluarga. Penelitian ini dilakukan di Kelurahan Sei Selincah Kecamatan Kalidoni Kota Palembang pada bulan Januari 2020. Metode penelitian yang digunakan adalah survei. Metode penarikan contoh dilakukan secara sengaja dengan jumlah sampel sebanyak 20 petani contoh dari 215 anggota populasi petani cabai merah kerting, sedangkan metode pengambilan lembaga pemasaran menggunakan snowball sampling terhadap lembaga pemasaran di lokasi penelitian. Hasil penelitian menunjukkan bahwa ada 3 saluran pemasaran cabai merah keriting di Kelurahan Sei Selincah, yaitu a) petani -pedagang pengumpul-konsumen, b) petani-pedagang besar-pedagang pengecerkonsumen, c) petani-pedagang pengepul besar-pasar Lemabang-pedagang pengecerkonsumen. Biaya pemasaran masing-masing adalah Rp570, Rp740, dan Rp733 dengan margin pemasaran berturut-turut Rp5000, Rp6.500, dan Rp7.667. Farmer’s share secara berurutan adalah 85,7 persen, 71,1 persen, dan 58.8 persen. Selanjutnya kontribusi pendapatan usahatani cabai merah keriting terhadap pendapatan keluarga sebesar 89.6 persen tergolong kriteria besar.

scholarly journals Analisis Saluran dan Efisiensi Pemasaran Sayuran Hidroponik di KUTP Hidrotani Sejahtera Desa Suka Maju Kecamatan Sunggal Kabupaten Deli Serdang

2021 ◽  
Vol 3 (1) ◽  
pp. 9-19
Author(s):  
Ahmad Sutan Nauli Lubis ◽  
Gustami Harahap ◽  
Mitra Musika Lubis
Keyword(s):  
Research Method ◽  
Sampling Method ◽  
Secondary Data ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Snowball Sampling ◽  
Calculation Methods ◽  
Microsoft Excel ◽  
Efficient Level ◽  
Marketing Agency

The purposes of this study are to determine the hydroponic vegetable marketing channels and efficiency level of hydroponic vegetables’ marketing channels in KUTP Hidrotani Sejahtera Suka Maju Village, Sunggal District, Deli Serdang Regency. The research method used in this study was purposive sampling method. The sample of this research were 28 samples. Based on the survey conducted there were 2 modern markets as retailer, Brastagi Supermarket and Transmart Carrefour which sell hydroponic vegetables. Twenty-five customers were taken as samples. The method used was snowball sampling and Microsoft Excel calculation methods. Data used were primary and secondary data. The study was conducted in May 2019. The results showed that the marketing channel for hydroponic vegetable in KUTP Hidrotani Sejahtera began from producers to retailers then last to consumers. The hydroponic vegetable marketing channel at the level of the marketing agency was an efficient with efficient level of 0.15%.

scholarly journals Efisiensi Pemasaran Sapi Potong di Kecamatan Takisung Kabupaten Tanah Laut Provinsi Kalimantan Selatan

2021 ◽  
Vol 2 (1) ◽  
pp. 17
Author(s):  
Yusuf Azis ◽  
Ibnu Husin
Keyword(s):  
Beef Cattle ◽  
Sampling Method ◽  
Marketing Channel ◽  
Total Sample ◽  
Marketing Channels ◽  
Snowball Sampling ◽  
Marketing System ◽  
Marketing Efficiency ◽  
Marketing Margins

Takisung District is one of the centers for beef cattle in Tanah Laut Regency. In creating an efficient and profitable marketing system for both farmers and consumers, farmers must choose short marketing channels. This study aims to identify the shape of the beef cattle marketing channel, determine the costs, benefits, margins, and farmer's share, and the marketing efficiency received by beef cattle producers. This research was conducted in Takisung District, Tanah Laut Regency. The sample villages were chosen deliberately, namely the three villages with the highest number of farmers (Source Makmur Village, Takisung Village, and Gunung Makmur Village). The sample of farmer respondents in each village was chosen randomly in proportion, with a total sample of 30 farmers. To select local traders and cutting traders, the snowball sampling method was used. The study was conducted from March to May 2020. The results showed that there were 4 forms of beef cattle marketing channels, namely Channel I (breeders – consumers), Channel II (breeders – slaughterers-consumers), Channel III (breeders – local traders – consumers), and Channel IV (breeders – local traders – slaughterers – consumers). Furthermore, costs, profits, margins, and farmer's share per head of cattle as well as marketing efficiency for each marketing channel, namely channel 1 with costs, profits, and marketing margins of Rp.0 and farmer's share get 100% results. Channel 2 with a cost of Rp. 570,000, a profit of Rp. 4,950,000 and a margin of Rp. 5,520,000 and a farmer's share with a yield of 73.74%. Furthermore, channel 3 with a cost of Rp.243,000, a profit of Rp.457,000, and a margin of Rp.700,000, and farmer's share obtained a yield of 95.39%. Finally, channel 4 with a cost of Rp. 1,766,000, a profit of Rp. 5,124,000 and a margin of Rp. 5,920,000 and farmer's share getting 71.84% results. Economically, beef cattle marketing can be said to be relatively efficient in all marketing channels. The most efficient marketing channels are channel 1 and channel 3.

scholarly journals Marketing Efficiency In Rice Commodity Supply Chain Management In Kalukku District, West Sulawesi Province

2021 ◽  
Vol 921 (1) ◽  
pp. 012089
Author(s):  
S A Said ◽  
R Darma ◽  
A N Tenriawaru
Keyword(s):  
Supply Chain ◽  
Supply Chain Management ◽  
Sampling Method ◽  
Marketing Channel ◽  
Performance Measure ◽  
Marketing Channels ◽  
Snowball Sampling ◽  
Chain Management ◽  
Marketing Efficiency ◽  
Farmer Groups

Abstract The market performance measure that is often used is efficiency in marketing. Marketing efficiency can be improved by applying the concept of supply chain management in agriculture. This study aims to analyze the efficiency of marketing in rice supply chain management. The research was conducted in August 2018 in Kalukku District, Mamuju Regency. The sampling method was carried out by purposive sampling, obtained as many as 8 farmers with the criteria of owner or confinement farmers who have farming experience and several farmers who serve as heads and members of farmer groups, where information on farmers, it is known that the flow of products that involve other marketing agencies is also used. respondents in this study were determined by snowball sampling. Data analysis used is marketing efficiency analysis. The results showed that there were 3 rice marketing channels in Kalukku District, Mamuju Regency. The marketing channel has been efficient, where in supply chain channel 1 with an efficiency level of 12.9%, on marketing channel 2 with an efficiency level of 12.2%, and marketing channel 3 with an efficiency level of 13.2%.

scholarly journals ANALISIS TATANIAGA BERAS DARI LUAR BERAU DI KECAMATAN TANJUNG REDEB KABUPATEN BERAU (Analysis of Rice Marketing from Berau Outside in Tanjung Redeb Subdistrict Berau District)

2020 ◽  
Vol 3 (2) ◽  
pp. 93
Author(s):  
PUTRI AYU ISTIFARI ◽  
SUWARNO SUWARNO
Keyword(s):  
Sampling Method ◽  
Marketing Channel ◽  
Cost Ratio ◽  
Snowball Sampling ◽  
Paddy Yield

The fulfillment of rice in Berau District comes some in part from paddy yield in that district and partly comes from district outside.  This study aimed to know the channels of rice marketing, the marketing margin, and the ratio of profit to costs of rice marketingfrom Berau outside in Tanjung Redeb Subdistrict, Berau District. This research was carried out during 3 months from November 2019 to January 2020 in Tanjung Redeb Subdistrict, Berau District.  The sampling method used census and the snowball sampling method with a total of 41 respondents devided into 5 distributors, 6 agents, and 30 retailers. The results of this research showed that rice marketing from Berau outside in Tanjung Redeb Subdistrict uses the marketing channel level one dan two. The biggest margin value is in distributor as much as IDR85,446,033.33. The big profit and cost ratio is in distributor and agent as much as IDR6.25 kg-1 rice.

scholarly journals MARKETING EFFICIENCY ANALYSIS OF BEEF CATTLE IN ANIMAL MARKET SUKA VILLAGE TIGAPANAH SUBDISTRICT KARO DISTRICT

2017 ◽  
Vol 5 (1) ◽  
Author(s):  
A A Sidebang ◽  
I Sembiring ◽  
E Mirwandhono ◽  
Hasnudi ◽  
M Tafsin
Keyword(s):  
Beef Cattle ◽  
Market Structure ◽  
Market Performance ◽  
Marketing Channel ◽  
Primary Data ◽  
Cost Ratio ◽  
Snowball Sampling ◽  
Market Conduct ◽  
Marketing Function ◽  
Marketing Efficiency

The purpose of this research is to know marketing institution, marketing channel, marketing function, market structure, market behavior, market performance, marketing cost, marketing margin, marketing profit and marketing efficiency of beef cattle in animal market Suka Village TigapanahSubdistrictKaro District. The research conducted in the animal market of Suka Village TigapanahSubdistrictKaro District from March until April 2017. This research used primary data obtained from observation and interview of respondents. Determination of respondents with snowball sampling method that has 30 respondents. Secondary data is obtained from related institutions such as the Central Agency of Statistics and the Karo District Agricultural Departement. The parameters studied were marketing institution, marketing channel, marketing function, market structure, market conduct, market performance, marketing margin, farmer's share and profit to cost ratio. The results is marketing institutions involved are farmers and agent. The marketing channels are the first two channels: the farmer - the consumer and the second channel: the farmer – the agent - the consumer. Marketing functions undertaken by marketing institutions are the functions of exchange, physical and facilities. The market structure is oligopoly and oligopsoni. Market conduct is the practice of pricing away from dishonesty and marketing costs are not uniform and the absence of intervention from the government. Market performance is that there is no technological progress and no improvement of product quality and service maximization. Marketing margin of cannel I is Rp.0 and channel II is Rp.815.384. Farmer's share of channel I is 100% and channel II is 95.59%. The profit to cost ratio of channel I is 105,86 and channel II is 2,55. The conclusion of this research is the marketing of beef cattle in the animal market of Suka Village TigapanahSubdistrictKaro District has been efficient.

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