scholarly journals Pengaruh Religiusitas dan Kelompok Referensi Terhadap Keputusan Pembelian

2020 ◽  
Vol 8 (1) ◽  
pp. 37
Author(s):  
Sarah Fitria Sarah ◽  
Yessy Artanti
Keyword(s):  
Sampling Method ◽  
Reference Group ◽  
Linear Regression Analysis ◽  
Current Trend ◽  
Multiple Linear Regression Analysis ◽  
Measurement Scale ◽  
Purchasing Decisions ◽  
Reference Groups ◽  
Islamic Religion ◽  
Scale Data

<p>In recent years the growing fashion trend in Indonesia is a muslim fashion trend. The current trend of muslim clothing in Indonesia such as Rabbani muslim clothing that is in accordance with the teachings of Islamic religion is polite, closed and designed with materials that are not thin or dreamy. This study aims to analyze and discuss the effect of Religiosity and Reference Groups on Purchasing Decisions. This study uses a nonprobability sampling method with judgmental sampling method. The number of samples in this study were 220 respondents were selected were respondents who had bought Muslim clothing Rabbani and aged 17-60 years. The measurement scale uses a likert scale. Data analysis uses multiple linear regression analysis tools. Distribution questionnaires are done offline. The results of this study indicate that Religiosity does not significantly influence Purchasing Decisions. The results also showed that the Reference Group had a significant effect on Purchasing Decisions.</p><em></em><em></em>

scholarly journals ANALISIS PENGARUH KELOMPOK ACUAN, PERSEPSI, DAN SIKAP TERHADAP KEPUTUSAN PEMBELIAN JASA KARTU SELULER IM3

2012 ◽  
Vol 2 (2) ◽  
pp. 96
Author(s):  
Irfan Budi Nirwanto ◽  
Salamatun Asakdiyah
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Reference Group ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Test Results ◽  
Purchasing Decisions ◽  
Reference Groups ◽  
Probability Rate ◽  
Test Result

In this study the authors chose the title “An Analysis Of Category of Refference, Perseption, and Attitude Effect For Purchasing IM3 Celluler Service Decision” This research aims to find out how the influence of the reference group, the perception of and attitudes towards mobile card services purchasing decisions, either partially IM3 and simultaneous. Multiple linear regression analysis showed that the influence of the free variables of reference groups namely (X 1), perception (X 2), and (X 3) simultaneously bound variables that affect purchasing decisions (Y) is equal to 22.5% through the regression lines as follows: Y= 0,699-0, 019X1-0, 019X2 0, 778X3. The test results indicate that the variable t reference groups (X 1) and perception (X 2) partially do not affect significantly the purchasing decisions (Y) services of cellular card IM3. As for variable posture (X 3) partially affect significantly to purchasing decisions (Y) services of cellular card IM3. F test result obtained F-countdown of probability rate i.e. 9,293 0.000. Because the value of the probability of & lt; alpha 0.05, then it can be inferred that the references groups of variables (X 1), perception (X 2), and (X 3) a simultaneous effect on purchasing decisions (Y) services of cellular card IM3.

scholarly journals TESTING HALAL LABELS, PRODUCT QUALITY, CELEBRITY ENDORSER AND REFERENCE GROUP OF WARDAH PURCHASE DECISIONS

2020 ◽  
Vol 18 (2) ◽  
pp. 48
Author(s):  
Ginanjar Rahmawan ◽  
Vita Putri Banwuati
Keyword(s):  
Product Quality ◽  
Quantitative Research ◽  
Reference Group ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchasing Decisions ◽  
Reference Groups ◽  
Quantitative Research Methods ◽  
Fierce Competition ◽  
Celebrity Endorsers

The increasingly fierce competition in the cosmetics industry requires companies to increase product excellence in order to compete. Wardah is a cosmetics that has the highest growth reaching 25%. This research uses quantitative research methods using a questionnaire. The population in this study is Wardah Lipstick consumers in Solo. Samples taken in this study were 96 respondents with non probability sampling techniques, namely accidental sampling. This study aims to determine the effect of halal labels, product quality, celebrity endorsers and reference groups on purchasing decisions Wardah Lipstick. The data analysis technique used in this study is multiple linear regression analysis techniques processed with SPSS 16 applications. The results of this study are halal labels, product quality, celebrity endorsers and reference groups have a positive and significant effect on purchasing decisions Wardah Lipstick.

scholarly journals Pengaruh Gaya Hidup dan Kelompok Acuan terhadap Keputusan Pembelian Smartphone Merek Samsung Galaxy

2018 ◽  
Vol 6 (2) ◽  
pp. 139
Author(s):  
Bintang Jalasena Anoraga ◽  
Sri Setyo Iriani
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Reference Group ◽  
Linear Regression Analysis ◽  
Virtual Community ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Snowball Sampling ◽  
Purchasing Decisions ◽  
Positive Effect

Recently common phenomenon in all walks of life use smartphones, ranging from a young children to an adults. Samsung Galaxy Smartphone shows a magnificent display, there are a lot of choices they give to us, provide fairly complete applications, and it can reflects an up to date metropolitan lifestyle by using it. This research is a conclusive research. Sample who taken as many as 110 people with snowball sampling technique. Measuring instrument which used is enquette, as well as the the data analyzed with multiple linear regression. The research instrument that used was a questionnaire, and multiple linear regression analysis. This study shows the results, that there is a positive effect between lifestyle and reference group on purchasing decisions towards purchasing decisions Smartphone Samsung Galaxy simultaneously and the dominant effect is the lifestyle variables followed by variable virtual community.

scholarly journals PENGARUH PERSEPSI DAN PREFERENSI KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN MAKANAN SIAP SAJI FRIED CHICKEN PADA D’BESTO DI KOTA PADANG CABANG SITEBA

2019 ◽  
Author(s):  
Aldri Dolly Fernando ◽  
Riri Mayliza
Keyword(s):  
Fast Food ◽  
Sampling Method ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Consumer Preference ◽  
Multiple Linear Regression Analysis ◽  
Consumer Perceptions ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Analysis Techniques

The purpose of this study was to determine the effect of consumer perceptions and preferences on the purchase decision of fried chicken fast food on d'besto in the Siteba branch city of Padang. The variables in this study are Perception (X1), Consumer Preference (X2) and Purchase Decision (Y). The sample used was 92 people, the sampling technique used was purposive sampling method. Data collection used a questionnaire, while data analysis techniques were performed using multiple linear regression analysis. The results showed that the perception variables had a positive and significant effect (0.037 &lt;0.05) on purchasing decisions. Consumer preference variables have a positive and significant effect (0.000 &lt;0.05) on purchasing decisions. It is expected that the next researcher will be able to use research as a reference which will provide a comparison in conducting further research and useful for d'besto.

scholarly journals PENGARUH STORE ATMOSPHERE, SOCIAL MEDIA PROMOTION, WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN DI HABBIT EATERY COFFEE MALANG

2021 ◽  
Vol 2 (2) ◽  
pp. 26-36
Author(s):  
Mariana Puspa Dewi
Keyword(s):  
Social Media ◽  
Regression Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Sampling Method ◽  
Word Of Mouth ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Purchasing Decisions

This research aims to find out and explain the effect of store atmosphere, promotion on social media and word of mouth on consumer purchasing decisions at the Habbit Eatery Coffee either partially or simultaneously. This research uses a quantitative approach. The sample of this study were 100 consumers of cafe omah root using non probability sampling method and accidental sampling technique. The instrument of this study uses a questionnaire and analyzed using multiple linear regression analysis. The results of this study indicate that store atmosphere partially has no effect on purchasing decisions, promotion on social media and word of mouth partially has a positive and significant effect on purchasing decisions. Simultaneously, store atmosphere, promotion on social media and word of mouth has a positive and significant effect on purchasing decisions.  

scholarly journals PENGARUH KUALITAS PRODUK, PROMOSI PENJUALAN, DAN LOKASI GERAI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN TAS EIGER DI KOTA BOGOR

2019 ◽  
Author(s):  
Heruwansyah
Keyword(s):  
Product Quality ◽  
Sampling Method ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Statistical Test ◽  
Sales Promotion ◽  
Purchase Decision ◽  
Significant Variable ◽  
Purchasing Decisions ◽  
Independent Variables

This study aims to examine the effect of Product Quality, Sales Promotion, and Outlet Location on Consumer Purchasing Decisions on Eiger Brand Bags in Bogor City. This study uses independent variables namely Product Quality, Sales Promotion, Outlet Location. The dependent variable is the Consumer Purchase Decision. The data in this study are secondary data.The sample of this study is consumers who have already bought the Eiger brand bag products. The sample is done by non-probability sampling method. Data collection was conducted with a questionnaire distributed directly to consumers who had bought Eiger brand bags as many as 120 respondents. The statistical method uses multiple linear regression analysis, by testing the statistical test hypothesis t.The results of this study indicate a positive and significant variable in Product Quality with t count greater than t table (3.674&gt; 1.66), sales promotion t count greater than t table (2.526&gt; 1.66), and there is one variable that is not positive and significant effect on Consumer Purchasing Decisions namely Outlet Location variables with the acquisition of t count smaller than t table (0.65 &lt;1.66).

scholarly journals Pengaruh Harga, Kepercayaan dan Kualitas Produk Terhadap Keputusan Pembelian Pengguna E-Commerce Tokopedia

MBIA ◽  
2021 ◽  
Vol 20 (1) ◽  
pp. 40-50
Author(s):  
Sri Rahayu
Keyword(s):  
Product Quality ◽  
Sampling Method ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Study Program ◽  
Significance Level ◽  
Know How ◽  
Independent Variables

The purpose of this study is: (1) to analyze and know how the effect of price on consumer purchasing decisions e-commerce Tokopedia, (2) to analyze and know how the effect of trust on consumer purchasing decisions e-commerce Tokopedia, and (3) to analyze and know how the effect of product quality on consumer purchasing decisions e-commerce Tokopedia.  The independent variables used are price, trust, and product quality, while the dependent variable is the purchase decision. The sample used in this study was one hundred and seven respondents were selected using the purposing sampling method; those were students of the informatics management study program at the Asian Mahakarya University PSDKU Baturaja Batch 2020. Using questionnaires and documentation collected the data. The data were analyzed by using multiple linear regression analysis. The result showed that R square (R2) was 61,2%, and the significance level was 0.05. This result indicated that price, trust, and product quality positively and significantly affected consumers' purchasing decisions in e-commerce Tokopedia.   Abstrak Tujuan penelitian ini adalah : (1) untuk menganalisis dan mengetahui bagaimana pengaruh harga terhadap keputusan pembelian pengguna e-commerce Tokopedia, (2) untuk menganalisis dan mengetahui bagaimana pengaruh  kepercayaan  terhadap keputusan pembelian pengguna e-commerce Tokopedia, dan (3) untuk menganalisis dan mengetahui bagaimana pengaruh kualitas produk terhadap keputusan pembelian pengguna e-commerce Tokopedia. Variabel independen yang digunakan adalah harga, kepercayaan dan kualitas produk, sedangkan variabel dependen adalah keputusan pembelian.  Sampel  yang diteliti dalam penelitian ini sebanyak 107 responden yang dipilih menggunakan metode purposing sampling  yaitu  mahasiswa  program  studi  Manajemen Informatika Angkatan 2020 Universitas Mahakarya Asia PSDKU Baturaja. Data dikumpulkan menggunakan quisioner dan dokumentasi. Data dianalisis menggunakan Regresi Linier Berganda. Hasil analisis menunjukkan nilai R2 sebesar 61,2% dan tingkat signifikan sebesar 0,05. Hasil penelitian menunjukkan bahwa Harga produk, Kepercayaan dan Kualitas Produk memberikan pengaruh positif terhadap keputusan pembelian pengguna e-commerce Tokopedia. Kata Kunci: Harga, Kepercayaan, Kualitas Produk dan Keputusan Pembelian.

scholarly journals Analisis Kelompok Acuan dan Atribut Produk terhadap Keputusan Pembelian Konsumen Tas Eiger pada Eiger Store Kota Sukabumi

2019 ◽  
Vol 2 (2) ◽  
pp. 315-321
Author(s):  
Sansan Nurhasanah ◽  
Asep M Ramdan ◽  
Kokom Komariah
Keyword(s):  
Significant Influence ◽  
Reference Group ◽  
Statistical Tests ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Purchasing Decisions ◽  
Product Attributes ◽  
Analysis Technique ◽  
The City

Purchasing decisions are often made by consumers based on their wants and needs. If the company is unable to fulfill it, it is likely to experience a decline in marketing the product. The purpose of this study was to determine the analysis of the reference group and product attributes to the purchasing decisions of eiger bag consumers in the eiger store in the city of sukabumi. The research method used in this study was to use a random sampling method, by distributing questionnaires as many as 87 respondents to eiger bag consumers. The analysis technique used in this study is to use multiple linear regression analysis techniques and coefficient of determination. To test the hypothesis in this study using partial statistical tests (t test) and simultaneous tests (Test f). The results of this study indicate that the reference group has a significant influence on purchasing decisions. Product attributes have a positive and significant influence on purchasing decisions. Simultaneously the reference group and product attributes have a positive and significant influence on purchasing decisions. Keywords: Reference Group, Product Attributes, Purchasing Decisions

scholarly journals GREEN MARKETING MIX BERPENGARUH TERHADAP KEPUTUSAN PEMBELIAN PRODUK BIG TREE FARMS DI LOTUS FOOD SERVICES

2020 ◽  
Vol 9 (2) ◽  
pp. 678
Author(s):  
Muhammad Husnan Zaky ◽  
Ni Made Purnami
Keyword(s):  
Sampling Method ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Marketing Mix ◽  
Green Marketing ◽  
Green Product ◽  
Food Services ◽  
Purchasing Decisions ◽  
Analysis Technique ◽  
Tree Farms

The green marketing mix approach is believed to be able to increase the integration of environmental issues in all aspects of company activities. This study aims to determine the effect of green marketing mix variables (green product, green price, green place and green promotion) on purchasing decisions for Big Tree Frams products. The research sample was determined by a purposive sampling method of 125 consumers. Data collection was carried out by distributing questionnaires to consumers of Big Tree Farms products at Lotus Food Services Jimbaran, Badung. The data analysis technique in this study used multiple linear regression analysis. The conclusions from the results of the study are, Green marketing mix (green product, green price, green place and green promotion) has a positive and partially significant effect on the purchasing decisions of Big Tree Frams products at Lotus Food Services Jimbaran, Badung. Keyword : Green Marketing Mix,Buying Decision  

scholarly journals PENGARUH BRAND EQUITY DAN PROMOTION MIX TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE XIOMI PADA MAHASISWA MANAJEMEN STIE–KBP PADANG

2019 ◽  
Author(s):  
Efendi ◽  
Febsri Susanti
Keyword(s):  
Brand Equity ◽  
Sampling Method ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Total Sample ◽  
Multiple Linear Regression Analysis ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Independent Variables ◽  
Management Students

The purpose of this study was to analyze the influence of Brand Equity, Promotion Mix on Xiomi Smartphone Purchasing Decisions on STIE - KBP Padang management students. The sampling technique was obtained by using the Sampling method with a total sample of 86 respondents. The results of hypothesis testing showed that the variable Brand Equity (X1), Promotion Mix (X2), had a significant value t greater than Sig.ɑ (0.05) so it can be said that these variables have a partially significant influence on the intention of Xiomi Smartphone Purchasing Decisions on STIE - KBP Padang management students. The results of the calculation of multiple linear regression analysis that has been carried out shows that the ability of the model in explaining the influence of independent variables on the dependent variable is large, it can be seen in the value of Adj. R. Square (R2) that is equal to 0.848 (35%). Thus, it means that the regression model used is able to explain the effect of Brand Equity (X1), Promotion Mix (X2), on the Purchase Decision of 35%, while the remaining 65% is explained by other variables not included in this study.

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