scholarly journals Green Agriculture dan Green Food sebagai Strategi Branding dalam Usaha Pertanian

2016 ◽  
Vol 28 (2) ◽  
pp. 81
Author(s):  
NFN Sumarno
Keyword(s):  
Green Revolution ◽  
Collective Responsibility ◽  
Food Prices ◽  
Agricultural Products ◽  
Modern World ◽  
Agricultural Practice ◽  
Environment Friendly ◽  
Modern Management ◽  
Environment Quality ◽  
Green Food

<strong>English</strong><br />Technology application during the Green Revolution had been successfully worked to overcome the national food production deficit.  However, due to the policy to maintain low food prices, the increase of production failed to improve the actual farmer’s income. The strategy to differentiate agricultural products with premium prices is set through a logo or brand seal on the products, means that the products are explicitly embedded with environment friendly images, safe and sustainable.  The suggested logo is “Green Food” indicated that the products come from “green Agriculture”.  The Green Agriculture is a modern agricultural practice using a balanced and controlled agrochemical according to certain protocol to guarantee an environment friendly production process and safety consume of the products.  Green Agriculture and the Green Food easier to apply compared to that of Good Agriculture Practices.  If Indonesia to adopt Green Agriculture and Green Food, a new regulation called “Indonesian Green Agriculture and Green Food Protocol” need to be formulated.  For operational reason, the need to adopt Green Agriculture and Green Food should come from the incumbent and influenced government officials.  Green Agriculture and Green Food is a branding strategy to increase the bargaining position and the competitive level of Indonesian agricultural products at both domestic and international markets.  China has applied Green Agriculture and Green Food since 1990 and in 2008, 6 million of China’s farmers have adopted the practices along with 816 post-harvest processors with annual Green Food total volume amounted to 42 million ton and US$ 2.32 billion of export value.  In Indonesia, Green Food has a high opportunity to get market segment due to the increase awareness on environment quality in addition to higher prices the farmers could enjoy compared to the price of conventional products.  Through Green Agriculture and Green Food, the maintenance of environment quality and safety of food consumption will be a collective responsibility of the farmers, processors, traders, and consumers.  Green Agriculture and Green Food is the “eco-farming with modern techniques and modern management by modern farmers for modern societies and modern world”.<br /><br /><br /><strong>Indonesian</strong><br />Penerapan teknologi Green Revolution telah berhasil mengatasi kekurangan produksi pangan nasional, namun karena kebijakan pemerintah untuk menjaga harga pangan murah, maka kenaikan produksi tidak meningkatkan pendapatan petani secara nyata. Strategi diferensiasi produk pertanian untuk memperoleh harga premium adalah dengan memberi logo atau brand pada produk, yang secara eksplisit mencitrakan sebagai produk yang ramah lingkungan, aman konsumsi dan berkelanjutan. Logo yang disarankan adalah Green Food yang produknya berasal dari Green Agriculture. Green Agriculture merupakan praktek pertanian modern dengan penggunaan sarana agrokimia secara terkendali oleh ketentuan protokol, sehingga menjamin proses produksi ramah lingkungan dan produk panennya aman konsumsi. Ketentuan Green Agriculture dan Green Food lebih mudah dioperasionalkan dibandingkan dengan ketentuan Good Agriculture Practices. Apabila Indonesia akan mengadopsi Green Agriculture dan Green Food, perlu disusun ketentuan yang dapat disebut Indonesian Green Agriculture and Green Food Protocol. Keinginan untuk mengadopsi Green Agriculture dan Green Food harus datang dari pejabat berwenang sehingga operasionalisasinya dapat dilaksanakan. Green Agriculture dan Green Food merupakan strategi branding untuk meningkatkan posisi tawar dan daya saing produk pertanian Indonesia di dalam negeri dan di pasar internasional. China telah menerapkan Green Agriculture dan Green Food  sejak tahun 1990 dan pada tahun 2008 diikuti oleh 6 juta petani dan 816 perusahaan pengolah hasil panen, dengan total produk Green Food setahun mencapai 42 juta ton dan nilai ekspor sebesar 2,32 milyar dolar. Di Indonesia, Green Food berpeluang mendapatkan segmen pasar cukup besar oleh meningkatnya kesadaran masyarakat terhadap mutu lingkungan dan petani memperoleh harga yang lebih baik dibandingkan produk pangan konvensional. Melalui Green Agriculture dan Green Food, maka pemeliharaan mutu lingkungan dan keamanan konsumsi pangan menjadi tanggung jawab bersama, oleh petani, pengolah produk, pedagang dan konsumen. Green Agriculture dan Green Food merupakan “eco-farming with modern techniques and modern management by modern farmers for modern societies and modern world”.

G. Etienne. Food and Poverty: India's Halfwon Battle. New Delhi: Sage Publications India Pvt. Ltd., 1988. 272 pp.Rupees (Wdian) 175.00 (Hardbound Edition).

1989 ◽  
Vol 28 (1) ◽  
pp. 65-66
Author(s):  
Khwaja Sarmad
Keyword(s):  
Rural Areas ◽  
Green Revolution ◽  
Poverty Line ◽  
Agricultural Products ◽  
Population Pressure ◽  
Important Indicator ◽  
Cropping Patterns ◽  
The Sixties ◽  
Urban And Rural Areas ◽  
Over Time

A very large segment of the population in India has not been affected by the process of post-independence economic development. According to one estimate, in 1983, around 300 million people, or 40 percent of the total population, were living below the poverty line, while more than 100 million people were living in severe destitute conditions. Infant mortality, which is an important indicator of undernourishment, is more than three times the rate in Sri Lanka and China. This is not a satisfactory state of affairs but it represents a significant improvement over time. While population has increased from 355 million in 1949-50 to 775 million in 1985-86, foodgrain output has almost tripled to 151 million tonnes during the same period. Most of the other agricultural crops have followed a similar pattern of growth, implying an increase in the per capita availability of domestically-produced agricultural products over time. The main source of agricultural growth since the Sixties has been the increasing use of modern inputs, which have contributed to higher yields and to multi-cropping patterns. However, while the green revolution diminished poverty, it adversely affected the distribution of land, leading to the concentration of resources in fertile areas and benefiting more the richer farmers. Furthermore, the growth of population combined with slow urbanization has increased the population pressure on land. The land-man ratio has been declining over time and the increase in employment opportunities outside agriculture, both in urban and rural areas, which is vital for reducing poverty, has not been significant enough to alter the employment pattern. This suggests that it would be impossible to wipe out poverty in the foreseeable future by altering prices or raising production alone, despite evidence that the price index and the production of agricultural products have a direct influence on poverty.

scholarly journals BENCHMARKING KITCHEN AND DINING OPERATIONS

2017 ◽  
Vol 2 (1) ◽  
pp. 351
Author(s):  
Edgar Allan Dela Cruz Mendoza ◽  
Nimrod Carpio
Keyword(s):  
Service Industry ◽  
Data Gathering ◽  
Food Service ◽  
The Philippines ◽  
Environment Friendly ◽  
Green Food ◽  
Use Of Resources ◽  
Green Practices ◽  
Effective Use ◽  
Organically Grown

Food service industry around the world is obviously producing volume of both food and non-food products, not to mention the usage of water and energy. This industry consumes huge quantities of resources and produces diverse rates of waste. Green practices have been defined as the implementation of environment friendly activities in all areas including the procurement of green food (Harris, L.C., & Crane, A., 2002). In this study, the term was used as procurement of locally and organically grown foods as well as the efficient and effective use of resources to reduce waste and recycling (Harris, et al., 2002). During the data gathering, experts recommended several international food related organizations which endorse green practices. These organizations cited different areas that are being affected by green practices if will be applied. Several green practices were presented in this study for kitchen and dining operations from water & energy usage, sustainable purchasing, preparation, & packaging, effective disposal and pollution reduction, sustainable fixtures & furniture, and lastly staffs’ education and training. These practices were used to identify the different barriers in adapting green practices in kitchen and dining operations in the Philippines. 

scholarly journals Environment Friendly Agricultural Brand “Cool Vege” Through Carbon Sequestration by Biochar for Sustainable Management of Food and Water

2016 ◽  
Vol 1 (1) ◽  
Author(s):  
Akira Shibata ◽  
Hidehiko Kanegai
Keyword(s):  
Rural Development ◽  
Local Governments ◽  
Sustainable Management ◽  
Carbon Capture ◽  
Local Community ◽  
Agricultural Products ◽  
Human Beings ◽  
Carbon Capture And Sequestration ◽  
Environment Friendly ◽  
Scientific Authority

<p>The reduction of of greenhouse gas to mitigate or adapt to drastic climate change are one of the most important issues for human beings. On the other hand, rural development is also important issue for sustainable rural natural resources to secure food and water. Then, we propose the new socio-economic scheme to solve these issues at the same time through biochar carbon capture and sequestration. This scheme contains 4 measure factors that 1) Carbon Capture &amp; Storage(CCS) via biochar, 2) Biochar CCS should be carried out at agricultural  lands  for  rural  development,  3)  Biochar  CCS  should  be  monitored  and measured to generate carbon credits and social creditability, 4) The ECO-brand “Cool Vege” for agricultural products derived from biochar CCS. And, it consists of  many stake holders and actors that local community, compost center, farmers, CCS local committee consisted by local governments and universities as scientific authority, companies, retailers and normal citizen as consumers. Therefore, when proceeding this scheme, it is needed to have holistic aspect like bird view.</p>

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