scholarly journals Classifying Electronic Word of Mouth and Competitive Position in Online Game Industry

2018 ◽  
Vol 1 (1) ◽  
pp. 20-27 ◽  
Author(s):  
Bram Manuel ◽  
Dodie Tricahyono
Keyword(s):  
Business Performance ◽  
Word Of Mouth ◽  
Online Review ◽  
Electronic Word Of Mouth ◽  
Online Game ◽  
General Aspect ◽  
Competitive Position ◽  
Sample Data ◽  
Game Industry ◽  
Research Objects

The number of online review in online game industry growing significantly along with growing rateof internet adoption. With abundant number of data, one can acquire limitless insight, for example,information regarding of electronic word-of-mouth (e-WOM) whom greatly affecting consumerbehavior and business performance. Knowledge of e-WOM can be used as competitive intelligenceto deal with industrial competition. Therefore, this research answers how to classify e-WOM, whatare e-WOM aspects emerge in MMOFPS game, and how does comparison of e-WOM positivitybetween the three MMOFPS Game used as research objects. Dataset are constructed from Reviewpage of Steam website for respective games with total 499 reviews used as sample data. Then theanalysis conducted using Orange and Indico API as tools. Therefore, we found several noun wordsfrequently used as opinion target and we also found out that in aspect-level comparison, Game 2gain the highest e-WOM positivity value in community aspect and Game 1 gain the highest e-WOMpositivity value in general aspect. Thus, each respective game developer can manage to furtherdevelop their strategies from the information of their competitive position in the industry

scholarly journals Analisis Pengaruh E-WOM, Online Review, dan Kualitas Informasi terhadap Minat Beli di Market Place Tokopedia

Prologia ◽  
2021 ◽  
Vol 5 (1) ◽  
pp. 127
Author(s):  
Julian Andrew ◽  
Rezi Erdiansyah
Keyword(s):  
Information Quality ◽  
Word Of Mouth ◽  
Online Reviews ◽  
Online Review ◽  
Electronic Word Of Mouth ◽  
Market Place ◽  
Purposive Sampling ◽  
Additional Information ◽  
Data Collection Technique

As the people's shopping habits via online starts to emerge, the e-commerce industry in Indonesia has also developed. In 2018, it was noted that 11.9% of Indonesian people were shopping online. However, in the midst of the vastness of online platforms with millions of items found in online storefronts, consumers need more information as their reference to arousing buying interest. As one of the biggest e-commerce players in Indonesia, Tokopedia provides features that enable sellers and consumers to exchange information regarding the items. In Tokopedia, prospective buyers can see electronic word of mouth messages, online reviews, and other additional information about the items that are known to be very influential in generating buying interest. This study uses a quantitative approach with an explanatory type in which the research seeks to find the effect of electronic word of mouth, online review, and the quality of information on buying interest of Jakarta students in Tokopedia e-commerce. The data collection technique used was purposive sampling by distributing questionnaires to 100 samples via online. Based on this research’s results, it was found that electronic word of mouth, online review, and information quality affect buying interest of students in Jakarta by 46% while the other 54% were influenced by other factors not examined in this study.Seiring dengan munculnya kebiasaan berbelanja masyarakat melalui online, industri e-commerce di Indonesia pun turut berkembang. Pada tahun 2018, tercatat bahwa sebanyak 11,9% orang di Indonesia melakukan kegiatan belanja secara online. Namun, di tengah luasnya platform online dengan jutaan barang yang terdapat di etalase online membuat konsumen membutuhkan informasi yang lebih sebagai bahan referensi dalam menimbulkan minat beli. Tokopedia merupakan pelaku e-commerce terbesar di Indonesia menyediakan fitur-fitur yang memungkinkan penjual dan konsumen untuk menulis dan bertukar informasi seputar barang tersebut. Di dalam Tokopedia, para calon pembeli dapat melihat pesan electronic word of mouth, online review, dan informasi-informasi tambahan lainnya seputar barang-barang yang dijual yang diketahui sangat berpengaruh dalam memunculkan minat beli. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis eksplanatif dimana penelitian berusaha menemukan pengaruh e-WOM, kualitas informasi, dan online review terhadap minat beli mahasiswa Jakarta pada e-commerce Tokopedia. Teknik pengumpulan data yang digunakan adalah purposive sampling dengan menyebarkan kuesioner kepada 100 sampel secara online. Penelitian menemukan bahwa electronic word of mouth, online review, dan kualitas informasi berpengaruh terhadap minat beli pada mahasiswa di Jakarta sebanyak 46%, sedangkan 54% dipengaruhi oleh faktor-faktor lain yang tidak diteliti pada penelitian ini.

scholarly journals Responding to Negative Electronic Word of Mouth to Improve Purchase Intention

2021 ◽  
Vol 16 (6) ◽  
pp. 1945-1959
Author(s):  
Robert Zinko ◽  
Angela Patrick ◽  
Christopher P. Furner ◽  
Shalanda Gaines ◽  
Mi Dya Kim ◽  
...  
Keyword(s):  
Purchase Intention ◽  
Word Of Mouth ◽  
Online Review ◽  
Electronic Word Of Mouth ◽  
Purchasing Behavior ◽  
Negative Outcomes ◽  
Simulation Based ◽  
Growing Body ◽  
Online Conversation ◽  
Fake Reviews

Retailers have little control over what their customers say about their products and services online. Review platforms (e.g., Yelp and Travelocity) are rife with negativity, from both real customers with bad experiences and from fake reviews created by competitors. These negative reviews have been shown to influence the purchasing behavior of future consumers. Many platforms do afford companies some control by including them in the online conversation about their products or services. Crafting a response to a poor review which appeals to future consumers may mitigate some of the negative outcomes associated with that review. This study advances our knowledge of responding to negative reviews by adding to the growing body of research, using a simulation-based experiment to test the influence of three elements of a review response on purchase intention (i.e., an apology, an explanation and a pledge to correct the problem identified in the review). In doing so, the data show that purchase intention increases only when a response contains all three elements. Implications for e-commerce researchers and review platform developers are discussed.

scholarly journals Strengthening the Tourism Sector Business in Gorontalo Province Through the Utilization of The E-Commerce Platform and The Electronic Word of Mouth

2021 ◽  
Vol 24 ◽  
pp. 526-537
Author(s):  
Valentina Monoarfa ◽  
Syamsul B Biki ◽  
Komang Widiani ◽  
Fatriansyah R. Hasan
Keyword(s):  
Data Analysis ◽  
Hypothesis Testing ◽  
Multiple Regression ◽  
Significant Relationship ◽  
Business Performance ◽  
Word Of Mouth ◽  
Electronic Word Of Mouth ◽  
Research Information ◽  
Tourist Attractions ◽  
Tourism Sector

This study was conducted to analyze the role or influence between e-commerce platforms, electronic word of mouth on the business performance of the tourism sector in several tourist attractions in Gorontalo. The design of this research was a mix method, where some of the objects of this research were visitors and residents around the tourist attractions amount 30 people. The data analysis that we used were hypothesis testing, validity, reliability, normality and multiple regression as well as interviews as additional research information. The results show that E-commerce has an influence on tourism performance, and E-WOT does not have a significant relationship with tourism business performance in Gorontalo.

“When you write review” matters

2019 ◽  
Vol 31 (3) ◽  
pp. 1273-1291 ◽  
Author(s):  
Hengyun Li ◽  
Zili Zhang ◽  
Fang Meng ◽  
Ziqiong Zhang
Keyword(s):  
Social Influence ◽  
Word Of Mouth ◽  
Online Reviews ◽  
Temporal Distance ◽  
Online Review ◽  
Electronic Word Of Mouth ◽  
Content Type ◽  
The Social ◽  
Negative Effect ◽  
The Stability

PurposeThis study aims to investigate how prior reviews posted by other consumers affect subsequent consumers’ evaluations and to what extent the review temporal distance can increase or reduce the social influence of prior reviews. In this study’s restaurant context, review temporal distance refers to the duration between dining time and review time of a dining experience.Design/methodology/approachThe data of paired online restaurant reservations and reviews are analyzed using Ordered Logit Model. Two robustness checks are conducted to test the stability of the main estimation results.FindingsThe empirical results demonstrate that consumers’ restaurant evaluation is socially influenced by both the prior average review rating and number of prior reviews; review temporal distance has a direct negative effect on consumers’ restaurant evaluation; and review temporal distance increases the social influence of prior reviews.Practical implicationsThis study suggests that online review matters. Both restaurants and the online review platforms should encourage consumers to share their experiences and post online reviews immediately after their consumption.Originality/valueThe study contributes to the literature on electronic word-of-mouth, social influence and psychological distance. First, the bi-directional nature of social influence on electronic word-of-mouth for experience-oriented product is documented. Second, for the first time, this study examines how review temporal distance could affect the social influence on consumers’ restaurant evaluation.

scholarly journals Prosumer motivations for electronic word-of-mouth communication behaviors

2017 ◽  
Vol 8 (2) ◽  
pp. 280-295 ◽  
Author(s):  
Monica B. Fine ◽  
John Gironda ◽  
Maria Petrescu
Keyword(s):  
Service Quality ◽  
Consumer Satisfaction ◽  
Word Of Mouth ◽  
Negative Relationship ◽  
Online Reviews ◽  
Individual Characteristics ◽  
Online Review ◽  
Electronic Word Of Mouth ◽  
Communication Behaviors ◽  
Content Type

Purpose “Prosumers” (combining “producer” and “consumers”) describes consumers’ ability to openly share their product/service experiences and thereby drive sales and digital marketing. Understanding what motivates active prosumers to engage in electronic word-of-mouth (eWOM) and share or review their hotel experiences online can help organizations empathize with consumers and use their messages to co-create value. Identifying prosumers’ motivators can enable companies to properly target them as resources for review or consumer feedback studies. This paper aims to investigate the influence of motivators (intrinsic and extrinsic), service quality and age on consumers’ eWOM communication behaviors. Design/methodology/approach A panel of 204 travelers was surveyed regarding their hotel travel experiences, propensity to write online reviews, preferred review-writing platform, motivations for writing reviews and impressions of service quality. To test the hypotheses, a multivariate regression analysis was performed with eWOM as the dependent variable. Differences in eWOM as a function of preferred review platform were also tested using ANOVA, with a multiple comparison analysis that underlines the differences between prosumers who prefer different types of review platforms and their eWOM behaviors. Findings Both intrinsic and extrinsic motivators, as well as service reliability, had a significant influence on eWOM behavior, while service tangibility had a negative relationship. Additionally, prosumers’ engagement in eWOM about their hospitality experience differed according to their preferred review platform. Research limitations/implications The findings of the analysis underline the importance of consumer motivations and of satisfaction with service quality in the context of digital review behavior. For marketing and hospitality research, this shows the benefits of including not only individual characteristics and demographics when analyzing review behavior but also elements such as perceptions of service quality. Given the differences in how the dimensions of service quality affect consumers’ engagement in online review behavior, this represents a very important topic for research and can be included in future studies that analyze the consumer review behavior model. Practical implications Regarding the implications for practitioners, this study highlights the important role played by consumer satisfaction with service in the hospitality industry and its effect on their involvement in online reviews. Managers should be focused constantly on offering great service to their guests, while, at the same time, offering them motivations to engage in posting positive reviews about their vacation. Moreover, as the results of this study imply that various dimensions of service quality have a different impact, managers should focus especially on the aspects that consumers consider important and constantly include in their reviews, such as the tangibles dimension. The results of this study also have the potential to provide to businesses more information to improve the social aspects of vacationing, which can not only improve perceptions about service quality but can also have a positive influence on consumers’ motivations. Originality/value This paper develops a better understanding of what motivates people to engage in the eWOM communication behavior of writing online hotel reviews, by showing the effect of consumer motivations and service quality variables on prosumers’ engagement in online review behavior.

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