scholarly journals Strengthening the Tourism Sector Business in Gorontalo Province Through the Utilization of The E-Commerce Platform and The Electronic Word of Mouth

2021 ◽  
Vol 24 ◽  
pp. 526-537
Author(s):  
Valentina Monoarfa ◽  
Syamsul B Biki ◽  
Komang Widiani ◽  
Fatriansyah R. Hasan
Keyword(s):  
Data Analysis ◽  
Hypothesis Testing ◽  
Multiple Regression ◽  
Significant Relationship ◽  
Business Performance ◽  
Word Of Mouth ◽  
Electronic Word Of Mouth ◽  
Research Information ◽  
Tourist Attractions ◽  
Tourism Sector

This study was conducted to analyze the role or influence between e-commerce platforms, electronic word of mouth on the business performance of the tourism sector in several tourist attractions in Gorontalo. The design of this research was a mix method, where some of the objects of this research were visitors and residents around the tourist attractions amount 30 people. The data analysis that we used were hypothesis testing, validity, reliability, normality and multiple regression as well as interviews as additional research information. The results show that E-commerce has an influence on tourism performance, and E-WOT does not have a significant relationship with tourism business performance in Gorontalo.

SELFIE TOURISM DAN ELECTRONIC WORD OF MOUTH SEBAGAI ANTESEDEN RE-VISIT INTENTION

2019 ◽  
Vol 4 (3) ◽  
pp. 526
Author(s):  
Okki Trinanda ◽  
Astri Yuza Sari
Keyword(s):  
Social Media ◽  
Hypothesis Testing ◽  
Sample Size ◽  
Human Behavior ◽  
Word Of Mouth ◽  
Electronic Word Of Mouth ◽  
Tourist Attractions ◽  
Tourism Management ◽  
West Sumatra ◽  
First Time

<p><em>Research linking selfie behavior and tourism management is very rarely implemented. Selfie behavior is more researched as part of psychology that studies human behavior. This study aims to find out (1) the influence of Selfie Tourism on Electronic Word of Mouth, (2) the influence of Selfie Tourism on Re-Visit Intention, and (3) the influence of Electronic Word of Mouth on Re-Visit Intention. This study uses estimates based on the number of parameters obtained by the sample size of 452 respondents with accidental sampling. Respondents who were included in this study were foreign tourists and domestic tourists who visited the tourism sites in West Sumatra for the first time. While hypothesis testing uses SEM. In this study all relationships between variables were found to be positive and significant. The implication of this study is that tourism managers not only pay attention to aspects of service such as hospitality, cleanliness and so on, but also provide attractive tourist attractions to be photographed and distributed to social media.</em></p><p><em><br /></em></p><p><em>Penelitian yang menghubungkan perilaku selfie dan manajemen pariwisata sangat jarang dilaksanakan. Perilaku selfie lebih banyak diteliti sebagai bagian dari psikologi yang mempelajari perilaku manusia. Penelitian ini bertujuan untuk mengetahui (1) pengaruh Selfie Tourism terhadap Electronic Word of Mouth, (2) pengaruh Selfie Tourism terhadap Re-Visit Intention, dan (3) pengaruh Electronic Word of Mouth pada Re-Visit Intention. Penelitian ini menggunakan jumlah parameter yang diperoleh dengan ukuran sampel 452 responden dengan accidental sampling. Responden yang dikunjungi oleh wisatawan asing dan wisatawan domestik yang mengunjungi situs pariwisata di Sumatera Barat untuk pertama kalinya. Sedangkan pengujian hipotesis menggunakan SEM. Dalam penelitian ini semua hubungan antar variabel ditemukan positif dan signifikan. Implikasi dari penelitian ini adalah bahwa manajer pariwisata tidak hanya memperhatikan layanan dan kebersihan tetapi juga menyediakan media sosial.</em></p>

scholarly journals Pengaruh Electronic Word of Mouth dan Brand Experience terhadap Brand Trust (Studi terhadap Pengguna OVO di Jakarta)

Prologia ◽  
2020 ◽  
Vol 4 (2) ◽  
pp. 237
Author(s):  
Karin Charvia ◽  
Rezi Erdiansyah
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Significant Influence ◽  
Word Of Mouth ◽  
Brand Experience ◽  
Electronic Word Of Mouth ◽  
Brand Trust ◽  
Analysis Method ◽  
Data Analysis Method ◽  
Dependent Variables

This study aims to determine the effect of electronic word of mouth and brand experience on brand trust of OVO users in Jakarta. Data collection by distributing questionnaires to 100 respondents. The data analysis method in this study uses SEM through the Lisrel 8.70 application. The results showed that there was a significant influence of electronic word of mouth and brand experience on brand trust. Between the two dependent variables, what has a greater influence on brand trust is electronic word of mouth. The conclusion of this research to improve brand trust can be done by improving electronic word of mouth and brand experience.Penelitian ini bertujuan untuk mengetahui pengaruh electronic word of mouth dan brand experience terhadap brand trust para pengguna OVO di Jakarta. Pengumpulan data dengan melakukan penyebaran kuesioner kepada 100 responden. Metode analisis data dalam penelitian ini menggunakan SEM melalui aplikasi Lisrel 8.70. Hasil penelitian menunjukkan bahwa terdapat pengaruh yang signifikan electronic word of mouth dan brand experience terhadap brand trust. Diantara kedua variabel dependen maka yang memiliki pengaruh lebih besar terhadap brand trust adalah electronic word of mouth. Kesimpulan dari penelitian ini untuk meningkatkan brand trust dapat dilakukan dengan cara memperbaiki electronic word of mouth dan brand experience.

scholarly journals Analisis Dampak Pariwisata Kampung Coklatdalam Aspek Ekonomi dan Sosial Masyarakat

2019 ◽  
Vol 7 (1) ◽  
pp. 27
Author(s):  
Kadeni, Ninik Srijani
Keyword(s):  
Data Analysis ◽  
Research Method ◽  
Qualitative Approach ◽  
Data Display ◽  
Tourist Attractions ◽  
Social Community ◽  
Tourism Sector ◽  
Three Stages ◽  
The Impact ◽  
The Village

<p><em>At present the existence of the tourism sector has become a concern of the community so that in various regions new tourist spots have emerged. Similarly, in Blitar, there are also many new tourist sites built, one of which is brown village tourism. With the construction of tourist attractions will have an impact on the economic and social community. This study aims to describe the impact of tourism on the economy and society. The research method used to answer these problems is to use a descriptive qualitative approach. Data obtained using observation and interviews, while data analysis three stages, namely data reduction, data display and verification. The results of the study show that the village tourism in chocolate has animpact on the economy and society.</em></p>

scholarly journals Pengaruh Kepercayaan dan Kepuasan Terhadap Loyalitas Nasabah Mitra Beasiswa AJB Bumiputera 1912 Cabang Kota Pariaman

2017 ◽  
Vol 6 (1) ◽  
Author(s):  
Yunia Wardi ◽  
Hendri Andi Mesta ◽  
Ilda Rahmayeni
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Hypothesis Testing ◽  
Sample Size ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Customer Loyalty ◽  
T Test ◽  
F Test ◽  
Purposive Sampling

This research is aimto analyze the influence of trust and satisfaction on customer loyalty of Mitra Beasiswa AJB Bumiputera 1912 of Pariaman. The population in this research is the Mitra Beasiswa AJB Bumiputera 1912 of Pariaman in 2015. The sample was taken by purposive sampling using the formula of Slovin, with sample size as much as 90 respondents. Data analysis is performed multiple regression analysis and hypothesis testing using F test and t-test. The results of this study show that trust and satisfaction have a significant effect on customer loyalty of Mitra Beasiswa AJB Bumiputera 1912 of Pariaman.

scholarly journals FACTORS THAT INFLUENCE WHISTLEBLOWING INTENTIONS VILLAGE GOVERNMENT OFFICIAL

2020 ◽  
Vol 12 (2) ◽  
pp. 87-93
Author(s):  
Yesi Mutia Basri ◽  
Ferty Riarni ◽  
Nur Azlina ◽  
M. Haykal Daditullah Indrapraja
Keyword(s):  
Data Analysis ◽  
Organizational Commitment ◽  
Hypothesis Testing ◽  
Multiple Regression ◽  
Sampling Technique ◽  
Government Official ◽  
Ethical Orientation ◽  
Analysis Technique ◽  
Village Government ◽  
The Village

The study investigates the factors that influence village officials to have an interest in whistleblowing. Organizational commitment, rewarding, idealism ethical orientation, relativism and machiavellian ethical orientation are used as factors that influence the interest of village officials to do whistleblowing. The population in this research is the entire officials of the village government who worked in district Kelayang, Indragiri Hulu Regency. The sampling technique in this research is to use incidental sampling. A total of 60 village officialses participated in this study, which consisted of village heads, village secretaries. regional executor and technical executive. The data analysis technique used is multiple regression. The results of hypothesis testing that is: organizational commitment and idealism ethical orientation effect on interest to do the whistleblowing but reward, relativism ethical orientation and machiavellian nature has no effect against the interest to do the whistleblowing.This research contributes to reducing the occurrence of fraud committed by village officials.

scholarly journals PENGARUH TINGKAT PENDAPATAN DAN KEPUASAN MENERIMA BEASISWA TERHADAP KEBAHAGIAAN PSIKOLOGIS MAHASISWA PROGRAM DUAL MODE SYSTEM DI STAI STAISTAI STAI PATI TAHUN 2013

2016 ◽  
Vol 1 (1) ◽  
pp. 59
Author(s):  
Ahmad Fatah
Keyword(s):  
Hypothesis Testing ◽  
Multiple Regression ◽  
Significant Relationship ◽  
Preliminary Analysis ◽  
Income Level ◽  
Quantitative Approach ◽  
Dual Mode ◽  
Study Population

<p><span>Abstract</span></p><p><span>This study aims to determine the effect of the level of income and satisfaction<br /><span>received scholarships to students of the psychological happiness Dual Mode<br /><span>System at the Islamic Institute of Pati in 2013, using a quantitative approach<br /><span>with three variables: the level of income, the satisfaction of receiving a scholarship and psychological happiness. The study population was all students of the <span>Dual Mode System totaling 117 students. Samples authors take 25% of polulasi, <span>as many as 30 students. Analysis of this study using multiple regression with <span>three steps: a preliminary analysis, hypothesis testing and analysis of further <span>analysis. Results of this study was no effect of income level (X1) with psychological happiness (Y) student Dual Mode System in STAI Starch 2013. Thus the <span>first hypothesis which says "There is a significant relationship between the <span>income level of students to students of the psychological happiness Dual Mode <span>system in sTAI Pati "is rejected. There is an effect of satisfaction received <span>scholarships (X2) with psychological happiness (Y) student Dual Mode System <span>in 2013. So STAI Pati second hypothesis ie "There is significant relationship <span>between satisfaction received scholarships to students of the psychological <span>happiness Dual Mode System in STAI Starch" accepted as true. The effect was <span>of 18.3%, and the remaining 81.7% is influenced by other variables that have <span>not been examined by the authors. No effect of income level (X1) and the <span>satisfaction of receiving a scholarship (X2) with psychological happiness (Y) <span>student Dual Mode System in 2013. So STAI Pati third hypothesis that "There <span>is significant relationship between the level of income and satisfaction received a <span>scholarship to happiness psychological student Dual Mode System d sTAI <span>Starch "rejected.</span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></p><p><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><br /><span><strong>Keywoard:</strong> <em>tingkat pendapatan, kepuasan menerima beasiswa, kebahagiaan</em><br /><em>psikologis</em></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span><br /></span></p>

scholarly journals ELECTRONIC-WORD OF MOUTH AND PRODUCT QUALITY ON BUYING INTEREST THROUGH TRUST IN ONLINE SHOPS

TRIKONOMIKA ◽  
2019 ◽  
Keyword(s):  
Data Analysis ◽  
Path Analysis ◽  
Hypothesis Testing ◽  
Product Quality ◽  
Research Design ◽  
Quantitative Research ◽  
Word Of Mouth ◽  
Interval Data ◽  
Survey Method ◽  
Online Shops

This research aims at investigating the influence of e-WOM and product quality on buying interest through the customers’ trust. This research used a quantitative research design with survey method. This research employed descriptive and verification research methods. A path analysis was conducted to analyze the interval data in this research. The result of data analysis and hypothesis testing revealed that e-WOM and product quality had an influence on customers’ trust in online shops, e-WOM had an influence on the customers’ trust in online shops, product quality had an influence on customers’ trust in online shops, while e-WOM, product quality, and the customers’ trust had an influence on buying interests in online shops, e-WOM had an influence on buying interests in online shops, product quality had an influence on buying interests in online shops, and the customers’ trust had an influence on buying interests in online shops.

scholarly journals Analisis Pengaruh Electronic Word Of Mouth Dan Citra Destinasi Terhadap Minat Berkunjung (Studi Kasus Ladaya Kutai Kartanegara)

2021 ◽  
Vol 21 (2) ◽  
pp. 78-95
Author(s):  
Dilla Dilla ◽  
Sugeng Raharjo ◽  
Heru Suprapto
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Quantitative Study ◽  
Word Of Mouth ◽  
Destination Image ◽  
Electronic Word Of Mouth ◽  
Analysis Techniques ◽  
Image Variables ◽  
Dominant Influence

Abstract:                The purpose of this study was to determine the effect of electronic word of mouth and destination image variables on visiting interest either partially or simultaneously. Besides that, to find out the variables that have the most dominant influence on visiting interest.                This research is a quantitative study using multiple regression analysis techniques with the help of the SPSS 20.0 for Window program, using a questionnaire with a sample of 91 (ninety one) from a population of 910 (nine hundred and ten) visitors to Ladaya. The results showed that the variable electronic word of mouth (X1) and destination image (X2) had a simultaneous and partial effect on visiting interest (Y). From the t test, it can be seen that the electronic word of mouth (X1) variable has a greater t-count coefficient than the destination image (4.631>3.881). Thus, it can be concluded that the electronic word of mouth (X1) variable has the most dominant influence on interest in visiting Ladaya Kutai Kartanegara.   Keywords: Electronic Word Of Mouth, Destination Image, Visiting Interest

scholarly journals DETEKSI DETERMINAN KINERJA KARYAWAN

2019 ◽  
Vol 11 (03) ◽  
pp. 78-86
Author(s):  
Endah Yunianti ◽  
Sri Yuni Widowati ◽  
Aprih Santoso
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Hypothesis Testing ◽  
Work Environment ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Employee Performance ◽  
Sampling Technique ◽  
Independent Variables ◽  
Production Employees

This study was motivated by the decline in targets at PT. Mod Indi Semarang. For this reason, the problem can be formulated is how the sewing part efforts improve Employee Performance so that production is achieved. The purpose of this study was to analyze the influence of the Work Environment, Leadership, and Motivation on Employee Performance in the part of sewing production at PT. Indo Mod Semarang. The population of this study was 420 production employees at sewing PT. Indo Mod Semarang. The sample used in this study was 81 respondents using purposive sampling technique, which is a sampling technique that provides an opportunity to become a member of the sample with certain criteria. Then the method of collecting data through questionnaires and data analysis using SPSS 22 which includes tests of validity, reliability, classic assumption tests, multiple regression analysis, hypothesis testing using a t-test, F test, R2 test. The results of this study indicate that all independent variables, namely Work Environment, Leadership, and Motivation have a positive and significant effect on employee performance. Based on the determination coefficient value of 0.884, it is known that in this study the Work Environment, Leadership, and Motivation has a consequent on the variable employee performance of 88.4% while the rest, which is 11.6% is influenced by other variables that are not explained.

scholarly journals Pengaruh Electronic Word of Mouth, Tingkat Kepercayaan Konsumen dan Minat Kunjungan Wisata Kuliner Kota Bogor

Prologia ◽  
2020 ◽  
Vol 4 (2) ◽  
pp. 393
Author(s):  
Terisia Ria Kristianti ◽  
Rezi Erdiansyah
Keyword(s):  
Data Analysis ◽  
Word Of Mouth ◽  
Statistical Testing ◽  
Consumer Trust ◽  
Electronic Word Of Mouth ◽  
Culinary Tourism

This purposive of this research is to determine the effect of electronic word of mouth and  consumer trust to visit intention of culinary tourism in Bogor City. This study took a sample of 105 respondents, by distributing questionnaires using the google form, where the requirements to become respondents were populations who had visited Bogor City. Data analysis using SEM, with statistical testing through the Lisrel 8.80 program. The results showed that electronic word of mouth had an influence on consumer trust and subsequently had implications for intention to visit Bogor culinary tourism. Thus, electronic word of mouth that is spread in various media should get the attention of tourism entrepreneurs, especially culinary tourism, if you want to increase tourist visits.Penelitian ini bertujuan untuk mengetahui pengaruh electronic word of mouth dan tingkat kepercayaan konsumen terhadap minat kunjungan wisata kuliner di kota Bogor. Penelitian ini mengambil sampel 105 responden, dengan penyebaran kuesioner menggunakan google form, dimana syarat menjadi responden adalah populasi yang pernah mengunjungi kota Bogor. Analisis data menggunakan SEM,  dengan pengujian statistik melalui program Lisrel 8.80. Hasil penelitian menunjukkan bahwa electronic word of mouth memiliki pengaruh terhadap tingkat kepercayaan konsumen dan selanjutnya berimplikasi terhadap minat kunjungan wisata kuliner Bogor. Dengan demikian, electronic word of mouth yang tersebar pada berbagai media harus mendapat perhatian para pengusaha wisata, khsususnya wisata kuliner, jika ingin meningkatkan kunjungan wisata.

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