A Business Study of Michigan Retail Florists
In the spring of 1996, Michigan State Univ. and the Michigan Floral Assn. mailed a comprehensive business survey to all Michigan floral retailers. This was the first nonpartisan study of the retail florist industry in Michigan. Based upon the 183 responses from full-service retail florists (those who deliver and subscribe to a wire service), a profile of the “typical” Michigan florist was constructed. Data presented will include general business operations, such as store floor space and length of time in operation, delivery services, wire service membership, advertising and marketing practices, staffing and wages, and annual profit and loss figures. Results provide a comparative benchmark for common retail florist business practices and can be used to assess the impact certain business operations may have on sales and financial success.