Agenda Setting, Public Opinion, and the Issue of Immigration Reform

This chapter evaluates the pattern and trend of mass media coverage of Zimbabwe's cultural heritage, with a focus on the newspaper publications produced between the years 2010 and 2015. The working hypothesis is that the level and nature of mass media coverage of cultural heritage is directly proportional to the nature of public opinion and attitude towards their own cultural heritage. As such, in order for cultural heritage to make a meaningful contribution to socio-economic and political developmental in Zimbabwe, there is a need for cultural heritage to be visible in all mass media productions. Using document analysis, questionnaires, and interviews, the research identified that the coverage of cultural heritage in mass media in Zimbabwe is alarmingly low. That jeopardizes the regard of cultural heritage as a driver for socio-economic and political development amongst the public. However, through reprioritization of media agenda-setting, media policy, and fostering of a closer collaboration between heritage managers and media professionals, the situation can be salvaged in Zimbabwe.

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Media vs. candidates and minorities vs. majorities

The Agenda Setting Journal ◽

10.1075/asj.20009.tri ◽

2021 ◽

Author(s):

Briana Trifiro ◽

Yiyan Zhang

Keyword(s):

Time Series ◽

Public Opinion ◽

Time Series Analysis ◽

Agenda Setting ◽

Media Coverage ◽

People Of Color ◽

Subsequent Performance ◽

Setting Process ◽

The Media ◽

Online Web

Abstract Despite an abundance of research dedicated to the first level agenda setting process in political elections, there is a considerable gap within the literature regarding how the amount of media coverage granted to minority candidates – people of color and women – influence their salience in public opinion. The current study seeks to address this gap by analyzing the effects of online coverage of minority candidates and their subsequent performance in national polling data from June 1, 2019 to November 20, 2019. The present study utilizes a time-series analysis to compare three information formats: Twitter accounts of major media organizations, online web mentions of candidates from these organizations, and the candidates’ own Twitter presence. The presented findings illustrate important relationships – specifically, where candidates of color were able to set their own agenda through their Twitter accounts as opposed to coverage that they received from the media.

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The governmental communication of president Dilma Rousseff: a content analysis of the Presidency of the Republic portal

Comunicação e Sociedade ◽

10.17231/comsoc.26(2014).2034 ◽

2014 ◽

Vol 26 ◽

pp. 207-222

Author(s):

Danusa Santana Andrade

Keyword(s):

Content Analysis ◽

Public Opinion ◽

Agenda Setting ◽

Communication Strategies ◽

Political Marketing ◽

Government Communication ◽

The Past ◽

The Republic ◽

Governmental Communication ◽

The Way

This study presents a content analysis of communication strategies of government of the Presidency of the Republic, a profile outlining the administration of Dilma Rousseff. The research is supported by the concepts of government communication, public opinion, hegemony and agenda-setting. The corpus of this study consists of tools and government communication chan- nels focusing on the presidency website. The study noted that while there is a predominance of political marketing in the past administrations, the administration of President Dilma through the portal, gave greater emphasis to government communication. The research is concluded by briefly discussing the way the presidency to communicate with society, with a different twist on the theme set.

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The agenda-setting relationship between the news media and public opinion: the case of global warming 1988-1992

10.31274/rtd-180813-8010 ◽

1993 ◽

Author(s):

Craig Warren Trumbo

Keyword(s):

Global Warming ◽

Public Opinion ◽

News Media ◽

Agenda Setting

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A Análise do Discurso Ideológico do Direito e a Teoria do Agendamento Midiático / The Analysis of the Ideological Discourse of Law and the Agenda-Setting Theory

Revista Direito Estado e Sociedade ◽

10.17808/des.48.494 ◽

2016 ◽

Author(s):

Marco Aurelio Moura dos Santos ◽

Marco Antonio Barbosa

Keyword(s):

Public Opinion ◽

Agenda Setting ◽

Information Society ◽

Legal Discourse ◽

Court Decisions ◽

The Public ◽

Cause And Effect ◽

Ideological Discourse ◽

The Media ◽

Setting Theory

Resumo: Aborda-se a formação do discurso ideológico do Direito e a influência do agendamento promovido pela mídia na formação da opinião pública, bem como a apropriação e/ou a influência da mídia na formação do discurso jurídico. Consta-se que as decisões judiciais cada vez mais são divulgadas e comentadas por especialistas nos meios de comunicação, especialmente as mais polêmicas, o que produz reflexividade “causa-efeito” entre os agendamentos noticiados e a consequente influência no ajuizamento de demandas, provocando a indagação se a legitimação do discurso dos profissionais do Direito sustenta-se apenas em fundamentos jurídicos e sociais ou se também sofre influência ideológica dos meios de comunicação. Conclui-se que o discurso jurídico é resultado de inúmeras ideologias, intensamente influenciadas pela opinião pública, que por sua vez também é determinada pelo agendamento promovido pela mídia.Palavras-chave: Mídia; Opinião pública; Discurso ideológico do direito; Ideologia; Sociedade da informação. Abstract: This paper deals with the formation of the ideological discourse of law and the influence that the agenda setting promoted by the media has in the formation of the public opinion, as well as with the appropriation and/or influence of the media in shaping the legal discourse. It is noted that court decisions are increasingly disclosed and commented by experts through the media, especially the most controversial, which produces a "cause and effect" reflexivity between the reported agenda and the consequent influence on the filing of demands, which causes questioning if the legitimacy of the legal practitioners’ speech supports itself only on legal and social grounds or if it is also influenced by the media. It concludes that the legal discourse is the result of many ideologies, heavily influenced by public opinion, which in turn is also determined by the agenda setting promoted by the media.Keywords: Media; Public opinion; Ideological legal speech; Ideology; Information society.

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Measuring public opinion formation

The Agenda Setting Journal ◽

10.1075/asj.18012.kow ◽

2019 ◽

Vol 3 (1) ◽

pp. 43-62 ◽

Cited By ~ 1

Author(s):

Jennifer Kowalewski ◽

Maxwell McCombs

Keyword(s):

Experimental Study ◽

Public Opinion ◽

Agenda Setting ◽

Mass Communication ◽

Opinion Formation ◽

The Past ◽

Alternative Measures ◽

The Rich ◽

Rich Data

Abstract For the past 50 years since the seminal agenda-setting study, scholars have continued to make strides in understanding the importance mass communication plays in public opinion formation. Although scholars have measured both first- and second-level agenda setting often using open-ended response, more close-ended measures might assist in measuring the theory, adding to the rich data. This experimental study directly compared open-ended responses shown to gauge an agenda-setting effect with close-ended responses to enhance the assessment of both first- and second-level agenda setting. The findings identified close-ended scales, including news salience, social salience, personal salience, and feelings salience, that add to the precision of measuring the salience of issues and attributes, indicating we have alternative measures to gauge agenda setting.

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