scholarly journals The governmental communication of president Dilma Rousseff: a content analysis of the Presidency of the Republic portal

2014 ◽  
Vol 26 ◽  
pp. 207-222
Author(s):  
Danusa Santana Andrade

This study presents a content analysis of communication strategies of government of the Presidency of the Republic, a profile outlining the administration of Dilma Rousseff. The research is supported by the concepts of government communication, public opinion, hegemony and agenda-setting. The corpus of this study consists of tools and government communication chan- nels focusing on the presidency website. The study noted that while there is a predominance of political marketing in the past administrations, the administration of President Dilma through the portal, gave greater emphasis to government communication. The research is concluded by briefly discussing the way the presidency to communicate with society, with a different twist on the theme set.

2021 ◽  
pp. 146531252110333
Author(s):  
Keelin Fox ◽  
Parmjit Singh

Objective: To profile the posts on open orthodontic Facebook groups and identify which communication strategies and media modalities generate the most engagement from users. Design: A cross-sectional content analysis. Setting: Facebook Internet-based search. Methods: Post data were collected over a one-month period from the 10 largest public orthodontic Facebook groups. Evaluation of group characteristics included membership levels, number of administrators, time each group had been in existence and growth rate of each group. The number of posts, the numbers and types of engagement (likes, emojis, comments, shares) and engagement rate were calculated. The communication strategies (e.g. case presentation, course promotion, etc.) and media modalities (e.g. plain text, photograph, etc.) were recorded. Results: The study identified 190,268 Facebook members from the 10 largest orthodontic Facebook groups (median 17,811; interquartile range [IQR] 11,977). The median time the groups had existed was six years (median 2175 days; IQR 2311 days) and the median number of new group members in the past month was 1257 (IQR 2773). The median number of new group members in the past month was 1257 (IQR 2773). There were 227 postings during the study period with 2546 engagements. The overall median number of engagements was 196 (IQR 445) and the engagement rate of posts was 1.3% overall. Posts relating to course promotion (n = 63, 28%) followed by product promotion (n = 42, 19%) were the most common. Case presentation style posts accounted for 15% (n = 35). The level of engagement was greater for posts that had a clinical component compared to posts that did not ( P < 0.001). For media modality, posts that included a photograph had greater engagement ( P < 0.001). Conclusion: There are frequent posts on course and product promotion in orthodontic Facebook groups; however, these are associated with low levels of engagement. Posts that are clinically orientated and include photographs have higher levels of engagement.


GERAM ◽  
2020 ◽  
Vol 8 (1) ◽  
pp. 17-26
Author(s):  
Sri Rahayu ◽  
Alber Alber ◽  
Hasan Basri

Tunjuk Ajar Melayu (TAM) is very important for Malay people, especially in the past trying after all their power to disseminate, bequeath and perpetuate the teaching values ​​referred to through literature (both oral and written). Understanding and living a literary work, one of which is through the study of stylistics. Stylistics as one of the sub-sciences in literature plays a large role in the study of literature because it examines the way the writer uses elements and language rules by looking for the effects caused by the use of language, examining the characteristics of the use of language in literature. Stylistics studied the use of the figure of speeches in its function. In this study, the researcher formulated the research problems, what was the comparative and linkage figure of speeches in TAM by Tenas Effendy?. Therefore, this research was conducted to describe, analyze, and interpret the comparative and linkage figure of speeches contained in TAM by Tenas Effendy. This research used the content analysis method. The data was collected through documentation and hermeneutic techniques. The data was documented by reading, taking notes, then summarizing and grouping according to the type of work. The results of this study were comparative figure of speeches in TAM by Tenas Effendy consisting of simile, personification, metaphor, and allegory. The linkage figure of speech in TAM by Tenas Efendy consisted of synecdoche figure of speech of tutom pro parte category.  


2019 ◽  
Vol 3 (1) ◽  
pp. 43-62 ◽  
Author(s):  
Jennifer Kowalewski ◽  
Maxwell McCombs

Abstract For the past 50 years since the seminal agenda-setting study, scholars have continued to make strides in understanding the importance mass communication plays in public opinion formation. Although scholars have measured both first- and second-level agenda setting often using open-ended response, more close-ended measures might assist in measuring the theory, adding to the rich data. This experimental study directly compared open-ended responses shown to gauge an agenda-setting effect with close-ended responses to enhance the assessment of both first- and second-level agenda setting. The findings identified close-ended scales, including news salience, social salience, personal salience, and feelings salience, that add to the precision of measuring the salience of issues and attributes, indicating we have alternative measures to gauge agenda setting.


Author(s):  
Xu Yi-chong ◽  
Patrick Weller

International organizations (IOs) matter. Based on extensive interviews and exchanges with key players in IOs in the past decade, this book uncovers the regular working world of IOs, to challenge the orthodox view that member states alone decide what IOs do and how they operate. This book provides a realistic and provocative account of the way IOs really work, a picture that would be recognized by those who work there. The Working World of International Organizations specifically examines three groups of players in IOs—state representatives, as proxy for states and often with schizophrenic demands, the head of IOs as diplomat, manager, and politician, and the staff of the permanent secretariat with their competing solutions. It explores their actions and interactions by asking who or what shapes their decisions; how and when decisions are made; how players interact within an IO; and how the interactions vary across six IOs. It argues that each and all of them must contribute if any progress is to be achieved in managing global problems. It shows why this is the case by examining how decisions are made in three key areas: agenda-setting, financing, and decentralization.


2021 ◽  
Author(s):  
Bernd Hirschberger

Social media increasingly shapes the way in which we perceive conflicts and conflict parties abroad. Conflict parties, therefore, have started using social media strategically to influence public opinion abroad. This book explores the phenomenon by examining, (1) which strategies of external communication conflict parties use during asymmetric conflicts and (2) what shapes the selection of these communication strategies. In a comprehensive case study of the conflict in Israel and Palestine, Bernd Hirschberger shows that the selection of strategies of external communication is shaped by the (asymmetric) conflict structure.


2014 ◽  
Vol 61 (1) ◽  
pp. 118-122
Author(s):  
Rebecca Langlands

First up for review here is a timely collection of essays edited by Joseph Farrell and Damien Nelis analysing the way the Republican past is represented and remembered in poetry from the Augustan era. Joining the current swell of scholarship on cultural and literary memory in ancient Greece and Rome, and building on work that has been done in the last decade on the relationship between poetry and historiography (such as Clio and the Poets, also co-edited by Nelis), this volume takes particular inspiration from Alain Gowing's Empire and Memory. The individual chapter discussions of Virgil, Ovid, Propertius, and Horace take up Gowing's project of exploring how memories of the Republic function in later literature, but the volume is especially driven by the idea of the Augustan era as a distinct transitional period during which the Roman Republic became history (Gowing, in contrast, began his own study with the era of Tiberius). The volume's premise is that the decades after Actium and the civil wars saw a particularly intense relationship develop with what was gradually becoming established, along with the Principate, as the ‘pre-imperial’ past, discrete from the imperial present and perhaps gone forever. In addition, in a thought-provoking afterword, Gowing suggests that this period was characterized by a ‘heightened sense of the importance and power of memory’ (320). And, as Farrell puts it in his own chapter on Camillus in Ovid's Fasti: ‘it was not yet the case that merely to write on Republican themes was, in effect, a declaration of principled intellectual opposition to the entire Imperial system’ (87). So this is a unique period, where the question of how the remembering of the Republican past was set in motion warrants sustained examination; the subject is well served by the fifteen individual case studies presented here (bookended by the stimulating intellectual overviews provided by the editors’ introduction and Gowing's afterword). The chapters explore the ways in which Augustan poetry was involved in creating memories of the Republic, through selection, omission, interpretation, and allusion. A feature of this poetry that emerges over the volume is that the history does not usually take centre stage; rather, references to the past are often indirect and tangential, achieved through the generation and exploitation of echoes between history and myth, and between past and present. This overlaying crops up in many guises, from the ‘Roman imprints’ on Virgil's Trojan story in Aeneid 2 (Philip Hardie's ‘Trojan Palimpsests’, 117) to the way in which anxieties about the civil war are addressed through the figure of Camillus in Ovid's Fasti (Farrell) or Dionysiac motifs in the Aeneid (Fiachra Mac Góráin). In this poetry, history is often, as Gowing puts it, ‘viewed through the prism of myth’ (325); but so too myth is often viewed through the prism of recent history and made to resonate with Augustan concerns, especially about the later Republic. The volume raises some important questions, several of which are articulated in Gowing's afterword. One central issue, relating to memory and allusion, has also been the subject of some fascinating recent discussions focused on ancient historiography, to which these studies of Augustan poetry now contribute: How and what did ancient writers and their audiences already know about the past? What kind of historical allusions could the poets be expecting their readers to ‘get’? Answers to such questions are elusive, and yet how we answer them makes such a difference to how we interpret the poems. So Jacqueline Febre-Serris, for instance, argues that behind Ovid's spare references to the Fabii in his Fasti lay an appreciation of a complex and contested tradition, which he would have counted on his readers sharing; while Farrell wonders whether Ovid, by omitting mention of Camillus’ exile and defeat of the Gauls, is instructing ‘the reader to remember Veii and to forget about exile and the Gauls’ or whether in fact ‘he counts on having readers who do not forget such things’ (70). In short this volume is an important contribution to the study of memory, history, and treatments of the past in Roman culture, which has been gathering increasing momentum in recent years. Like the conference on which it builds, the book has a gratifyingly international feel to it, with papers from scholars working in eight different countries across Europe and North America. Although all the chapters are in English, the imprint of current trends in non-Anglophone scholarship is felt across the volume in a way that makes Latin literature feel like a genuinely and excitingly global project. Rightly, Gowing points up the need for the sustained study of memory in the Augustan period to match that of Uwe Walter's thorough treatment of memory in the Roman republic; Walter's study ends with some provocative suggestions about the imperial era that indeed merit further investigation, and this volume has now mapped out some promising points of departure for such a study.


2009 ◽  
Vol 42 (4) ◽  
pp. 911-937 ◽  
Author(s):  
Joseph F. Fletcher ◽  
Heather Bastedo ◽  
Jennifer Hove

Abstract. Public opinion shifted markedly between 2006 and 2007 regarding Canadian military participation in Afghanistan. Multivariate analysis of survey data reveals that the interplay of cognitive and emotional responses fractured support and consolidated opposition to the mission. Subsequently, a major government communication strategy, aimed at bolstering support for the Afghan mission succeeded at an informational level but failed to connect at an emotional one, leaving overall support for the mission essentially unchanged. Our analysis points to the need for nuanced interpretation of shifts in public support for war as well as in assessing political marketing efforts by government.Résumé. L'opinion publique s'est nettement décalée entre 2006 et 2007 concernant la participation militaire canadienne en Afghanistan. L'analyse multi variée des données d'aperçu indique que l'effet des réponses cognitives et émotives a divisé l'appui et a consolidé l'opposition à la mission. D'ailleurs, une stratégie importante de communication du gouvernement, destinée à augmenter le soutien de la mission afghane a réussi à un niveau informationnel, mais ne s'est pas reliée au niveau émotif, laissant le soutien global de la mission essentiellement inchangé. Notre analyse indique le besoin d'une interprétation diversifiée et nuancée des variations de soutien public face à la guerre ainsi qu'une évaluation du marketing politique du gouvernement.


2021 ◽  
Vol 17 ◽  
pp. 30-40
Author(s):  
Bolu John Folayan ◽  
Olumide Samuel Ogunjobi ◽  
Prosper Zannu ◽  
Taiwo Ajibolu Balofin

In public relations and political communication, a spin is a form of propaganda achieved through knowingly presenting a biased interpretation of an event or issues. It is also the act of presenting narratives to influence public opinion about events, people or and ideas. In war time, various forms of spins are employed by antagonists to wear out the opponents and push their brigades to victory. During the Nigerian civil war, quite a number of these spins were dominant – for example GOWON (Go On With One Nigeria); “On Aburi We Stand”, “O Le Ku Ija Ore”. Post-war years presented different spins and fifty years after the war, different spins continue to push emerging narratives (e.g. “marginalization”, “restructuring”). This paper investigates and analyzes the different propaganda techniques and spins in the narratives of the Nigerian civil in the past five years through a content analysis of three national newspapers: The Nigerian Tribune, Daily Trust and Sun Newspapers. Findings confirm that propaganda and spins are not limited to war time, but are actively deployed in peace time. This development places additional challenge on journalists to uphold the canons of balance, truth and fairness in reporting sensitive national issues. The authors extend postulations that propaganda techniques, generally considered to be limited to war situations, are increasingly being used in post-war situations. Specifically, they highlight that journalists are becoming more susceptible to propaganda spins and this could affect the level of their compliance to the ethics of journalism.


2018 ◽  
Vol 2 (1) ◽  
pp. 64-83
Author(s):  
Mariana De Maio

Abstract Using second-level agenda setting, this paper examines the coverage of Argentina’s 2009 media reform. To investigate the attributes the media used, data were collected from three national newspapers’ online publications (Clarín, La Nación, and Página/12). Results from the analysis suggest that the newspapers used different attributes and tone based on their political leanings. Content analysis before and after selected court’s rulings on the new media law demonstrate that La Nación and Clarín tended to converge in the way they used attributes and tone. When the rulings went against the interests of Clarín and La Nación, both newspapers reacted negatively, in tone and attribute, relative to Página/12.


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