SME Role Models on a Global Market: How International Entrepreneurs Can Thrive on Social Responsibility

2011 ◽  
Author(s):  
Frank Jan de Graaf ◽  
Arnd Mehrtens

Responsibility refers to the human care about others' wellbeing. Motives for responsible behavior are connected to altruism—as a search for meaning beyond the self—and positive reinforcement of sympathy within society. Responsibility is part of human nature and learned within the societal context. Leaders are role models who face an extraordinary obligation to responsibility in balancing multiple stakeholder needs. Responsibility considerations underlie human decision-making fallibility. This chapter explores social responsibility.


2020 ◽  
Author(s):  
V.G. Prushkivskyi ◽  
◽  
V.A. Litovka ◽  

The peculiarities of the corporate culture formation of socially responsible metallurgical enterprises are depicted and the scientific and practical recommendations for their management in terms of sustainable innovation are developed in the article. The authors consider the views of scholars on the nature and structure of corporate culture. Norms and values are the most important elements of any organization. It is important to divide the values according to the degree of their acceptance in the organization for the company's corporate culture management: publicly recognized (proclaimed, mastered, supported), actual and desired values. The company's corporate culture is as a complex dynamic hierarchical system consisting of formal (mission, vision, values embodied in the company's practice) and informal (social relationships, role models, rituals, important stories in the company) components that change under the influence of the internal and external environment of the company. This system is closely linked to corporate social responsibility. A corporate culture, which does not have the values of social responsibility and is not aimed at stimulating technological, marketing, social or managerial innovations, cannot achieve sustainable positive social dynamics. The authors have analysed the corporate social responsibility, elements of corporate culture and strategic development of metallurgical enterprises of the METINVEST Group. In recent years, the main efforts of companies have been focused on environmental goals of sustainable development, namely the modernization of enterprises. In order to achieve sustainable innovation and implementation of safety values and care for the environment, metallurgical enterprises need to develop an innovative culture, including stimulating the development of sustainable innovation and innovators among staff, strengthen the implementation of a set of programs that promote modernization in production and environmental aspects, projects aimed at improving the overall environmental situation and raising living standards in the cities of presence.


2016 ◽  
Vol 6 (4) ◽  
pp. 132-140
Author(s):  
Jerelene Soobramoney ◽  
Ophillia Ledimo

Organisations have difficulty retaining employees who have the necessary talent, skills and knowledge to give the company a competitive edge in a global market, thus emphasising the need for organisational commitment. The objective of the study was to explore the relationship between corporate social responsibility and organisational commitment within a South African retail organisation. Corporate social responsibility has a positive influence on consumer behaviour and can contribute to corporate success because CSR activities enhance an organisation’s image. Research has indicated that corporate social responsibility is related to an employee’s commitment. The Corporate Social Responsibility Scale and the Organisational Commitment Scale were administered to a non-probability sample of 171 employees from a population of 268 employees in the human resources department of a retail company. Person’s correlation analysis was used to determine the relationship between corporate social responsibility and organisational commitment. This study provided insight into the corporate social responsibility of the organisation. Managers and practitioners in the human resources may use these findings for the development of corporate social responsibility policies and practices in order to build employee commitment.


2015 ◽  
Vol 14 (1-2) ◽  
pp. 227-237
Author(s):  
Hope Sippel

This research demonstrates how after World Warii, theuscosmetics industry was able to feminize cultural imperialism by using philanthropic efforts in order to expand its influence within the global market. This article presents four important frameworks in order to understand the role of capitalism, consumerism, and the cosmetics industry in a global arena: first, the cosmetics industry’s increased globalization after World Wari; second, the emergence of corporate social responsibility and philanthropy; third, selling products and advertising through philanthropy; fourth, the use of beauty and cosmetics as a way to employ a softer side of western cultural imperialism.


2021 ◽  
Vol 4/2021 (94) ◽  
pp. 166-184
Author(s):  
Iwona Czerska ◽  

Purpose: This article aims to present the concept of corporate social responsibility as applied by healthcare entities in the conditions of the coronavirus pandemic. Design/methodology: The article is a literature review on corporate social responsibility, healthcare, management, and health economics. A critical analysis was performed based on the desk research method, using professional, scientific databases. The article consists of the following parts: introduction; research methodology; issues of corporate social responsibility in the current epidemic conditions, taking into account the areas and tools of CSR as applied by healthcare entities; literature study; limitations; conclusions, and practical implications. Findings: Running medical entities in a socially responsible manner is, in the context of the COVID-19 pandemic, perceived as a key and strategic action on the global market, contributing to the competitiveness of a given entity while caring for and shaping its image in the local environment. Research limitations/implications: A critical analysis identified several barriers to the study that could have influenced the overall picture of the considerations. Therefore, this article can be treated as a preliminary diagnosis of the topic under discussion. Subsequently, future analyses should extend to other entities and healthcare institutions to have a complete picture of their implementation of the CSR concept in pandemic conditions. Original value: The approach to the social responsibility of healthcare entities in the context of the COVID-19 pandemic based on the latest scientific studies, taking into account current reports in this regard by Polish and foreign authors, enriching the recent scientific achievements on social responsibility of the health sector and signaling the author’s contribution to the development of the discipline of management and quality sciences.


2017 ◽  
Vol 44 (2) ◽  
pp. 19
Author(s):  
Ružica Đervida Lekanić ◽  
Cariša Bešić ◽  
Snežana Bešić

The main objective of modern business is achievement of business excellence and world - class of products and services. Companies which actively and continuously apply modern management methods and techniques, special in marketing, have significantly better chance to strengthen their competitive capability on global market and to assume stable market position with perspective for further marke t development. Modern business philosophy implies that organization has to be responsible for its actions and steps and towards all stakeholders in environment. Attaining of business excellence goals of an organization presupposes built corporate social responsibility. In order for domestic companies to become competitive internationally, it is necessary to change the way of thinking and to adopt modern marketing methods and marketing communications, in the field of organizational management


2018 ◽  
Vol 43 (4) ◽  
pp. 263-276 ◽  
Author(s):  
Richa Misra ◽  
Sonali Singh ◽  
Deepak Singh

Ayurvedic indigenous products have grown significantly in the Indian market and seized a large consumer base within a short span of time. There has been a growing sensitivity among consumers in India that the use of Ayurvedic products in routine lifestyle including food products, cosmetics and household activities leads to a healthier life. The present study attempts to understand the perception of consumer for indigenous Ayurvedic products. The study also attempts to identify the underlying factors that influence the purchasing behaviour of consumers. In total, 151 respondents from Delhi-NCR, India, participated in the study. The study reveals that there is a significant influence of brand price, ethnocentrism and social responsibility on the preference of food products. Moderating role of social responsibility and consumer ethnocentrism on brand preference has also been studied. The present article reflects how a pre-launch perception, concern for health and breaking the traditional prototype can influence the perception of consumers. The multi-pronged approach by the government, marketers and other social institutions could break open a huge domestic and global market for Ayurvedic products.


2020 ◽  
Vol 1 (1) ◽  
pp. 57-67
Author(s):  
Sanil S Hishan ◽  
Suresh Ramakrishnan1 ◽  
Nur Naha binti Abu Mansor

Though corporate social responsibility became commonly debated in the last forty years of the twentieth century, at least as early as the nineteenth century, the notion that the company has moral responsibilities became apparent. The corporate social responsibility framework continuously adapts to global market needs. Given the recent advent of corporate social responsibility and sustainability concepts, as well as methodologies and criteria used to meet standards of "fair" business. However, a common connotation of corporate social responsibility (CSR) has not been standardized, although the CSR-related principles and norms are now being established. Between academicians and professionals, there is an increasing concern in corporate social responsibility. Companies are also supposed to be open not only to their creditors but to society at large. Margolis and Walsh (2001) and Orlitzky et al. (2003) presented round-about ninety-five analytical data on CSR and financial results over the period 1972 to 2001. CSR was an independent variable in these studies; while financial output was variable based. Fifty-three percent had a positive relationship with them, twenty-four percent had no partnership with them, nineteen percent had mixed relationships with them, and five percent had harmful relationships with them. Dam (2008) has presented analytical data on CSR and financial results, but there was one difference and one aspect that was normal. The novelty of the study was the distribution of empirical findings in tabulated form focused on asset returns (ROA), equity returns (ROE), selling returns (ROS), Tobin's Q, and stock market returns, and it was popular that only empirical findings were tabulated from 1972 to 2001. For companies and prospective scholars, the findings of this study are important regarding corporate social responsibility and consumer behaviour.


Author(s):  
Kate Pride Brown

As Russian business emerged from collapse and mafia-style capitalism in the 2000s, the surviving oligarchs set their sights on the global market. As they entered the field of global capitalism, they learned the norms and business practices of Western capital, including corporate social responsibility. One corporation, Oleg Deripaska’s En+ Group, emerged as the primary corporate sponsor for Baikal environmentalism. Activists were ambivalent about the relationship, but accepted the money and donned the corporate logo. In so doing, these two generalizable power holders enacted a trade: money for virtue. Not only does such an interaction bolster the capacity of civil society, it also ensures its independence—only an independent civil sector can garner virtue and possess it in such a quantity to trade. Moreover, such a trade is superior to En+’s in-house attempt to create public will, because concern for the company’s image exceeds concern for environmental outcomes.


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