Influence of Advertisement on Customers Based on AIDA Model

2018 ◽  
Author(s):  
Mithun Ullal ◽  
Iqbal Thonse Hawaldar
Keyword(s):  
Aida Model

scholarly journals Strategies and Persuasive Appeals in the Public Service Messages about Health Issues on Pakistani Television Channels

2020 ◽  
Vol V (III) ◽  
pp. 54-72
Author(s):  
Qaisar Khan ◽  
Syed Inam Ur Rahman ◽  
Amna Nudrat
Keyword(s):  
Public Service ◽  
Heat Stroke ◽  
Calcium Deficiency ◽  
Health Issues ◽  
Major Health ◽  
The Public ◽  
Emergency Situations ◽  
Precautionary Measures ◽  
Aida Model

The study analyses strategies and persuasive appeals in the public service messages aired on Pakistani TV channels during 2016-2018, that measures the effects of PSMs on audience behaviour. The PSMs fails to deliver messages due to dissimilar socio-economic backdrop and scope of the audience understanding. The purposive sampling of six selected PSM is on the bases of health themed PSM’s. Objective is to investigate the characteristics of ads, role of the message, major health issues, sources of the message and appeals. The AIDA model, persuasion theory and social responsibility theory used to filter the textual analysis of the selected PSMs. It was found that the PSMs presented health issues while using celebrity endorsement and persuasive message appeals as persuasive techniques. The PSMs such as breast cancer persuaded women for self-care, calcium deficiency PSM to calcium intakes, heat stroke PSM to precautionary measures during emergency situations, the malnutrition PSM to women healthy diet during pregnancy. The study recommends that advertisers, producers and TV channels should adopt audience perception based important strategies for social welfare, while the state must promote them.

An Integrated Model of Pop Culture Fans’ Travel Decision-Making Processes

2017 ◽  
Vol 57 (5) ◽  
pp. 687-701 ◽  
Author(s):  
SoJung Lee ◽  
HakJun Song ◽  
Choong-Ki Lee ◽  
James F. Petrick
Keyword(s):  
Decision Making ◽  
Conceptual Framework ◽  
Explanatory Power ◽  
Pop Culture ◽  
Integrated Model ◽  
Decision Making Process ◽  
Decision Making Processes ◽  
Aida Model ◽  
Travel Decision ◽  
Goal Directed Behavior

This study integrated the Model of Goal-directed Behavior (MGB) and the Attention, Interest, Desire, and Actions (AIDA) model into a conceptual framework to examine how pop culture influences decisions to visit a pop culture–featured destination. Findings revealed that visit intentions were significantly influenced by variables in the two models (MGB and AIDA), highlighting that attention to pop culture and positive anticipated emotions played important roles in unifying them. Results suggest that the integrated framework offers a comprehensive and coherent perspective on the complicated decision-making process of pop culture fans, which enhances the explanatory power for predicting future intentions. Thus, this paper offers an innovative approach to integrating models from the disciplines of psychology and advertising.

Rating consumption of traditional vegetables in Tanzania using the awareness, interest, desire and action (AIDA) model

2018 ◽  
pp. 377-384
Author(s):  
J. Ochieng ◽  
V. Afari-Sefa ◽  
S. Rajendran ◽  
D. Karanja ◽  
R. Kessy ◽  
...  
Keyword(s):  
Aida Model

The Effects of K-POP Media on Korea Visit Intention Decision: A Focus on the AIDA Model

2020 ◽  
Vol 44 (1) ◽  
pp. 179-200
Author(s):  
Pei-Lin Duan ◽  
Sung-Min Kim ◽  
Hoon Lee
Keyword(s):  
Aida Model

scholarly journals On the hierarchy of choice: An applied neuroscience perspective on the AIDA model

2017 ◽  
Vol 4 (1) ◽  
pp. 1363343 ◽  
Author(s):  
Saba Montazeribarforoushi ◽  
Abolfazl Keshavarzsaleh ◽  
Thomas Zoëga Ramsøy ◽  
Benny Briesemeister
Keyword(s):  
Aida Model

scholarly journals Tourism Communication in Community Based Tourism in Dieng Community, Central Java, Indonesia

2017 ◽  
Vol 8 (2) ◽  
pp. 149 ◽  
Author(s):  
Manik Sunuantari
Keyword(s):  
Decision Making ◽  
Local Governments ◽  
Local Communities ◽  
Community Based ◽  
Tourist Destination ◽  
Central Java ◽  
Sustainable Economy ◽  
Decision Making Processes ◽  
Aida Model

To encourage a community’s role in the field of tourism, the local government of Central Java, Indonesia promotes a Community Based Tourism (CBT) as a tourism development for the sustainable economy. It involves the community in decision-making processes, especially related to the acquisition of income, employment, and the preservation of the environment, and culture of the indigenous people. This research aimed to determine communication activities in the implementation of CBT. The theory used was tourism communication using Attention, Interest, Desire, Action (AIDA) model. Then, the method was a case study by choosing Dieng as a tourist destination, and the tourism communication activities were undertaken in Dieng’s society, especially in the activities of Dieng Culture Festival (DCF). The results show that the tourism communication activities involving the community, POKDARWIS (Kelompok Sadar Wisata - Tourism Awareness Group), tourism advocates, and local governments should pay attention to the cultural and natural tourism potentials, and empower the local communities.

scholarly journals Analisis Strategi Komunikasi Pemasaran Pada PT.PT. Bank Aceh Melalui Pendekatan Teori AIDA

2019 ◽  
Vol 2 (2) ◽  
Author(s):  
Cut Devi Maulidasari ◽  
Yusnaidi Yusnaidi
Keyword(s):  
Research Methodology ◽  
Communication Strategies ◽  
Descriptive Analysis ◽  
Customer Retention ◽  
Communication Strategy ◽  
Marketing Communication ◽  
Effective Strategy ◽  
Purchasing Decision ◽  
Aceh Province ◽  
Aida Model

Abstract                                                                     This research was conducted to analyze and illustrates the used of AIDA model  in  marketing communication or an advertisement to engages and persuades the consumers in purchasing decision or choosing the brand. The descriptive analysis research methodology was used as the method to implement the research through qualititave reseach .   It will describes the marketing communication strategy used by PT. Bank Aceh to promote their product to the consumers in Aceh Province. AIDA theoritical approach which was introduced by Wilbur Schramm, has been used to analyze the marketing programs and the effectiveness of programs to target the consumers. The respondents are the consumers of PT. Bank Aceh which were considered had better understanding of the marketing programs and the impacts to their choice when they have to make decision of purchasing banking products and facilities. The result shows that the marketing communication strategies which have been implemented by PT. Bank Aceh have been considered as the effective strategy to approach new customers and to maintain customer retention. However, it needs improvement in term of media and the dilivered messages to adapt to the latest customers lifestyle.  Keywords : AIDA Model, Marketing Communication, Promotion

scholarly journals Tourists Interest in Camping as an Alternative Tourism Activity During COVID-19 Pandemic: The AIDA Model Application

2021 ◽  
Vol 1 (2) ◽  
pp. 74-81
Author(s):  
Ayu Ananda ◽  
Syifaa Novianti
Keyword(s):  
Random Sampling ◽  
Sampling Technique ◽  
Analysis Techniques ◽  
Tourist Destinations ◽  
Alternative Tourism ◽  
Action Model ◽  
Tourism Activity ◽  
Quantitative Descriptive ◽  
Aida Model ◽  
Descriptive Method

Since the coronavirus pandemic hit Indonesia, tourists have become more careful when doing tourist activities. Natural or outdoor tourist destinations are assumed as safe and preferable destinations because they have the lowest risk of coronavirus transmission. One of the activities that can be done in natural or outdoor tourist destinations is camping. Using the AIDA (Attention, Interest, Desire, and Action) Model, this research was conducted to determine how much tourists are interested in camping, especially in South Bandung, West Java, Indonesia, as it has many natural tourist destinations with camping areas. This study uses a quantitative descriptive method, frequency analysis techniques, and scoring analysis. Samples were taken using a stratified random sampling technique to 111 respondents. Respondents are tourists who know or have visited one of the three natural tourist destinations in South Bandung, used as samples, namely Mount Puntang, Ranca Upas, and Rancabali. The results show that tourists are quite interested in camping as an alternative tourism activity during the coronavirus pandemic. However, they have some limitations or prerequisites in visiting the camping area during these uncertain times.

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