scholarly journals Strategies and Persuasive Appeals in the Public Service Messages about Health Issues on Pakistani Television Channels

2020 ◽  
Vol V (III) ◽  
pp. 54-72
Author(s):  
Qaisar Khan ◽  
Syed Inam Ur Rahman ◽  
Amna Nudrat
Keyword(s):  
Public Service ◽  
Heat Stroke ◽  
Calcium Deficiency ◽  
Health Issues ◽  
Major Health ◽  
The Public ◽  
Emergency Situations ◽  
Precautionary Measures ◽  
Aida Model

The study analyses strategies and persuasive appeals in the public service messages aired on Pakistani TV channels during 2016-2018, that measures the effects of PSMs on audience behaviour. The PSMs fails to deliver messages due to dissimilar socio-economic backdrop and scope of the audience understanding. The purposive sampling of six selected PSM is on the bases of health themed PSM’s. Objective is to investigate the characteristics of ads, role of the message, major health issues, sources of the message and appeals. The AIDA model, persuasion theory and social responsibility theory used to filter the textual analysis of the selected PSMs. It was found that the PSMs presented health issues while using celebrity endorsement and persuasive message appeals as persuasive techniques. The PSMs such as breast cancer persuaded women for self-care, calcium deficiency PSM to calcium intakes, heat stroke PSM to precautionary measures during emergency situations, the malnutrition PSM to women healthy diet during pregnancy. The study recommends that advertisers, producers and TV channels should adopt audience perception based important strategies for social welfare, while the state must promote them.

scholarly journals Role of Public Service Awareness Messages in Developing Precautionary Attitude towards Breast Cancer Detection Among Pakistani Women

2020 ◽  
Vol 20 (2) ◽  
pp. 59-78
Author(s):  
Moneeba Iftikhar ◽  
Zahid Yousaf
Keyword(s):  
Breast Cancer ◽  
Cancer Detection ◽  
Public Service ◽  
Breast Cancer Detection ◽  
Fear Appeal ◽  
The Public ◽  
Common Cancer ◽  
Life Threatening ◽  
Precautionary Measures

The study was aimed at scrutinizing the effects of the Public Service Awareness Messages about breast cancer detection among women in terms of developing precautionary measures for the life-threatening disease in order to fight against it before time. Breast Cancer is the most common cancer among the women around the world and especially in Pakistan. The study has been carried out with a survey with 300 women of Lahore, Pakistan and found that Public Service Awareness Messages have been significantly perceived by them. PSAMs are important tool for providing information and spreading awareness regarding the disease. The fear appeal of the messages changed the behavior of the viewers for taking precautionary measures. Public Service Awareness Messages regarding healthcare make people conscious about their health and they believe that precautionary measures can prevent the dreadful comings of this disease.

De publieke-omroepopdracht in de ogen van het publiek: survey-onderzoek naar de toekomstige taak van de Vlaamse publieke omroep

2012 ◽  
Vol 40 (2) ◽  
Author(s):  
Alexander Dhoest ◽  
Hilde Van den Bulck ◽  
Heidi Vandebosch ◽  
Myrte Dierckx
Keyword(s):  
Survey Research ◽  
Public Service ◽  
Public Broadcasting ◽  
Future Role ◽  
The Public ◽  
Public Service Broadcasting ◽  
Highly Educated ◽  
The Future ◽  
Current Task

The public broadcasting remit in the eyes of the audience: survey research into the future role of Flemish public service broadcasting The public broadcasting remit in the eyes of the audience: survey research into the future role of Flemish public service broadcasting In view of the discussion about the future position of public service broadcasting, this research investigates the expectations of Flemings regarding their public service broadcasting institution VRT. Based on the current task description of the VRT, a survey was effectuated among a representative sample of Flemings (N=1565). Questions were asked about the content (broad or complementary to commercial broadcasting), audience (broad or niche) and distinctive nature of public service broadcasting. The analysis shows that, overall, Flemings are in favour of a broad public service broadcasting institution with a strong focus on entertainment (besides information), oriented towards a broad audience. At the same time, they believe the institution should distinguish itself from its competitors, through quality, social responsibility, cultural identity and (particularly creative) innovation, among other things. Cluster analysis shows that the call to prioritize culture and education over entertainment, which dominates public debate, is representative of only a minority (20%) of highly educated Flemings.

Enacting Public Value on the Abc's Q&A: From Normative to Performative Approaches

2013 ◽  
Vol 146 (1) ◽  
pp. 82-92 ◽  
Author(s):  
Gay Hawkins
Keyword(s):  
Political Theory ◽  
Public Service ◽  
Public Reason ◽  
Public Attention ◽  
Public Address ◽  
Public Value ◽  
The Public ◽  
Current Affairs ◽  
Alternative Approach

Is there anything left to say about public value and public service broadcasting (PSB) without lapsing into boosterism, special pleading, or wildly unsubstantiated claims about the role of PSB in making citizens and democracy? This article develops an alternative approach, one that considers publicness not as a pre-given or static value, but as something that has to be continually enacted or performed. Using recent debates in political theory, it examines the processes and ontological effects of what Latour calls ‘making things public’. It makes two assumptions. The first is that there is no such thing as ‘the public’ out there waiting to be addressed; rather, publics have to be called into being The second is that there are a multiplicity of ways in which publicness can be assembled, and the challenge for PSB is to establish why its strategies are better. The example used is the ABC's current affairs discussion show Q&A, which is investigated to see how it generates an ontology of publicness. In what ways is the notion of public address and assembly mobilised? How does the experience of a public as a form of what Warner calls ‘Stranger sociability’ extend from the live audience to the household viewer? In what ways are the notions of public reason and rational discussion enacted and disrupted? And how does this enactment of publicness generate a sometimes poetic, anarchic or ribald shadow reality tweeted in from anonymous participants competing for public attention? Finally, how does it both reproduce and reinvent existing institutional regimes of value within the ABC?

scholarly journals The Mediating Role of Organizational Commitment on the Relationship between Procedural Justice and Public Service Motivation: A Case of Public Universities in Pakistan

2018 ◽  
Vol 8 (1) ◽  
pp. 266
Author(s):  
Xu Xiaolin ◽  
Nagina Gul ◽  
Arshad Mahmmod Sadozai
Keyword(s):  
Public Service ◽  
Quantitative Research ◽  
Public Universities ◽  
Mediating Effect ◽  
The Public ◽  
Mediating Role ◽  
Highly Correlated ◽  
The Relationship ◽  
Study Questionnaire

This study aims to unearth the interactive role of OC on the relationship between PJ of the PA and PSM in public universities in Pakistan. The study not only discusses that PJ is imperative for the overall PSM, but also discusses how to retain a motivated workforce via OC. Qualitative as well as quantitative research methodology has been adopted in this study. Questionnaire was designed to get the view of employees working in the public universities. The results obtained from 980 employees show that the discharge of PJ is highly correlated with employee perception of OC and that the level of OC is highly correlated with PSM. The results further show that OC has a mediating effect on the relationship between PJ and PSM. The implications of our findings are discussed. 

scholarly journals Public Service Media, Old and New: Vitalizing a Civic Culture?

1999 ◽  
Vol 24 (4) ◽  
Author(s):  
Peter Dahlgreen
Keyword(s):  
Public Service ◽  
Civic Culture ◽  
Digital Television ◽  
Commercial Television ◽  
The Public ◽  
Public Service Broadcasting ◽  
Social Fragmentation ◽  
Service Project ◽  
Democratic Character

Abstract: By the mid-1990s, the crisis in public service broadcasting in Sweden had passed and a new stability had emerged. In this situation, the two non-commercial television channels share the airwaves-and the public-chiefly with the new commercial terrestrial channel, TV4. This channel manifests a form of "popular public service." Yet the new stability is being challenged by social and cultural developments in Sweden, especially various forms of social fragmentation. The main argument is that a key role of public service broadcasting must be to enhance the democratic character of society. This can best be achieved by promoting what is called a civic culture, and the text discusses what this entails. The discussion concludes with some reflections on the emergence of digital television and how it could best further the public service project. Résumé: Au milieu des années 90, la crise dans la radiodiffusion de service public en Suède prend fin et une nouvelle stabilité s'instaure. À ce moment-là, les deux chaînes de télévision non-commerciales partagent les ondes-et le public-principalement avec TV4, une nouvelle chaîne terrestre commerciale. Cette dernière offre une forme de «service public populaire». Aujourd'hui, cependant, certains développements sociaux et culturels, surtout sous diverses formes de fragmentation sociale, sont en train de bouleverser cette nouvelle stabilité. L'idée principale est qu'un rôle clé de la radiodiffusion de service publique doit être de mettre en valeur la nature démocratique de la société. La meilleure façon d'accomplir cet objectif est de promouvoir ce qui s'appelle une culture civique, et l'article discute de ce qu'une telle culture comporterait. La discussion prend fin avec certaines observations sur l'émergence de la télévision digitale et la manière dont celle-ci peut faire avancer le projet de service au public.

Public Service Journalism

2019 ◽  
Author(s):  
Jackie Harrison
Keyword(s):  
Public Service ◽  
Political Life ◽  
Global Media ◽  
The Public ◽  
Public Benefit ◽  
Knowing That ◽  
Living Together ◽  
The World ◽  
Fundamental Process

For some scholars, the role of public service journalism is profoundly ethical, though it exists amidst a diversity of incommensurate but not necessarily incompatible views and values. Public service journalism exists as part of a global media that has been referred to as a “mediapolis”: descriptively, a place, a communicative system where the world is constituted, and by means of which we learn about Others. Normatively it is an ideal of communication, a place where information and opinion may be expressed civilly to enable good choices to be made and public concerns to be thoughtfully addressed. As such, it is a place of equal expression. However, practically it must contend with finding a way to identify, value and integrate a wide array of voices. A mediapolis needs to become a place where a just and hospitable media enables the fundamental process of finding ways of living together. A key principle for the governance of mediapolis concerns “journalism”: uncensored, diverse, reliable journalism is essential to the making of well-informed decisions and a healthy political life. To this end and in order to anticipate a digital future where there exists an ethical mediapolis for global public benefit and where the internet and good journalism go hand in hand and are no longer antagonistic, contemporary public service journalism should reconceive the news as discursive rather than monological and informational, and the public as consisting of an interpreting, acute audience of citizens, rather than one of informed readers. If such a consummation were to be achieved then critical news judgements would be the norm, no matter how large or small the audience. Journalism would be an effective watchdog because government would be perpetually aware that a sufficient number of confident, attentive citizens is following the news and that, in consequence, it must function knowing that there is a constant risk of shame, disgrace, conviction and loss of popularity and office. In sum, public service journalism consists of civil expression of information, accommodating a multiplicity of voices, the news conceived of as discursive rather than merely informational, and the public conceived of as critical interpreting citizens rather than informed readers.

Overcoming the tensions between values: a challenge for French public service managers and their training schools

2015 ◽  
Vol 83 (3) ◽  
pp. 463-480 ◽  
Author(s):  
Fabrice Larat ◽  
Christian Chauvigné
Keyword(s):  
Public Service ◽  
Public Management ◽  
Civil Service ◽  
Critical Distance ◽  
Public Officials ◽  
The Public ◽  
Training Schools ◽  
Supervisory Staff ◽  
Service Managers

While there is universal recognition of their important role in the functioning of administrations and for the motivation of public officials, the values that serve as a reference for the public service are witnessing a change in the way they are understood and implemented in practice, particularly with regard to the new requirements of public management. The analysis developed in this article centres on the interplay between various dimensions relating to the perception and use of the key values of the French civil service and highlights the tensions that prevail despite the apparent preservation of the axiological reference universe of those concerned. It raises the question of the role of schools in the training of values management. It draws on the results of a survey conducted in France by the network of civil service schools (Réseau des écoles de service public; RESP) among managers undergoing training and their teachers and supervisory staff. Points for practitioners The study shows that organizations that are responsible for the initial or continuing training of civil servants offer a breeding ground for the (re)production of public service values. However, for civil service managers to be able to deal with the potential tensions between values (no clear hierarchy, apparent contradictions) it is necessary to develop their capacities for reflective analysis and practical application that will allow a critical distance and promote a contextualized ethical approach.

Much Obliged: Volunteering, Normative Activities, and Willingness to Serve on Juries

2015 ◽  
Vol 40 (02) ◽  
pp. 433-460 ◽  
Author(s):  
Marc A. Musick ◽  
Mary R. Rose ◽  
Sarah Dury ◽  
Roger P. Rose
Keyword(s):  
Public Service ◽  
Service Work ◽  
Personal Resources ◽  
Voluntary Activity ◽  
The Public ◽  
Willingness To Serve ◽  
Jury Service ◽  
Jury Duty ◽  
Prosocial Attitudes

Although compulsory, many people treat jury duty as voluntary. This article examines the conceptual and empirical links between participating in voluntary activity and stated willingness to serve on a jury. We also consider the role of engaging in other normative behaviors. Analysis of 1,304 US citizens in the Survey of Texas Adults showed an initial relationship between volunteering and willingness to serve, net of personal resources, prior jury service, and prosocial attitudes. However, indicators of normative activities (voting, contacting elected officials, keeping up with medical appointments, and avoiding bars) largely eliminated this relationship. People who volunteered some, but not too much, were more willing; an analysis of domains of volunteering showed that engaging in public service work predicted willingness. Results suggest that the public service and duty‐based nature of jury participation should be emphasized to understand willingness to serve and to consider novel ways to increase summons responses.

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