Retail Competition on Salop Circle under Linear Demand: Implications for Distribution Strategy

2021 ◽  
Author(s):  
Amiya Basu
Keyword(s):  
Retail Competition ◽  
Distribution Strategy ◽  
Linear Demand

ANALISIS STRATEGI PENJUALAN BARANG KOMODITAS DI SWALAYAN SURYA GONDANG PERSPEKTIF HUKUM EKONOMI SYARIAH (Analysis of Commodity Goods Sales Strategy in Surya Gondang Supermarket Syariah Economic Law Perspective)

2019 ◽  
Vol 3 (2) ◽  
pp. 163-181
Author(s):  
Trivita Octaviana ◽  
M. Mahdil Mawahib ◽  
Abdullah Taufik
Keyword(s):  
Home Care ◽  
Qualitative Data ◽  
Target Selection ◽  
Field Research ◽  
Secondary Data ◽  
Price Strategy ◽  
Promotion Strategy ◽  
Analysis Techniques ◽  
Distribution Strategy ◽  
Sales Strategy

Strategi penjualan atau pemasaran adalah suatu seleksi sasaran yang menentukan posisi persaingan dan bauran dalam transaksi jual beli. Dalam strategi yang diterapkan penjualan atau pemasaran di swalayan dapat dibagi menjadi beberapa bentuk: a) Strategi Produk, b) Strategi Harga, c) Strategi Distribusi, d) Strategi Promosi. Swalayan Surya Gondang memiliki dua strategi yang dapat diterapkan, yaitu strategi harga yang terdapat dalam penetapan harga berupa POP (Point of Price) dan strategi promosi terhadap barang tertentu dengan sistem promo terdapat pada barang komoditas. Penetapan harga yang berupa POP  (Point of Price) yang terdapat di etalase rak barang komoditas di mana hal tersebut merupakan kesepakatan harga antara pihak swalayan dengan konsumen (pelanggan). Sedangkan strategi yang terjadi pada promosi diterapkan dalam sistem promo dibagi menjadi 10 macam promo (diskon, murah, 3 hari saja, awal bulan, akhir bulan, home care, beauty fair, kitchen fair, kids and baby fair, dan heboh). Hal tersebut dilakukan untuk menarik minat konsumen agar mau berbelanja di Swalayan Surya Gondang. Penelitian yang dilakukan mempunyai sebuah tujuan untuk mengetahui bagaimana strategi di Swalayan Surya Gondang dengan menggunakan jenis pendekatan secara langsung atau lapangan (field research), sedangkan jenis penelitian adalah kualitatif. Data yang diperoleh berupa data primer dan sekunder, sebagaimana yang terdapat dalam metode pengumpulan data dengan cara wawancara dan telaah dokumentasi. Dalam menganalisis data, peneliti menggunakan teknik analisis data kualitatif. Dari hasil penelitian yang dilakukan oleh peneliti bahwa Swalayan Surya Gondang mempunyai 2 strategi untuk menarik minat konsumen (pelanggan) yaitu berupa penetapan harga yang ada pada POP (Point of Price) tidak sesuai dengan database komputer sehingga terjadi perubahan lafal ijab dan qabul. Strategi  selanjutnya  yaitu  berupa promo yang terdapat pada barang komoditas berupa promo diskon di mana telah ditemukan adanya ketidakjujuran terhadap barang yang mendapat promo diskon, yang ditemukan penutupan logo promo pada masa kadaluwarsa yang menyebabkan pihak konsumen (pelanggan) tidak megetahui kapan masa kadaluwarsa akan habis. Kata Kunci: Strategi, Penjualan Barang, Swalayan.ABSTRACT:The sales or marketing strategy is a target selection that determines the position of competition and mix in buying and selling transactions. In the strategy applied sales or marketing in supermarkets can be divided into several types; a) Product Strategy, b) Price Strategy, c) Distribution Strategy, d) Promotion Strategy. Surya Gondang Supermarket has two strategies that can be implemented, the price strategy in pricing in the form of POP (Pont of Price) and in the form of a promotion strategy for certain goods with the promo system in commodity goods. Pricing in the form of a Point (POP) that is contained in a commodity shop window where it is a price agreement between a supermarket and a customer. While the strategy that occurred in the promotion was implemented in the promo system divided into 10 kinds of promos (discounts, cheap, just 3 days, the beginning of the month, the end of the month, home care, beauty fair, kitchen fair, kids and baby fair, and excited). This was done to attract consumers to shop in Surya Gondang Supermarket. The research conducted has a purpose to find out how the strategy in Surya Gondang Supermarkets uses the type of approach directly or in the field (field research), while the type of research is qualitative. Data obtained in the form of primary and secondary data, as contained in the method of data collection by means of interviews and documentation. In analyzing data, researchers used qualitative data analysis techniques. From the results of research conducted by researchers that Surya Gondang Supermarket has 2 strategies to attract consumers (customers), they are; in the form of pricing in the POP (Point Of Price) that is not in accordance with computer databases so that changes in lafadz ijab and qabul occur. The next strategy is in the form of promos contained in commodity goods in the form of discount promos where there has been a dishonesty of the goods that received a discount promo, which found closure of the promo logo on expiration which causes the consumer (customer) not to know when the expiration will expire.

STRATEGI PEMASARAN PAKAN SATWA UNGGUL BLITAR

2016 ◽  
Vol 10 (1) ◽  
pp. 7
Author(s):  
Handika Rifki W.P ◽  
Yuli Arif Tribudi ◽  
Agustina Widyaworo Kunharjati
Keyword(s):  
Case Study Research ◽  
Personal Selling ◽  
Marketing Strategies ◽  
Pricing Strategy ◽  
Brand Awareness ◽  
Analytic Method ◽  
Distribution Strategy ◽  
Promotion Strategies ◽  
Promotional Strategies

This study analyzes the marketing strategies of Pakan in PS SatwaUnggulBlitar views of the concept of the marketing mix.This case study research using descriptive analytic method with purposive sampling technique.Marketing mix strategy being conducted by PS Satwa Unggul are strategies related products (such as brand awareness on brand), pricing strategy (in the form of rebates), the distribution strategy (in the form of three patterns of distribution), and promotion strategies (in the form of veterinary inspection and a free counseling service) can be considered to have successfully accommodate the needs of customers with a variety of facilities and corporate excellence. Based on the research it was concluded that the strategy used in the form of improved relationships with customers through personal selling, promotion price, free inspection, extension livestock and other facilities. Suggestions for the company should maintain an edge marketing strategies implemented in the form of personal selling and promotional strategies, but it is also the company should conduct regular research on consumer behavior animal drugs that strategy actually implemented in accordance with market conditions.

Case Study on Distribution Strategy through Biclustering

2020 ◽  
Author(s):  
Hyoin Seo ◽  
Wonil Hwang ◽  
Byung En Hyun ◽  
Jaedong Son
Keyword(s):  
Distribution Strategy

Intelligent optimization of EV comfort based on a cooperative braking system

2021 ◽  
pp. 095440702110044
Author(s):  
Lingying Zhao ◽  
Min Ye ◽  
Xinxin Xu
Keyword(s):  
System Model ◽  
Regenerative Braking ◽  
Coupling Mechanism ◽  
Intelligent Algorithm ◽  
Distribution Strategy ◽  
Braking System ◽  
Logic Diagram ◽  
Braking Torque ◽  
Braking Force ◽  
The Time Domain

To address the comfort of an electric vehicle, a coupling mechanism between mechanical friction braking and electric regenerative braking was studied. A cooperative braking system model was established, and comprehensive simulations and system optimizations were carried out. The performance of the cooperative braking system was analyzed. The distribution of the braking force was optimized by an intelligent method, and the distribution of a braking force logic diagram based on comfort was proposed. Using an intelligent algorithm, the braking force was distributed between the two braking systems and between the driving and driven axles. The experiment based on comfort was carried out. The results show that comfort after optimization is improved by 76.29% compared with that before optimization by comparing RMS value in the time domain. The reason is that the braking force distribution strategy based on the optimization takes into account the driver’s braking demand, the maximum braking torque of the motor, and the requirements of vehicle comfort, and makes full use of the braking torque of the motor. The error between simulation results and experimental results is 5.13%, which indicates that the braking force’s distribution strategy is feasible.

The study of servers’ arrangement and air distribution strategy under partial load in data centers

2019 ◽  
Vol 49 ◽  
pp. 101617 ◽  
Author(s):  
Chaoqiang Jin ◽  
Xuelian Bai
Keyword(s):  
Data Centers ◽  
Air Distribution ◽  
Distribution Strategy ◽  
Partial Load

Research on Torque Distribution Strategy for ISG Hybrid Electric Cars

2012 ◽  
Vol 546-547 ◽  
pp. 212-217
Author(s):  
Xu Dong Wang ◽  
Hai Xing Zhang ◽  
Shu Cai Yang ◽  
Yong Qin Zhou ◽  
Jin Fa Liu
Keyword(s):  
Hybrid System ◽  
Fuel Economy ◽  
Test Model ◽  
Torque Distribution ◽  
Electric Cars ◽  
Distribution Strategy ◽  
Hybrid Car ◽  
Total Vehicle ◽  
Hybrid Electric ◽  
Minimum Work

Based on the configuration and working state analysis of the ISG hybrid electric cars, the torque distribution strategy of a hybrid system is designed to delineate the maximum and minimum work torque curves of the engine, achieve optimization of engine’s range so as to make sure the target torque of the engine and ISG motor, and finally through the calibrated driving characteristics MAP and battery SOC state to achieve the calculation of total vehicle torque demand. Taking the Hafei Saibao ISG hybrid car as a test model, the test of fuel economy and emissions carried out under specific conditions showed that using the torque distribution strategy has increased by 12.8 % of the ISG hybrid car fuel economy and improved emissions performance to some extent compared to the traditional Hafei Saibao cars.

A profit maximizing distribution strategy for context-aware services

2006 ◽  
Author(s):  
T. Buchholz ◽  
I. Hochstatter ◽  
C. Linnhoff-Popien
Keyword(s):  
Context Aware ◽  
Distribution Strategy ◽  
Profit Maximizing
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