MINAT CALON PEMILIK KARTU DEBIT DANAMON MANCHESTER UNITED DI YOGYAKARTA

2014 ◽  
Vol 9 (2) ◽  
pp. 113
Author(s):  
Septi Anggraeni
Keyword(s):  
Brand Image ◽  
Multiple Linear Regressions ◽  
Debit Card ◽  
Advertising Message ◽  
Analysis Methods ◽  
Linear Regressions

The purpose of this study is to understanding the influence product, advertising design, advertising color, advertising message, and brand image toward interest to Danamon’s Debit Card Manchester United advertising brochure at Yogyakarta. The data was gained by spreading 100 questionnaires to 100 respondents who has never had the Danamon’s Debit Card Manchester United. The analysis methods that used in this research is multiple linear regressions. Based on the result of multiple linear regressions, the results showed product, brochure design, brochure color, brochure message and brand image that influencing the having interest of Danamon’s Debit Card Manchester United at Yogyakarta Keywords: Product, Brochure design, Brochure color, Brochure message and Brand image

scholarly journals KUALITAS PRODUK DAN CITRA MEREK TERHADAP KEPUTUSAN KONSUMEN MEMBELI AIR MINERAL AQUA

2018 ◽  
Vol 4 (1) ◽  
pp. 45-52
Author(s):  
Iga Maghfirah Deviana ◽  
Elimawaty Rombe ◽  
Rahmat Mubaraq
Keyword(s):  
Data Collection ◽  
Product Quality ◽  
Mineral Water ◽  
Brand Image ◽  
Sampling Technique ◽  
Multiple Linear Regressions ◽  
Water Sampling ◽  
Consumer Decision ◽  
Linear Regressions ◽  
Simultaneous Influence

This research aims to know and analyze: (1) the influence of product quality and brand image to consumer's decision to buy AQUA brand mineral water at Faculty of Economics in Tadulako This research aims to: 1) determine and analyze simultaneous influence of product quality and brand image on consumers’ decision to buy AQUA brand mineral water in The Faculty of Economics of Tadulako University; (2) determine and analyze the influence of product quality on consumers’ decision to buy AQUA brand mineral water in The Faculty of Economics of Tadulako University; (3)determine and analyze the influence of brand image on consumers’ decision to buy AQUA brand mineral water in The Faculty of Economics of Tadulako University. The type of research is quantitative. The Population consists of students in The Faculty of Economics who bought AQUA brand mineral water. Sampling technique is purposive to select 100 respondents. Data collection is questionnaires. Method of analysis is multiple linear regressions. The result indicates that: (1) product quality and brand image simultaneously influence consumer's decision to buy AQUA brand mineral water in The Faculty of Economics of Tadulako University; (2) product quality has partial influence on consumer decision to buy AQUA brand mineral water in The Faculty of Economics of Tadulako University; (3) brand image has partial influence on consumer decision to buy mineral water of AQUA brand in Faculty of Economics of Tadulako University.    Penelitian ini bertujuan untuk mengetahui dan menganalisa: (1) pengaruh kualitas produk dan citra merek terhadap keputusan konsumen membeli air mineral merek AQUA di Fakultas Ekonomi Universitas Tadulako, (2) pengaruh kualitas produk terhadap keputusan konsumen membeli air mineral merek AQUA di Fakultas Ekonomi Universitas Tadulako, (3) pengaruh citra merek terhadap keputusan konsumen membeli air mineral merek AQUA di Fakultas Ekonomi Universitas Tadulako. Jenis penelitian yang digunakan adalah kuantitatif (menunjukkan hubungan antar variabel). Populasi dalam penelitian ini adalah mahasiswa Fakultas Ekonomi yang membeli air mineral merek AQUA di Fakultas Ekonomi Universitas Tadulako. Teknik penarikan sampel dalam penelitian ini menggunakan purposive sampling, dengan jumlah sampel sebanyak 100 responden. Pengambilan data menggunakan kuesioner. Metode analisis menggunakan analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa (1) Terdapat pengaruh kualitas produk dan citra merek terhadap keputusan konsumen membeli air mineral merek AQUA di Fakultas Ekonomi Universitas Tadulako, (2) Terdapat pengaruh kualitas produk terhadap keputusan konsumen membeli air mineral merek AQUA di Fakultas Ekonomi Universitas Tadulako, (3) Terdapat pengaruh citra merek terhadap keputusan konsumen membeli air mineral merek AQUA di Fakultas Ekonomi Universitas Tadulako.

scholarly journals Effect of Brand Image, Education Cost, and Education Facilities on Student�s Decision in Choosing Accounting Department

2017 ◽  
Vol 12 (1) ◽  
pp. 28-33
Author(s):  
Akhmad Suyono
Keyword(s):  
Teacher Training ◽  
Random Sampling ◽  
Brand Image ◽  
Multiple Linear Regressions ◽  
The Subject ◽  
Education Costs ◽  
Department Faculty ◽  
Linear Regressions

This research aims to know the illustration of brand image, education cost, and education facilities related to the students decision in choosing the Accounting Department, Faculty of Teacher Training of Universitas Islam Riau. This research was conducted in August 2016. The subject in this research is the students of FKIP Accounting Department of Universitas Islam Riau, semester 3, 5 and 7 with a population of 318 students. 177 students were analyzed as sample. The technique of research used random sampling and method used descriptive quantitative. The data of brand image, education costs, education facilities, and students decisions are obtained from questionnaires. Multiple linear regressions were used to analyse the data and the calculation of coefficient determinant (R) was used to know the influence of brand image, education cost, and education facilities.

scholarly journals PENGARUH CITRA MEREK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA BRAND JEANNE ARTHES PARFUM PT.MATAHARI DEPARTEMENT STORE MALL LEMBUSWANA SAMARINDA

2018 ◽  
Vol 2 (2) ◽  
pp. 199
Author(s):  
Fitriani, Robin Jonathan, Adisthy Shabrina Nurqamarani
Keyword(s):  
Brand Image ◽  
Sample Selection ◽  
Sampling Technique ◽  
Department Store ◽  
Purchase Decision ◽  
Multiple Linear Regressions ◽  
Independent Variables ◽  
Analysis Technique ◽  
Research Population ◽  
Linear Regressions

This research aims to identify: 1) brand image of purchase decision on Jeanne arthes perfume brand, 2) price to purchase result on Jeanne arthes perfume brand, 3) brand image and price to purchase decision of Jeanne arthes perfume brand.                The research population is all customers of perfume brand of Jeanne Arthes PT. Matahari Department Mall Lembuswana Samarinda. Samples are 96 respondents with Unknown population and sample selection using Incidental Sampling technique. Variables in this research are 3 that are brand image, price and purchase decision. Data analysis technique used is multiple linear regressions with classical assumption test and hypothesis testing.                The finding of the researsh shows that brand image and price affect positive and significant to purchase decision on the brand Jeanne Arthes Perfume PT. Matahari Department Store Mall Lembuswana Samarinda. , variable of brand image and price simultaneously have positive and significant effect to purchase decision on Jeanne Arthes perfume brand of PT. Matahari Department Store Mall Lembuswana Samarinda. Forfuther research is expected that the next researcher can use other product brands and/or other independent variables so that more findings are identified.

scholarly journals Analisis Pengembangan Objek Wisata Celebes Canyon Kabupaten Barru

2021 ◽  
Vol 1 (2) ◽  
pp. 125-139
Author(s):  
Rusneni Ruslan ◽  
Jumardy Jumardy ◽  
Kamran Aksa
Keyword(s):  
Regression Analysis ◽  
Descriptive Analysis ◽  
Vacant Land ◽  
Multiple Linear Regressions ◽  
Contributing Factors ◽  
Tourist Attractions ◽  
Analysis Methods ◽  
Linear Regressions

Abstract. The purpose of this study is to identify the contributing factors to the undevelopment of Celebes Canyon attractions and to formulate a strategy direction for the development of Celebes canyon attraction in Barru Regency.This study uses multiple Liniear Regression analysis methods and and Descriptive Analysis methods. Based on the results of the analysis there are several factors that affect the undeveloped attraction Celebes Canyon. The main conclusions of the analysis of multiple linear regressions in which tourist attractions, tourist attractions, tourist attractions, promotions and information and accessibility greatly influence the undeveloped attractions of Celebes Canyon. The results showed that there is a remarkable beauty felt by visitors who visit celebes canyon attractions, especially in its natural panorama and katrs rocks that are only obtained in Celebes Canyon tourism. But for, to expand it is necessary strategy, namely pengeleloa must make use of vacant land, optimize facilities and infrastructure and add tourist traction so that Celebes Canyon tourism can compete with other wista objects.   Abstrak. Tujuan dari penelitian ini adalah untuk  mengidentifikasi faktor-faktor penyebab belum berkembangnya objek wisata Celebes Canyon dan untuk merumuskan arahan strategi pengembangan objek wisata Celebes canyon di Kabupaten Barru.Penelitian ini menggunakan metode analisis Regresi Liniear Berganda dan dan metode Analisis Deskriptif. Berdasarkan hasil analisis terdapat beberapa faktor yang mempengaruhi tidak berkembang nya objek wisata Celebes Canyon. Kesimpulan utama dari hasil analisis regresi linear berganda di mana daya tarik wisata, sarana wisata, perasarana wisata, promosi dan informasi dan aksebilitas sangat berpengaruh terhadap tidak berkembang nya objek wisata Celebes Canyon. Hasil Penelitian menunjukkan bahwa ada keindahan yang sangat luar biasa yang dirasakan oleh pengunjung yang berkunjung ke objek wisata Celebes Canyon, terutama pada panorama alam nya dan bebatuan katrs yang hanya didapat di wisata Celebes Canyon. Namun untuk, untuk mengembangka maka di butuhkan strategi, yaitu pengeleloa harus memanfaatkan lahan yang kosong, mengoftimalkan sarana dan prasarana dan melakukan penambahan antraksi wisata agar wisata Celebes Canyon mampu bersaing dengan objek wista yang lain.

Analisis Persepsi Korupsi Pajak Dan Iklim Organisasi Terhadap Kepatuhan Wajib Pajak Orang Pribadi Karyawan

2017 ◽  
Vol 4 (2) ◽  
pp. 169-180
Author(s):  
Arif Fajar Wibisono ◽  
Yudha Catur Kusuma N
Keyword(s):  
Organizational Climate ◽  
Tax Compliance ◽  
Quantitative Approach ◽  
Multiple Linear Regressions ◽  
Parametric Test ◽  
Tax Corruption ◽  
Linear Regressions

This study aims to determine whether perceptions of corruption and organizational climate affect the compliance of personal taxpayers. This explanatory study used quantitative approach of statistical parametric test and multiple linear regressions with questionnaire instrument. This study involved personal taxpayer in the area of KPP Pratama Kota Surakarta. The result of this study confirms that the perceptions of individual tax corruption and organizational climate affect the compliance of personal taxpayers. The better the organization’s climate in emphasizing tax compliance is, the higher the level of compliance personal taxpayers is. In addition, the higher the level of perception of a person’s corruption of the tax apparatus is severely punished then increasing the compliance of personal taxpayers’ increases.

scholarly journals Warranty Claim Quantity Forecasting via Multiple Linear Regressions

2021 ◽  
Vol 1962 (1) ◽  
pp. 012043
Author(s):  
N Haris ◽  
A K Junoh ◽  
W Z A Wan Muhamad
Keyword(s):  
Multiple Linear Regressions ◽  
Linear Regressions

scholarly journals IMPROVING CUSTOMER LOYALTY THROUGH EXPERIENTAL VALUE, SERVICE QUALITY AND TRUST

2020 ◽  
Vol 1 (2) ◽  
pp. 117
Author(s):  
Rifki Arikah An Namla ◽  
Sukaris Sukaris ◽  
Budiyono Pristyadi ◽  
Al Kusani Al Kusani
Keyword(s):  
Service Quality ◽  
Customer Loyalty ◽  
Multiple Linear Regressions ◽  
Probability Sampling ◽  
Service Company ◽  
Sample Amount ◽  
Experiential Value ◽  
Linear Regressions

Customer with high loyalty are the assets of the company because they will provide positive recommendations and indirectly will invite people around to determine and use the product of the service company they use. This research aims to find out whether there is an effect of experiential value, service quality and trust on customer loyalty indihome in Gresik regency. Sampling is used Non Probability Sampling by using Ferdinand formula, where the sample amount is 100 people. The analysis used in this study is multiple linear regressions. The results are proven to show that experiential value, service quality and trust have a positive and significant effect on customer loyalty in Gresik regency

scholarly journals PENGARUH PERUSAHAAN KELUARGA DAN PERAN KOMISARIS INDEPENDEN TERHADAP PRAKTIK MANAJEMEN LABA DI INDONESIA

2017 ◽  
Vol 11 (1) ◽  
Author(s):  
Go Meliana Indah Lestari ◽  
Senny Harindahyani
Keyword(s):  
Earnings Management ◽  
Family Firms ◽  
Stock Exchange ◽  
Independent Directors ◽  
Multiple Linear Regressions ◽  
Banking And Finance ◽  
Linear Regressions ◽  
Problem Data

Family firms don’t have effective oversight, therefore they tend to do earnings management higher compare than others. This study aims to prove whether this phenomenon true or not and whether the role of independent commissioners have been effectively overcome the problem. Data used in this research covers all firms listed in Indonesian Stock Exchange for the period of 2012 to 2014, except for banking and finance sector. The study is conducted using multiple linear regressions. The result shows that there is no significant different between family firms and non-family firms to manage earnings, and the role of independent directors can’t decrease the earnings management in family firms.

scholarly journals PENGARUH POSISI KAS, RASIO UTANG TERHADAP EKUITAS,DAN POTENSI PERTUMBUHAN TERHADAP RASIO PEMBAGIAN DIVIDEN PADA PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DI BEI

ETIKONOMI ◽  
2013 ◽  
Vol 12 (1) ◽  
Author(s):  
Indayani Indayani ◽  
M Nur Yahya
Keyword(s):  
Stock Exchange ◽  
Growth Potential ◽  
Multiple Linear Regressions ◽  
Test Results ◽  
Manufacturing Companies ◽  
Analysis Method ◽  
Dividend Payout ◽  
Equity Ratio ◽  
Linear Regressions ◽  
Test Result

The aim of this study is to determine and examine the influence of cash position, debt to equity ratio, and growth potential to the dividend payout ratio of companies listed in Indonesia Stock Exchange (BEI). The analysis method of the data used to test the hypothesis is the multiple linear regressions. The test result showed that simultaneous cash position, debt to equity ratio, and growth potential did not significantly influence the dividend payout ratio at manufacturing companies listed on the BEI. The test results showed that only partially variable cash position that significantly influence the dividend payout ratio of companies listed on the Stock Exchange, while variable debt to equity ratio, and growth potential does not affect the dividend payout ratio of companies listed on the BEIDOI: 10.15408/etk.v12i1.1904

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