scholarly journals Peran Penjual Perantara terhadap Minat Beli Pembalut Wanita Merek Bagus Nina

2014 ◽  
Vol 5 (2) ◽  
pp. 571
Author(s):  
Cynthia Leona ◽  
Retno Dewanti ◽  
Andreas Chang
Keyword(s):  
Market Share ◽  
Purchase Intention ◽  
Brand Image ◽  
Descriptive Study ◽  
Brand Awareness ◽  
User Survey ◽  
Statistical Software ◽  
Consumer Purchase Intention ◽  
Path Analysis Approach

Conditions of intense competition and the number of competitors in the napkins industry are quite a lot, so that sanitary napkins manufacturers should be more serious in response to the amount of their market share. Similarly, with Bagus Nina which has a fairly low market share among competitors, this is because the presence of Bagus Nina are fairly new in the toiletries industry. To increase market share and sales, Bagus Nina must find out the purchase intention of their consumer, it is inseparable from the role of intermediaries or channel in distributing products to consumers. Based on that, it was urgently conducted a research about the influence of channel performance towards purchase intention with mediation by brand awareness and brand image with Bagus Nina user in Jabodetabek as the respondents. The purpose of the study is to determine the best path in the form of consumer purchase intention. This research is a descriptive study based on user survey. The method used in this study is path analysis approach with SPSS statistical software. The results of this research indicate that the channel has the effect, directly and indirectly to consumer purchase intention.

Consumer purchase intention of a cosmetic product after the Fukushima nuclear incident

2018 ◽  
Vol 46 (4) ◽  
pp. 551-561 ◽  
Author(s):  
Jae Hoon Hyun ◽  
Suk Bong Choi
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Brand Image ◽  
Equation Modeling ◽  
Factors Affecting ◽  
The Public ◽  
Cosmetic Product ◽  
Consumer Purchase Intention ◽  
The Impact

We examined the factors affecting consumer purchase intention of a cosmetic product after the Fukushima nuclear incident and the role of distinctiveness in postcrisis recovery. Through a 2-group experiment and structural equation modeling, we found that the incident did not affect the firm's reputation and brand image but it was perceived as a significant threat to health and product safety that consequently negatively affected purchasing intentions. Findings also showed that high distinctiveness is a valid factor in diminishing the impact of crisis. In particular, a firm's reputation and indirect effects on revenue are least affected by, or even positively related to distinctiveness. We have included discussion of the critical implications for firms around the importance of maintaining desirable relationships with the public as preparation for a crisis and for rapid postcrisis recovery.

scholarly journals PERAN BRAND IMAGE DALAM MEMEDIASI PENGARUH COUNTRY OF ORIGIN TERHADAP NIAT BELI

2018 ◽  
Vol 7 (12) ◽  
pp. 6445
Author(s):  
Gusti Ngurah Gunawan ◽  
I Putu Gde Sukaatmadja
Keyword(s):  
Path Analysis ◽  
Purchase Intention ◽  
Brand Image ◽  
Country Of Origin ◽  
Purposive Sampling ◽  
Analysis Technique ◽  
Consumer Purchase Intention ◽  
Research Findings ◽  
The City

Tujuan penelitian ini adalah untuk menguji peran brand image dalam memediasi pengaruh country of origin terhadap niat beli motor Vespa Piaggio di kota Denpasar. Metode yang digunakan untuk menentukan sampel adalah non-probability berbentuk purposive sampling dengan ukuran sampel sebanyak 120 orang responden. Pengumpulan data dilakukan dengan penyebaran kuesioner secara langsung di Kota Denpasar. Teknik analisis yang digunakan adalah analisis jalur (path analysis) dan uji sobel. Temuan penelitian menunjukkan bahwa terdapat hubungan yang positif dan signifikan antara country of origin terhadap brand image, hubungan yang positif dan singnifikan antara country of origin terhadap niat beli serta brand image mampu memediasi hubungan antara terhadap niat beli konsumen pada motor merek Vespa Piaggio di Kota Denpasar. Hasil tersebut berarti semakin baik citra negara asal merek serta semakin kuat brand image yang tertanam di benak konsumen, akan berpengaruh terhadap niat beli mereka akan suatu produk. Kata kunci: country of origin, brand image, niat beli ABSTRACT The purpose of this study is to test the role of brand image in mediating the influence of country of origin on the intention to buy a motor Vespa Piaggio in the city of Denpasar. The method used to determine the sample is non-probability in the form of purposive sampling with sample size of 120 respondents. Data collection was done by distributing questionnaires directly in Denpasar City. The analysis technique used is path analysis and test of sobel. The research findings show that there is a positive and significant correlation between country of origin to brand image, positive and significant relationship between country of origin to purchase intention and brand image able to mediate relationship between consumer purchase intention on Vespa Piaggio brand motor in Denpasar city. The result means the better the image of the home country of the brand and the stronger the brand image embedded in the minds of consumers, will affect their purchase intention of a product. Keywords: country of origin, brand image, purchase intention  

scholarly journals PERAN KESADARAN MEREK (BRAND AWARENESS) DALAM MEMEDIASI HUBUNGAN IKLAN OPPO DENGAN NIAT BELI KONSUMEN

2018 ◽  
Vol 7 (10) ◽  
pp. 5230
Author(s):  
I Wayan Dicky Reza Pranata ◽  
Km. Agus Satria Pramudana
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Path Analysis ◽  
Purchase Intention ◽  
Brand Awareness ◽  
Survey Method ◽  
Probability Sampling ◽  
Analysis Technique ◽  
Consumer Purchase Intention

The purpose of this study is to examine the role of brand awareness in mediating advertising relationships with consumers' buying intentions. This research was conducted in Denpasar City. The number of samples taken as many as 105 respondents, with the method of non-probability sampling, especially purposive sampling. Data collection was done through survey method using questionnaire instrument. Data analysis technique used is Path Analysis. Based on the analysis results found that the ads have a positive and significant impact on brand awareness (brand awareness). The study also found that each of the ad variables and brand awareness has a positive and significant impact on consumers' buying intentions. In addition brand awareness (brand awareness) also positively and significantly mediate ad relationship with consumer purchase intention. This indicates that the more interesting the Oppo smartphone ads and the higher brand awareness in the minds of consumers will increase consumer intention to buy on Oppo smartphones. Keywords: advertising, brand awareness purchase intention.

scholarly journals PURCHASE INTENTION PADA PRODUK BANK SYARIAH DITINJAU DARI BRAND AWARENESS DAN BRAND IMAGE DENGAN TRUST SEBAGAI VARIABEL MEDIASI

2018 ◽  
Vol 8 (3) ◽  
pp. 562
Author(s):  
Raden Bagus Faizal Irany Sidharta ◽  
Ni Luh Ariningsih Sari ◽  
Wayan Suwandha
Keyword(s):  
Data Analysis ◽  
Path Analysis ◽  
Market Share ◽  
Purchase Intention ◽  
Brand Image ◽  
Sampling Technique ◽  
Brand Awareness ◽  
Purposive Sampling ◽  
Data Analysis Technique ◽  
Analysis Technique

Research aim to analyze influence of 1) Brand Awareness on Trust, 2) Brand Image on Trust, 3) Brand Awareness on Purchase Intention, 4) Brand Image on Purchase Intention, 5) Trust on Purchase Intention, 6) Brand awareness on Purchase Intention through Trust, 7) Brand image on Purchase Intention through Trust on sharia bank product. Sample has taken by using purposive sampling technique with 328 respondents. Data analysis technique used is Path Analysis. The research showed that brand awareness has positive and not significant effect on trust, brand image has positive and significant effect on trust, brand awareness has positive and significant effect on purchase intention, brand image has positive and significant effect on purchase intention, trust has positive and significant effect on purchase intention, brand awareness has not significant effect on purchase intention through trust, brand image has significant effect on purchase intention through trust. The implication of this research would benefit to the management of sharia banking to formulating strategy for increasing market share of sharia banking in Indonesia.

scholarly journals PERAN BRAND IMAGE DALAM MEMEDIASI PENGARUH HARGA TERHADAP NIAT PEMBELIAN (Studi Pada Produk Iphone Di Kota Denpasar)

2018 ◽  
Vol 7 (12) ◽  
pp. 6591
Author(s):  
AA Gd Agung Rahma Putra ◽  
Ni Made Asti Aksari
Keyword(s):  
Purchase Intention ◽  
Sampling Method ◽  
Brand Image ◽  
Sampling Technique ◽  
Intention To Use ◽  
Mediating Role ◽  
Analysis Technique ◽  
Consumer Purchase Intention ◽  
The Relationship

The purpose of this study is to examine the effect of price on brand image, the effect of price and brand image on consumer purchase intention, and the role of brand image in mediating the effect of price on the purchase intention towards iPhone product in Denpasar City. The population of this study are consumers with the intention to use iPhone product. The sampling method used in this study is nonprobability sampling with purposive sampling technique by using certain consideration. The sample selected for this study was 110 respondents. Data is analysed using path analysis technique. The result of this research shows that price have a positive and significant effect on iPhone brand image, price and brand image have positive and significant effect on consumer purchase intention towards iPhone product, and brand image plays a mediating role on the relationship between price and purchase intention towards iPhone product in Denpasar.

scholarly journals The Impact of Events Sponsorship on Attendee’s Purchase Intention: The Mediating Role of Brand Image

2016 ◽  
Vol 11 (8) ◽  
pp. 162 ◽  
Author(s):  
Elham Fakhri Tomalieh
Keyword(s):  
Purchase Intention ◽  
Brand Image ◽  
Major Effect ◽  
Brand Awareness ◽  
Primary Data ◽  
Purchase Intent ◽  
Mediating Role ◽  
The Impact ◽  
The Relationship

This study aims to investigate the impact of sponsorship events on the purchase intent of attendees, mediated by brand image. For the purpose of this study, attendee's purchase intention is treated as a dependent variable and brand image as a mediated variable. Independent variables are: brand awareness, attitude towards the event and event-sponsor fit. The study relied on collecting primary data through a self-prepared questionnaire. In total (400) questionnaires were distributed randomly to the sponsoring event attendees who could be reached by the researcher. Response rate was (96.75) percent.<strong> </strong>The results revealed all the variables under investigation have a significant effect on attendee’s purchase intention. The major effect on the attendee’s purchase intention was for brand awareness followed by attitude towards the event, the weakest effect was for event–sponsor fit. While the major effect on the attendee’s perception of the sponsoring brand image was for attitude towards the event followed by brand awareness, the event–sponsor fit was excluded. Furthermore, it is found that brand image mediates the relationship between brand awareness, attitude towards the event and attendee’s purchase intention.

scholarly journals THE ROLE OF CUSTOMER TRUST IN MEDIATING INFLUENCE OF BRAND IMAGE AND BRAND AWARENESS OF THE PURCHASE INTENTION IN AIRLINE TICKETS ONLINE

2018 ◽  
Vol 16 (2) ◽  
pp. 224-233
Author(s):  
Arya Krisna Pramudya ◽  
◽  
Achmad Sudiro ◽  
Sunaryo Sunaryo ◽  
◽  
...  
Keyword(s):  
Purchase Intention ◽  
Brand Image ◽  
Brand Awareness ◽  
Customer Trust ◽  
Airline Tickets

scholarly journals Impact of Status Consciousness on Consumer Purchase Intention and Brand Equity: the Mediating Role of Brand Associations

2020 ◽  
Vol 6 (1) ◽  
pp. 23-42
Author(s):  
Hayat M. Awan ◽  
Zara Hayat ◽  
Sahar Hayat ◽  
Rafia Faiz
Keyword(s):  
Brand Equity ◽  
Purchase Intention ◽  
Marketing Strategies ◽  
Brand Associations ◽  
Mediating Role ◽  
The Status ◽  
Consumer Purchase Intention ◽  
The Impact ◽  
Self Administered Questionnaire

This paper studies the impact of status consciousness on consumer’s purchase intention and brand equity. It also examines the mediating role of brand associations between status consciousness, purchase intention and brand equity. A self-administered questionnaire was developed and data was collected from a sample of 500 female customers. The results support that status conscious consumers develop associations towards the brands and so they intend to purchase those brands, thus raising the brand equity. The results obtained will help the marketers by focusing on developing strong brand associations for luxurious brands for the status conscious consumers. It will also help in developing marketing strategies specifically designed to promote luxurious brands to increase consumer’s purchase intention and brand equity.

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