scholarly journals The Impact of Consumer Animosity on Purchase Unwillingness in a Boycott of Sari Roti

2018 ◽  
Vol 9 (2) ◽  
pp. 87-94
Author(s):  
Usep Suhud
Keyword(s):  
Factor Analysis ◽  
Structural Equation ◽  
Online Survey ◽  
Equation Model ◽  
Consumer Animosity ◽  
Political Events ◽  
Convenience Sampling ◽  
The Impact ◽  
Product Judgment ◽  
A Company

This research was conducted in response to a boycott towards a national bread brand. It was stimulated by a company disclosure in stating they had no relation to any political events in 2016. This research aimed to examine the impact of consumer animosity on product judgment, purchase willingness, purchase unwillingness, and boycott participation. In total, 266 participants took part in this research using convenience sampling. Data were collected using an online survey. The data were analyzed using exploratory factor analysis and Structural Equation Model (SEM). This research finds that there is a significant impact of animosity on product judgment, purchase willingness, purchase unwillingness, and boycott participation. Moreover, there is also a significant impact of product judgment on purchase willingness and boycott participation on purchase unwillingness.

scholarly journals Purchase Unwillingness and Willingness of Indonesian Consumers towards Israeli Products

2017 ◽  
Vol 8 (3) ◽  
pp. 175 ◽  
Author(s):  
Usep Suhud
Keyword(s):  
Structural Equation ◽  
Online Survey ◽  
Equation Model ◽  
Factor Analyses ◽  
Confirmatory Factor Analyses ◽  
Consumer Animosity ◽  
Factors Influencing ◽  
Confirmatory Factor ◽  
Three Stages ◽  
Product Judgment

This research aimed to measure factors influencing purchase willingness and purchase unwillingness on Israeli products. Four predictor variables including consumer animosity, product judgment, boycott participation, and boycott motivation were used. Data were collected by an online survey, and it attracted 337 participants. Three stages of data analysis were applied, those were exploratory analyses, confirmatory factor analyses, and Structural Equation Model (SEM). In total, there were seven hypotheses tested. This research finds a significant impact of animosity on product judgment, boycott participation, and boycott motivation. Furthermore, product judgment and boycott participation significantly affect purchase willingness. Meanwhile, boycott participation and boycott motivation significantly affect purchase unwillingness.

scholarly journals PERAN INOVASI KONSUMEN DALAM MENCIPTAKAN NIAT BERPERILAKU (Survei Pada Konsumen SFA Steak & Resto Surakarta)

2020 ◽  
Vol 4 (1) ◽  
Author(s):  
Lamidi Lamidi ◽  
Marjam Desma Rahadhini
Keyword(s):  
Factor Analysis ◽  
Confirmatory Factor Analysis ◽  
Structural Equation Model ◽  
Structural Equation ◽  
Equation Model ◽  
Cronbach’S Alpha ◽  
Cronbach's Alpha ◽  
Confirmatory Factor ◽  
Convenience Sampling

Penelitian ini bertujuan menganalisis pengaruh inovasi konsumen dengan beberapa faktor yang menjadi penentu niat berperilaku konsumen. Penelitian ini berupaya mengetahui pentingnya inovasi konsumen, dengan mempertimbangkan rasa terima kasih konsumen, citra restoran dalam berinovasi, dan kewajaran harga sebagai variabel mediasi. Penelitian ini merupakan survei. Pengumpulan data menggunakan kuesioner. Populasi penelitian adalah konsumen di wilayah Surakarta. Sampel ditentukan sebanyak 130 responden dengan metode convenience sampling, yaitu konsumen yang melakukan pembelian di SFA Steak & Resto Surakarta. Pengujian validitas menggunakan Confirmatory Factor Analysis (CFA), dan Cronbach’s Alpha untuk uji reliabilitas. Analisis data menggunakan Structural Equation Model (SEM) dengan program Amos. Temuan penelitian menunjukkan bahwa inovasi konsumen berpengaruh terhadap ucapan terima kasih dan citra restoran, tetapi tidak berpengaruh terhadap kewajaran harga; ucapan terima kasih berpengaruh terhadap kewajaran harga dan niat berperilaku; citra restoran berpengaruh terhadap kewajaran harga dan niat berperilaku; kewajaran harga tidak berpengaruh terhadap niat berperilaku. Implikasi penelitian hendaknya SFA Steak & Resto Surakarta perlu mempertimbangkan pembuatan menu-menu baru supaya semakin variatif pilihan konsumen, selain itu karyawan perlu mengucapkan terima kasih setelah memberikan pelayanan kepada konsumen.Kata kunci: inovasi konsumen, rasa terima kasih, kewajaran harga, citra restoran, dan niat berperilaku

scholarly journals Linking global consumer culture and ethnocentric consumerism to global citizenship: exploring the mediating effect of cultural intelligence

2020 ◽  
Vol 40 (7/8) ◽  
pp. 659-675
Author(s):  
Aluisius Hery Pratono ◽  
Denni Arli
Keyword(s):  
Consumer Culture ◽  
Structural Equation ◽  
Cultural Intelligence ◽  
Online Survey ◽  
Global Citizenship ◽  
Equation Model ◽  
Mediating Effect ◽  
Content Type ◽  
The Impact ◽  
Consumer Culture Theory

PurposeThis article attempts to understand the impact of global consumer culture and ethnocentric consumerism on global citizenship by identifying the mediating effect of cultural intelligence.Design/methodology/approachThe proposed structural equation model explains the relationship between global consumer culture, ethnocentric consumerism, and global citizenship. The empirical analysis involves an online survey targeted young people in Indonesia context.FindingsThe empirical evidence broadly supports the view that cultural intelligence strengthens the impact of global consumer culture and ethnocentric consumerism on global citizenship. There is a strong tendency in this study to suggest that global consumerism will not be able to contribute to global citizenship unless cultural intelligence provides as a mediating variable. However, the results do not support the mainstream literature, which suggests that ethnocentric consumerism harms global citizenship.Originality/valueThis study extends the discussion on achieving sustainable development by examining global citizenship leads to a better understanding of consumer culture theory.

Examination of social workers' attitudes towards sustainable development and environment in the focus of the COVID-19 pandemic

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Filiz Yildirim ◽  
Hatice Öztürk ◽  
Bilge Abukan
Keyword(s):  
Sustainable Development ◽  
Social Workers ◽  
Natural Environment ◽  
Structural Equation ◽  
Online Survey ◽  
Equation Model ◽  
Content Type ◽  
Global Pandemic ◽  
Research Questions ◽  
The Impact

Purpose The purpose of this paper is to assess the views of social workers concerning theoretical and practical courses covering their professional responsibilities, focussing on sustainable development and the natural environment. It also investigates the impact on their attitudes towards sustainable development referencing their adoption of ecocentric or anthropocentric attitudes during the COVID-19 pandemic. Design/methodology/approach This study used a structural equation model to answer six research questions, while the descriptive statistics answered one of the research questions through an online survey conducted with 315 social workers. Findings This study demonstrated the need to consider attitudes to sustainable development focussing on the ecocentric and anthropocentric attitudes, as well as the current COVID-19 global pandemic. Originality/value This study is the first initiative to examine attitudes towards sustainable development and the natural environment from a social work perspective focussed on the COVID-19 pandemic. In addition, it is the first to emphasise the responsibilities of social workers in relation to micro, meso and macro level interventions during and after the global pandemic.

Private and public ownership in the drive toward digital innovations in newspaper newsrooms

2021 ◽  
pp. 073953292199247
Author(s):  
Yanfang Wu ◽  
Bruce Garrison
Keyword(s):  
Social Media ◽  
Paradigm Shift ◽  
Structural Equation ◽  
Online Survey ◽  
Negative Attitude ◽  
Equation Model ◽  
For Profit ◽  
Private And Public ◽  
The Impact ◽  
Privately Held

This research explores the impact of ownership on innovations in U.S. newspaper newsrooms by constructing a structural equation model (SEM). The study, using an online survey (N = 1,063), found that social media triggers a paradigm shift—newspapers owned by publicly held, for-profit companies excel in social media innovations and create more social media friendly innovations milieus than newspapers owned by privately held, for-profit companies. Journalists from the publicly held newspapers engage with audiences more on social media than privately held newspapers. The more journalists engage on Twitter, the more they tend to have a negative attitude toward social media. However, the more journalists at publicly held newspapers engage on Facebook, the more they tend to hold a positive attitude toward social media, opposite of journalists at privately held newspapers.

scholarly journals PENGARUH PRODUCT QUALITY, SERVICE QUALITY, IMAGE TERHADAP LOYALTY MELALUI SATISFACTION PADA RESTORAN SUNDA DI JAKARTA

2014 ◽  
Vol 7 (1) ◽  
pp. 177
Author(s):  
Dessy Pirbadi
Keyword(s):  
Service Quality ◽  
Product Quality ◽  
Key Words ◽  
Structural Equation Model ◽  
Structural Equation ◽  
Equation Model ◽  
Quality Service ◽  
Quality Image ◽  
Convenience Sampling ◽  
The Impact

<p><span><em>Number of Sunda Restaurant’s consumer in the year of 2009 and 2012 are decreasing although the </em><span><em>number of restaurant is increasing. This research test the impact of Product quality, Service quality, </em><span><em>and Image through Satisfaction into consumer’s Loyalty by using Convenience Sampling with 200 </em><span><em>respondents who have visited and eat in Sunda Restaurant in Jakarta at least twice in the last six</em><br /><span><em>months. Tool used to analyze the data is Structural Equation Model (SEM) through AMOS software </em><span><em>ver. 18.00. Result shows that Product quality, Service quality, Image, and Satisfaction have positive </em><span><em>impact to Loyalty.</em></span></span></span></span></span></span></span></p><p><span><span><span><span><span><span><span><em></em><br /><strong><em>Key words: </em><em>Product quality, Service quality, Image, Satisfaction, Loyalty</em></strong></span></span></span></span></span><br /></span></span></p>

scholarly journals Influencing brand love to brand loyalty: A case study of Phu Quoc fish sauce

2020 ◽  
Vol 4 (1) ◽  
pp. First
Author(s):  
Nguyen Van Thuy ◽  
Ngo Thi Xuan Binh ◽  
Nguyen Thi Kim Phung
Keyword(s):  
Factor Analysis ◽  
Brand Loyalty ◽  
Structural Equation ◽  
Positive Influence ◽  
Equation Model ◽  
Fish Sauce ◽  
The European Union ◽  
Brand Love ◽  
Hedonic Products ◽  
The Impact

The study aims to analyze the impact of brand love on brand loyalty of Phu Quoc fish sauce – a famous traditional brand of Vietnam that has been accepted by the European Union for the protection of geographical indications. Brand love is proxied by two exogenous variables of hedonic products and self-expressive brands. Brand love, including a passion for the brand, attachment to the brand, positive evaluation of the brand, positive emotions in response to the brand, and declarations of love for the brand is the basis to create customer loyalty for the brand. Research data were collected from a survey on 418 customers using Phu Quoc fish sauce in Ho Chi Minh City and tested using Cronbach's alpha coefficient, Exploratory Factor Analysis (EFA), Confirmatory Factor Analysis (CFA) whereas hypotheses were tested through Structural Equation Model (SEM). The results showed that brand love has a direct impact on brand loyalty. Both hedonic products and self-expressive brands exert a positive influence on brand love. The effect of the hedonic products on brand loyalty is accepted, while the self-expressive brand on brand loyalty is rejected.

Is this real? Cocreation of value through authentic experiential augmented reality: the mediating effect of perceived ethics and customer engagement

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Saifeddin Alimamy ◽  
Waqar Nadeem
Keyword(s):  
Augmented Reality ◽  
Structural Equation ◽  
Online Survey ◽  
Service Providers ◽  
Equation Model ◽  
Mediating Effect ◽  
Customer Engagement ◽  
Content Type ◽  
Customer Perceptions ◽  
The Impact

PurposeRapid advancements in augmented reality (AR) technology have created new opportunities for service providers and customers to cocreate value. Using AR as a platform for generating authentic experiences, the purpose of this study is to explore the impact of authentic experiences on customers' intention to cocreate value while considering the mediating influence of perceived ethics and customer engagement on this relationship.Design/methodology/approachAn online survey was used to collect data. Participants were asked to download and try the “IKEA PLACE” AR application. The responses were used as inputs into a structural equation model.FindingsThe findings reveal that AR generates perceptions of authentic experiences but no direct relationship between authentic experiences and intention to cocreate value was found. On the other hand, the authentic experiences generated through AR increases customer perceptions of ethics and customer engagement, both of which lead to an increased intention to cocreate value.Originality/valueThe findings from this study highlight the importance of authentic experiences within the cocreation process. The results provide a unique understanding of the relationship between authentic experiences generated through AR technology on the intention to cocreate with the service provider, which is fully mediated by perceived ethics and customer engagement. The findings of this study extend the understanding of the cocreation process and the role of technology within this process.

The impact of e-retailer personality and website quality on online impulse buying

2021 ◽  
Vol 11 (2) ◽  
pp. 97-113
Author(s):  
Nguyen Le Thai Hoa
Keyword(s):  
Structural Equation ◽  
Online Survey ◽  
Personal Characteristics ◽  
Equation Model ◽  
Modern World ◽  
Impulse Buying ◽  
Website Quality ◽  
State Of Mind ◽  
Brick And Mortar ◽  
The Impact

The development of information technology and the proliferation of e-commerce make online shopping more and more popular. Recent studies indicate that in the modern world, most shoppers purchased products spontaneously and highlighted the necessity of in-depth understanding of impulse buying as an emerging phenomenon in marketing literature. A large number of studies focus on the factors effective on consumers’ impulse buying in brick and mortar retailers but rare research investigate these factors in online environment. There are two key perspectives on the factors effective on impulse buying: a customer’s inherent characters and his/her current state of mind. Based on the self-congruity theory and latent state-trait theory, this study considered this concept in two-sided approach: the state of mind incurred in the shopping environment (website quality) and a particular personal characteristics inherent to the individual customer (e-retailer personality). This paper adapted the concept of retail brand/store personality from brick and mortar context to internet marketing by investigating the impact of e-retailer personality on website quality and impulse buying. Data were collected from 563 online shoppers in Vietnam by online survey and analyzed with Structural Equation Model (SEM). The results indicate some practical implications for website design and enhancing impulsive buying.

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