The impact of e-retailer personality and website quality on online impulse buying

2021 ◽  
Vol 11 (2) ◽  
pp. 97-113
Author(s):  
Nguyen Le Thai Hoa
Keyword(s):  
Structural Equation ◽  
Online Survey ◽  
Personal Characteristics ◽  
Equation Model ◽  
Modern World ◽  
Impulse Buying ◽  
Website Quality ◽  
State Of Mind ◽  
Brick And Mortar ◽  
The Impact

The development of information technology and the proliferation of e-commerce make online shopping more and more popular. Recent studies indicate that in the modern world, most shoppers purchased products spontaneously and highlighted the necessity of in-depth understanding of impulse buying as an emerging phenomenon in marketing literature. A large number of studies focus on the factors effective on consumers’ impulse buying in brick and mortar retailers but rare research investigate these factors in online environment. There are two key perspectives on the factors effective on impulse buying: a customer’s inherent characters and his/her current state of mind. Based on the self-congruity theory and latent state-trait theory, this study considered this concept in two-sided approach: the state of mind incurred in the shopping environment (website quality) and a particular personal characteristics inherent to the individual customer (e-retailer personality). This paper adapted the concept of retail brand/store personality from brick and mortar context to internet marketing by investigating the impact of e-retailer personality on website quality and impulse buying. Data were collected from 563 online shoppers in Vietnam by online survey and analyzed with Structural Equation Model (SEM). The results indicate some practical implications for website design and enhancing impulsive buying.

scholarly journals Impact of shopping emotion towards impulse buying in e-commerce platform

2020 ◽  
Vol 13 (1) ◽  
pp. 47
Author(s):  
Fajar Destari ◽  
Ketut Indraningrat ◽  
Maulita Nanda Nilam Putri
Keyword(s):  
Structural Equation ◽  
Total Population ◽  
Online Reviews ◽  
Equation Model ◽  
Impulse Buying ◽  
Significant Positive Effect ◽  
Website Quality ◽  
The Impact ◽  
Buying In ◽  
Positive Effect

<p>This empirical research aims to examine the influence of discount programs, website quality, and online reviews directly and indirectly on the impact of shopping emotion towards impulse buying on the e-commerce website. Data were purposively obtained from a total population of 130 respondents and analyzed using a Structural Equation Model (SEM). The results showed a significant positive effect on discount Programs and Website Quality on impulse buying with shopping emotions as a mediating variable. Besides, the result also showed an insignificant impact on online reviews.</p>

scholarly journals Analyzing the Perceived Utility of Covid-19 Countermeasures: The Role of Pronominalization, Moral Foundations, Moral Disengagement, Fake News Embracing, and Health Anxiety

2021 ◽  
pp. 003329412110278
Author(s):  
Alessandro Ansani ◽  
Marco Marini ◽  
Christian Cecconi ◽  
Daniele Dragoni ◽  
Elena Rinallo ◽  
...  
Keyword(s):  
Structural Equation ◽  
Moral Disengagement ◽  
Online Survey ◽  
Health Anxiety ◽  
Personal Characteristics ◽  
Moral Values ◽  
Equation Model ◽  
Moral Foundations ◽  
Fake News ◽  
Perceived Utility

An online survey (N = 210) is presented on how the perceived utility of correct and exaggerated countermeasures against Covid-19 is affected by different pronominalization strategies (impersonal form, you, we). In evaluating the pronominalization effect, we have statistically controlled for the roles of several personal characteristics: Moral Disengagement, Moral Foundations, Health Anxiety, and Embracing of Fake News. Results indicate that, net of personal proclivities, the you form decreases the perceived utility of exaggerated countermeasures, possibly due to simulation processes. As a second point, through a Structural Equation Model, we show that binding moral values (Authority, Ingroup, and Purity) positively predict both fake news embracing and perceived utility of exaggerated countermeasures, while individualizing moral values (Harm and Fairness) negatively predict fake news embracing and positively predict the perceived utility of correct countermeasures. Lastly, fake news embracing showed a doubly bad effect: not only does it lead people to judge exaggerated countermeasures as more useful; but, more dangerously, it brings them to consider correct countermeasures as less useful in the struggle against the pandemic.

scholarly journals Linking global consumer culture and ethnocentric consumerism to global citizenship: exploring the mediating effect of cultural intelligence

2020 ◽  
Vol 40 (7/8) ◽  
pp. 659-675
Author(s):  
Aluisius Hery Pratono ◽  
Denni Arli
Keyword(s):  
Consumer Culture ◽  
Structural Equation ◽  
Cultural Intelligence ◽  
Online Survey ◽  
Global Citizenship ◽  
Equation Model ◽  
Mediating Effect ◽  
Content Type ◽  
The Impact ◽  
Consumer Culture Theory

PurposeThis article attempts to understand the impact of global consumer culture and ethnocentric consumerism on global citizenship by identifying the mediating effect of cultural intelligence.Design/methodology/approachThe proposed structural equation model explains the relationship between global consumer culture, ethnocentric consumerism, and global citizenship. The empirical analysis involves an online survey targeted young people in Indonesia context.FindingsThe empirical evidence broadly supports the view that cultural intelligence strengthens the impact of global consumer culture and ethnocentric consumerism on global citizenship. There is a strong tendency in this study to suggest that global consumerism will not be able to contribute to global citizenship unless cultural intelligence provides as a mediating variable. However, the results do not support the mainstream literature, which suggests that ethnocentric consumerism harms global citizenship.Originality/valueThis study extends the discussion on achieving sustainable development by examining global citizenship leads to a better understanding of consumer culture theory.

Examination of social workers' attitudes towards sustainable development and environment in the focus of the COVID-19 pandemic

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Filiz Yildirim ◽  
Hatice Öztürk ◽  
Bilge Abukan
Keyword(s):  
Sustainable Development ◽  
Social Workers ◽  
Natural Environment ◽  
Structural Equation ◽  
Online Survey ◽  
Equation Model ◽  
Content Type ◽  
Global Pandemic ◽  
Research Questions ◽  
The Impact

Purpose The purpose of this paper is to assess the views of social workers concerning theoretical and practical courses covering their professional responsibilities, focussing on sustainable development and the natural environment. It also investigates the impact on their attitudes towards sustainable development referencing their adoption of ecocentric or anthropocentric attitudes during the COVID-19 pandemic. Design/methodology/approach This study used a structural equation model to answer six research questions, while the descriptive statistics answered one of the research questions through an online survey conducted with 315 social workers. Findings This study demonstrated the need to consider attitudes to sustainable development focussing on the ecocentric and anthropocentric attitudes, as well as the current COVID-19 global pandemic. Originality/value This study is the first initiative to examine attitudes towards sustainable development and the natural environment from a social work perspective focussed on the COVID-19 pandemic. In addition, it is the first to emphasise the responsibilities of social workers in relation to micro, meso and macro level interventions during and after the global pandemic.

Private and public ownership in the drive toward digital innovations in newspaper newsrooms

2021 ◽  
pp. 073953292199247
Author(s):  
Yanfang Wu ◽  
Bruce Garrison
Keyword(s):  
Social Media ◽  
Paradigm Shift ◽  
Structural Equation ◽  
Online Survey ◽  
Negative Attitude ◽  
Equation Model ◽  
For Profit ◽  
Private And Public ◽  
The Impact ◽  
Privately Held

This research explores the impact of ownership on innovations in U.S. newspaper newsrooms by constructing a structural equation model (SEM). The study, using an online survey (N = 1,063), found that social media triggers a paradigm shift—newspapers owned by publicly held, for-profit companies excel in social media innovations and create more social media friendly innovations milieus than newspapers owned by privately held, for-profit companies. Journalists from the publicly held newspapers engage with audiences more on social media than privately held newspapers. The more journalists engage on Twitter, the more they tend to have a negative attitude toward social media. However, the more journalists at publicly held newspapers engage on Facebook, the more they tend to hold a positive attitude toward social media, opposite of journalists at privately held newspapers.

Is this real? Cocreation of value through authentic experiential augmented reality: the mediating effect of perceived ethics and customer engagement

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Saifeddin Alimamy ◽  
Waqar Nadeem
Keyword(s):  
Augmented Reality ◽  
Structural Equation ◽  
Online Survey ◽  
Service Providers ◽  
Equation Model ◽  
Mediating Effect ◽  
Customer Engagement ◽  
Content Type ◽  
Customer Perceptions ◽  
The Impact

PurposeRapid advancements in augmented reality (AR) technology have created new opportunities for service providers and customers to cocreate value. Using AR as a platform for generating authentic experiences, the purpose of this study is to explore the impact of authentic experiences on customers' intention to cocreate value while considering the mediating influence of perceived ethics and customer engagement on this relationship.Design/methodology/approachAn online survey was used to collect data. Participants were asked to download and try the “IKEA PLACE” AR application. The responses were used as inputs into a structural equation model.FindingsThe findings reveal that AR generates perceptions of authentic experiences but no direct relationship between authentic experiences and intention to cocreate value was found. On the other hand, the authentic experiences generated through AR increases customer perceptions of ethics and customer engagement, both of which lead to an increased intention to cocreate value.Originality/valueThe findings from this study highlight the importance of authentic experiences within the cocreation process. The results provide a unique understanding of the relationship between authentic experiences generated through AR technology on the intention to cocreate with the service provider, which is fully mediated by perceived ethics and customer engagement. The findings of this study extend the understanding of the cocreation process and the role of technology within this process.

Regional differences in citizens' water behaviors: a comparative study of typical cities based on AMOS

Water Policy ◽  
2019 ◽  
Vol 21 (4) ◽  
pp. 742-757
Author(s):  
Yanrong Wang ◽  
Kang Tian ◽  
Han Wang ◽  
Binbin Zhang
Keyword(s):  
Comparative Study ◽  
Structural Equation ◽  
Evaluation Model ◽  
Water Environment ◽  
Personal Characteristics ◽  
Equation Model ◽  
Individual Characteristics ◽  
The North ◽  
Water Resources Protection ◽  
The Impact

Abstract At present, the urban water issue has attracted great attention from government. The transition from ‘engineering measures’ to ‘human behaviors’ is a new angle for water resources protection in the new era. In this paper, 12 characterization parameters were obtained based on the analysis of characteristics of residents' water behaviors. Beijing and Shanghai are selected as the representative cities in the north and south regions respectively, and a questionnaire about residents' water behaviors, which includes three basic personal characteristics and 12 indicators, was prepared. By using a structural equation model, a comparative study on the differences of the impact paths of characterization parameters of residents' water behavior in two cities was discussed. Finally, suggestions are proposed on the basis of the evaluation model and the results of analysis. The results showed that: Beijing had similar impacting paths in Ecological Water Environment management behaviors and persuasive behaviors to Shanghai. There were obvious differences in residents' water behaviors impact paths by basic individual characteristics, consuming behaviors and legal behaviors in Beijing and Shanghai. Finally, suggestions are proposed on the basis of the evaluation model and the results of analysis.

scholarly journals Modeling of the Impact of the Credibility of the Destination Endorser on the Place Attachment of Potential Tourists

2021 ◽  
Vol 12 ◽  
Author(s):  
Ziye Shang ◽  
Jian Ming Luo
Keyword(s):  
Social Relationships ◽  
Place Attachment ◽  
Structural Equation ◽  
Source Credibility ◽  
Personal Characteristics ◽  
Positive Influence ◽  
Equation Model ◽  
Mediating Effect ◽  
Research Fields ◽  
The Impact

Place attachment has been identified as effective marketing strength to enhance destination competitiveness. However, little research explored the formation mechanism of the place attachment of potential tourists and the role of celebrity endorsers. This study aims to identify the influence mechanism of the credibility of endorsers on place attachment. Various theories from different research fields were introduced to explore the mediating effect of destination attitude, para-social relationships, and destination source credibility between endorser credibility and the place attachment of potential tourists. The famous destination endorser in China, Tenzin, was chosen as the case. A quantitative method was adopted. The research model was examined by a survey sampling size of 367 respondents. The covariance-based structural equation model analysis revealed that the credibility of the endorser exerts a positive influence on the destination attitude of potential tourists, para-social relationship with the endorser, and destination source credibility. These three constructs have a positive effect on their place attachment. The results showed that the credibility of the endorser has a significant indirect influence on place attachment. This study extends the current literature of forming the place attachment of potential tourists from the perspective of the personal characteristics of the destination endorser. The findings shed light on how the credibility of the endorser could form place attachment through enhancing the destination attitude, credibility, and para-social relationships of potential tourists. This study provides several practical implications for destination marketing.

Consumers’ perception of usability of product packaging and impulse buying

2018 ◽  
Vol 9 (2) ◽  
pp. 262-282 ◽  
Author(s):  
Manijeh Bahrainizad ◽  
Azadeh Rajabi
Keyword(s):  
Structural Equation ◽  
Time Pressure ◽  
Positive Influence ◽  
Equation Model ◽  
Product Management ◽  
Impulse Buying ◽  
Product Packaging ◽  
Content Type ◽  
The Impact ◽  
Significant Positive Influence

Purpose This paper aims to investigate the impact of consumers’ perception of usability of product packaging on impulse buying in terms of its shape, color, material, label and size. Design/methodology/approach A structural equation model was used for testing the conceptual model. The present research is an applied research and a descriptive survey. By using non-probability sampling, 388 customers of different malls in Shiraz City (Iran) were selected and surveyed by using questionnaires. Findings Results showed that appropriate material, shape and labeling of packaging have a significant positive influence on consumers’ perception of usability of product packaging, while color and size of packaging do not have an impact on consumers’ perception of a product usability. Moreover, results showed that consumers’ perception of the usability of packaging has a significant positive influence on impulse buying. Consumers’ mood and time pressure had also positive influence on impulse buying, but their moderating role in their influence of consumers’ perception on impulse buying decision was not supported. Research limitations/implications Although this research contributes to the product management literature, it has some limitations. For instance, the research model was tested in only one city in Iran (Shiraz). Besides, it is specific to only two product categories and concentrates mainly on consumers’ mood and time pressure as moderating factors. Originality/value To the best of authors’ knowledge, this study is the first research which examines the structural relationship of packaging elements on consumers’ perception of reusability of packaging and impulse buying while considering consumers’ moods and time pressure as moderator variables.

scholarly journals The Impact of Consumer Animosity on Purchase Unwillingness in a Boycott of Sari Roti

2018 ◽  
Vol 9 (2) ◽  
pp. 87-94
Author(s):  
Usep Suhud
Keyword(s):  
Factor Analysis ◽  
Structural Equation ◽  
Online Survey ◽  
Equation Model ◽  
Consumer Animosity ◽  
Political Events ◽  
Convenience Sampling ◽  
The Impact ◽  
Product Judgment ◽  
A Company

This research was conducted in response to a boycott towards a national bread brand. It was stimulated by a company disclosure in stating they had no relation to any political events in 2016. This research aimed to examine the impact of consumer animosity on product judgment, purchase willingness, purchase unwillingness, and boycott participation. In total, 266 participants took part in this research using convenience sampling. Data were collected using an online survey. The data were analyzed using exploratory factor analysis and Structural Equation Model (SEM). This research finds that there is a significant impact of animosity on product judgment, purchase willingness, purchase unwillingness, and boycott participation. Moreover, there is also a significant impact of product judgment on purchase willingness and boycott participation on purchase unwillingness.

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