scholarly journals Business Opportunities in Industrial Revolution 4.0 through 9 (nine) E-commerce Marketing Strategies

2021 ◽  
Vol 4 (2) ◽  
pp. 53-60
Author(s):  
Wahyu Sardjono ◽  
Winda Dian Nuriana
Keyword(s):  
Electronic Commerce ◽  
Business Processes ◽  
Industrial Revolution ◽  
Secondary Data ◽  
Marketing Strategies ◽  
Customer Information ◽  
Potential Market ◽  
Market Opportunities ◽  
Technological Developments ◽  
Technology Market

Technological developments in industry 4.0 which lead to digital technology create new ideas for companies to take strategic steps in business processes. One of them is utilizing electronic commerce. This study uses a qualitative analysis approach which uses secondary data. The methodology used is conceptual review by gathering data and information that are interrelated. The information collected is market opportunity, consumer behavior and electronic commerce technology as an innovation in marketing. This research is expected to create potential market opportunities. The marketing strategy used is the strategy of utilizing technology, market opportunities, marketing strategies, designing consumer knowledge, creating consumer interfaces, increasing customer information creating marketing programs, and evaluating marketing programs using technology and information and program evaluation.

scholarly journals E-Commerce marketing strategies in industry 4.0

2020 ◽  
Vol 2 (1) ◽  
pp. 30-41
Author(s):  
Ramdani Murdiana ◽  
Zineb Hajaoui
Keyword(s):  
Industry 4.0 ◽  
Business Processes ◽  
Secondary Data ◽  
Transition Process ◽  
Marketing Strategies ◽  
Market Potential ◽  
Primary Data ◽  
Marketing Program ◽  
Customer Information ◽  
New Business

The business transition process from conventional to digital forms causes companies to think about strategic steps to make the new business processes that are in it become sustainable. One way is to take advantage of technological developments in the era of industry 4.0 that change the way work is done from the conventional way towards digital technology by utilizing e-commerce. This research uses descriptive research method with a qualitative analysis approach. Data collection techniques in this study used primary data and secondary data approaches. Data obtained from research are empirical data. The methodology used in this study is a conceptual review, which is a method carried out by collecting data and information related to market potential, changes in consumer behavior and how to use e-commerce technology as an alternative solution in innovating marketing strategies with the aim to capture potential market potential. greater than. The results of the research resulted nine e-commerce strategies in the industry 4.0 era to achieve the goals of a business with challenges and high competitiveness in the e-commerce market, business people in industry 4.0 era can use 9 strategies to successful in this technological era, including; framing the market opportunity; formulating the marketing strategy; designing the customer experience; crafting the customer interface; designing the marketing program; leveraging customer information through technology; character and competent delegation; systemized market customers; and evaluating the marketing program.

E-Commerce Challenges and Policy Considerations in Nigeria

2008 ◽  
pp. 2684-2693
Author(s):  
Wole Michael Olatokun ◽  
Isola Ajiferuke
Keyword(s):  
Developing Countries ◽  
Electronic Commerce ◽  
Economies Of Scale ◽  
Business Processes ◽  
Product Information ◽  
Home Shopping ◽  
Data Interchange ◽  
Sales And Marketing ◽  
Potential Market ◽  
Interactive Advertising

Electronic commerce (or e-commerce) is the popular term for doing business electronically. According to Haag, Cummings, and McCubbrey (1998), for businesses, electronic commerce includes performing transactions with customers over the Internet for purposes such as home shopping, home banking, and electronic cash use; performing transactions with other organizations through the use of electronic data interchange (EDI); gathering information relating to consumer market research and competitors; and distributing information to prospective customers through interactive advertising, sales, and marketing efforts. Benefits of e-commerce to companies include a wider potential market (i.e., global access); lowering of transaction costs; increase in the speed of transactions; improved economies of scale; minimization of human intervention in business processes; and unlimited access to product information for customers (Sesan, 2000; Wood, 2003). While a few developing countries such as Costa Rica are making inroads into electronic commerce (Travica, 2002), many others are slow in its adoption. For example, a study, which rated 42 developing countries on their “e-readiness,” found that Taiwan and Estonia had emerged as leaders among developing countries in the ability to conduct e-commerce, whereas Russia, much of the Middle East, and Africa were lagging behind (Anonymous, 2000). One of the countries included in the study but that rated poorly in its e-commerce efforts is Nigeria. In this articl, we shall be discussing the challenges being faced by the country as it grapples with the adoption of e-commerce.

STRATEGI PEMASARAN UMKM

2018 ◽  
Vol 3 (2) ◽  
pp. 191-198
Author(s):  
Ahmad Tarmizi
Keyword(s):  
Economic Development ◽  
Driving Forces ◽  
Brand Image ◽  
Small And Medium Enterprises ◽  
Secondary Data ◽  
Marketing Strategies ◽  
Economic Activities ◽  
Technological Developments ◽  
Market Leader ◽  
Medium Enterprises

This article is a summary of several journals that were rereviewed about the Micro, Small and Medium Enterprises (MSMEs) Marketing Strategy. MSMEs are one of the leading driving forces in economic development and play a significant role in the economy. Economic players such as the owners of MSMEs now not only can produce a product, but also must adapt and implement technological developments into their economic activities. So that the marketing strategies of MSME owners become complex and numerous. The purpose of this study is to identify marketing strategies in the development of MSMEs. The data obtained is from the literature studies of existing journals as secondary data. The results obtained show that there are two strategies in the marketing of MSMEs which become priority strategies, namely: (1) The owner of MSMEs applies e-commerce to become a market leader, (2) The owners of MSMEs provide branding to emerge brand image of their products. Keywords: E-commerce, Brand Image, Strategi Pemasaran, UMKM

scholarly journals The Relevance of Financial Statements in the Industrial Revolution 4.0 Era

2021 ◽  
Vol 12 (1) ◽  
pp. 75-84
Author(s):  
Haryani Chandra ◽  
Chandra Ferdinand Wijaya
Keyword(s):  
Business Processes ◽  
Industrial Revolution ◽  
Secondary Data ◽  
Financial Statements ◽  
Economic Resources ◽  
Future Research ◽  
Company Value ◽  
Library Research ◽  
Narrative Literature ◽  
Narrative Literature Review

The emergence of Industrial Revolution 4.0 has a significant impact on the business processes. It is also expected to change the characteristics of the needed accounting information. The close ties between accounting and the Industrial Revolution 4.0 encourages researchers to conduct research regarding the correlation between the two fields. The research aimed to discuss the characteristics of companies in the Industrial Revolution 4.0 era and identify whether a mismatch occurred between the information in the financial statements and the changes in the characteristics of companies in the Industrial Revolution 4.0 era. It was a narrative literature review using secondary data from various sources. Data collection was made through library research. Then, the data were analyzed using content analysis. The results show that more and more digital-based companies emerge and develop with a remarkably high company value even without having any underlying asset. On the other hand, several studies indicate that assets as an element of financial statements are necessary for determining the company value for allocating economic resources effectively. However, some studies explain that companies with high assets have a high company value. It shows a gap that makes the relevance of financial statements in determining the company value in the Industrial Revolution 4.0 era questionable. This matter has implications for stakeholders to use financial statements for decision-making in Industrial Revolution 4.0 era and future research.

Dynamic capabilities for digitalisation in the AECO sector – a scientometric review

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Douglas Aghimien ◽  
Clinton Ohis Aigbavboa ◽  
Ayodeji Emmanuel Oke ◽  
David Edwards ◽  
Wellington Didibhuku Thwala ◽  
...  
Keyword(s):  
Dynamic Capabilities ◽  
Business Processes ◽  
Industrial Revolution ◽  
Secondary Data ◽  
Business Environment ◽  
Theoretical Background ◽  
Market Demand ◽  
Content Type ◽  
Future Studies ◽  
Industrial Management

PurposeA scientometric review of extant literature is conducted to define and delineate upon the enabling dynamic capabilities required to engender the digitalisation of organisations operating in the architecture, engineering, construction and operations (AECO) sector. A secondary aim sought to provide direction for future studies and theories to be tested in this novel field of investigation as well as stimulate wider polemic debate amongst industry stakeholders.Design/methodology/approachAn interpretivist philosophical stance and inductive approach was undertaken in this study, using a grounded theory strategy. Secondary data used was sourced from the Scopus journal database using specific related keywords. VOSviewer was used to prepare co-occurrence maps based on the bibliographic data gathered.FindingsAECO organisations that seek digitalisation must possess the capability to sense and seize opportunities and threats within the business environment and reconfigure their business processes to best meet their market demand. This can be achieved by improving on attributes relating to industrial management and strategic planning, organisational learning, enterprise resource management and innovative information technology. Future studies should target novel areas such as AECO organisations' ambidexterity and service innovation.Originality/valueThis is the first study to explore the dynamic capabilities of AECO organisations in relation to digitalisation adoption. Therefore, the research serves as a robust theoretical background for signposting AECO organisations who seek to transition to digital solutions in the fourth industrial revolution.

scholarly journals Respons Perilaku Pasar Terhadap Teknologi Informasi di Indonesia dalam Tinjauan Ekonomi Islam

2021 ◽  
Vol 5 (02) ◽  
pp. 245
Author(s):  
Haryono Haryono ◽  
Hasnil Hasyim
Keyword(s):  
Information Technology ◽  
Business Models ◽  
Secondary Data ◽  
Phenomenological Approach ◽  
Advanced Technology ◽  
Market Behavior ◽  
Left Behind ◽  
Digital Era ◽  
Technological Developments ◽  
Technology Market

The market behavior response to the rapidly growing information technology in Indonesia is forcing the market to adapt quickly. In the digital era 4.0, there have been quite extreme changes in business models. Even the giant companies have gone out of business. In the perspective of Islamic economics this phenomenon continues to be studied. In one condition, business growth is growing very fast and on the other hand the fatwas of the ulama are often left behind. This qualitative research is presented with a phenomenological approach and sharia compliance. The data analyzed are secondary data related to the latest facts about the information technology market. The author uses the theory of market behavior change to strengthen this argument. In principle, Islam always gives appreciation to technological developments that aim to facilitate human work, as long as these facilities do not violate the forbidden boundaries. In the perspective of Islamic economics, the focus is on the business schemes that are run and the muamalah contracts that are used whether they meet the requirements and pillars or not. If the conditions and pillars are met then the business can be run. Simply put, please do business using advanced technology but still comply with sharia principles.

scholarly journals Market Opportunities for Hay Milk: Factors Influencing Perceptions among Italian Consumers

Animals ◽  
2021 ◽  
Vol 11 (2) ◽  
pp. 431
Author(s):  
Nadia Palmieri ◽  
Alessandra Pesce ◽  
Milena Verrascina ◽  
Maria Angela Perito
Keyword(s):  
Probit Model ◽  
Marketing Strategies ◽  
Small Scale ◽  
Web Based ◽  
South Italy ◽  
Quality Certification ◽  
Potential Market ◽  
Market Opportunities ◽  
Consumption Intentions ◽  
Culinary Traditions

Central and South Italy are characterized by small-scale dairy farms and growing abandonment by farmers for other, better-paid, off-farm jobs. New marketing concepts for milk can be one solution to remunerate mountain farmers for their efforts. This study investigates the potential market for hay milk in Italy. In particular, we want to understand which variables drive the people’s willingness to consume hay milk, and if the European food quality certification schemes impact on people’s willingness to consume milk from hay-fed cows. Data were collected from a sample of consumers from Central and South Italy (n = 331) using a web-based survey. Later, a discrete choice probit model was applied. The main results indicate that aspects as curiosity, the production place of food, the local culinary traditions, label, and environmental issues play an important role in the people’s consumption intentions for milk from hay-fed cows. Moreover, the survey highlights that the respondents had positive opinion towards hay milk and highlighted some important marketing implications for the Italian milk sector. The study findings could encourage discussion about a niche market to boost local growth, initiating a process of improving livelihoods, certification of products, and use of the marketing tools addressed towards a specific milk consumer’s profile. In other words, the study could provide useful implications for food manufacturers and facilitate the design of marketing strategies for hay milk produced in Central and South Italy.

E-Commerce Challenges and Policy Considerations in Nigeria

2011 ◽  
pp. 291-295 ◽  
Author(s):  
Wole Michael Olatokun ◽  
Isola Ajiferuke
Keyword(s):  
Developing Countries ◽  
Electronic Commerce ◽  
Economies Of Scale ◽  
Business Processes ◽  
Product Information ◽  
Home Shopping ◽  
Data Interchange ◽  
Sales And Marketing ◽  
Potential Market ◽  
Interactive Advertising

Electronic commerce (or e-commerce) is the popular term for doing business electronically. According to Haag, Cummings, and McCubbrey (1998), for businesses, electronic commerce includes performing transactions with customers over the Internet for purposes such as home shopping, home banking, and electronic cash use; performing transactions with other organizations through the use of electronic data interchange (EDI); gathering information relating to consumer market research and competitors; and distributing information to prospective customers through interactive advertising, sales, and marketing efforts. Benefits of e-commerce to companies include a wider potential market (i.e., global access); lowering of transaction costs; increase in the speed of transactions; improved economies of scale; minimization of human intervention in business processes; and unlimited access to product information for customers (Sesan, 2000; Wood, 2003). While a few developing countries such as Costa Rica are making inroads into electronic commerce (Travica, 2002), many others are slow in its adoption. For example, a study, which rated 42 developing countries on their “e-readiness,” found that Taiwan and Estonia had emerged as leaders among developing countries in the ability to conduct e-commerce, whereas Russia, much of the Middle East, and Africa were lagging behind (Anonymous, 2000). One of the countries included in the study but that rated poorly in its e-commerce efforts is Nigeria. In this articl, we shall be discussing the challenges being faced by the country as it grapples with the adoption of e-commerce.

THE FOURTH INDUSTRIAL REVOLUTION (INDUSTRY 4.0) A SOCIAL INNOVATION PERSPECTIVE

2018 ◽  
Author(s):  
Klaus Schwab
Keyword(s):  
Industry 4.0 ◽  
Industrial Revolution ◽  
Social Innovation ◽  
Holistic Approach ◽  
Socioeconomic Impact ◽  
Fourth Industrial Revolution ◽  
Technological Developments ◽  
Rapid Pace ◽  
Sustainable System ◽  
Industrial Revolutions

The rapid pace of technological developments played a key role in the previous industrial revolutions. However, the fourth industrial revolution (Industry 4.0) and its embedded technology diffusion progress is expected to grow exponentially in terms of technical change and socioeconomic impact. Therefore, coping with such transformation require a holistic approach that encompasses innovative and sustainable system solutions and not just technological ones. In this article, we propose a framework that can facilitate the interaction between technological and social innovation to continuously come up with proactive, and hence timely, sustainable strategies. These strategies can leverage economic rewards, enrich society at large, and protect the environment. The new forthcoming opportunities that will be generated through the next industrial wave are gigantic at all levels. However, the readiness for such revolutionary conversion require coupling the forces of technological innovation and social innovation under the sustainability umbrella.

PERAN DIGITAL MARKETING DALAM EKSISTENSI BISNIS KULINER SEBLAK JELETET MURNI

2016 ◽  
Vol 1 (2) ◽  
pp. 133-144
Author(s):  
Nadya Nadya
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Social Media Marketing ◽  
Digital Era ◽  
Marketing Social ◽  
Technological Developments ◽  
Product Sales

Technological developments have significantly changed the way how a business works, especially the culinary business named Seblak Jeletet Murni, that has located in Jakarta. This business is still relatively new, but consumers continue moldy and this spicy culinary product sales have been continue to increase. This phenomenon is a result of business which has entered the digital era in social media. Marketing of this product is not done intensively by the owner of this business, but consumers who moved to market virally in social media, especially social media video youtube. In this article the author analyzed descriptively about consumer behavior in digital marketing that has affected the sales of the culinary products. The analyzes were performed with case studies and associated in the literature on consumer behavior and digital marketing strategies. This article aims to describe the behavior of consumers in the digital age so that it can be input in determining the marketing strategy culinary efforts forward and be used for thought on the future of consumer research. Keywords: Digital Marketing, Social Media, Consumer Behavior

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