scholarly journals E-Commerce marketing strategies in industry 4.0

2020 ◽  
Vol 2 (1) ◽  
pp. 30-41
Author(s):  
Ramdani Murdiana ◽  
Zineb Hajaoui
Keyword(s):  
Industry 4.0 ◽  
Business Processes ◽  
Secondary Data ◽  
Transition Process ◽  
Marketing Strategies ◽  
Market Potential ◽  
Primary Data ◽  
Marketing Program ◽  
Customer Information ◽  
New Business

The business transition process from conventional to digital forms causes companies to think about strategic steps to make the new business processes that are in it become sustainable. One way is to take advantage of technological developments in the era of industry 4.0 that change the way work is done from the conventional way towards digital technology by utilizing e-commerce. This research uses descriptive research method with a qualitative analysis approach. Data collection techniques in this study used primary data and secondary data approaches. Data obtained from research are empirical data. The methodology used in this study is a conceptual review, which is a method carried out by collecting data and information related to market potential, changes in consumer behavior and how to use e-commerce technology as an alternative solution in innovating marketing strategies with the aim to capture potential market potential. greater than. The results of the research resulted nine e-commerce strategies in the industry 4.0 era to achieve the goals of a business with challenges and high competitiveness in the e-commerce market, business people in industry 4.0 era can use 9 strategies to successful in this technological era, including; framing the market opportunity; formulating the marketing strategy; designing the customer experience; crafting the customer interface; designing the marketing program; leveraging customer information through technology; character and competent delegation; systemized market customers; and evaluating the marketing program.

scholarly journals Business Opportunities in Industrial Revolution 4.0 through 9 (nine) E-commerce Marketing Strategies

2021 ◽  
Vol 4 (2) ◽  
pp. 53-60
Author(s):  
Wahyu Sardjono ◽  
Winda Dian Nuriana
Keyword(s):  
Electronic Commerce ◽  
Business Processes ◽  
Industrial Revolution ◽  
Secondary Data ◽  
Marketing Strategies ◽  
Customer Information ◽  
Potential Market ◽  
Market Opportunities ◽  
Technological Developments ◽  
Technology Market

Technological developments in industry 4.0 which lead to digital technology create new ideas for companies to take strategic steps in business processes. One of them is utilizing electronic commerce. This study uses a qualitative analysis approach which uses secondary data. The methodology used is conceptual review by gathering data and information that are interrelated. The information collected is market opportunity, consumer behavior and electronic commerce technology as an innovation in marketing. This research is expected to create potential market opportunities. The marketing strategy used is the strategy of utilizing technology, market opportunities, marketing strategies, designing consumer knowledge, creating consumer interfaces, increasing customer information creating marketing programs, and evaluating marketing programs using technology and information and program evaluation.

scholarly journals Novel Technologies for Processing Mushrooms and its Marketing Strategies

2021 ◽  
Vol 11 (1) ◽  
pp. 93-96
Author(s):  
Shwetha Acharya ◽  
Vijay Tajane ◽  
Prof. Shubhangi
Keyword(s):  
Agaricus Bisporus ◽  
Swot Analysis ◽  
Mathematical Reasoning ◽  
Marketing Strategies ◽  
Market Potential ◽  
Primary Data ◽  
Novel Technologies ◽  
Freeze Dried ◽  
Anti Cancer ◽  
Attractive Activity

Mushroom (Agaricus bisporus) a noticeable umbrella-shaped fruiting body of certain fungi which grow vigorously. Mushrooms are highly enriched in protein, vitamins and marco-nutrients. Mushrooms are proven to have anti-allergic, anti-cholesterol, anti-tumor and anti-cancer qualities. The most desirable property of freeze-dried mushrooms such as the nutritional content and quality are maintained. The products shelf life is increased by using freeze drier from 12 days to 90 days. The mushroom cultivation is a viable and attractive activity and it does not require access to land and low investment too. The present study focused on analyzing the mushroom preservation techniques and producer's market potential by captivating consumer’s awareness. Self administered required to collect the primary data from consumers. SWOT analysis is used at the end to generate information and hypothesis testing is used for mathematical reasoning.

scholarly journals THE CURRENT STANDING AND FUTURE PROSPECTS OF ARTS AND CULTURE IN ETHIOPIA

2019 ◽  
Vol 4 ◽  
pp. 3-15
Author(s):  
Karan Khurana ◽  
Matteo Saraceno
Keyword(s):  
Academic Research ◽  
Secondary Data ◽  
Primary Data ◽  
Academic Literature ◽  
Economic Progress ◽  
Depth Analysis ◽  
Arts And Culture ◽  
New Business ◽  
Art And Culture ◽  
Cultural Governance

This research article explores the current state of affairs of arts and culture sector in Ethiopia. An in-depth analysis of various dimensions of art and culture highlights where the country is presently lacking in governance and socio-economic progress in the sector. A qualitative research was carried out to collect primary data. 52 respondents were chosen to be interviewed from Bahir Dar University by the method of quota sampling and the results were analyzed. Secondary data was also analyzed through academic literature from universities in Ethiopia, reports from government and development organizations. Survey results and existing academic literature have guided to single out major hindrances to this sector. In this research it can be confirmed, that the arts and culture sector needs a major intervention in terms of governance and marketing. This research gives out a very structural strategy, based on cultural governance, cultural economics and strategies of new business development as it pillars to support the prosperity of this sector in Ethiopia. The existing academic research provides data on different arts and culture and problems which are specific to a particular region of the country. Whereas this article goes a step further in enforcing the ordinance of cultural governance to the responsible government bodies both locally and nationally and simultaneously highlights how economic progress can be achieved through this sector. Cultural governance as a directive has never been implemented in transition economies and this article will serve as a directive for the future. This article shall be very beneficial for further research in this sector and structuring the work of government bodies, stake holders and the people involved in the sector within Ethiopia.

Analyzing and Developing Corporate Social Responsibility

2019 ◽  
Vol 10 (2) ◽  
pp. 19-40
Author(s):  
Badreya Al-Jenaibi
Keyword(s):  
Public Good ◽  
Business Processes ◽  
Corporate Philanthropy ◽  
Middle Eastern ◽  
Secondary Data ◽  
Arab Countries ◽  
Primary Data ◽  
Multiple Perspectives ◽  
The Public ◽  
Stakeholder Interests

CSR is the obligation of businessmen to follow specific policies for making decisions or to do certain actions with the purpose of recognizing the need of society or any ethical factor to be followed in the entity. It is also for mangers to have responsibility for the public good, where that includes investigating whether the action is effective and contributes in promoting the public good and for advancing the basic societal beliefs to manage and contribute in its stability, harmony and strength. Corporate managers are normally appointed as being public trustees. The UAE offers insights into CSR because other Middle Eastern countries have not adopted the concept as quickly as the UAE. One indication of CSR in the UAE is its transparent firms. This article explores the current stage of CSR implementation in Arab countries, with special attention given to the UAE. An in-depth study was conducted to explore CSR implementation among local managers. Primary data from 198 questionnaires and case studies were analyzed to obtain valuable insights into the current state of CSR in the UAE. Key concepts are highlighted regarding the definition and practices of CSR in the UAE. Secondary data from both western and eastern cultures was also analyzed to examine the extent of adoption and adaptation of CSR and corporate philanthropy from multiple perspectives. Findings suggest all organizations, both local and multinational, must consider environmental and stakeholder interests in order to become global. Some confusion appears to exist between the concept of philanthropy and CSR. Some CSR highlighted by firms includes following regulations effectively and efficiently, adopting environmentally friendly business processes, organizing seminars, and creating awareness of the concept among peers. Although CSR is maturing in the Middle East, UAE firms need to improve CSR to compete with the practices that have become the CSR standard in western countries. In the last few years, governments and local organizations have strictly enforced business ethics and environmental regulations to support the growth of CSR in the country.

Digital Marketing and Civic Society- A Case Study

2019 ◽  
Author(s):  
Garima Kohli ◽  
Amisha Gupta
Keyword(s):  
Rural Areas ◽  
Secondary Data ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Primary Data ◽  
Civic Society ◽  
Use Of Technology ◽  
Geographical Scope ◽  
Electronic Channels

Today in era of Information technology every business wants to deliver their products and services through various electronic channels. Digital marketing is of great use as far as the growth of the Indian Economy is concerned. Customers are satisfied through purchasing digital marketing. Digital marketing is modern practice that gives a chance to the business by changing to client-centered marketing strategies and thus provides an opportunity to grow business rapidly. Thus, Digital marketing is touching the urban India in lot many aspects and still holds tremendous potential which can multiply the opportunities for business enterprises in rural areas too. With the use of technology, there had been an increase in penetrating the productivity and efficiency. Banks have changed their approach from “Conventional Banking to Convenience Banking” and “Mass Banking to Class Banking”. The present study is exploratory in nature and is an attempt to examine the importance of digital marketing in today’s scenario and its impact on the civic society. The geographical scope of the study includes Jammu city of JandK region among the customers who were purchasing products and using services through digital marketing. The study is based on both primary and secondary data. A structured questionnaire with a sample size of 302 is used to collect the Primary data.

scholarly journals Business Strategy for Longgar Outfit as a New Fashion Brand

2020 ◽  
Vol 1 (1) ◽  
pp. 14-24
Author(s):  
Sofia Nuraini ◽  
Mustika Sufiati Purwanegara
Keyword(s):  
Business Strategy ◽  
Swot Analysis ◽  
Secondary Data ◽  
Business Environment ◽  
Business Strategies ◽  
Primary Data ◽  
Environment Analysis ◽  
Root Cause ◽  
Fashion Brand ◽  
New Business

Longgar Outfit is a local fashion brand from Bandung that focuses on plus size women. Longgar Outfit has the vision to become the leading plus size fashion brand in Bandung. Unfortunately, since the appearance of Longgar Outfit on the market in early January 2019, Longgar Outfit has faced problems in penetrating the market. The problem currently being faced by Longgar Outfit is unstable sales. The purpose of the research is to find out a suitable business strategy in order to stable Longgar Outfit sales. This research is conducted to summarize the business strategy for Longgar Outfit using internal and external business environment analysis, customer analysis, and SWOT analysis to determine the root cause. Use a qualitative approach as a research method for understanding a social phenomenon. This approach will find the current business situation, planning business strategies, and proposed new business strategies. Data collection techniques using observation and in-depth interviews as primary data, while secondary data with literature studies using books and journals related to principles of marketing, strategic marketing, and other topics. This research has limitations to the object being observed as many as two competitors who have a similar business model and interviewed 15 potential customers to explore their needs and desires regarding plus size clothing. The results of this research get findings on alternative business solutions for Longgar Outfit. The proposed business strategy for Longgar Outfit consists of a new STP strategy, create value proposition canvas, create a point of difference and point of parity, develop new marketing (4Ps) strategy, and organizational structure plan.

scholarly journals ANALISA KINERJA SUATU PERUSAHAAN DI JAKARTA DENGAN MENGGUNAKAN BALANCED SCORECARD

2021 ◽  
Vol 1 (1) ◽  
Author(s):  
Antonius Felix
Keyword(s):  
Balanced Scorecard ◽  
Bargaining Power ◽  
Business Processes ◽  
Good Condition ◽  
Field Research ◽  
Secondary Data ◽  
Good Health ◽  
Primary Data ◽  
Product Lines ◽  
Distribution Company

<p>Penelitian dilakukan di sebuah perusahaan distribusi di Jakarta dengan melakukan pengukuran kinerja menggunakan <em>Balanced Scorecard</em> agar bisa menganalisa secara keseluruhan perspektif antara lain perspektif keuangan, pelanggan, proses bisnis, dan pembelajaran dan pertumbuhan. Metode penelitian adalah dengan <em>survey</em> lapangan, wawancara dan kuesioner. Permasalahan adalah penurunan penjualan perusahaan sejak tahun 2017. Teknik Pengumpulan data yang penulis lakukan adalah dengan penelitian lapangan, penelitian langsung pada objek yang diteliti. Data yang digunakan adalah data primer dan data sekunder. Hasil penelitian menunjukan bahwa perusahaan dalam keadaan sehat, perspektif yang paling rendah adalah perspektif proses bisnis internal, walau perspektif lain dalam keadaan baik, namum tetap perlu adanya kemajuan berkelanjutan. Perusahaan perlu untuk menambahkan lini <em>product</em>, setidaknya menambah supplier baru , karena di perspektif ini sangat rendah dan membuat <em>bargaining power</em> dari <em>supplier</em> tinggi. Malah jika memungkinkan mulai untuk memulai brand sendiri. Melakukan penugasan kembali <em>job description</em> karena beberapa sistem sudah tidak sesuai dengan karyawan yang baru, harus di sesuaikan lagi dan perlu mengisi kursi- kursi yang memang kosong supaya tidak terlalu pembebanan di individu - individu tertentu. Saran dari penelitian ini ada beberapa hal yang harus diperhatikan disarankan penambahan <em>supplier,</em> <em>aftersales</em> lambat<em>,</em> harus adanya SOP yang lebih baik dan sistem <em>reward</em>.</p><p><strong>Kata Kunci:</strong> <em>Balanced Scorecard</em>, pengukuran kinerja, manajemen strategis</p><p> </p><p><em>The research was conducted at a distribution company in Jakarta by measuring performance using the Balanced Scorecard in order to analyze the overall perspective, including financial, customer, business process, and learning and growth perspectives. The research method is by field survey, interview and questionnaire. The problem is the decline in company sales since 2017. The data collection technique that the writer does is by field research, direct research on the object. The data used are primary data and secondary data. The results showed that the company is in good health, the lowest perspective is the perspective of internal business processes, although other perspectives are in good condition, there is still a need for continuous progress. Companies need to add product lines, at least add new suppliers, because in this perspective it is very low and makes the bargaining power of suppliers high. In fact, if possible start to start your own brand. Reassigning job descriptions because some systems are no longer suitable for new employees, have to be adjusted again and need to fill empty seats so as not to be too burdensome for certain individuals. The </em><em>suggestion</em><em> of this research is that there are several things that must be considered, suggesting additional suppliers, slow after sales sales, better SOP and reward system.</em></p><p><strong><em>Keywords</em></strong><em>: Balanced Scorecard, performance </em><em>analysis</em><em>, strategic management</em></p>

scholarly journals PELAKSANAAN PROGRAM CONTINUITY MARKETING DAN ONE TO ONE MARKETING DALAM UPAYA MENINGKATKAN LOYALITAS PELANGGAN ROYAL VANESSA HOTEL (Survei pada tamu repeat individu di Royal Vanessa Hotel Bengkulu)

2016 ◽  
Vol 3 (1) ◽  
pp. 451
Author(s):  
Gempur Perdana Adha Putra ◽  
Ariyo Bramantory
Keyword(s):  
Customer Loyalty ◽  
Hotel Industry ◽  
Secondary Data ◽  
Tourism Industry ◽  
Primary Data ◽  
Literature Study ◽  
Major Threat ◽  
Marketing Program ◽  
One To One ◽  
Corporate Profits

Indonesia’s tourism industry has developed very rapidly, it’s characterized by the increasing number of tourist both foreign tourists. Form of tourism businesses that are currently experiencing a fairly rapid increase in the hotel industry as tourism support facilities. Customer loyalty is important in the hotel industry. A decline loyalty in Royal Vanessa Hotel is seen from the decrease in occupancy rate repeat guests. Decrease in the level of loyalty is a major threat to the hotel industry because of the presence of this loyalty will decrease the thread indicated a decrease in corporate profits. If a decline in profit the company will have an impact on the company’s losses. Moreover, the adverse effect that will be received from the company is going to decrease the loss of customer loyalty that will turn to another hotel. So do implementation of continuity marketing and one to one marketing program in an effort to increase customer loyalty at the Royal Vanessa Hotel. Respondents of this study is a repeat guest Royal Vanessa Hotel. The method which is used in this research is descriptive and verifikatif, with the survey explanatory method and cross section approach. Sample size of 100 respondents from existing population by using the formula slovin. The data used are primary data and secondary data collected through observation, questionnaires, literature study and interviews. The purpose of this research was to determine how much influence the implementation of continuity marketing and one to one marketing program in an effort to increase customer loyalty at Royal Vanessa Hotel. The results of this study is that there is continuity of influence between the implementation of marketing programs and one to one marketing in an effort to increase customer loyalty at the Royal Hotel Vanessa. Smallest degree of influence in an effort to improve customer loyalty is to the implementation of marketing continuity program, it needs to be fixed by the Royal Hotel with fixing Vanessa Operational Standards (SOP) regarding the marketing continuity program and also the hotel in order to add the programs other than programs that has been done. Thus may increase the effects of the implementation of continuity marketing program in an effort to increase customer loyalty.

scholarly journals EFFECT OF TURNAROUND STRATEGIES ON PERFORMANCE OF PUBLIC CORPORATIONS IN KENYA

2014 ◽  
Vol 10 (4) ◽  
pp. 2032-2045
Author(s):  
Lucy Birir Komen
Keyword(s):  
Cost Reduction ◽  
Positive Relationship ◽  
Business Processes ◽  
Secondary Data ◽  
Primary Data ◽  
Measurement Tool ◽  
P Value ◽  
Public Corporations ◽  
Reduction Strategies ◽  
Turnaround Strategies

Many public corporations experiencing decline in performance have opted to implement turnaround strategies to improve their performance. This study extends previous research findings by seeking to examine the effect of turnaround strategies on performance of Public Corporations in Kenya, by identifying the turnaround strategies adopted in these Corporations, and to determine the effect of turnaround strategies on their performance. To achieve this objective, correlational research was adopted. The target population comprised 162 public corporations in Kenya. A purposive sample of thirty two (32) corporations was used in the study. A Likert type scale questionnaire was administered to respondents to collect data from the selected public corporations. Primary data was complemented with secondary data collected from the corporations for the previous three years. Data collected was edited and processed using Statistical Package for the Social Sciences (SPSS). Descriptive statistics that is in percentages were used to describe the research variables. Pearsons product moment coefficient was used to examine the relationship between turnaround strategies and organisational performance and multiple regression was used to establish the effect of turnaround strategies on performance of the corporations. The results showed a significant positive relationship between turnaround strategies and performance, P-value<0.05. The positive relationship suggests that when declining corporations implement turnaround strategies (revenue generating and cost reduction strategies) their performance when measured using the balance scorecard measurement tool which measures financial perspective, customer satisfaction, internal business processes and innovation and learning perspectives, will improve positively. The findings also found that cost reduction strategies had a greater effect on the performance of public corporations in Kenya compared to revenue generating strategies. Therefore, it can be recommended that public corporations need to implement turnaround strategies to turn around declining corporations. The study also recommends areas of further research.

scholarly journals Analysis of Sharia Marketing Strategies in Dealing with Business Competition in Semarang Rabbani Store

2020 ◽  
Vol 3 (1) ◽  
pp. 27-41
Author(s):  
Ria Resti Ridhawati
Keyword(s):  
Business Strategy ◽  
Distribution Channel ◽  
Field Research ◽  
Secondary Data ◽  
Marketing Mix ◽  
Primary Data ◽  
Marketing Theory ◽  
Competitive Strategies ◽  
Differentiation Strategy ◽  
New Business

ABSTRACT Sharia marketing is spiritual marketing which views competitors as not enemies, but equal partner who are able to spur creativity and innovation of the company. Rabbani Store is one of the first and the largest instant veil company in Indonesia by Issuing a reliable product in the form of an instant veil and other products that have also been developed, namely Muslim Fashion including Kemko, Tunic, Castles and other equipment such as ciput or inner hoods and accessories. Many new business people, the threat of substitute products, which brings new capacity that offers fashion products that are more fashionable. This research is a type of field research using two types of data sources, namely primary data and secondary data obtained using interviews and documentation. After the data is collected, the data is then analyzed using a qualitative descriptive approach. The results of this study state that marketing is carried out by Rabbani store in broad terms in accordance with sharia marketing theory which includes the characteristics of sharia marketing, the principles and practices of  Rasulullah’s marketing. And applied in the marketing mix (marketing mix) which consists of four elements, namely the distribution channel (place), products or services (products), price (price) and promotion (promotion). From the analysis of competitive strategies carried out by Rabbani Stores in the face of increasingly, fierce business competition, the business strategy proposed by Michael Porter’s called The Porter’s Competitive Strategic namely differentiation strategy. So that the Rabbani Store when ink was still a leader in Muslim fashion

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