Business diversification of coal mining companies as a strategy facing coal price volatility

This study aims to determine the effect of business diversification on stock prices by mediating company performance, represented by the variable ROE and EPS in a fluctuating coal price situation. The data used are 16 companies engaged in coal mining in Indonesia and listed on the Indonesia Stock Exchange (IDX) from 2012 to 2019. Using two analysis methods: path analysis to examine direct and indirect relationships between variables and different tests to see differences in the performance of companies that diversify and do not diversify. The results showed that coal commodity prices had a significant positive effect on stock prices and indirectly, through ROE and EPS, had a significant positive impact on stock prices. Business diversification directly has a significant negative impact on stock prices and indirectly through EPS positively affects stock prices. Business diversification provides a substantial difference to EPS and does not provide a significant difference to ROE.

Sustainability of cryptocurrency in blockchain technology for business development in African Countries

The aim of the paper is to analyze the sustainability of cryptocurrency in blockchain technology in African countries for securing financial business transactions. Following the subprime crisis that shook the world economy, a new perception of money has emerged. It is a fully digital currency whose transactions are made through a distributed network. This algorithm-encrypted currency, reputed to be tamper-proof, transparent and inclusive, relies on a distributed network called the Blockchain. By comparison with traditional registers in which operations are paginated and successively recorded, transactions in blockchain technology are aggregated within the chain of blocks. It is decentralized since it is replicated on several geographic sites around the world. It enables peer-to-peer transactions, automated in real-time, reliable, secure, without intermediaries and non-repudiable. To ensure maximum security during financial transactions, blockchain miners use cryptography. This distributed system is, therefore, a major technological innovation capable of securing the financial infrastructure and mitigating failures by reducing operational risks. According to our analysis based on the Merkle tree model and blockchain energy consumption, the sustainability of cryptocurrency is a major issue for developing countries. Especially in Africa, its practicality poses a number of constraints.

The Prishtina strategy as a development strategy in competition with other capitals’ strategies in the South-Eastern Europe

Competitiveness is becoming more and more a regional issue-oriented to meet the needs of the economy and citizens, so economic development is essential for the survival of all cities. Economic growth, made because of an economic development plan, brings new capital to city governments by expanding the tax base to further develop as well as improve the quality of life in general. This paper aims to examine the advantages that the city of Prishtina may have in correlation with the capitals of other Southeast European countries to identify the possibilities of what different strategies and concepts have been developed and used to make a valuable crossroads and short-term and long-term effects from a cultural, economic, social and political point of view.

Examining the effect of internal branding on employee performance: Job satisfaction and employee engagement as mediation variables

The role of resources is very vital, especially during a pandemic like this. Human resources are reliable and ready to answer challenges and ready to provide services. With a situation like this, it is possible for the organization to change its strategy to survive. For this reason, human resources are needed, who have high performance to realize the goals of the organization. The aim of our research is to find out the effect of internal branding on employee performance with employee engagement and job satisfaction as a mediating variable. The population in this study were all lecturers at AMIKOM University Yogyakarta. Sample collection was done randomly. The sample was collected using a google form, and the data collected were 119 respondents. Data analysis in this study used the PLS-SEM method. The results of this study prove that the internal branding variable has a positive effect on employee engagement. Internal branding also has a positive effect on job satisfaction. Employee engagement has a positive effect on employee performance. Job satisfaction has a positive effect on employee performance. As a mediator, employee engagement also has a positive effect on the pattern of internal branding relationships and employee performance. Likewise, job satisfaction also has a positive effect on the relationship between internal branding and employee performance.

The role of digitization in automotive industry: The Indian perspective

The automotive industry is standing on the edge of the digital era. Digitization is the motivating force behind this change and is influencing every aspect of consumer behavior. Forces behind this digital transformation are the new technological possibilities which range from comprehensive connectivity, 3D printing, and the social network of virtual solutions as well. The impact of digitization can already be seen in today’s world and also in the automotive industry of India. Digitization will play an imperative role in the upcoming years such as artificial intelligence. This paper is primarily concerned with the recent trends of digitization and it also tries to measure the impact of digitization on the automobile supply chain between automobile manufacturers and suppliers. It is discussed the thrust on the potentialities of digitalization in the automobile industry of India and its impact on the overall performance of the industry. The study concluded that digitization has a significant impact on the automotive industry of India. Today, all the business practices become digitalized and foreign players use advanced technology in their products as compared to the national automotive players. The selling of automotive products is increased after the adoption of more advanced technology. It upgrades the quality of products and its service after sale which ultimately leads to the customer and brand loyalty used by the consumers.

How social media marketing activities affect consumer equity

This study aims to find out how social media marketing activities influence consumer equity through brand equity in a culinary brand. The study sample is men and women, 200 respondents, within the age range of 18 to 30 years old This study uses quantitative methods and questionnaires as data collections tools. The data was then analyzed using SmartPLS with the Structural Equation Modelling approach. It is found that social media marketing activities positively influence consumer equity through brand equity in culinary brands. Customer equity is also indirectly affected by brand equity. Therefore, this research can be a basis for future research in social media marketing activities within the scope of culinary brands especially in the context of small-medium enterprises.

Employee empowerment and organizational citizenship behaviour

The study aimed to find out the effect of employee empowerment practices on the organizational citizenship behaviors of employees toward the organization and toward their coworkers (OCBP & OCBO). To support and establish the theory of the study, literature was reviewed. The study used the descriptive correlational research design and it used the questionnaires to gather the data. The study found that the empowerment practices of the Divine Word College of Laoag in terms of delegation of authority, autonomy, and self-efficacy self-management is high and even the different dimensions of organizational citizenship behavior are also high but not very high. Concerning the relationship between empowerment practices and organizational citizenship behavior of employees, the study was found to be significantly correlated. Therefore, the hypothesis of this study is accepted.

Covid-19 and ISO9001 practices in air cargo transportation

Air cargo transportation in international trade stands out with its speed, reliability, safety, interaction with other transportation types, intensive use of information technologies, and global standards. During the Covid-19 pandemic, various negativities have emerged in air cargo transportation, as in many sectors. In this study, the difficulties caused by the Covid-19 pandemic in air cargo transportation business processes are evaluated within the scope of the ISO9001 Quality Management System standard so that they do not adversely affect the service quality. In this context, a case study was conducted on the implementation of the ISO 9001 Quality Management System standard in dealing with the difficulties arising from the pandemic in the cargo operations of an air transportation company. As a result of the implementation, the cargo ecosystem has been expanded, the carrying capacity has been increased, and the storage and cargo transportation efficiency has been increased by making use of information and communication technologies. Thus, it was easier to overcome the difficulties arising from the pandemic in the business processes of the company, and it was seen that sustainability in line with commercial expectations was ensured by rising to fifth place in world air cargo transportation in 2020.

Do you (still) hire celebrities to increase purchase intention?

The development of the coffee industry in Indonesia is growing significantly, as it is driven by the number of coffee shops that are developing both in villages to urban areas as a balancer for people's lifestyles who like to drink coffee while enjoying activities outside the home. This phenomenon makes the level of competition for coffee brands in packaging very hypercompetitive. Consumer intentions in deciding to buy packaged coffee are strongly influenced by the perception of the quality of the coffee, so it is not surprising that currently there are many different flavors and brands. To market coffee products, many producers use celebrity endorsement services. However, as time goes by and the marketing strategy through endorsement has become massive, it is necessary to study whether this strategy is still effective in increasing the number of sales. It turns out that currently, endorsements do not really affect consumer purchasing decisions. From the results of the study, it can be concluded that: (1) perceived quality influences the intention to purchase packaged coffee, and perceived quality also influences brand loyalty in packaged coffee; (2) celebrity endorsement does not influence the intention to purchase packaged coffee, but celebrity endorsement influences the brand loyalty; and (3) brand loyalty influences the intention to purchase packaged coffee. So that in general brand loyalty is able to mediate the influence of perceived quality and celebrity endorsement on the intention to purchase packaged coffee.

The application of the rights and obligations of workers during the Covid-19 outbreak in Indonesia

This article aims to examine and analyze the rights and obligations of workers /laborers during the Covid-19 outbreak from the perspective of labor law in Indonesia. The complexity of the issue regarding the rights and obligations of workers has increased again when the Government and the House of Representatives of the Republic of Indonesia passed the Law on Job Creation or Undang-Undang tentang Cipta Kerja Nomor 11 tahun 2020 (UUCK No.11/2020). The research method used is a normative juridical approach. Normative juridical research is usually known as the study of documents, using qualitative methods in analyzing data and using secondary data as sources.The results of this study found that the labor and industrial relations sector, especially related to the rights and obligations of workers and employers, was initially strongly influenced by the development of globalization and information communication technology. Then, with the enactment of UUCK No.11/2020 as the latest labor law in Indonesia, and the outbreak of Covid-19, problems related to industrial relations have become increasingly complex. When viewed from the latest labor law in Indonesia, employers tend to have a stronger position when compared to the position of workers both in terms of interpretation and implementation. This is a challenge in national legislation so that legal efforts are needed to guarantee and provide legal certainty to business actors by applying sanctions in the form of criminal sanctions as ius poenale and ius puniendi.