scholarly journals Praktykować media/Praktykować siebie… O doświadczaniu przestrzeni późnej nowoczesności

2021 ◽  
pp. 11-27
Author(s):  
Karina Banaszkiewicz

In advanced globalization, the digital code, computer, and Internet become tools of cultural change. 2-3-4.0 generation media produce images, artificial events, objects, as well as methods of vision prevailing in design, design processes, and communication. The number of visibility types offered to users, results in media matrices becoming regimes of (for) the eye, of (for) a bodily experience. It also shapes a sense of reality by means of media space (TV stream, cyberspace) and spaces inscribed in media forms (simulations, hybrids, onto-ontological topias). Two issues seem of particular relevance here. Questions about access to reality offered by ‘images’ (satellites, HDMI helmets, combat glasses, etc.) and possibilities of seeing the world from behind the visual media matrices. Media, multi-media communication platforms distribute not only schemes of viewing, but also the right to look (extranet, friends lists, access to archives and libraries, consumer profiles collected by Google, MS, etc.). The excess of artificial forms and spaces, on the other hand, directs attention to participation and participants of culture: individuals and communities (real, imagined, virtual). Their activities in cyberspace, including identity and identity practices, should be the focus of interest. The author of the text reflects upon identity practices of the Praktykować media/Praktykować siebie individual, that is the individual’s participation in culture through the prism of immaterial materiality, self-care, and the need for bonds and integration with the Others. She discusses techniques of advanced audio-vision (their matrices and spatiality), as well as creation of subjective coherence negotiated with others in terms of individual – group (conventional) – universal content (e.g. humanity). Identity practices are located within the framework of data flows and transmissions, information bubbles, heterotopia, and identities of legitimization, resistance, and design implemented there. The author of the text also perceives identity from the perspective of a person and a mask, of users’ tactics articulating their presence in cyber-virtual communities (e.g. avatars, nicks, multiple identities), as well as in the perspective of data visualization: user profiles, metric identifiers, files, selection algorithms, search history, archives of published photos…, in other words – institutional (cyber)surveillance strategies.

CICES ◽  
2017 ◽  
Vol 3 (1) ◽  
pp. 35-47
Author(s):  
Faisal Rudiansyah Hamzah ◽  
Panji Wira Soma ◽  
Indri Rahmawati

With the development of information technology in particular in the field of multimedia in such rapid and the longer forms of media information more diverse so that more education institutions boast. Media information and promotion is currently used by SMK PGRI 11 Ciledug Tangerang. The purpose of this research audio visual media into the media information and proper promotion, by controlling hearing and vision in the form of audio visual in order to convey messages can be understood by the public at large. Existing problems, namely the medium used by the SMK PGRI 11 Ciledug Tangerang still use print media such as banners, posters and pamplet are considered less effective and efficient to use while simultaneously promoting the institutions with the best possible audio visual media so that it is selected into a medium of information and promotion of the right, by controlling hearing and vision in the form of audio visual. Because therein lies the message delivery process or how to visualize. At the same time listening and showing the contents of the message to the recipient with information through media menunjangnya, so the design of video media profile that displays the entire scope, advantages and facilities belonging to SMK PGRI 11 Ciledug Tangerang, can be a solution in solving problems in media promotion and information. With this study the author makes with the title "promotion and INFORMATION AUDIO VISUAL MEDIA SHAPED VIDEO PROFILE on SMK PGRI 11 APPLICATIONS TANGERANG CITY ".


2021 ◽  
pp. 239496432110497
Author(s):  
Umberto Tinazzi

There is a gap of knowledge between practitioners about the off-site construction. For this reason, the Manni Group case study presented in this article highlights the positive role of dissemination as business value proposition support in the context of off-site construction industry. The Manni Group involved opinion leaders, professionals, universities and industrial partners in a network of dissemination that, going beyond the concept of advertising, it generated a multiple effect of value creation between the direct and indirect involved stakeholders. Dissemination emerges as a model of action that creates impacts on cultural change. It is scalable and applicable in many areas where actors have the right competences to manage the dissemination. Wherever there is a knowledge gap or friction towards new techniques and methodologies, the model is able to create value for companies and stakeholders involved in the emerging network.


Author(s):  
Richard P. Bagozzi ◽  
Utpal M. Dholakia

The Internet is an important innovation in information science and technology and profoundly affects people in their daily lives. To date, these effects have been construed in overly individualistic ways and often all too negatively. For example, the Internet is seen by many as an individual means for obtaining or sending information flexibly and efficiently (e.g., Dreyfus, 2001). Some researchers also claim that participation on the Internet often leads to feelings of isolation and depression and even negatively affects relationships with one’s family members and friends (Kraut et al., 1998; cf. Kraut et al., 2002; UCLA Internet Report, 2003). Likewise, Dreyfus (2001) takes a generally pessimistic tone with regard to Internet usage and worries that when we engage the Internet, it “diminishes one’s sense of reality and of the meaning in one’s life” and “…we might…lose some of our crucial capacities: our ability to make sense of things so as to distinguish the relevant from the irrelevant, our sense of the seriousness of success and failure that is necessary for learning, and our need to get a maximum grip on the world that gives us our sense of the reality of things.”


2019 ◽  
Vol 14 (1) ◽  
pp. 52
Author(s):  
Muhammad Agung Pramono Putro ◽  
Bambang Soepeno ◽  
Rully Putri Nirmala P

Barong Using is a performance art which is native to the Using community. Barong Using is used as a sacred necessity for clean village rituals. Rituals are held twice a year. The Ider Earth Ritual on the 2nd of Shawwal and the moon village salvation ritual were recited. The cultural development of bringing the art of barong performance functions as a sacred and profane need. There are efforts to optimize the art of barong performance by the use of tourism. The problems contained in this study are related to discussing (1) the history of Barong Kemiren's performance in which it examines ritual processions with socio-cultural values; and (2) efforts to optimize the art of barong performance later using communities in 1996-2018 as the use of tourism. The research method used is the historical research method by using a cultural anthropology approach to study cultural change and using structural functionalism theory to analyze the shift in barong function socially as a result of tourism. The results of this discussion, the optimization of the art of barong performance is packaged in the interrelationships of the five pillars that support the development of tourism and creative industries, namely, the state, art and ritual actors, supporting communities, industry, and religious leaders. These pillars can provide the right input so that a good response emerges from entrepreneurs, bureaucrats, cultural practitioners, and practitioners of traditional and ritual arts. Now the art of barong performance has undergone many changes starting from the structure of performances and interludes which accompany.


CICES ◽  
2016 ◽  
Vol 2 (2) ◽  
pp. 173-187
Author(s):  
Ari Saputra ◽  
Ade Kosasih ◽  
Deden Bagja Sudrajat

The era of globalization brings two effects, on the one hand can increase the opportunities in the field of employment, on the other side of the business world increasingly keen competition and tight. Therefore, it needs the right strategy for success in the business world. In marketing the product until now the company has been using various forms of media support facilities include: media banners, xbanner, brochures, stickers products and supported other visual media used by the company. But the company realized that a competitor with a similar type of business more and more, and also continues to grow. The problems increase with the identity of the old logo is not in accordance with the vision and mission as well as management targets. From the condition the company calls for the renewal of the corporate identity to build the image and identity is formed through the overall appearance of design in any media promotional campaign as a support program in order to further enhance the attractiveness to prospective customers. Analysis of problems derived from interviews with Branch Operation Manager PT. Finansia Multi Finance relating to the design of corporite identity redesign. The end result of this research is the manufacture of Graphic Standards Manual that is intended for the manufacture of the logo as a corporate identity of a company systematically arranged, and there is no error of perception / view in the application of the logo on any existing media include media banners, xbanner, brochures, stickers products and supported other visual media used by the company. With the redesign of the design coorporite identity at PT. Finansia Multi Finance, is expected to reinforce the existence and increase consumer purchasing power against PT. Finansia Multi Finance itself.


2021 ◽  
Vol 2021 ◽  
pp. 1-11
Author(s):  
Chunyan Liu ◽  
Zhe Ren ◽  
Sen Liu

With the development of science and technology and social progress, people can reveal design information in different forms on a daily basis. The more common visual design information, the more important its development status. In visual communication design, the two most important factors are color and image. These two factors can play a great role and can attract the public’s attention. This article is based on AI technology to study the design of color matching and image application in visual media communication design, aiming to innovate the method of visual media communication design, breaking through the traditional color matching and image application, so as to better use color art in visual communication design and graphic art and design excellent works. First, this article elaborates on the concept, main components, and influencing factors of visual communication design and also introduces the application of AI technology, then designs a visual media communication design model based on AI technology, and finally analyzes the current status of visual media communication design, usage, and satisfaction. From the analytical analysis, it appears that the optical media interface is commonly used for packaging design, responding to 45.6%; it is used more in the film and television media industry, reaching 68%; 49% of the public are very satisfied with AI visual media communication design. The above data fully shows that the application of AI visual media communication design is very wide, and the color matching and image use are very prominent, and the public is willing to accept AI visual media communication design works.


Author(s):  
Henning Fischer

While both Polish mainstream and right-wing movement inherit aggressive homophobic discourses, gay mayors and even anti-homophobic Neo-Nazis seem to be evidence for a German paradise of (homo-)sexuality. The essay traces homophobic discourses in the imagery of the right-wing and the mainstream in post-'communist' Poland and compares them to the seemingly tolerant mainstream culture in Germany. The difference seems to be clear: in Poland homosexuality has become the ticket which stands for all the fears which are present in a rapidly changing (catholic) society; homosexuality in Germany is a commodity sold like everything else in capitalism - and has thus created space for sexual self-expression beyond heterosexism. Obviously, it's not that easy: homosexuality sells, but homophobia does, too. Besides other problems, the comparison highlights the danger of mistaking current capitalist cultural production for a emancipatory situation where multiple identities really could evolve without limits - may the latter be created by physical or epistemological violence or the coercions of the free market.


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