scholarly journals Using Design and Graphic Design with Color Research in AI Visual Media to Convey

2021 ◽  
Vol 2021 ◽  
pp. 1-11
Author(s):  
Chunyan Liu ◽  
Zhe Ren ◽  
Sen Liu
Keyword(s):  
Visual Communication ◽  
Visual Media ◽  
Current Status ◽  
Color Matching ◽  
Media Communication ◽  
Art And Design ◽  
Design Information ◽  
The Public ◽  
Visual Communication Design ◽  
Communication Design

With the development of science and technology and social progress, people can reveal design information in different forms on a daily basis. The more common visual design information, the more important its development status. In visual communication design, the two most important factors are color and image. These two factors can play a great role and can attract the public’s attention. This article is based on AI technology to study the design of color matching and image application in visual media communication design, aiming to innovate the method of visual media communication design, breaking through the traditional color matching and image application, so as to better use color art in visual communication design and graphic art and design excellent works. First, this article elaborates on the concept, main components, and influencing factors of visual communication design and also introduces the application of AI technology, then designs a visual media communication design model based on AI technology, and finally analyzes the current status of visual media communication design, usage, and satisfaction. From the analytical analysis, it appears that the optical media interface is commonly used for packaging design, responding to 45.6%; it is used more in the film and television media industry, reaching 68%; 49% of the public are very satisfied with AI visual media communication design. The above data fully shows that the application of AI visual media communication design is very wide, and the color matching and image use are very prominent, and the public is willing to accept AI visual media communication design works.

scholarly journals Analysis Strategy of Visual Brand Adaptation During the COVID-19 Pandemic

2021 ◽  
pp. 130-138
Author(s):  
Yon Ade Lose Hermanto ◽  
Andreas Syah Pahlevi ◽  
Masayu Zulfidyah Rakhmatia ◽  
Nadira Ayu Safitri ◽  
Nabisah Binti Ibrahim
Keyword(s):  
Visual Communication ◽  
Research Method ◽  
Consumer Behaviour ◽  
Design Science ◽  
Visual Adaptation ◽  
The Public ◽  
Visual Communication Design ◽  
Communication Design ◽  
Communication Techniques ◽  
Analysis Strategy

This study aimed to determine how companies successfully created visual brands during the COVID-19 pandemic that are easy to remember, contextually-relevant, and educated the public about the current pandemic. The phenomenology research method was used, which is a method to deeply observe actual and factual phenomena occurring at a specific time. This method runs with several steps to find out the essence of the phenomenon that occurs. The results of this study explain consumer behaviour, visual strategies that can be taken by companies in dealing with pandemic situations, and how companies and brands communicate in the new-normal era. It will be a valuable input, especially for visual communication design science, because the collected data can be used to determine strategies and visual communication techniques during a pandemic. Data related to the stage of consumer shifting during a pandemic can also be used to determine the direction of branding and brand communication with the community. Keywords: visual brand, visual adaptation, COVID-19 pandemic

scholarly journals Semiotika Tanda Verbal dan Tanda Visual Iklan Layanan Masyarakat

Panggung ◽  
2017 ◽  
Vol 26 (2) ◽  
Author(s):  
Sumbo Tinarbuko
Keyword(s):  
Public Service ◽  
Visual Communication ◽  
Research Method ◽  
Analysis Method ◽  
The Public ◽  
Visual Communication Design ◽  
Communication Design ◽  
Public Service Advertising ◽  
Verbal Message ◽  
Service Advertising

ABSTRACT This article uses qualitative  research method by describing, interpretating,  and explaining the  connotation  meaning  of public  service  advertisingLater   on it is classified  based on  the sociolinguistics,  pragmatics, visual communication  design, and semiotics theory.The method of semiotics  visual  communication  analysis  is also used as an analysis method for verbal and visual  data. It is used as one of public service advertising  reading  methods do to the tendency to see things,  such as art, culture, social, visual communication design, and public service advertising  as the phenomenon  of language  and sign.It is important to understand the semiotics of visual  communication  theory, because it can be used to enlarging  the imagination,   insight, and  knowledge about  the importance  of under- standing  semiotics  of visual communication,  both on the creation  and designing public service advertising  process or process  of reviewing  the public service advertising object. Practically,  it gives a positive adventage for the advertising  practitioners  or students    at the Department  of Advertising and Visual Communication Design. Keywords: sign, code and meaning  of public service advertising,  semiotics  of visual  communica- tion, verbal message and visual message     ABSTRAK  Tulisan ini menggunakan metode penelitian kualitatif dengan cara mendeskripsikan, menginterpretasikan, dan menerangkan makna konotasi iklan layanan masyarakat yang kemudian diklasifikasikan berdasarkan pada bangunan teori sosiolinguistik, teori pragmatik, teori desain komunikasi visual, dan teori semiotika.Metode analisis semiotika komunikasi visual juga dimanfaatkan sebagai metode analisis data verbal dan data visual, sebagai salah satu metode pembacaan Iklan Layanan Masyarakat (ILM) akibat adanya kecenderungan untuk memandang berbagai hal, seperti seni, budaya, sosial, desain komunikasi visual, dan ILM sebagai fenomena bahasa dan tanda.Penguasaan teori semiotika komunikasi visual ini penting karena dapat digunakan sebagai bahan referensi verbal dan visual bagi khalayak untuk memperluas imajinasi, wawasan, dan pengetahuan mengenai pentingnya memahami semiotika komunikasi vi- sual baik dalam proses penciptaan dan perancangan iklan layanan masyarakat maupun proses mengkaji objek iklan layanan masyarakat. Secara praktikal memberikan manfaat yang positif baik bagi praktisi periklanan dan biro iklan pada umumnya maupun civitas akademika Jurusan Periklanan dan Desain Komunikasi Visual pada khususnya. Kata kunci: tanda, kode dan makna iklan layanan masyarakat, semiotika komunikasi visual, pesan verbal, dan pesan visual

scholarly journals Suasana Batin sebagai Pendukung Kreasi Gambar Ilustrasi pada Mahasiswa Program Studi Desain Komunikasi Visual Universitas Sebelas Maret

2021 ◽  
Vol 7 (2) ◽  
pp. 332-351
Author(s):  
Lalita Gilang
Keyword(s):  
Process Design ◽  
Visual Communication ◽  
Qualitative Method ◽  
Art And Design ◽  
Visual Communication Design ◽  
Communication Design ◽  
Image Creation ◽  
Design Psychology ◽  
Depth Interviews

AbstrakDalam ilmu desain, ekspresi berupa karya visual atau simbol terpengaruh suasana batin. Karya visual ini dapat diwujudkan menjadi suatu kreasi gambar ilustrasi. Kajian psikologi desain dengan fokus pada suasana batin sebagai pendukung kreasi gambar ilustrasi ini mempunyai dua tujuan yaitu: (1) mendeskripsikan dan menjelaskan suasana batin yang mendukung proses kreasi gambar ilustrasi; dan (2) mendeskripsikan dan menjelaskan wujud kreasi gambar ilustrasi atas pengaruh suasana batin. Metode yang digunakan dalam riset ini adalah metode kualitatif deskriptif, dengan strategi studi kasus. Studi kasus dengan setting penelitian pada mahasiswa peserta Mata Kuliah Pengantar Seni Rupa dan Desain Program Studi Desain Komunikasi Visual Universitas Sebelas Maret. Sampling menggunakan teknik purposive dan pemerolehan data melalui teknik dokumentasi, wawancara mendalam, dan instrumen. Validitas data menggunakan triangulasi teori, dan analisis menggunakan teknik analisis isi. Penelitian mendapatkan hasil: (1) suasana batin yang mendukung proses kreasi gambar ilustrasi pada mahasiswa Program Studi Desain Komunikasi Visual meliputi suasana batin kebingungan; sedih/tertekan/takut; dan optimis. (2) wujud kreasi gambar ilustrasi atas pengaruh suasana batin mahasiswa direpresentasikan berupa bentuk, garis, warna, ukuran, tekstur, ruang, dan arah. Namun yang dominan adalah bentuk, warna, dan tekstur. Kata Kunci: gambar ilustrasi, proses kreasi, psikologi desain, suasana batin AbstractIn design, expression in the form of visual works or symbols was influenced by inner mood. This visual work can be manifested into an illustration image creation. The study of psychological design with a focus on the inner atmosphere as a support for the creation of this illustration image has two objectives, namely: (1) to describe and explain the inner atmosphere that supports the process of creating illustration images; and (2) describe and explain the form of illustration image creation on the influence of inner mood. In this research, the descriptive-qualitative method was used with a case study strategy. The study took place in the "Introduction to Art and Design" course in the Visual Communication Design Department, Sebelas Maret University. Sampling uses purposive techniques and data collection through documentation techniques, in-depth interviews, and instruments. The validity of the data used theoretical triangulation, and the analysis used content analysis techniques. The result of this research is (1) a mental atmosphere that supports the process of creating illustration images for students of the Visual Communication Design department, which includes an inner mood of confusion; sadness/depression/fear; and optimism. (2) the form of illustration image creation on the influence of the students' inner atmosphere is represented in the form of shapes, lines, colors, sizes, textures, spaces, and directions. However, what is dominant is the shape, color, and texture. Keywords: creation process, design psychology, illustration, inner mood

scholarly journals APROPRIASI DAN REKONTEKSTUALISASI HISTORIS STUDIDASAR RUPA SEBAGAI BAGIAN DARI PENDIDIKAN DASAR DESAIN

2017 ◽  
Vol 14 (1) ◽  
pp. 65
Author(s):  
Ferdinand Indrajaya
Keyword(s):  
Digital Technology ◽  
Visual Communication ◽  
Learning Activities ◽  
Basic Design ◽  
Design Study ◽  
Art And Design ◽  
Visual Communication Design ◽  
Communication Design ◽  
Contemporary Life ◽  
The Way

<strong>Abstract</strong><br />The paper is an attempt to show a form of appropriating and recontextualizing the fondational study of art and design traditionally with our contemporary life. The content of this paper is mostly based on basic design study class learning activities, in Visual Communication Design department, Pelita Harapan University. The in class activities are considered as a simulation of the mentioned attempt. The attempt is<br />directed towards the basic design study tradition which has been established since Bauhaus. It tries to show how the significance of Bauhausian tradition is still relevant in the contemporary life; the life which has been driven mostly by digital technology. Digital technology is no longer understood as merely an ensemble of devices but it has<br />become the worldview of contemporary life. Intertwining the Bauhausian tradition with that of worldview may contribute greatly to the way we understand both technology and art &amp; design.<br /><div> </div><div> </div><strong>Abstrak</strong><br />Makalah ini disusun sebagai wujud upaya untuk menunjukkan apropriasi<br />dan rekontekstualisasi pemahaman tradisional dari studi dasar rupa dengan kehidupan kontemporer sejauh ini. Penyusunan makalah ini sendiri bertolak dari aktivitas perkuliahan studi dasar rupa di jurusan Desain Komunikasi Visual Universitas Pelita Harapan dan merupakan simulasi praktis dari upaya apropriasi dan rekontekstualisasi tersebut. Upaya apropriasi dan rekontekstualisasi diarahkan kepada tradisi studi dasar rupa yang secara historis telah terpancang semenjak era Bauhaus. Isi makalah akan berupaya untuk menunjukkan bagaimana pendidikan dalam tradisi Bauhausian tetap relevan di era kehidupan kontemporer yang sebagian besar dimensinya telah didaya-gerakkan oleh teknologi digital. Teknologi digital yang tidak hanya dipahami sebatas ansambel alat-alat, namun telah menjadi pandangan dunia dominan kehidupan itu sendiri. Menjalin tradisi historis pendidikan dasar seni dan desain dengan lingkup kehidupan masa kini yang serba digitalteknologis dapat berkontribusi bagi kita untuk memahami baik teknologi  ataupun seni dan desain itu sendiri.

scholarly journals Kontribusi Desain Komunikasi Visual dalam Anti-Hoax System saat Pandemi Covid-19 di Indonesia

2020 ◽  
Vol 7 (10) ◽  
Author(s):  
Marsudi Marsudi ◽  
Muchammad Bayu Tejo Sampurno ◽  
Condro Wiratmoko ◽  
Fera Ratyaningrum
Keyword(s):  
Critical Thinking ◽  
Qualitative Methods ◽  
Visual Communication ◽  
False Information ◽  
The Public ◽  
Visual Communication Design ◽  
Communication Design ◽  
Ethnographic Approach ◽  
Key Points

AbstrakPenelitian ini ingin membahas tentang kecenderungan maraknya hoax saat pandemi Covid-19 di Indonesia, dan sebagai tindakan solutif adalah mengeksplorasi kontribusi Desain Komunikasi Visual sebagai anti-hoax system saat pandemi Covid-19 di Indonesia. Penelitian ini menggunakan metode kualitatif yang dipadukan dengan poin kunci pendekatan etnografi virtual. Hasil penelitian menunjukkan (1) penyebaran informasi palsu atau hoax disebabkan karena kemudahan dalam meneruskan informasi; (2) kemudahan tersebut ironisnya tidak diikuti dengan daya pemikiran kritis yang berlandaskan akademis sehingga informasi palsu dan hoax dapat dengan mudah menyebar di masyarakat; (3) Desain Komunikasi Visual dapat menjadi solusi dengan cara membiasakan calon desainernya untuk berpikiran kritis dan melakukan eksplorasi ide kreatif dalam karyanya dengan berbasis riset; (4) Desainer komunikasi visual mampu memberikan rasa nyaman kepada masyarakat dengan karya yang turut memerhatikan efeknya terhadap psikologis penontonnya.Kata kunci: kontribusi Desain Komunikasi Visual, anti-hoax system, pandemi Covid-19, Indonesia AbstractThis research wants to discuss the tendency of hoaxes to emerge during the Covid-19 pandemic in Indonesia, and as a solutive measure is to explore the contribution of Visual Communication Design as an anti-hoax system during the Covid-19 pandemic in Indonesia. This study uses qualitative methods combined with key points of the virtual ethnographic approach. The results showed (1) the dissemination of false information or hoaxes caused by the ease in forwarding information; (2) the convenience is ironically not followed by critical thinking power based on academics so that false information and hoaxes can easily spread in the community; (3) Visual Communication Design can be a solution by getting the potential designers to think critically and explore creative ideas in their work with research-based; (4) Visual communication designers are able to provide a sense of comfort to the public with works that also pay attention to their psychological psychological effects.Keywords: contribution of Visual Communication Design, anti-hoax system, Indonesian Covid-19 pandemic

scholarly journals Pendekatan Parodi, Simbolik dan Metafora pada Karya Seni Jogja International

Humaniora ◽  
2013 ◽  
Vol 4 (1) ◽  
pp. 465
Author(s):  
Sari Wulandari
Keyword(s):  
Visual Communication ◽  
Art Criticism ◽  
Social Issues ◽  
Design Sensitivity ◽  
Aesthetic Theory ◽  
Art And Design ◽  
Visual Communication Design ◽  
Communication Design ◽  
Large Size ◽  
Insight Into

Ngayogyakarta Negari Exhibition 2012 is part of the Festival of Arts 2012 Ngayogyakarta Hadiningrat Negari held in commemoration of the 2.5-century founding of Ngayogyakarta and 100 years of the birth of Sri Sultan Hamengkubuwono IX, followed by 124 artists Yogyakarta, both painting, photography, sculpture, audio visual, and installation as well which displayed the works of Sri Sultan Hamengkubuwono IX and Yogyakarta themed. Jogja International work sculpture by sculpture artist, Dunadi, is one of the few works of sculpture on display in this activity, similar to superhero Spider-Man but wearing blangkon and sarong. In addition to its large size and white color, which makes it interesting sculpture to be observed, studied and discussed is this artwork has conveyed symbolic, metaphoric, and typical parodik messages of Yogyakarta people. This discussion was done through art criticism and aesthetic theory in which the implementation of theories is very broad in the domain art and design. Although the artwork discussed did not pertain directly to the the domain of Visual Communication Design, sensitivity to social issues, creative approach, and beautiful execution Dunadi artist was expected to add experience and insight into the art of the artists and designers in Indonesia.  

Mengkaji Karakteristik Media Televisi untuk Memudahkan Merancang Komunikasi Visual yang Tepat

Humaniora ◽  
2010 ◽  
Vol 1 (2) ◽  
pp. 705
Author(s):  
Tunjung Riyadi
Keyword(s):  
Graphic Design ◽  
Visual Communication ◽  
Print Media ◽  
Literature Study ◽  
Visual Communication Design ◽  
Communication Design ◽  
Television Screen

 A work of visual communication design which aired on the television screen has a different perspective in its interpretation in the eyes of the audience when compared to other media. By understanding the characteristics and nature of media, proper exploration of graphic design can easily be created. Through literature study, observations of the author as a practitioner of graphic design for television and comparisons with the print media will facilitate the understanding of this study. 

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