scholarly journals influence of word of mouth and brand image on the consumer decision process in choose clinic content

2022 ◽  
Vol 9 (1) ◽  
pp. 110-118
Author(s):  
Rulli Ramadhayani B ◽  
Zakaria Wahab ◽  
Marlina Widiyanti ◽  
Aslamia Rosa
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Decision Process ◽  
Word Of Mouth ◽  
Brand Image ◽  
Coefficient Of Determination ◽  
Consumer Decisions ◽  
Consumer Decision Process ◽  
The Relationship

This study aimed to analyze the effect of word of mouth and brand image jointly and partially on consumer decisions and the dominant two variables. Data collection at the Embun Pagi Clinic in the Sekayu area involved 100 patients who used the services of the Sekayu Embun Pagi Clinic with non-probability sampling, namely accidental sampling. Data was collected by distributing questionnaires and using multiple linear regression using SPSS software. Data analysis is a descriptive method, classical assumption test with normality test with Kolmogorov-Smirnov, multiple regression analysis methods with f test, t-test, and coefficient of determination. This study indicates that word of mouth and brand image significantly influence the consumer decision process in choosing the Embun Pagi Sekayu Gynecological Clinic. These results can be seen in the multiple regression analysis and the coefficient of determination R-value of 0.802, meaning that the relationship between word of mouth and brand image on consumer decisions is 80.2%, meaning that the relationship between variables is close. Adjusted R Square value of 0.636 means that 63.6% of purchasing decision factors can be explained by word of mouth and brand image. 

scholarly journals Analysis of The Impact of Using Artists Via Vallen As Celebrity Endorser in Online Stores on Shop Image Brands

2021 ◽  
Vol 2 (1) ◽  
pp. 106-111
Author(s):  
Edy Anas Ahmadi ◽  
Ulfatul Khasanah ◽  
Rina Sulistyowati
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Brand Image ◽  
T Test ◽  
Coefficient Of Determination ◽  
Reliability Test ◽  
Test Results ◽  
Multiple Correlation ◽  
Independent Variables

This study aims to determine whether there is a variable influence of Attractiveness, Credibility, and Charisma partially, simultaneously and most dominantly on the Shopee Brand Image. It is suspected that there is a significant effect partially and simultaneously, and the most influential variable is credibility. using quantitative descriptive methods. The sample was determined as many as 89 respondents. The data analysis methods used are: Validity Test, Reliability Test, Multiple Regression Analysis, Multiple Correlation Analysis, Coefficient of Determination, t test, and F test. In the Reliability Test, it is known that all items are reliable. In the Multiple Regression Analysis, the value is 3,100. If all the independent variables increase by one unit, the Brand Image increases with the value of the regression coefficient. The coefficient of determination test results showed that R2 = 0.756 contributed 75%. In the Multiple Correlation Test, it is known that each variable has a degree of closeness. The t test results show that partially there is a significant effect on the Attractiveness and Credibility variables, while the Charisma variable has no significant effect. In the F test it is known that there is a simultaneous significant effect of all independent variables on the dependent variable. The conclusion is that there is a significant effect both partially and simultaneously of the Attractiveness, Credibility, and Charisma variables on the Brand Image. The variable that has the most dominant influence is the credibility variable.

The Effect of eWOM on E-Loyalty

2020 ◽  
Vol 11 (3) ◽  
pp. 82-100
Author(s):  
Haneen Hasan ◽  
Hani H. Al-Dmour ◽  
Rand H. Al-Dmour
Keyword(s):  
Regression Analysis ◽  
Content Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Word Of Mouth ◽  
Online Banking ◽  
Valuable Contribution ◽  
Banking Services ◽  
The Relationship

This article examines how the electronic word of mouth (eWOM) influences customer e-loyalty in the context of online banking and the role of e-satisfaction as a mediator factor. For these purposes, research hypotheses based on the content analysis of the previous studies were developed and tested using 352 mobile customers banking services in Jordan. Using multiple regression analysis, the empirical results suggested that e-WOM has a positive and significant on e-loyalty. Also, e-satisfaction is partially mediating the relationship between e-WOM and e-loyalty. These findings represent a valuable contribution to the bank's eWOM, and customer e-loyalty and e-satisfaction literature through providing its management with a clear guidance concerning how to efficiently utilize their eWOM and customer e-satisfaction in order to enhance their customer's e-loyalty

The Relationship Between The Perception of Elderly’s Health Status and Health Behaviors in Nakhon Nayok Province, Thailand

2019 ◽  
Vol 12 (1) ◽  
pp. 420-423
Author(s):  
Prapada Watcharanat ◽  
Prasong Tanpichai ◽  
Ravee Sajjasophon
Keyword(s):  
Regression Analysis ◽  
Health Status ◽  
Health Behaviors ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Statistical Significance ◽  
The Elderly ◽  
Cross Sectional ◽  
Congenital Diseases ◽  
The Relationship

Purpose: This research aims to study the relationship between perception of elderly’s health and health behaviors in Nakhon Nayok province, Thailand Methods: This research was a cross-sectional study. The questionnaire was used to collect the data. This research was conducted in Nakhon Nayok province. The sample size was 270 which applied Taro Yamane's formula at a significant level 0.05. The descriptive statistics was implemented to describe the variables by presenting the frequency, percentage, mean and standard deviation. Furthermore, multiple regression analysis was applied to analyze the relationship between perception of elderly’s health and health behaviors. The statistical significance was considered to reject Hypothesis-null at < 0.05. Results: From a total of 270 people, more than 58.22% of the elderly perceived that they had moderate health conditions. Most elderly had congenital diseases (62.2%). The multiple regression analysis results showed that health status perception and health status perception when compared to their cohort related significantly to health behavior. Conclusion: The government should support the elderly on participation, trust, engagement, and cultural concern of the people in the community, which can contribute to promoting the physical, mental and social condition of the elderly.

scholarly journals Analysis of total suspended solid content based on rain characteristics in the Ciliwung River basin

2020 ◽  
Vol 10 (3) ◽  
pp. 352-363
Author(s):  
Sulistyo Ariebowo Djajusman ◽  
Hadi Susilo Arifin ◽  
Etty Riani
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Correlation Coefficient ◽  
Total Suspended Solid ◽  
Suspended Solid ◽  
Solid Content ◽  
Rainfall Characteristics ◽  
Middle Stream ◽  
The Relationship

Total suspended solid (TSS) is one of the parameters that determines whether or not a body of water is polluted. One factor that influences the amount of TSS content is the characteristic of rainfall in an area. Purpose of this study was to determine the relationship between the effect of rainfall characteristics and TSS content in Ciliwung River. Multiple regression analysis was used for analytical method.  Results of multiple regression analysis showed that the correlation coefficient (adjusted R2) for the factors of rainfall, discharge and sediment show a low correlation to changes the content of TSS in Ciliwung River. The value of each correlation coefficient in the upstream, middle, and downstream of Ciliwung River are 0.21, 0.31, and 0.09 respectively. According to the F test, rainfall, discharge and sediment  were significantly affect TSS content in the upstream and middle stream.  Based on t test, it is known that only rainfall affect TSS content in the upstream and midlle stream.

scholarly journals DETERMINANT OF BUDGETARY SLACK ON OPD OF KEBUMEN DISTRICT GOVERNMENT

2019 ◽  
Vol 4 (2) ◽  
pp. 151
Author(s):  
Eka Fitria Ambarini ◽  
Mispiyanti Mispiyanti
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Causal Relationship ◽  
Multiple Regression ◽  
Sampling Technique ◽  
Self Esteem ◽  
Primary Data ◽  
Coefficient Of Determination ◽  
Budgetary Slack ◽  
District Government

This study aimed to examine the causal relationship between budget emphasis, self-esteem and budget participation by using primary data collected by distributing questionnaires to the respondent. The population was the OPD Regency of Kebumen with a purposive sampling as a sampling technique. From 75 questionnaires that have been distributed, 70 questionnaires have been received and only 43 questionnaires that could be processed. This studied used multiple regression analysis methods. The study showed that based on the t-test:  budget emphasis and self-esteem have a positive and significant effect on budgetary slack, while budget participation does not affect budgetary slack. The coefficient of determination (R²) showed 29,5%, that was mean 29,5% variable of budgetary slack influenced by variables budget emphasis, self-esteem, and budget participation but 70,5% explained by other variables which not exist in this research

scholarly journals The relationship between craniomandibular disorders and occlusal disharmonies in the adolescent population of the Republic of Serbia

2004 ◽  
Vol 51 (2) ◽  
pp. 83-88 ◽  
Author(s):  
Slobodan Dodic ◽  
Vladimir Sinobad ◽  
Igor Djordjevic
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Odds Ratio ◽  
Signs And Symptoms ◽  
Craniomandibular Disorders ◽  
Computer Evaluation ◽  
Adolescent Population ◽  
The Republic ◽  
The Relationship

Using a special questionnaire adapted for computer evaluation, the prevalence of signs and symptoms of craniomandibular disorders (CMD) and occlusal disharmonies was investigated in a group of 500 adolescents of the Republic of Serbia ranging between 18 and 25 years of age. The presence of signs (symptoms) of CMD and occlusal discrepancies was established using clinical exsamination and evaluated according to the clinical disfunction index (D i) and index of the occlusal state (Oi) proposed by Helkimo et al. 1974. The results of this study revealed that 327 (65.4%) adolescents in the examined group had at least one sign (symptom) of CMD, (Di > 1), and that 271 (54.2%) adolescent had also mild, or severe occlusal discrepancies (Oi > 1). The percentage of persons with signs(symptoms) of CMD was significantly greater in the group having occlusal discrepancies (X = 7.76, P<0.01). The multiple regression analysis of the obtained data and the ODDS ratio confirmed the risk of CMD in the group with occlusal discrepancies to be 2.5 times greater than in the group of adolescents without occlusal discrepancies.

Faktor-Faktor yang Mempengaruhi Profitabilitas Bank Muamalat di Indonesia

2020 ◽  
Vol 6 (3) ◽  
pp. 716
Author(s):  
Yuwita Ariessa Pravasanti ◽  
Wikan Budi Utami
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Secondary Data ◽  
Sampling Technique ◽  
Analytical Tool ◽  
Financial Data ◽  
Coefficient Of Determination ◽  
Bank Profitability ◽  
Demand Deposits

This study aims to obtain empirical evidence related to the influence of Indonesian Muamalat bank profitability. Characteristics of the influence of wadi'ah demand deposits, wadi’ah savings and mudharabah savings. This study uses secondary data with quarterly financial data population of PT. Bank Muamalat Indonesia from 2011 to 2018. The sampling technique uses quarterly financial data of PT. Bank Muamalat Indonesia has 32 data. The analytical tool used is multiple regression analysis. The results showed that the wadi'ah giro variable partially had a significant effect on profit / ROA. Show that t count is 2,356 ≥ t table is 1,699 while the value of Sig. t 0.026 ≤ Sig.α 0.05. Wadi'ah savings variable partially has a significant effect on profit / ROA. Shows that t count is - 3,135 ≤ t table is 1,699 while Sig. 0.004 ≤ α 0.05. Mudharabah savings variable partially has a significant effect on profit / ROA. Shows that t arithmetic of - 0.334 ≤ t table of 1.699 while the value of Sig. α 0.741 ≥ 0.05, then Ho is rejected and H1 is accepted. The results showed that multiple regression analysis obtained the coefficient of determination (R2) was 0.412 or equal to 41.2%. This means that Wadi'ah Giro, Wadi'ah Savings and Mudharabah Savings jointly affect bank profitability.

Determinants of Employee Motivation

2022 ◽  
pp. 130-149
Author(s):  
Bikash Basnet ◽  
Sarah Eyaa ◽  
Nekpen Euodia Okhawere
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Employee Motivation ◽  
Expectancy Theory ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Mediation Effects ◽  
Indirect Impact ◽  
The Relationship

This chapter integrates collectivism with the dimensions of the Expectancy Theory to investigate the direct and indirect impact of horizontal and vertical collectivism on employee motivation of operational and non-operational staff. Data were collected from 205 employees using a cross-sectional survey. Hypotheses were tested with multiple regression analysis. Across both employee categories, horizontal collectivism improves motivation while vertical collectivism does not have a significant impact on motivation. Mediation effects were significant in the relationship between horizontal collectivism across both employee categories. However, there were some variations in the mediation effects on the relationship between vertical collaboration and motivation across the two categories. This chapter contributes to motivation literature by integrating the Expectancy Theory with two under-investigated dimensions of collectivism to compare motivation determinants among operational and non-operational staff. This chapter presents implications for managers and policy for improving employee motivation.

The relationship between local residents’ perceptions of tourism and their happiness: a case of Kusadasi, Turkey

2015 ◽  
Vol 70 (3) ◽  
pp. 232-242 ◽  
Author(s):  
Ahmet Bulent Ozturk ◽  
Ozgur Ozer ◽  
Uğur Çaliskan
Keyword(s):  
Regression Analysis ◽  
Environmental Impact ◽  
Economic Impact ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Content Type ◽  
Positive Economic ◽  
Local Residents ◽  
The Relationship ◽  
Residents Attitudes

Purpose – The purpose of this study was to determine the local residents’ attitudes of tourism in Kusadasi, Turkey. In addition, the relationship between residents’ attitudes toward tourism and their overall perceived happiness was analyzed. Design/methodology/approach – A correlational, quantitative research technique was used in this study. The data of this study were collected from 383 local residents in Kusadasi, Turkey. Exploratory factor analysis and multiple regression analysis were conducted to analyze the data. Findings – The results of the study indicated that local residents had favorable attitudes toward tourism in terms of its positive economic, cultural and environmental impact. Study results also indicated that negative economic impact of tourism was found to be the least favorable construct associated with residents’ attitudes toward tourism in Kusadasi. In addition, multiple regression analysis indicated that local residents’ perceived overall happiness was significantly influenced by positive and negative cultural and environmental impact and positive economic impact factors. Originality/value – The findings of the study provide valuable information to tourism planners and decision makers seeking to build a resident friendly tourism destination in Kusadasi, Turkey.

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