scholarly journals “Twitter Me This, Twitter Me That.” The Marketization of Brands Through Social Networking Sites.

2010 ◽  
Vol 3 (1) ◽  
pp. 33-46
Author(s):  
Rachel S Demerling
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Perceived Control ◽  
Interactive Media ◽  
The Public ◽  
Mass Society ◽  
Interactive Relationship ◽  
The Public Sphere ◽  
The Relationship

The past several years have witnessed the emergence of interactive media with social networking sites. Facebook, MySpace and Twitter have all become increasingly popular social marketing tools for many companies which substantially changed the role of the consumer from a passive target to an active participant. Through the interactive relationship companies establish with their online customers, users of SNS have become agents of their own consumption and co-producers of the brand. Although the relationship between the retailer and consumer is unparalleled, it is one that is necessary with the increasing fragmentation in the public sphere. SNS have become largely successful because they give individuals the opportunity to create identities online and retailers have complemented that by giving consumers control over the design and production of their products. However, I argue that this perceived control is merely an ideological fallacy of individualism that is predetermined and reproduces conformity in mass society.

scholarly journals MODERATING EFFECT OF TECHNOLOGY READINESS ON ADOPTION OF GEOTAGGING TECHNOLOGY AMONG SOCIAL NETWORKING SITES (SNSS) USERS FOR SMART TOURISM

2020 ◽  
Vol 34 (1) ◽  
pp. 47-55
Author(s):  
Mohammad Badruzzaman BHUIYAN ◽  
◽  
Md. Aminul ISLAM ◽  
Md. Ziaul HAQUE ◽  
Chhanda BISWAS ◽  
...  
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Partial Least Square ◽  
Technology Readiness ◽  
Performance Expectancy ◽  
Intention To Adopt ◽  
The Relationship ◽  
Moderating Role ◽  
Smart Tourism

More recently social networking sites (SNSs) users are extensively using the emerging geotagging technology for tourism motivation. The study aims to examine the relationship between determinants of geotagging technology and intention to adopt geotag technology as well as the extent to which technology readiness moderates the link between determinants of geotagging technology and intention to adopt geotag technology. Data were collected from a sample of 356 university students by using convenience sampling technique. Partial least square structural equation modelling has been used to measure the results. The empirical outcome uncovers that social influence, performance expectancy and facilitating condition are the factor that have direct impact on SNSs user’s willingness to adopt geotag for smart tourism experience. The present paper enriches UTAUT model by understanding the association between two variables namely effort expectancy and performance expectancy as well as the moderating role of the technology readiness. The findings of the study will assist to SNSs service providers by understanding the moderating role of technology readiness in the relationship between determinants of geotagging technology and intention to adopt geotag technology.

A double-edged sword: when does identity threat affect unethical behavior?

2019 ◽  
pp. 1-19
Author(s):  
Jinyi Zhou ◽  
Jifang Dou ◽  
Xiaoye (May) Wang
Keyword(s):  
Unethical Behavior ◽  
Mixed Design ◽  
Identity Threat ◽  
The Public ◽  
Defensive Strategies ◽  
Subject Design ◽  
The Public Sphere ◽  
The Relationship ◽  
Practical Implications

Abstract Although individuals have different kinds of defensive strategies towards identity threat, the relationship between identity threat and unethical behavior is still unclear. In the current study, according to identity threat and self-affirmation theory, we propose and test the role of publicness of identity threat in determining whether identity threat will lead to unethical behavior. One online experiment with 197 participants (mixed design) and one laboratory experiment with 86 participants (between-subject design) are used to test our hypotheses. Our findings reveal that when individuals' identity threat is from the public sphere, it will increase their unethical behavior, but when such a threat is from the private sphere, it will reduce their unethical behavior. Theoretical and practical implications are discussed.

scholarly journals Tajność a przestrzeń publiczna

2017 ◽  
Vol 20 ◽  
pp. 99-118
Author(s):  
Karolina Zakrzewska
Keyword(s):  
Public Sphere ◽  
The Public ◽  
Mass Society ◽  
Public Area ◽  
The Public Sphere ◽  
Modern Mass ◽  
The Relationship

The author describes the relationship between the open public sphere and privacy which, by entering the public sphere, creates a space for secrecy and lack of transparency within the official space. The author discusses the transition from the ancient division into the public area, characterised by overt, open and transparent actions, and the private area, which is hidden in the darkness of the house, to the modern obliteration of the boundary and the clear division between the two areas. The Habermasian diagnosis of modern mass society leads to the conclusion that a certain chimera of concepts, processes and phenomena have been created, both relating to their nature and the meanings they convey associated with secrecy and openness.

The Potential of Political Changes in the Information Age

2014 ◽  
pp. 37-59
Author(s):  
Anas Alahmed
Keyword(s):  
Social Networks ◽  
Saudi Arabia ◽  
New Media ◽  
Social Networking ◽  
Significant Role ◽  
Social Networking Sites ◽  
Real Life ◽  
The Public ◽  
Citizen Activism ◽  
The Public Sphere

In non-democratic societies new media social networks have played a significant role in changing political and social positions, not necessarily through real life but, instead, through cyber life. This chapter examines how Saudi activists challenge the political authority and how Saudi citizens took advantage of publicity by demanding political change. All of this happened due to social networks and new media, which allowed citizens to mobilize information for the sake of transparency. This was a new phenomenon in Saudi Arabia. The current young generation of Saudis, who use the Internet and social networking sites, played a significant role in the public sphere by making use of the space available to them within cyberspace. This chapter discusses the potential of political information to flourish in Saudi Arabia. It examines how and why citizen activism in Saudi Arabia can be effective. The chapter also shows that social networking activities have the power to change political decisions and society.

YESUS DAN MACHIAVELLI: MORALITAS, RELIGIUSITAS DAN KOMPETENSI POLITISI DI RUANG POLITIK

2019 ◽  
Vol 6 (2) ◽  
pp. 168
Author(s):  
Johanis Putratama Kamuri
Keyword(s):  
Public Sphere ◽  
Strong Relationship ◽  
Value Systems ◽  
Political Strategy ◽  
Political Strategies ◽  
The Public ◽  
Effective Strategies ◽  
The Public Sphere ◽  
The Relationship

This research was conducted to answer the question of what competent politicians are and the relationship between the strategies they use in the public sphere with moral and religious principles. The research rests on the thesis that the competence of politicians cannot be separated from morality and religiosity. The goal is achieved through asymmetrical comparison of the teachings of Jesus with Machiavelli's political thoughts. The teachings of Jesus and Machiavelli's thoughts–about the situation of public sphere, the strategy used to overcome the situation and the role of moral and religious principles in the public sphere–will be compared to understand and answer the questions asked. It shows that competencies have relations with effective strategies to overcome the unideal situations in political public sphere and the application of value systems that limit the use of political strategies. Thus, political strategy has a strong relationship with religiosity and morality.

The Entanglement between Religion and Politics

2020 ◽  
pp. 1-32
Author(s):  
Fuk-tsang Ying
Keyword(s):  
Hong Kong ◽  
Religion And Politics ◽  
Analytical Framework ◽  
The Public ◽  
The Public Sphere ◽  
State Relations ◽  
The Relationship ◽  
Online Sources ◽  
The Church

Abstract The relationship between religion and social movements is an important topic in the study of religion and society. This paper uses various textual and online sources to examine the role of Christianity in the anti-extradition bill movement that took place in Hong Kong from April to September 2019. The anti-extradition bill movement, which later evolved into a much wider movement against totalitarianism, has caused churches to grapple with church-state relations in the post-handover era. This paper employs the notion of “public religion” as an analytical framework to examine the process of the “deprivatization” of Christianity in Hong Kong. How does the ongoing contestation, both within and outside the church, reflect the challenges faced by Christianity when entering the public sphere? By answering the above questions, we will be able to explicate the religio-political significance of the protest movement in Hong Kong.

scholarly journals From Finding a Niche to Circumventing Institutional Constraints

2019 ◽  
Vol 20 (2) ◽  
Author(s):  
Katy Jordan
Keyword(s):  
Identity Development ◽  
Social Networking ◽  
Social Networking Sites ◽  
Academic Identity ◽  
Research Impact ◽  
Institutional Constraints ◽  
Professional Lives ◽  
Online Networks ◽  
The Relationship

Academics are increasingly encouraged to use social media in their professional lives. Social networking sites are one type of tool within this; the ability to connect with others through this medium may offer benefits in terms of reaching novel audiences, enhancing research impact, discovering collaborators, and drawing on a wider network of expertise and knowledge. However, little research has focused on the role of these sites in practice, and their relationship to academics’ formal roles and institutions. This paper presents an analysis of 18 interviews carried out with academics in order to discuss their online networks (at either Academia.edu or ResearchGate, and Twitter) and to understand the relationship between their online networks and formal academic identity. Several strategies underpinning academics’ use of the sites were identified, including: circumventing institutional constraints, extending academic space, finding a niche, promotion and impact, and academic freedom. These themes also provide a bridge between academic identity development online and institutional roles, with different priorities for engaging with online networks being associated with different career stages.

Lost in Translation: Climate Denial and the Return of the Political

2012 ◽  
Vol 12 (2) ◽  
pp. 1-8 ◽  
Author(s):  
Gert Goeminne
Keyword(s):  
Political Theory ◽  
Climate Modeling ◽  
Negotiation Model ◽  
Climate Politics ◽  
The Public ◽  
The Public Sphere ◽  
The One ◽  
Lost In Translation ◽  
The Relationship

In this deliberately provocative commentary, I interrogate the relationship between two critical perspectives on the one-sided scientific framing of the climate issue: a constructivist interpretation of climate modeling on the one hand and the debate in political theory on the depoliticization of the public sphere on the other. I argue how they could be tied together in order to provide an enriched understanding of climate denial as a symptom rather than a cause of dysfunctional climate politics. It is my claim that in attempting to translate the universal validity of scientific knowledge into the contours of an inclusive, consensual negotiation model, the constitutive role of exclusion in the emergence of scientific objectivity is overlooked.

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