A Study of Factors Affecting Residential Property Buying Decisions Post Covid-19 Pandemic
More than 90% of people make their most expensive purchase when they buy a residential property. This expensive purchase takes much time to decide what, where, when, why and how to buy. Many factors are involved to answer all the questions to make the accurate decision. These factors impact the decision-making capacity of the buyers. Factors like demographics, physiographic, motivational, aspirational, tendency of herd behavior all impacts the decision-making capacity. In comparison to common purchases which involves less effort like our daily routine purchase takes less amount of time and money to make the accurate decision, Residential property buying requires high involvement in terms of time, effort and money with lot of factors analysis which can effects the buying decision of prospective buyer. This research paper aims to analyze all those factors which are going to impact the decision making capacity of residential property buyer, especially in post Covid 19 situation, what all factors are going to become crucial for buyer while buying property? and what relevance they hold in respect of each other? The paper aims to help both developer and buyer to tick all those boxes which are going to satisfy requirements of both. Also, while considering these factors it will be easy for developer to channelize sales and prospective buyers will get what they really want.