THE CHARACTERIZATION OF COHORTS: A REVIEW OF GENERATIONS Y and Z

2017 ◽  
Vol 3 (02) ◽  
Author(s):  
Saurabh Kumar Srivastava ◽  
Medha Srivastava
Keyword(s):  
Generation Y ◽  
Social Dynamics ◽  
Marketing Strategies ◽  
Social Setting ◽  
Market Place ◽  
Social Fabric ◽  
Generation Z ◽  
The Social ◽  
The Right

Today, when social diversity is more evident than ever and social dynamics are volatile as ever, the biggest challenge before a marketer is to devise an effective and comprehensive scheme of segmentation in order to reach the right audience for her offer. Generations sew the social fabric all over the world and the social setting where multiple generations reside together is indeed a challenge encompassing multitude of opportunities for the marketers. Present paper endeavors to understand the concept of generation and various terms used to classify the cohorts. Moreover, it aims to delineate the characteristics or features of these cohorts in an attempt to offer a generalized picture for marketers to base their marketing strategies upon. In order to avoid losing focus and producing just a generalized snapshot of various generations, this paper focuses upon generations Y and generation Z who are the most active customers and consumers in today’s market place. A thorough and comprehensive review of existing literature demonstrates that both the generations share common traits on account of most of the parameters of comparison. However, there are particular characteristics of each that render them uniqueness and a distinct personality and these characteristics have been summarized at the end of the paper to offer a succinct account of comparison between generation Y and Z.

Changing Generations, Changing Consumers and Transformation of Advertising Narrative

2019 ◽  
pp. 130-140
Author(s):  
Elif Ulker-Demirel
Keyword(s):  
Social Structure ◽  
Reference Point ◽  
Social Dynamics ◽  
The Internet ◽  
Historical Period ◽  
Communication Tools ◽  
Cultural Changes ◽  
Social Transformations ◽  
The Social ◽  
The Right

Socio-economic, political, and socio-cultural changes that occur in specific periods over the years cause changes in social dynamics and social transformations. Generations, who are living in the same historical period and are expected to have similar consumption and lifestyle habits, are now a reference point for the companies and brands to correctly identify target consumers and choose the right communication tools. At this point, the changing technology has influenced the social structure, people and the way companies do business. Besides, the development and diversification of the means of communication by the influence of the internet technologies have caused the differentiation of the consumption behaviors and changed the connections and the ways of reaching the information. In the frame of these changes, the primary purpose is to examine consumption habits in the context of changing lifestyles and priorities of people with the effect of social transformations, as well as to explain the transformation of these changes regarding businesses, brands and communication tools.

The Ethical Demand and Social Norms

2019 ◽  
pp. 48-65
Author(s):  
Robert Stern
Keyword(s):  
Social Norms ◽  
The Social ◽  
Variable Character ◽  
Key Features ◽  
The Right ◽  
Ethical Demand ◽  
The Way

This chapter covers Chapters 3 and 4 of The Ethical Demand. In these chapters, Løgstrup adds to his characterization of the demand by claiming that it is ‘radical’. He explains this radicality in terms of various further key features, including the way it may intrude on our lives and pick us out as individuals, while even the enemy is included in the requirement on us to care. At the same time, Løgstrup argues that we do not have the right to make the demand, while also denying that it is ‘limitless’. The features of the demand that make it radical distinguish it from the social norms, while the unconditional and absolute nature of the demand contrasts with the variable character of such norms, a contrast which he uses to respond to the challenge of relativism.

scholarly journals The Magical Theory of Politics

2020 ◽  
Vol 23 (4) ◽  
pp. 15-42 ◽  
Author(s):  
Egil Asprem
Keyword(s):  
United States ◽  
The United States ◽  
Special Focus ◽  
Social Fabric ◽  
The Social ◽  
Collective Effervescence ◽  
The World ◽  
Political Resource ◽  
Charismatic Authority ◽  
The Right

The election of the 45th president of the United States set in motion a hidden war in the world of the occult. From the meme-filled underworld of alt-right-dominated imageboards to a widely publicized “binding spell” against Trump and his supporters, the social and ideological divides ripping the American social fabric apart are mirrored by witches, magicians, and other esotericists fighting each other with magical means. This article identifies key currents and developments and attempts to make sense of the wider phenomenon of why and how the occult becomes a political resource. The focus is on the alt-right’s emerging online esoteric religion, the increasingly enchanted notion of “meme magic,” and the open confrontation between different magical paradigms that has ensued since Trump’s election in 2016. It brings attention to the competing views of magical efficacy that have emerged as material and political stakes increase, and theorizes the religionizing tendency of segments of the alt-right online as a partly spontaneous and partially deliberate attempt to create “collective effervescence” and galvanize a movement around a charismatic authority. Special focus is given to the ways in which the politicized magic of both the left and the right produce “affect networks” that motivate political behaviors through the mobilization of (mostly aversive) emotions.

scholarly journals SCRAPING OF SOCIAL MEDIA DATA USING PYTHON-3 AND PERFORMING DATA ANALYTICS USING MICROSOFT POWER BI.

2020 ◽  
Vol 9 (7) ◽  
pp. 66-79
Keyword(s):  
Social Media ◽  
Sentiment Analysis ◽  
Data Analytics ◽  
Marketing Strategies ◽  
Social Media Data ◽  
The Social ◽  
The Right ◽  
Media Data ◽  
Course Of Study

The manifestation of humanity is driven by fulfillment of desires. These desires are satiated by the society and its resources. But after the advent of social media the societal boundaries have shrunken but desires haven’t, hence the desires are now fulfilled through social media. The aforementioned phenomenon was recognized by the business plutocrats very early and have started to satisfy human desires using social media as a tool. But before satisfying the desires, the businesses needs to identify the specific desires of an individual. The identification of specific desires/needs will help the marketing agencies to develop user specific marketing strategies. These desires are explicitly available through the expressions of sentiments in the social media. The sentiment analysis can provide an insight to the desires of an individual. These patterns and insights helps the businesses to market their product to the right person. The sentiments and expressions can be captured using the scraping technique. The aforesaid points highlight’s the course of study followed by this paper and it is to perform data analytics of the social media data scraped using python.

Inferring Community Structure in Healthcare Forums

2013 ◽  
Vol 52 (02) ◽  
pp. 160-167 ◽  
Author(s):  
E. Årsand ◽  
L. Fernandez-Luque ◽  
J. Lauritzen ◽  
G. Hartvigsen ◽  
T. Chomutare
Keyword(s):  
Information Flow ◽  
Social Dynamics ◽  
Peer Interactions ◽  
User Interaction ◽  
Community Structures ◽  
User Interests ◽  
The Social ◽  
The Right ◽  
Community Attachments

SummaryBackground: Detecting community structures in complex networks is a problem interesting to several domains. In healthcare, discovering communities may enhance the quality of web offerings for people with chronic diseases. Understanding the social dynamics and community attachments is key to predicting and influencing interaction and information flow to the right patients.Objectives: The goal of the study is to empirically assess the extent to which we can infer meaningful community structures from implicit networks of peer interaction in online healthcare forums.Methods: We used datasets from five online diabetes forums to design networks based on peer-interactions. A quality function based on user interaction similarity was used to assess the quality of the discovered communities to complement existing homophily measures.Results: Results show that we can infer meaningful communities by observing forum interactions. Closely similar users tended to co-appear in the top communities, suggesting the discovered communities are intuitive. The number of years since diagnosis was a significant factor for cohesiveness in some diabetes communities.Conclusion: Network analysis is a tool that can be useful in studying implicit networks that form in healthcare forums. Current analysis informs further work on predicting and influencing interaction, information flow and user interests that could be useful for personalizing medical social media.

Marketing Strategies for the Generation “C” Consumer Behavior

2015 ◽  
pp. 463-475
Author(s):  
Burcin Kaplan
Keyword(s):  
Consumer Behavior ◽  
Generation X ◽  
Generation Y ◽  
Marketing Strategies ◽  
Target Market ◽  
Silent Generation ◽  
Generation Z ◽  
Use Of Technology ◽  
The World ◽  
New Generation

Generations are mainly listed as the silent generation, Generation X, Generation Y, Generation Z, and lastly, Generation C. Among them, “Generation C” is the new target market of the strategists with their high use of technology and changing consumer behavior. Especially with the conveniences provided by the Internet, while the world is getting smaller and more global, it is foreseen that this generation, who tend to live mobile and who are active media users, will change the equilibrium in the future. In this chapter, generation C's consumer behavior and the marketing strategies developed for them are explored. As GSM sector is assumed to be one of the most important sectors of this generation, a good member of Turkish GSM market, Turkcell's, approach to this generation is surveyed in the frame of this new generation.

scholarly journals Trudności związane z przekładem elementów kulturospecyficznych w literaturze kryminalnej: przykład Chorwacji

2020 ◽  
pp. 130-156
Author(s):  
Snježana Veselica-Majhut
Keyword(s):  
Crime Fiction ◽  
Marketing Strategies ◽  
Substantial Portion ◽  
Daily Lives ◽  
Social Fabric ◽  
Translation Strategies ◽  
New Realism ◽  
The Social ◽  
Start Ups ◽  
Cultural Embeddedness

Challenges of translating cultural embeddedness in crime fiction: a picture from Croatia The aim of the present study is to examine the specific features of translating crime fiction genre in Croatia in the 2000s. Frederic Jameson (qtd. in Rolls, Vuaille-Barcan & West-Sooby 2016) foregrounded the notion of crime fiction’s role as the new Realism due to the importance it places on historical and geographical specificity, and the social fabric of our daily lives. In line with this, an assumption could be made that the overvaluation of place in crime fiction may present a particular challenge in translation, not only in terms of translation strategies chosen by translators, but also in terms of preferable marketing strategies pursued by publishers and editors and the correspondence between them. The focus of this study is on the patterns of handling source-culture embeddedness, typical of this genre, in translation. The study examines how diverse agents (editors, translators and language revisers) involved in the production of translations of this genre interact and how their interaction influences the decisions on handling the genre’s embeddedness in a particular, source-culture, reality. As crime fiction novels are a highly popular translated genre in Croatia, crime fiction novels make a substantial portion of the production of the publishing sector. For the purposes of this study we have selected a number of crime fiction novels by several frequently translated authors (P. D. James, Ruth Rendell, Michael Connelly) that have been published by Croatian publishers of diverse profiles, ranging from well-established publishers with long presence on the market to start-ups with a relatively short market life. The data analyzed include interviews with the agents involved (translators, editors and language revisers), peritext of these editions and analysis of selected textual segments.

scholarly journals Dialectics of ‘Inclusion and Exclusion’ in Nepal: A Review

2021 ◽  
Vol 21 ◽  
pp. 50-61
Author(s):  
Chandra D. Bhatta
Keyword(s):  
Coming Out ◽  
Political Discourse ◽  
Social Fabric ◽  
The Social ◽  
The Subject ◽  
The Right

Nepal’s post 1990s political discourse has witnessed many issues and the most important ones, among them, are also related to inclusion and exclusion. Both of them have taken the centre stage for their own reasons.  Yet, the debate itself is not going toward the right direction and there is more than one reason for that. A closer look of the discourse on the subject indicates that it certainly has not been much helpful to address problems coming out of it. In contrast, it has not only weakened the social fabric of society but also preparing grounds for the latent conflicts as well. If Nepal’s problems of inclusion and exclusion are to be resolved, there certainly is a need to revisit the debate itself. There are certainly problems in Nepali society as they are in others societies as well. Having said this, however, the crux of the matter is that the narrative that has been established in society over the years and their role in guiding the process is not free problem. Among many other factors, they do not necessarily take societal realities and its foundations into consideration. 

Gender and Anti-Discrimination Laws in India

2018 ◽  
pp. 104-126
Author(s):  
Vidhu Verma
Keyword(s):  
Gender Discrimination ◽  
Legal Rights ◽  
Equal Rights ◽  
Power Structures ◽  
Social Fabric ◽  
Working Environments ◽  
The Social ◽  
History Of ◽  
The Right ◽  
A Site

The Constitution of India guarantees not only formal equality but also promises that entrenched power structures will gradually dissolve. However, forms of discrimination faced by women are not just a feature of our social fabric but are supported by the ambiguities of the legal-juridical framework that reinforce unjust gender norms. The persistence of gender discrimination as it exists in the wider societal sphere is expressed by the unevenness that marks women’s access to the legal system. The chapter reviews the contestations, the changing categories, and terms of feminist analysis in law. It turns to address the problem of equal rights in understanding the protection against vulnerability, and various forms the loss of liberty takes in different contexts of marginality about gender discrimination. In what follows, I begin by presenting some methodological concerns. Then I discuss the Indian jurisprudence on sexual harassment and assault. I then focus briefly on the right to temple entry and ‘honour’ crimes in recent years and the legal responses to them. In the last section, I address three strong challenges to my account of gender discrimination. My main argument is that the doctrinal history of harassment and rape in the Indian context points to the power and limitations of legal rights as a strategy for social change. Establishing a basis for legal liability can reshape consciousness about working environments, but this has not deterred those who harass, from using less formal means of attacking women rights. For legal feminists, the law remains a site of discursive struggle where dominant meanings come to inform not only juridical categories but also the social world that define our concepts and practices. The dilemma of preserving difference in law and yet not having disadvantageous effects to unequal parties remain.

The insertion companies: the right to work for everyone / Las empresas de inserción: el derecho al trabajo de todas las personas

2007 ◽  
Vol 7 (1) ◽  
Author(s):  
Mª Asunción García Maynar
Keyword(s):  
Social Cohesion ◽  
Market Place ◽  
Right To Work ◽  
The Social ◽  
Public Contracts ◽  
The Right ◽  
Article Analyse ◽  
Social Insertion

Las Empresas de Inserción son la oportunidad de empleo de las personas en riesgo de exclusión pero necesitan que las diferentes administraciones habiliten mercado para desarrollar sus proyectos. Están promovidas por entidades sin ánimo de lucro aunque no tienen legislación que las regule, no obstante ya han desembarcado en el mercado sometidas a todas sus reglas, venden productos y servicios, generan empleo como cualquier empresa pero, además contribuyen a la cohesión social y forman parte del itinerario de inserción social de las personas que lo necesitan. La introducción de Cláusulas Sociales en los pliegos de condiciones de los Contratos de la Administración es imprescindible para que las Empresas de Inserción puedan cumplir sus objetivos. Este artículo analiza esta alternativa sociolaboral, presente en todas las comunidadesautónomas.  Absctract The insertion businesses constitute the employment opportunityfor excluded collectives, but they need that the different publicadministrations create the right conditions at the market place in order to develop their projects. The insertion businesses are promoted by non lucrative entities, although they do not have laws yet. But some of them are already working in the market, accepting its rules, selling products and services, creating employment as any other enterprise does but, also contributing to the social cohesion and taking part of the social insertion itinerary for people who need it. The introduction of social clauses in the conditions for public contracts is an essential fact if the IB want to accomplish their objectives. This article analyse this sociolabour alternative, a reality all around Spain.

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