scholarly journals The Agenda Setting Process and its Potential Attitudinal Effects

2021 ◽  
Vol 4 (4) ◽  
pp. p1
Author(s):  
Gennadiy Chernov
Keyword(s):  
Attitude Change ◽  
Indirect Effect ◽  
Agenda Setting ◽  
Elaboration Likelihood Model ◽  
Elaboration Likelihood ◽  
Strong Impact ◽  
Setting Process ◽  
Likelihood Model ◽  
The Media ◽  
Attitudinal Effects

Agenda setting is a well-documented process in the media effects tradition. It has a strong impact on what issues are perceived as important by the audience. However, there are indications that agenda setting may have an indirect effect on the attitudes. The current study tested the Elaboration Likelihood Model (The ELM) as a possible mechanism of attitude change that may be present in the agenda setting process. The experimental results did not confirm the overall impact of the ELM on attitudes, but it demonstrated separate attitudinal effects of ability operationalized as knowledge. Further, it was also argued that the agenda setting process may have an indirect effect on attitudes through the peripheral route of the ELM.

Deliberative vs Disingenuous Subjects on the Social Desirability of Need for Cognition

1993 ◽  
Vol 77 (1) ◽  
pp. 95-98 ◽  
Author(s):  
James M. Hunt ◽  
Anindya Chatterjee ◽  
Jerome B. Kernan
Keyword(s):  
Social Desirability ◽  
Attitude Change ◽  
Need For Cognition ◽  
Elaboration Likelihood Model ◽  
Short Version ◽  
Elaboration Likelihood ◽  
Individual Difference Variable ◽  
The Social ◽  
Likelihood Model ◽  
Cognition Scale

Petty and Cacioppo's need for cognition scale (NCS)—both long version and short version—correlated significantly with the social desirability scale of Crowne and Marlowe. Inasmuch as need for cognition is an important individual-difference variable in Petty and Cacioppo's elaboration likelihood model of attitude change, caution seems warranted whenever this model is used in settings associated with cognitive achievement, lest subjects disingenuously feign cognitive need in a socially desirable attempt to appear “smart” or deliberative.

The Elaboration Likelihood Model and Psychotherapeutic Persuasion

1989 ◽  
Vol 3 (3) ◽  
pp. 181-199 ◽  
Author(s):  
Cal D. Stoltenberg ◽  
Mark M. Leach ◽  
Avery Bratt
Keyword(s):  
Cognitive Processing ◽  
Attitude Change ◽  
Decision Rules ◽  
Elaboration Likelihood Model ◽  
Cognitive Effort ◽  
Elaboration Likelihood ◽  
Psychotherapeutic Process ◽  
Likelihood Model ◽  
Subsequent Behavior ◽  
Central Route

The psychotherapeutic process has long been considered a context for persuasion. The Elaboration Likelihood Model of Persuasion provides an integrative framework from which to examine the process of persuasion in psychotherapy. Various source, message, recipient, and context factors interact in a complex manner to produce attitude change. Two routes to persuasion are presented and their relevance for psychotherapy are discussed. The central route requires more effort and more active cognitive processing on the part of the client, resulting in relatively permanent attitudes that are predictive of subsequent behavior. The peripheral route requires minimal cognitive effort, relying on cues in the situation or rather simple decision rules. Attitudes resulting from this route are relatively temporary and are not predictive of subsequent behavior. Both routes to persuasion are characteristic of the psychotherapeutic process. The role of affect in information processing and methods for encouraging central route processing are discussed.

Blowing the Whistle: Individual Persuasion under Perceived Threat of Retaliation

2017 ◽  
Vol 29 (2) ◽  
pp. 97-111 ◽  
Author(s):  
Randall F. Young
Keyword(s):  
Experimental Study ◽  
Attitude Change ◽  
Elaboration Likelihood Model ◽  
Perceived Threat ◽  
Elaboration Likelihood ◽  
Persuasive Messages ◽  
Likelihood Model ◽  
Employee Attitude ◽  
High Threat

ABSTRACT The effectiveness of the whistleblower as a control against misconduct and fraud is dependent on the willingness of the employee to report wrongdoings to the appropriate party. However, there is concern that a perceived threat of retaliation negatively affects one's attitude toward whistleblowing. The objective of this study is to examine whether the employee, even under threat of retaliation, can be persuaded to change his or her attitude toward blowing the whistle. The Elaboration Likelihood Model is used as the theoretical lens to investigate whether attitude change toward whistleblowing can occur and how perceived threat of retaliation impacts the persuasion process. This experimental study provides evidence that persuasive messages can change employee attitude toward whistleblowing but this change is most pronounced when persuasive messages are presented to employees who perceive a high threat of retaliation and are familiar with misconduct within the organization.

Voice and Advertising: Effects of Intonation and Intensity of Voice on Source Credibility, Attitudes toward the Advertised Service and the Intent to Buy

1996 ◽  
Vol 83 (1) ◽  
pp. 243-262 ◽  
Author(s):  
Claire Gélinas-Chebat ◽  
Jean-Charles Chebat ◽  
Alexander Vaninsky
Keyword(s):  
Attitude Change ◽  
Financial Services ◽  
Source Credibility ◽  
Student Loan ◽  
Elaboration Likelihood Model ◽  
Elaboration Likelihood ◽  
Intensity Analysis ◽  
High Involvement ◽  
Automatic Teller Machine ◽  
Likelihood Model

Voice has been neglected in research on advertising and attitude change. In an experiment with 2 × 2 × 2 factorial design ( N = 279), several hypodieses derived from the Elaboration Likelihood Model and from phonetic literature were tested: 2 linguistically similar advertising messages on financial services of high (student loan) versus low (Automatic Teller Machine cards) involvement are recorded by a professional actor using 4 types of voice (2 levels of intonation of voice × 2 levels of intensity). Analysis by a system of simultaneous equations indicated that the effects of voice are different under low and high involvement. Intensity of voice affects credibility of the source significantly more under low than high involvement; intonation of voice affects credibility more under high than low involvement. Unexpectedly, characteristics of voice affect attitudes toward the advertised service and intent to buy.

scholarly journals ANALISIS ELABORATION LIKELIHOOD MODEL DALAM PEMBENTUKAN PERSONAL BRANDING DI TWITTER

2017 ◽  
Vol 3 (3) ◽  
pp. 588
Author(s):  
Tuti Widiastuti Widiastuti
Keyword(s):  
Elaboration Likelihood Model ◽  
Elaboration Likelihood ◽  
Content Analysis Method ◽  
Likelihood Model ◽  
Twitter Account ◽  
Study Population ◽  
The Media ◽  
Personal Branding ◽  
Real Action ◽  
Made In

This study sought to look at the fact that twitter can shape one’s personal branding, then on the basis of this research is compiled on how the analysis elaboration likelihood model in the formation of personal branding in social media. The method used in this research is quantitative content analysis method. The study population was the whole text or tweets made by Ridwan Kamil through his twitter account (@ridwankamil). This study shows, twitter contents can shape one’s personal branding. Establishment of personal branding can be done through posts made in his twitter. The formation of personal branding is seen from the theme of writing, retweet and favorite number, type of writing, the uniqueness of writing and writing direction. Establishment of personal branding is required by a person not only through the writings conveyed through the media, but also the need for real action participation and involvement in community life.

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