scholarly journals Retail Enterprise Management

2021 ◽  
Vol 3 (1) ◽  
pp. p11
Author(s):  
Vidovic Aleksandra, PhD
Keyword(s):  
Customer Satisfaction ◽  
Enterprise Management ◽  
Business Success ◽  
Point Of Sale ◽  
Use Of Space ◽  
Basic Task ◽  
Successful Business ◽  
Sales Success ◽  
Retail Enterprise

The basis of every business success is sales, the basic task is to create a certain situation and environment in which sellers and buyers will be satisfied, every successful business is based on customer satisfaction. This paper deals with the issue of management in retail companies, i.e., the transition from small shops to large supermarkets that can meet all today’s needs. The aim of this paper is to explore how to achieve efficient business with the optimization of the range and optimize the use of space, and the purpose of the research is to present a set of activities that affect sales success, which include care of the range, positions within the point of sale, promotions, prices and more. The conclusions of the research speak about the connection between the observed variables that can be useful in making effective decisions. The paper tests the set hypothesis where H0- Management in retail companies can achieve faster and higher purchase of individual items by end consumers.

Determining the Role of Customer Satisfaction in Gaining Customer Loyalty among Cafés

2020 ◽  
Vol 8 (1) ◽  
pp. 74-85
Author(s):  
Allen Joshua P. Cuñado ◽  
Cathlyn Mae Painagan ◽  
Jeshnin Ann L. Cuñado ◽  
Ella Marie D. Palmada ◽  
Zenar Jane A. Mumar ◽  
...  
Keyword(s):  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Pearson Correlation ◽  
Correlation Coefficients ◽  
Significant Degree ◽  
Business Success ◽  
Research Approach ◽  
Chi Square ◽  
Chi Square Test

Café as an establishment primarily sells refreshing drinks, snacks, and light meals, with coffee being their flagship product. This type of business is steadily multiplying around the city of Tagbilaran, Bohol, Philippines. Customers have linked to business success as well as customer satisfaction and customer loyalty. This study was implemented to analyze the role of customers’ satisfaction in gaining customers’ loyalty, specifically among purposively selected cafés. The quantitative method of research approach was used with the aid of questionnaires. The data gathered were statistically treated making use of frequency, composite means, weighted mean, chi-square test, and Pearson correlation coefficients. The respondents included 210 customers from the purposively selected cafés. Results showed respondents to be very satisfied (VS) for the Product; for the price; for the place; for the service quality; and moderately satisfied (MS) for promotion. Results further showed that there is a significant degree of relationship between customer satisfaction and customer loyalty.

The Influencing Factors of Customer Satisfaction: A Case Study of Shopee in Malaysia

2021 ◽  
Vol 39 (12) ◽  
Author(s):  
Pei Woon Yo ◽  
Daisy Mui Hung Kee ◽  
Jia Wen Yu ◽  
Meng Kui Hu ◽  
Yen Ching Jong ◽  
...  
Keyword(s):  
Customer Satisfaction ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Competitive Advantages ◽  
Survey Questionnaire ◽  
Perceived Ease Of Use ◽  
Perceived Trust ◽  
Successful Business ◽  
Total Orders

Shopee was the largest e-commerce platform in Southeast Asia in 2020 by gross merchandise value and total orders. It is currently one of the leading e-commerce platforms in Malaysia. Despite the intense competition in the e-commerce space, Shopee has expanded aggressively across the Southeast Asian region over the last few years. Its successful business expansion is likely attributed to its profound competitive advantages. This study aims to examine the primary factors influencing customer satisfaction towards using Shopee for online purchasing in Malaysia. A survey questionnaire was used for data collection. A total of 100 Shopee users from Malaysia responded to the survey. The findings revealed that perceived ease of use and perceived convenience had influenced the customer satisfaction toward online purchasing on Shopee in Malaysia. Meanwhile, perceived usefulness and perceived trust did not significantly influence customer satisfaction towards Shopee in Malaysia. This study provides Shopee with valuable insights and guidance on customers’ perception of Shopee, leading to improved customer satisfaction.

scholarly journals THE EFFECTS OF MOBILE SERVICE QUALITIES ON CUSTOMER REUSE INTENTION OF GOJEK SUPER APP

2020 ◽  
Vol 8 (4) ◽  
pp. 1134-1146
Author(s):  
Adisthy Shabrina Nurqamarani ◽  
LCA Robin Jonathan ◽  
Elvyani NH Gaffar ◽  
Andi Indrawati
Keyword(s):  
Customer Satisfaction ◽  
Mobile Services ◽  
Partial Least Square ◽  
Least Square ◽  
Business Success ◽  
Mobile Service ◽  
Marginal Effect ◽  
Consumer Loyalty ◽  
Quality Factors ◽  
Online Questionnaire

Purpose: Customer satisfaction and reuse intention are fundamental to business success, no exception in digital business. Therefore, the purpose of the study is to determine the dimensions of mobile service quality and its effects on customer satisfaction and reuse intention. Gojek is selected as it is the first super app in the world at once the first “decacorn” company in Indonesia. Methodology: This is a quantitative analysis approach explanatory test. The data were gathered using a purposeful sampling approach using an online questionnaire. The aim of this analysis is to evaluate data from 384 respondents using Warp Partial Least Square 6.0. Main Findings: The result indicates that customer satisfaction directly influences content, program, and digital payment quality. The reuse aim often has a beneficial impact on knowledge efficiency, program functionality, and consumer service. Digital payment accuracy, nevertheless, has a marginal effect on reuse purposes. The finding also reveals that the consistency of the program is the main driver for consumer loyalty and reuse. Implications/Applications: The analysis is critical because in the super application it illustrates quality factors. While the research refers to the Gojek super program, this analysis relates to customers' feedback and the plan to use it on mobile apps. Novelty/originality of this study: This work is an early attempt to detect mobile quality factors that impact reuse in the super application. There is still limited research on the effects of quality mobile services in the super app. The research analyzed the standard of mobile services consisting of knowledge standard, device quality, and super-application digital payment efficiency. The research offered insight into the most significant variables that influence consumer loyalty and the ability to reuse.

scholarly journals Heavy Construction Systems Specialists, Inc. (HCSS)

2011 ◽  
Vol 7 (2) ◽  
Author(s):  
Olivier Roche ◽  
Frank Shipper
Keyword(s):  
Construction Industry ◽  
Business Model ◽  
Corporate Culture ◽  
Highway Construction ◽  
Employee Ownership ◽  
Business Success ◽  
Competitive Industry ◽  
Successful Business ◽  
Heavy Construction

Heavy Construction Systems Specialists, Inc. [HCSS] designs and sells hi-tech software to the heavy/highway construction industry. The case describes a unique corporate culture that has made HCSS a business success in a highly competitive industry. The companys employees discuss in detail why they bought into the concept of employee ownership while Mike Rydin, the firms CEO, explains the advantages but also the limits of this very successful business model.

scholarly journals Sadyt: A Successful Business Case 1995–2019

Water ◽  
2020 ◽  
Vol 12 (11) ◽  
pp. 3003
Author(s):  
Borja Montano ◽  
Marcos García-López ◽  
María Inmaculada López-Ortiz
Keyword(s):  
Business Case ◽  
Substantial Improvement ◽  
Business Success ◽  
Internationalization Process ◽  
International Expansion ◽  
Global Ranking ◽  
History Of ◽  
Successful Business

This paper seeks to explain the internationalization process of Sadyt from 1995 (date of foundation) to the present day. This company, belonging to the Sacyr de Vallehermoso group, began its international expansion in markets such as Algeria, Tunisia, and Australia. Carrying out this case study focused on one of the companies is justified by its substantial improvement in the global ranking of desalination companies. The history of this case of business success is relevant because ten of the twenty companies that lead the global desalination market are Spanish and this fact is completely unknown outside of the sector. We will analyze in detail the main elements of the company such as its customers, strategies, suppliers, and the theories that explain the internationalization of Sadyt.

Customer Loyality Segmentation on Point of Sale System Using Recency-Frequency-Monetary (RFM) and K-Means

2020 ◽  
Vol 5 (2) ◽  
pp. 130
Author(s):  
Bayu Rizki ◽  
Nava Gia Ginasta ◽  
Muh Akbar Tamrin ◽  
Ali Rahman
Keyword(s):  
Data Mining ◽  
Business Success ◽  
Data Mining Technique ◽  
Business World ◽  
Point Of Sale ◽  
Potential Customer ◽  
Mining Technique ◽  
Main Factors ◽  
The Many ◽  
Multiple Clusters

It is no doubt that the development of the business world has been progressive. Point of sale is one of the many system used as a means of payment in various existing businesses, especially in heterogeneous markets. The activity of transactions between Point of Sale Systems and Customers occur in the business world. Keep in mind also that one of the main factors of business success, is from customers. There is the need of an attractive strategy and certainly it will be to increase the income and assets of a business. To know that, this research will explore the behavior of customer which is based marketing, through RFM Method (Recency, Frequency and Monetary). The case of this study is in Goldfinger Store. It will do segmentation and also use data mining technique to do clustering by using K-Means with result of loyal and potential customer. The results of segmentation using RFM (Recency, Frequency, Monetary) and K-Means methods have produced multiple clusters by dividing them into groups.

scholarly journals Customer satisfaction as a mediator between causes (trust and communication) and the outcome (customer loyalty) in business-to-business relationship marketing in the South African cement manufacturing industry

2015 ◽  
Vol 4 (3) ◽  
pp. 79-88 ◽  
Author(s):  
Phineas Mbango ◽  
Maxwell Agabu Phiri
Keyword(s):  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Manufacturing Industry ◽  
Methodological Approach ◽  
Structural Equations ◽  
Cement Industry ◽  
Theory And Practice ◽  
Business Success ◽  
Sequential Logic ◽  
Business To Business

Customer loyalty has become more relevant in the cement industry since the unbundling of the cartel system in 1994, the entrance of new competitors into the market and the effect of globalization. This study’s literature review reveals that there is limited published research in the Cement Industry, particularly in South Africa, which deals with customer loyalty management. The major objective of the study was to test satisfaction as a mediator between causes and outcome, the causes being trust and communication and the outcome being customer loyalty. The methodological approach followed was a survey and quantitative in nature. Data were collected from 362 major business-to-business cement customers throughout South Africa’s nine provinces using the face-to-face interview technique with self-administered questionnaires. The data collected in the empirical study were analysed using the structural equations modelling (SEM). The results show that in order to maintain customer loyalty, a cement supplier has to focus on strategies to build relationships on the basis of creating customer satisfaction and/or exceeding customer needs and wants. They also need to invest in enhancing customer trust and communication. Another important finding is that trust and communication have no direct effect on loyalty. Customer satisfaction is therefore the most important mediator as it leads to customer loyalty. Customer loyalty is crucial for business success in terms of repeat purchase, referrals (word-of-mouth marketing), retention and long-term profitability. There exists evidence from literature of an outcry for a need for future studies to examine causes and outcomes of satisfaction to specific industries. This study contributes to theory and practice by closing that gap, by providing a framework of causes and outcomes of satisfaction specifically aimed at the cement industry. Another contribution of this study is its examination of the sequential logic of causes and outcomes of satisfaction in business-to-business relationships in the cement industry. This study hopes to make a practical contribution in helping marketing managers of cement companies to come up with marketing strategies of ensuring customer loyalty

scholarly journals KOMPETENSI WIRAUSAHA, PEMBINAAN, SERTA LOKASI USAHA PENGARUHNYA TERHADAP KESUKSESAN BERWIRAUSAHA BAGI PELAKU USAHA SKALA MIKRO

2019 ◽  
Vol 2 (2) ◽  
pp. 159-173
Author(s):  
Muhamad Rifa’i ◽  
Suprihatin Suprihatin ◽  
Warter Agustim
Keyword(s):  
Small Business ◽  
Small Businesses ◽  
Business Success ◽  
Business Coaching ◽  
Business Location ◽  
Successful Business ◽  
The Many ◽  
The Village ◽  
Entrepreneurial Competency

Success in conducting business activities carried out by small businesses often faced with the many issues faced. These obstacles often make small businesses difficult to develop. This research aims to describe the influence of entrepreneurial competency, coaching and business location to the success of entrepreneurial in small business traders located in the village of Tlogomas Malang. The approach used is quantitative. The results of the study showed that competence has no significant effect on successful business. Coaching variables influence positively but also insignificant to business success. While the location of business affects positively and significantly to the success of the business, but simultaneously competence, coaching, and business locations influence positive and significant to the success of the business.

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