Study on Countermeasures for the High-quality Development of Zunyi Red Tourism

In recent years, the momentum of red tourism development is on the rise, and has become a new growth point leading the socio-economic development of the old revolutionary areas. During the 14th Five-Year Plan period, red tourism entered a new stage of high-quality development. How to promote the high quality of red tourism has become a new boom in the tourism industry. Zunyi is one of the five revolutionary holy places, rich in red tourism resources, but has not yet formed a good trend of high-quality development. Based on the realistic dilemma of the high-quality development of Zunyi red tourism, the high-quality development of Zunyi red tourism should take the promotion of supply-side reform as the main line, dig deep into the cultural connotation of red tourism resources, strengthen regional integration, carry out red tourism product innovation, build red tourism brand with local characteristics, improve the quality, efficiency and product effect of Zunyi tourism industry.

Model Ecotourism-Based Tourism Development Strategy and Empowerment of Local Communities in Merauke Regency

The research objectives are to produce a strategy model for ecotourism development that supports the empowerment of local communities in Merauke Regency.The research method uses Research & Development to create a model of empowerment through community-based learning, by evaluating the implementation of tourism strategies, which are realized in the form of activity guides and training, for the tourism community in Merauke Regency, by involving the Tourism Office, Tourism Business Actors, and traditional community managers tourist village.The results of the study explain the stages of ecotourism development and empowerment strategies including Strategy development of concepts, vision and mission to become guidance in implementation by providing an impact on the emergence of motivation and clarity of types of profitable tourism businesses and expanding access in accordance with their potential.Strategy for capacity building and participation is a lesson for participants in doing business based on groups, understanding how to maintain customers, how to manage a more productive business that results in community participation that supports tourism businesses. Commitment consolidation strengthening strategy embracing all stakeholders and external carrying capacity in the process of empowering and developing eco-tourism, so that the acceleration of the world of tourism is quickly obtained.Strategy for Strengthening Environmental Carrying Capacity is the internal carrying capacity and potential that exists in tourism objects based on the carrying capacity of culture, socio-economics and the carrying capacity of natural resources so that sustainability and natural conservation are achieved.

Research on the Foreign Direct Investment Factors of Japanese Hotel Industry in Taiwan-Taking Okura Hotel as an Example

Due to the impact of COVID-19 in 2019, the global hotel industry has been severely impacted by the disconnection of the tourism industry. However, even with the impact of the epidemic, the Japanese hotel industry’s investment in Taiwan has not stopped. What are the factors that drive the Japanese hotel industry to defy the threat of the epidemic and choose Taiwan as its destination for foreign direct investment? This is the research goal of this article. This article intends to adopt Push-Pull-Mooring (PPM)migration theory to construct the possible factors of why the Japanese hotel industry chooses Taiwan as its foreign direct investment destination. These factors consist of three effects to describe Japan Okura hotel’s migration. First, the push effect refers to factors that induce people to leave their place of origin. Second, the pull effect refers to factors that attract people to a destination. Third, the mooring effect refers to intervention variables for push and pull effects that facilitate or inhibit the determination of movement. The finding is that push and pull factors still play an active role in promoting Okura Hotel’s investment in Taiwan, even if the influence of some factors is slightly reduced due to the shift in international conditions. With the development of globalization and high technology, mooring factors are no longer the reason that hinders Japanese Okura’s investment in Taiwan. Combined with push and pull factors, PPM migration model can fully explain why the Japanese hotel industry chooses to conduct foreign direct investment in Taiwan, even if it is affected by COVID-19.It’s just that COVID-19 has not stopped so far, and the unstable situation on both sides of the strait may impact the original PPM model and affect the results of the analysis. It is worth further observation and research by subsequent researchers.

Analysis on the Development of Business Invitation and Investment Attraction in Nansha Free Trade Zone—Taking the Pony.ai’s “Unicorn” Project as an Example

Nansha Free Trade Zone is one of the most representative and potential free trade zones in China. Since its establishment in 2015, with the unique geographical advantages of the geometric geographical center of the Greater Bay Area (GBA) and relying on the strategic development plan of “Three Areas Integration”, it had made continuous innovation and development in political, economic, cultural and other fields. The plan is constantly innovating and developing in various fields such as politics, economy, and culture. In the past two years, the development of the Nansha free trade zone had attracted cooperation and investment from many well-known enterprises. The municipal government had also invested in many key projects in Nansha. The Pony.ai’s “Unicorn” Project, as a project just started in recent years, had undoubtedly become a key project for business invitation and investment attraction in the Nansha Free Trade Zone in the near future. Taking the “unicorn” pony Zhixing project as an example, this paper analyzes the current situation and existing problems of business invitation and investment attraction in the Nansha Free Trade Zone and puts forward some suggestions.

Cost Benefit of Poultry Farming in Kashmir Valley: Case Study in Anantnag District

Poultry farming from last decade earn a good name in terms of income and employment generation in Kashmir valley. Taking this point as our concern we go through the cost benefit of poultry farming in Kashmir valley. As our study area is district Anantnag and we take one medium size poultry farm as our sample. The study shows that the income from poultry farming is so reasonable and normal profits are earned with less effort. So government should have to think about this industry and support them financially and give them new information’s and training regarding poultry farming through which the production and productivity increase. .

Retail Enterprise Management

The basis of every business success is sales, the basic task is to create a certain situation and environment in which sellers and buyers will be satisfied, every successful business is based on customer satisfaction. This paper deals with the issue of management in retail companies, i.e., the transition from small shops to large supermarkets that can meet all today’s needs. The aim of this paper is to explore how to achieve efficient business with the optimization of the range and optimize the use of space, and the purpose of the research is to present a set of activities that affect sales success, which include care of the range, positions within the point of sale, promotions, prices and more. The conclusions of the research speak about the connection between the observed variables that can be useful in making effective decisions. The paper tests the set hypothesis where H0- Management in retail companies can achieve faster and higher purchase of individual items by end consumers.

Achieving Resonance for Online Travel Brands via Mobile Devices

Branding for service organizations has challenges with the limited space on a mobile phone while consumers create a brand experience in an instant. This reports how online travel agencies (OTA) present their brands on mobile, as framed by the Brand Resonance Pyramid. The authors examine how the OTA present the four levels of branding: identity, meaning, judgement/feelings, and resonance. The authors reflect on qualitative perceptions of Expedia and Booking, the largest revenue OTA, applied to key branding elements on mobile devices for booking flights, accommodations, and car rentals. Travel brands are challenged to improve customer relationships to the resonance level in order to experience the highest mutual value using this communication technology.

Analysis of the Role of College Students’ Career Planning on the Growth of Undergraduate Students

Career education is started in kindergarten in western countries. On the contrary, in our country, only when we meet the career bottleneck can we start our own career planning. Therefore, on the basis of self exploration and career exploration, we should scientifically plan our own career development and reasonably position our career goals, these are of great importance to the interests, learning objectives, future career planning, lifelong learning outlook, outlook on life and values of undergraduate students in the new era.

Diminished Protective Effects of Household Income on Internalizing Symptoms among African American than European American Pre-Adolescents

Aim: To investigate the differential role of race on the effect of household income on pre-adolescents’ internalizing symptoms in a national sample of U.S. pre-adolescents. Methods: This is a cross-sectional study that used data from the Adolescent Brain Cognitive Development (ABCD) study. Wave 1 ABCD data included 5,913 adolescents between ages 9 and 10 years old. The independent variable was household income. The primary outcome was internalizing symptoms measured by the teacher report of the Brief Problem Monitor (BPM) scale. Results: Overall, high household income was associated with lower levels of pre-adolescents internalizing symptoms. Race showed statistically significant interaction with household income on pre-adolescents’ internalizing symptoms, controlling for all confounders, indicating weaker protective effect of high household income on internalizing symptoms for African American than European pre-adolescents. Conclusion: High household income is a more salient protective factor against internalizing symptoms of socially privileged European American pre-adolescents than of historically marginalized African Americans pre-adolescents. Elimination of internalizing behavioral gaps across racial groups requires more than equalizing socioeconomic status. Future research should study the moderating role of institutional and structural racism experienced by African American families across all income levels. Such research may explain why pre-adolescent African Americans with high household income remain at high risk of internalizing symptoms.

Exploring Marketing Mix Practices of the Tanzanian Manufacturing SMEs and Their Growth Dynamics

The objective of the study was to examine how the manufacturing SMEs implement marketing mix strategies and therefore, its importance as a driver of growth potential. The study utilized qualitative, explanatory design adopted through cross-sectional approach. Both primary and secondary data was collected using semi-structured interviews and document analysis techniques respectively to a purposive sample of 12 manufacturing SMEs. Then, the interview transcripts and secondary data were analyzed using a thematic framework through Nvivo software:10. The results confirm that manufacturing SMEs in Dar es Salaam do implement marketing mix strategies but, not so well organized and that, they still perceive product and promotion decisions as most important predictor of their growth. Further, SMEs are aware of the importance of marketing mix decisions but, they make less use of them due to limited financial resources, marketing knowledge, and unfriendly external environment.