scholarly journals Analysis of Tourism Promotion Strategies Through Twitter Social Media: A Case Study in Yogyakarta

2021 ◽  
Vol 4 (1) ◽  
pp. 76-89
Author(s):  
Danang Kurniawan ◽  
Herpita Wahyuni ◽  
Arissy Jorgi Sutan
Keyword(s):  
Social Media ◽  
Qualitative Data ◽  
Transition Period ◽  
Analysis Software ◽  
Promotion Strategies ◽  
Smart Service ◽  
Qualitative Data Analysis Software ◽  
The City ◽  
Yogyakarta City

Social media helps deliver information efficiently, Yogyakarta Government used social media to provide information on Yogyakarta’s tourism to society, mainly the local or foreign tourists. This research aims to see the strategy of delivering news of the City of Yogyakarta government to promote the tourism destination during the covid-19 pandemic transition period, using social media account @Jogja/Yogyakarta of City of Yogyakarta government in Twitter. This research used the qualitative approach with application-based used, or (Qualitative Data Analysis Software) the software used in this research is NVivo 12 plus.  In the part of the analysis used NVivo 12 Plus, begin with: (1) capture the data, (2) Import the information, (3) Coding the data, (4) Classification the data, and (5) Display the data.  This research shows that to promote tourism in Yogyakarta City applied with the integrated and consistent, after the Phenomena of Ciovid-19. Strategy to deliver the information focused on attracting the tourist to visit with applied the health protocol strictly, so that cerate the new culture that aims to reduce the spread of Covid-19, by limiting capacity, using Jogja Smart Service in monitoring the number of visitors.

scholarly journals Upaya Promosi Potensi Wisata Kota Denpasar Berbasis Media sosial

2018 ◽  
Vol 9 (2) ◽  
Author(s):  
Ni Wayan Rena Mariani ◽  
Anak Agung Gede Wijaya
Keyword(s):  
Social Media ◽  
Qualitative Data ◽  
Digital Marketing ◽  
Tourist Attraction ◽  
Marketing Activities ◽  
Tourism Potential ◽  
Use Of Social Media ◽  
Marketing Methods ◽  
The City

Abstract - Marketing activities for tourism changes along with the development of the use of social media in the community. Traditional marketing methods that were used in marketing activities began to be shifted by digital marketing methods. One type of digital marketing method is social media marketing. Tourism official of denpasar cooperating with the Bali Tourism Board, and the Regional Tourism Promotion Agency uses social media in an effort to promote the tourism potencial of the city of Denpasar. The use of social media is very minimal in 2016 and 2017 to promote the tourism potential of the city of Denpasar. This Situation is not in line with the strategic plan of tourism official of Denpasar for 2011-2015 which states that promotion is carried out involving Information Technology. Mariani (2016) mentions that social media is very helpful in promoting a previously unknown tourist attraction into a favorite tourist attraction. When the use of social media that is very minimal by the manager, the promotion is declared successful. It is caused the strength of the content created by users of social media to introduce this attraction to other social media users. The purpose of this study is to find out the efforts made by the government in promoting tourism potential by utilizing social media. The research using quantitative and qualitative data. Quantitative data consist of number of posts, number of followers, number of likes. Qualitative data consist of social media content and data of interviews with sources. This research is a qualitative study with a case study approach. This research concludes that several social media-based promotion efforts have been carried out, namely greeting social media users through image and video content, inviting the public to attend certain tourism activities, involving social media users, and informing the calendar of events at the beginning of each month. Keywords: : Marketing, Tourism Destination, Social Media Abstrak – Kegiatan pemasaran tujuan wisata mengalami perubahan seiring dengan berkembangnya penggunaan media sosial di masyarakat. Metode pemasaran Tradisional yang dulu digunakan dalam kegiatan pemasaran mulai digeser oleh metode pemasaran digital. Salah satu jenis metode pemasaran digital adalah Pemasaran media sosial. Dinas Pariwisata Denpasar bekerja sama dengan Bali Tourism Board, dan Badan Promosi Pariwisata Daerah menggunakan media sosial dalam upaya untuk mempromosikan potensi wisata kota Denpasar. Pemanfaatan media sosial yang sangat minim pada tahun 2016 dan 2017 untuk mempromosikan potensi wisata kota denpasar tidak sejalan dengan Rencana strategis satuan kerja perangkat daerah dinas pariwisata kota denpasar Tahun 2011-2015 yang menyebutkan bahwa promosi dilaksanakan dengan melibatkan Teknologi Informasi. Mariani (2016) menyebutkan bahwa media sosial sangat membantu promosi sebuah objek wisata yang sebelumnya tidak dikenal menjadi sebuah objek wisata yang ramai dikunjungi. Dengan pemanfaatan media sosial yang sangat minim oleh pengelola, promosi dinyatakan berhasil. Hal ini disebabkan kekuatan content yang dibuat oleh para pengguna media sosial untuk memperkenalkan objek wisata ini kepada pengguna media sosial yang lain. Tujuan penelitian ini adalah untuk mengetahui upaya-upaya yang dilakukan pemerintah dalam mempromosikan potensi wisata dengan memanfaatkan media sosial. Data penelitian yang digunakan adalah data kuantitatif dan kuliatatif. Data kuantitatif yang digunakan adalah jumlah posting, jumlah follower,jumlah likes. Data kualitatif berupa konten media sosial dan hasil wawancara dengannarasumber. Penelitian ini merupakan merupakan penelitian kualitatif dengan pendekatan case study. Penelitian ini menyimpulkan bahwa beberapa upaya promosi berbasis media sosial telah dilakukan yaitu menyapa pengguna media sosial melalui content gambar dan video, mengundang masyarakat untuk hadir dalam kegiataan wisata tertentu, melibatkan masyarakat pengguna media sosial, dan menginformasikan calender of event disetiap awal bulan. Kata kunci: Pemasaran, Destinasi Wisata, Media Sosial

scholarly journals Combining Narrative Analysis, Grounded Theory and Qualitative Data Analysis Software to Develop a Case Study Research

2017 ◽  
Vol 9 (2) ◽  
pp. 53 ◽  
Author(s):  
Yong Nie
Keyword(s):  
Narrative Analysis ◽  
Qualitative Data ◽  
Case Study Research ◽  
Case Study Method ◽  
Analysis Software ◽  
Study Research ◽  
Project Analysis ◽  
Data Saturation ◽  
Qualitative Data Analysis Software

This paper outlines a triangulation approach to constructing theory that was employed in a case study research project. Analysis of evidence is one of the least developed and most difficult aspects of conducting case studies. This tends to be seen as a drawback by critics of the case study method. To overcome this obstacle, we bring in methods such as data saturation and analysis triangulation to strengthen our ability to interpret the findings. Meanwhile, the structure is systematically and logically presented with the assistance of analysis software.

scholarly journals Using Social Media as Tools of Health Protocol Campaign in the Era of the Covid-19 Pandemic in Indonesia

2021 ◽  
Vol 2 (2) ◽  
pp. 12-23
Author(s):  
Dimas Subekti ◽  
Suranto
Keyword(s):  
Social Media ◽  
Cluster Analysis ◽  
Data Analysis ◽  
Large Scale ◽  
Qualitative Data ◽  
Analysis Software ◽  
Indonesian Government ◽  
Word Cloud ◽  
Qualitative Data Analysis Software ◽  
Use Of Social Media

The entry of Covid-19 in Indonesia prompted the Indonesian government to make policies to tackle the virus's spread. The approach adopted by the Indonesian government is large-scale social restrictions (PSBB). The problem is that there are still violations of health protocols that have created a new Covid-19 cluster amid society. Therefore, this study aims to find out more about the use of social media for health protocol campaigns in the era of the Covid-19 pandemic in Indonesia. This study uses Q-DAS (Qualitative Data Analysis Software) with Nvivo 12 plus for data analysis. This study uses three different analyzes, chart analysis, cluster analysis, and word cloud analysis. This study uses trending hashtags on Twitter social media relevant to the health protocol campaign in the era of the Covid-19 pandemic. The results of this study are first, Twitter social media is one of the places to campaign for health protocols in the era of the Covid-19 pandemic. Second, the "physical distancing" health protocol campaign is dominant in #SocialDistancing, "using a mask" is prevalent in #jagajarak, and "handwashing" is often used in #lawancovid19 and #jagajarak. Third, several hashtags used in social media Twitter about health protocols are interconnected, but the most powerful are #pakaimasker with #jagajarak. Fourth, the word that is most popular and which is often discussed concerning health protocols on Twitter is #SocialDistancing.

scholarly journals O uso do computador na análise de dados qualitativos: questões emergentes

2008 ◽  
Vol 9 (4) ◽  
pp. 75-98 ◽  
Author(s):  
Maria Campos Lage ◽  
Arilda Schmidt Godoy
Keyword(s):  
Data Analysis ◽  
Qualitative Data ◽  
Analysis Software ◽  
Qualitative Data Analysis ◽  
Computer Aided ◽  
Qualitative Data Analysis Software ◽  
Data Analysis Software

A sigla CAQDAS (Computer Aided Qualitative Data Analysis Software) designa softwares criados para auxiliar na análise de dados qualitativos. Alguns autores possuem opiniões favoráveis acerca da utilidade, eficácia e facilidade de uso desses softwares, outros demonstram dúvidas em relação aos benefícios conseguidos, gerando polêmica e tornando oportuna a criação de um espaço para discussão do tema. O objetivo deste trabalho é apresentar e analisar os principais aspectos envolvidos nesse debate, levando em consideração as opiniões e os argumentos "favoráveis" e "contrários" ao uso de CAQDAS. Para atender a esse propósito, foi realizada uma revisão bibliográfica centrada na análise de quatro aspectos: a utilidade do gerenciamento de dados pelo computador, a possibilidade de maior interação do pesquisador com seus dados, a facilitação do processo de comunicação entre pesquisadores e a existência de viés no processo analítico. Discutem-se também algumas experiências nacionais recentes de uso de CAQDAS em pesquisas na área de administração.

scholarly journals THE MALAY PRINCIPAL FORM: A STUDY OF ROOF DECORATIVE ELEMENTS OF RUMAH LIMAS BUMBUNG PERAK

2021 ◽  
Vol 8 (1) ◽  
pp. 57
Author(s):  
Iryani Abdul Halim Choo ◽  
Mohd. Sabrizaa Abd Rashid ◽  
Kartina Alauddin ◽  
Nazrul Helmy Jamaludin
Keyword(s):  
Data Analysis ◽  
Qualitative Data ◽  
Belief System ◽  
The Other ◽  
Computer Assisted ◽  
Analysis Software ◽  
Qualitative Data Analysis ◽  
Qualitative Data Analysis Software ◽  
Data Analysis Software

This research aims to identify the Malay principal form in the roof decorative elements of Rumah Limas Bumbung Perak (RLBP). Through site observation, the data is collected in the form of images and analysed using the CAQDAS (Computer Assisted Qualitative Data Analysis Software) of Atlas Ti. 8. The findings of the research found that there are four Malay principal forms; Gunungan, Buah Guntung, Lebah Bergantung and Pohon Beringin present in the roof decorative elements of RLBP. The similarity and uniformity in the engagement of the form and its meaning is identifiable with the traditional houses of the other region which indicates a uniform understanding of the belief system and practises of the craftsmens throughout the Peninsula.

scholarly journals Aproximações entre curadoria digital e CAQDAS: uma revisão sistemática de literatura

2021 ◽  
Vol 17 (48) ◽  
pp. 1-24
Author(s):  
Katia Alexandra de Godoi e Silva ◽  
António Pedro Costa
Keyword(s):  
Data Analysis ◽  
Qualitative Data ◽  
Computer Assisted ◽  
Analysis Software ◽  
Qualitative Data Analysis ◽  
Qualitative Data Analysis Software ◽  
Data Analysis Software

Este artigo propõe contribuir para a reflexão sobre o processo de curadoria digital, no intuito de discorrer sobre algumas das principais concepções sobre curadoria digital em diferentes contextos, tanto por autores brasileiros quanto estrangeiros, de modo a elucidar e aproximar o tema na organização e gestão de dados em Computer Assisted Qualitative Data Analysis Software (CAQDAS). Para alcançar tal objetivo, esta pesquisa se utilizou de metodologia qualitativa de cunho descritivo, possibilitada por uma revisão sistemática da literatura de trabalhos científicos sobre o tema da curadoria digital, a partir de buscas em uma base de dados acadêmicas (Scopus) e em uma base da literatura cinzenta (Banco de Teses e Dissertações da Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES). Como resultados, constatou-se que as concepções sobre curadoria digital convergem para diferentes práticas de curadoria de conteúdo, curadoria digital de dados de pesquisa ou eScience e curadoria digital. Também constatou-se que a curadoria digital pode ser aplicada em diferentes contextos, como bases de dados colaborativas, redes sociais, repositórios, gerenciadores de dados qualitativos, preservação do acervo de objetos culturais digitais, além da organização de dados qualitativos em CAQDAS e também como proposta metodológica no processo de ensino.

scholarly journals Estratégias para o uso de representações visuais na análise de dados qualitativos em QDAS

2021 ◽  
Vol 17 (48) ◽  
pp. 1-22
Author(s):  
Luiz Rafael dos Santos Andrade ◽  
Ronaldo Nunes Linhares ◽  
António Pedro Costa
Keyword(s):  
Data Analysis ◽  
Qualitative Data ◽  
Analysis Software ◽  
Qualitative Data Analysis ◽  
Qualitative Data Analysis Software ◽  
Data Analysis Software

Os designados Qualitative Data Analysis Software (QDAS) são ferramentas que auxiliam o pesquisador no tratamento, organização, análise e representação de dados, entre outros, com a finalidade de apoiar análises de pesquisas ou projetos científicos nos mais diversos campos de conhecimento. Este artigo apresenta, através de uma revisão integrativa, reflexões sobre as estratégias para disponibilidade de representações visuais em trabalhos acadêmicos que usaram QDAS. Como procedimento metodológico os dados levantados entre anos de 2018 e 2019, de estudos sobre Educação apoiados por QDAS, publicados em periódicos brasileiro, com critérios de qualidade A1, foram coletados com base na Revisão Integrativa, o que nos permitiu aprofundar reflexões dos pesquisadores/usuários de QDAS sobre a relação entre categorização/organização, análise de dados e apresentação de dados junto à representação visual de dados. Assim, pretendeu-se contribuir ao tema reflexões sobre as estratégias para concepção de representações visuais quando aplicadas aos QDAS durante as etapas de uma pesquisa. Do apontado constatou-se que, em se tratando do uso de QDAS como apoio à visualização e análise de dados qualitativos é preciso, inicialmente, considerar que a revisão integrativa nos proporcionou analisar que de um universo de 2.598 artigos, 70 se encaixavam e atendiam aos nossos critérios de seleção, no qual foi possível constatar que as representações visuais possuem a possibilidade de contribuir em etapas de uma pesquisa científica e, além disso, disponibilizam mais de uma estratégias para seu uso.   

scholarly journals Epistemic Matrices In The Construction Of Knowledge On Learning in Organizations

2020 ◽  
Vol 21 (3) ◽  
pp. 255-281
Author(s):  
Daniela Giareta Durante ◽  
Antonio Carlos Coelho
Keyword(s):  
Data Analysis ◽  
Qualitative Data ◽  
Graduate Programs ◽  
Analysis Software ◽  
Closed Curves ◽  
Construction Of Knowledge ◽  
Knowledge Based ◽  
The Creation ◽  
Qualitative Data Analysis Software ◽  
Sociological Approaches

Our critical epistemic review examines how researchers deal with the creation of knowledge regarding learning in organizations from the standpoint of cognitive interests. We adopted the epistemic matrices’ analytical model elaborated by Paes de Paula (2016), who handles the creation of knowledge based on cognitive interests and epistemic reconstruction, as an alternative to the paradigms of Burrel and Morgan (1979). The object of analysis were dissertations defended in Brazilian stricto sensu graduate programs in Administration. The identification of cognitive interests in the dissertations was based on sociological approaches classified by the circle of epistemic matrices, which encompasses pure sociological approaches and sets of overlapping closed curves, forming hybrid sociological approaches. The latent and clear content of sociological approaches were collected and analyzed using the qualitative data analysis software Atlas.ti 7. We conclude that the technical and practical interests guide the creation of knowledge regarding learning in organizations – putting aside the emancipatory interest in our discussions. We also conclude that, in order to make contributions for the advancement of knowledge, our study must go beyond the aggregation of cognitive interests; it is necessary to investigate the postulates of sociological approaches to which the interests are connected.

Sign in / Sign up

Export Citation Format

Share Document