scholarly journals Loyalty status of consumers to cigarettes brands and influencing factors in Bangalore City: A descriptive study

2019 ◽  
Vol 9 (6-s) ◽  
pp. 143-147
Author(s):  
Preetika Parmar ◽  
, Radha
Keyword(s):  
Brand Loyalty ◽  
Product Category ◽  
Descriptive Study ◽  
Tobacco Product ◽  
Study Data ◽  
Product Categories ◽  
Bangalore City ◽  
High Satisfaction ◽  
Design And Methods ◽  
Self Administered Questionnaire

Background :- Brand  loyalty  has  been  studied  in  many  industries  and  countless  product  categories.  Despite  the  fact,  very  few  research  here  been  conducted on the tobacco product category in India.  The aim of this study was to determine the loyalty status of consumers to cigarettes brands and factors that influence the loyalty status groups. Design and methods:-  A descriptive study was conducted during the period of March 2017- April 2017 among the smokers visiting VS Dental College & Hospital , Bangalore Karnataka. A total of 340 smokers participated in the study. Data was collected using a self administered questionnaire. Descriptive statistics with frequency and percentage was used to describe the data.  Results :- It was  observed that, four main  loyalty  levels  exist  i.e.  hardcore,  softcore,  shifters and switchers and have different demographic characteristics and reasons for their loyalty  status. The  hardcore  loyal  gave  their  main  reasons  as  high  satisfaction derived quickly,  affordable price and  strong  smell. The softcore reasons were;  strength of the kick, similar menthol and same price. Conclusion:- The study concluded that the loyalty status groups of smokers exist i.e. hardcore loyal, softcore loyal, shifters loyal and switchers.  The reason behind the loyalty status groups is due to the nature of cigarettes and unique characteristics among the group of smokers. Keywords:  cigarettes, brand loyalty , brand switching , consumers , loyalty status.

scholarly journals Brand importance across product categories in the Czech Republic

2016 ◽  
Vol 11 (1) ◽  
pp. 341-354
Author(s):  
Tomáš Formánek ◽  
Radek Tahal
Keyword(s):  
Customer Loyalty ◽  
Brand Loyalty ◽  
Product Category ◽  
Point Of View ◽  
Loyalty Programs ◽  
Primary Data ◽  
Empirical Estimation ◽  
The Czech Republic ◽  
Product Categories ◽  
Empirically Supported

Abstract This paper deals with customer loyalty to brands and provides an analysis of brand-related attitudes among Czech consumers. Brand loyalty is a very important aspect of competitive marketing and we contribute an empirically supported point of view on the topic. Based on primary data from a complex consumer survey carried out for the purpose of this study, we investigate the extent of brand loyalty across different product categories, mostly fast moving consumer goods (FMCG). For convenience, the analysis of our survey-data may be divided in two main areas. First, product categories are ranked according to their potential power to attract customers’ interest and loyalty towards brands. When loyalty programs are prepared, it is important to discern product categories where loyalty potential is weak from those categories that attract consumer loyalty. Second, sociodemographic features and lifestyle factors from the survey are evaluated with respect to different product categories, by means of logistic regression and subsequent average partial effect (APE) analysis. A detailed and practically oriented interpretation of the empirical results is provided by the authors. However, both corporate marketers and academic readers can use the tables with empirical estimation outputs that are provided in this article to draw their own conclusions, which may be focused on the product category of interest and/or focused on any specific consumer group that is of particular interest. Among other topics, this paper emphasizes the fact that brand loyalty is a highly complex phenomenon and that it can and should be analysed from different perspectives.

Implementation of a comprehensive flavoured tobacco product sales restriction and retail tobacco sales

2021 ◽  
pp. tobaccocontrol-2021-056494
Author(s):  
Doris G Gammon ◽  
Todd Rogers ◽  
Jennifer Gaber ◽  
James M Nonnemaker ◽  
Ashley L Feld ◽  
...  
Keyword(s):  
San Francisco ◽  
San Diego ◽  
Product Category ◽  
Interrupted Time Series ◽  
Tobacco Product ◽  
Interrupted Time Series Analysis ◽  
San Jose ◽  
Product Categories ◽  
Tobacco Sales ◽  
Product Sales

ObjectiveSan Francisco’s comprehensive restriction on flavoured tobacco sales applies to all flavours (including menthol), all products and all retailers (without exemptions). This study evaluates associations of policy implementation with changes in tobacco sales in San Francisco and in two California cities without any sales restriction.MethodsUsing weekly retail sales data (July 2015 through December 2019), we computed sales volume in equivalent units within product categories and the proportion of flavoured tobacco. An interrupted time series analysis estimated within-city changes associated with the policy’s effective and enforcement dates, separately by product category for San Francisco and comparison cities, San Jose and San Diego.ResultsPredicted average weekly flavoured tobacco sales decreased by 96% from before the policy to after enforcement (p<0.05), and to very low levels across all products, including cigars with concept-flavour names (eg, Jazz). Average weekly flavoured tobacco sales did not change in San Jose and decreased by 10% in San Diego (p<0.05). Total tobacco sales decreased by 25% in San Francisco, 8% in San Jose and 17% in San Diego (each, p<0.05).ConclusionsSan Francisco’s comprehensive restriction virtually eliminated flavoured tobacco sales and decreased total tobacco sales in mainstream retailers. Unlike other US flavoured tobacco policy evaluations, there was no evidence of substitution to concept–flavour named products. Results may be attributed to San Francisco Department of Health’s self-education and rigorous retailer education, as well as the law’s rebuttable presumption of a product as flavoured based on manufacturer communication.

scholarly journals Under the Umbrella: Goal-Derived Category Construction and Product Category Nesting

2021 ◽  
pp. 000183922110123
Author(s):  
Johnny Boghossian ◽  
Robert J. David
Keyword(s):  
Process Model ◽  
Product Category ◽  
Derived Category ◽  
The State ◽  
Product Attributes ◽  
Product Categories ◽  
Role Of The State ◽  
Market Intermediaries ◽  
Category Construction

Categories are organized vertically, with product categories nested under larger umbrella categories. Meaning flows from umbrella categories to the categories beneath them, such that the construction of a new umbrella category can significantly reshape the categorical landscape. This paper explores the construction of a new umbrella category and the nesting beneath it of a product category. Specifically, we study the construction of the Quebec terroir products umbrella category and the nesting of the Quebec artisanal cheese product category under this umbrella. Our analysis shows that the construction of umbrella categories can unfold entirely separately from that of product categories and can follow a distinct categorization process. Whereas the construction of product categories may be led by entrepreneurs who make salient distinctive product attributes, the construction of umbrella categories may be led by “macro actors” removed from the market. We found that these macro actors followed a goal-derived categorization process: they first defined abstract goals and ideals for the umbrella category and only subsequently sought to populate it with product categories. Among the macro actors involved, the state played a central role in defining the meaning of the Quebec terroir category and mobilizing other macro actors into the collective project, a finding that suggests an expanded role of the state in category construction. We also found that market intermediaries are important in the nesting of product categories beneath new umbrella categories, notably by projecting identities onto producers consistent with the goals of the umbrella category. We draw on these findings to develop a process model of umbrella category construction and product category nesting.

scholarly journals Dissolution Testing of Nicotine Release from OTDN Pouches: Product Characterization and Product-to-Product Comparison

Separations ◽  
2021 ◽  
Vol 8 (1) ◽  
pp. 7
Author(s):  
Fadi Aldeek ◽  
Nicholas McCutcheon ◽  
Cameron Smith ◽  
John H. Miller ◽  
Timothy L. Danielson
Keyword(s):  
In Vitro Release ◽  
Product Category ◽  
Immediate Release ◽  
Tobacco Product ◽  
Oral Dosage ◽  
Dissolution Testing ◽  
Release Rates ◽  
Usp 4 ◽  
Release Profiles

In recent years, oral tobacco-derived nicotine (OTDN) pouches have emerged as a new oral tobacco product category. They are available in a variety of flavors and do not contain cut or ground tobacco leaf. The on!® nicotine pouches fall within this category of OTDN products and are currently marketed in seven (7) flavors with five (5) different nicotine levels. Evaluation of the nicotine release from these products is valuable for product assessment and product-to-product comparisons. In this work, we characterized the in vitro release profiles of nicotine from the 35 varieties of on!® nicotine pouches using a fit-for-purpose dissolution method, employing the U.S. Pharmacopeia flow-through cell dissolution apparatus 4 (USP-4). The nicotine release profiles were compared using the FDA’s Guidance for Industry: Dissolution Testing of Immediate Release Solid Oral Dosage Forms. The cumulative release profiles of nicotine show a dose dependent response for all nicotine levels. The on!® nicotine pouches exhibit equivalent percent nicotine release rates for each flavor variant across all nicotine levels. Furthermore, the nicotine release profiles from on!® nicotine pouches were compared to a variety of other commercially available OTDN pouches and traditional pouched smokeless tobacco products. The percent nicotine release rates were found to be dependent on the product characteristics, showing similarities and differences in the nicotine release profiles between the on!® nicotine pouches and other compared products.

Student Nurses’ Caring With Awareness in a Higher Education Institution in South Africa

2020 ◽  
pp. 089801012097732
Author(s):  
Lerato Matshaka ◽  
Charlene Downing ◽  
Marie Poggenpoel
Keyword(s):  
Sampling Method ◽  
Positive Relationship ◽  
Student Nurses ◽  
Education Institution ◽  
Study Data ◽  
Student Nurse ◽  
Quantitative Descriptive ◽  
Acting With Awareness ◽  
The Moment ◽  
Self Administered Questionnaire

In caring with awareness, the student nurse is able to be present in the moment, while being with the patient. Such student nurses treat patients holistically, considering the patient’s mind, body, and spirit. Purpose: To elicit the importance of caring with awareness in order to facilitate student nurses’ caring toward patients. Hypothesis: There is a positive relationship between student nurses acting with awareness and caring. Method: A quantitative, descriptive, correlational, and contextual research design with a purposive sampling method was used in the study. Respondents ( n = 56) were student nurses in their third- and fourth-year level of study. Data were collected by use of a self-administered questionnaire. Findings: There was a negative correlation between acting with awareness and caring. There was no difference in caring among third- and fourth-year students. Conclusion: Student nurses may be caring for patients, but it does not necessarily mean they act with awareness in caring. Awareness should be cultivated among student nurses for them to be present in caring and provide holistic caring.

The role of market and product category characteristics in local versus foreign language branding in Latin America

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Pablo Farías ◽  
Luis Torres
Keyword(s):  
Latin America ◽  
Foreign Language ◽  
Latin American ◽  
Product Category ◽  
Cultural Dimensions ◽  
Brand Names ◽  
High Tech ◽  
Content Type ◽  
Local Language ◽  
Product Categories

PurposeThis paper explores which market and product category characteristics could influence the use of foreign language brand names (i.e. whether a brand uses a foreign language versus local language brand name) in some of the largest Latin American countries.Design/methodology/approachHypotheses are tested using 880 brands from 39 product categories and nine Latin American markets using a hierarchical logistic regression.FindingsResults revealed that foreign language brand names are more likely to be used in product categories related to local infrastructure, high-tech and global community. In contrast, local language brand names are more likely to be used in product categories associated to subscriptions. Findings also suggest that Hofstede's national cultural dimensions are significant factors. Finally, the results revealed that foreign language brand names are more likely to be used in markets with a low level of foreign language proficiency.Originality/valueThis paper shows the importance of considering market and product category characteristics and their potential influence on local versus foreign language branding in Latin America – an ignored issue in previous research.

Analisis Kemampuan Literasi Matematika Siswa SMA Ditinjau dari Gender

2020 ◽  
Vol 8 (4) ◽  
pp. 336-347
Author(s):  
Mida Nurani ◽  
Mayya Shofa Mahfud ◽  
Riska Lail Agustin ◽  
Hendrata Vive Kananda
Keyword(s):  
High School Students ◽  
Descriptive Study ◽  
Study Data ◽  
Female Students ◽  
Literacy Skills ◽  
Male Students ◽  
School Students ◽  
Qualitative Descriptive ◽  
The Subject ◽  
Better Than

The purpose of this research is to analyze the mathematics literacy skills of high school students in terms of gender, especially in the material linear program. This research is a qualitative descriptive study. Data Collection was carried out on the eleventh-grade students of SMA Negeri 1 Meraksa Aji. The subject was 31 students which consisted of 14 females and 17 males. The data was collected using tests and interviews and analyze use method triangulation. The results showed that female students' literacy skills were better than male students. Female students find the indicators of interpreting mathematics to solve problems, formulate problems systematically and use concepts, facts, procedures, and reasoning in mathematics. Meanwhile, male students have only fulfilled the indicators of interpreting mathematics to solve problems.

KEPUTUSAN WISATAWAN PRANCIS BERLIBUR KE BALI PADA ERA NEW NORMAL

2021 ◽  
Vol 15 (01) ◽  
Author(s):  
Ferhadius Endi ◽  
Danang Prasetyo
Keyword(s):  
Descriptive Study ◽  
Study Data ◽  
New Normal ◽  
Research Results ◽  
Travel Agents ◽  
Service Business ◽  
Questions And Answers ◽  
Qualitative Descriptive ◽  
Tourism Service

This study discusses the decision of French tourists on their planned visit to Bali in the new normal era in 2021. This research is a qualitative descriptive study. Data was obtained by means of online interviews and questions and answers via email to 35 potential tourists. Based on the results of research that has been done, it was found that two decisions of French tourists regarding their vacation plans to Bali, namely: (1) Cancellation of tour trips with the consideration of (a) changes in tourist budgets and financial plans, (b) health reasons for tourists, (c) difficulty in managing time, and (d) the uncertainty of the global situation. (2) Delay or reschedule Tour trips. The factors that influence tourists to continue their travel agenda to Bali with a note of rescheduling, namely: (a) Advances that have been paid to travel agents, (b) the need for post-lockdown holidays during 2020, and ( c) vaccination as an effort to protect the tourists from Covid-19. The hope is that the exposure of the research results can be a reference for researchers, tourism service business actors, and tourists to work together to implement health protocols in all tourism activities for a better Indonesian tourism. Keywords: French Tourists, Bali Tourism, New Normal

scholarly journals Nurses Knowledge on Management of Patient Receiving Spinal Anaesthesia in a Government Hospital

2019 ◽  
Vol 2 (2) ◽  
pp. 126-132
Author(s):  
Elisha Rijal ◽  
Suvekshya Silwal ◽  
Sheela Thapa ◽  
Saraswati Basnet ◽  
Subhadra Bhagat
Keyword(s):  
Nursing Care ◽  
Spinal Anaesthesia ◽  
Sampling Method ◽  
Descriptive Study ◽  
Age Group ◽  
Physiological Changes ◽  
Government Hospital ◽  
Cross Sectional ◽  
Competence Level ◽  
Self Administered Questionnaire

Introduction: Spinal Anaesthesia (SA) is a form of regional anaesthesia involving injection of a local anaesthetic into the subarachnoid space. SA is directly related to nervous system, so its mismanagement may cause various complications hence, prevention and management of complication is a vital and complex aspect of critical nursing care. Therefore, the objective of this study was to assess the nurse’s knowledge on the management of patient receiving spinal anaesthesia. Methodology: A cross-sectional descriptive study was conducted among nurses of Koshi Zonal Hospital of Province no. 1, Biratnagar, Nepal from May to June 2017. Non-probability purposive sampling method was used where self-administered questionnaire was administered among 67 working nurses in the hospital. Results: The majority of the respondents (77.6%) belonged to 20-30 years of age group, nearly half (44.8%) of the respondents had completed PCL nursing. Only 67.2% explained the meaning of anaesthesia, and 58.2% had knowledge on physiological changes after SA. Regarding ambulation and cause of backache, 29.9% had knowledge whereas only 20.9% had knowledge about management of post spinal backache. Respondents facing problem to manage the complication after SA was 13.4%. This study also found that the overall knowledge regarding SA was adequate among 80.6% respondents. Conclusion: Nurses as the key personnel in management and prevention of complication, the obtained result was below the desired competence level among working nurses as it is the vital aspect of critical nursing care.

Sex-Oriented Advertising and its Impact on Attitude of Teenagers: Application of Behaviuoral Intention Model across Product Categories

2005 ◽  
Vol 9 (4) ◽  
pp. 15-26 ◽  
Author(s):  
Tapan K. Panda
Keyword(s):  
Product Category ◽  
Behavioural Intention ◽  
Commercial Product ◽  
The Public ◽  
Mature Adults ◽  
Product Categories ◽  
Adult Programs ◽  
Consumer Data ◽  
Family Setting ◽  
Sex In Advertising

Use of Sex in advertising continues despite the public outcry against it. Exposing mature adults to sex based advertising often invites lesser criticism compared to advertising that targets teenagers. Its use in advertising is no more confined to adult programs on television or adult literature; its consequences are far reaching in the context of exposure through mass media. Although some level of sex content might help in selling, the real questions are: how much sex content is appropriate; when is the use of such content appropriate, and for which target audience. The present research aims to explore some of these questions through consumer data in which teenagers are shown a series of print and television advertisements with different degree of sex content for different product categories. This paper attempts to find out the effectiveness of sex based advertising on the overall attitude and behavioural intention of respondents by application of Fishbien Behavioural Intention Model. The paper tries to find out the relationship between the use of sex content in advertisements for commercial and non-commercial product category at different levels of depiction and behavioural intention towards product categories. The results show that the respondents find sex-content based advertisement to be in bad taste in the context of family setting and there is a relatively moderating effect on the behavioural intention of consumers upon exposure to commercial product advertisements.

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