A Case Study of Seoul Tourism Storytelling in the Perspective of Public Service Innovation: Focused on the City Marketing Strategy based on Culture Technology(CT)

2014 ◽  
Vol 15 (4) ◽  
pp. 125-154
Author(s):  
박상규 ◽  
KimHyeonCheol
Keyword(s):  
Marketing Strategy ◽  
Public Service ◽  
Service Innovation ◽  
City Marketing ◽  
The City ◽  
Culture Technology

scholarly journals SURABAYA SINGLE WINDOW SEBAGAI BENTUK INOVASI PELAYAN PERIZINAN DI KOTA URABAYA

2020 ◽  
Vol 2 (2) ◽  
pp. 68-74
Author(s):  
Isro' Lailia
Keyword(s):  
Public Administration ◽  
Public Service ◽  
Public Services ◽  
Positive Impact ◽  
Service Innovation ◽  
Secondary Data ◽  
City Government ◽  
Continuous Innovation ◽  
The City

Fast and effective public services are a supporter of public administration so that continuous innovation is needed to improve the quality of public services. The city of Surabaya as one of the cities with the title of smart city has tried to always make innovations in an effort to improve the quality of public services, one of which is through the Surabaya Single Window. Surabaya Single Window is an online-based licensing service created to create effective public services. This article attempts to describe how the licensing service innovation carried out by the City Government of Suraya through the Surabaya Single Window covers five important aspects. The method used is descriptive qualitative using secondary data. It was found that the City of Surabaya succeeded in creating public service innovations through the Surabaya Single Window. The Surabaya Single Window has a positive impact on licensing services in the City of Surabaya, although in its implementation there are still certain guarantees. 

scholarly journals Inovasi Pelayanan Publik Program E-Retribusi Di Dinas Perdagangan Kota Surakarta

2020 ◽  
Vol 8 (2) ◽  
pp. 109-118
Author(s):  
Lies Fajarwati Wijaya ◽  
Winarti Winarti ◽  
Joko Suranto
Keyword(s):  
Public Service ◽  
Service Innovation ◽  
The Public ◽  
Local Revenue ◽  
Qualitative Descriptive ◽  
Data Collection Technique ◽  
The City ◽  
Descriptive Method ◽  
Smart Government ◽  
Trade Office

The e-retribution public service innovation by the Surakarta City Trade Office is a new concept regarding the online levy payment system. First launched in mid-2016, E-retribution as part of the implementation of smart government is included in the smart city indicator. This study uses the typology theory of public service innovation Muluk (2008). Research location in the city trade office Surakarta, with a qualitative descriptive method. The data collection technique was obtained by purposive sampling through informant interviews, observations and documents. The results show that the public service innovation with the e-retribution program can simplifying public services and saving more time, costs and human resources, ensuring accountable transactions. In addition, E-retribution has an impact on increasing Solo Local Revenue every year.

Teritoriální marketing v inovativních městech: Případová studie města graz

2021 ◽  
Author(s):  
Viktorie Klímová ◽  
Lucie Herbočková
Keyword(s):  
Social Networks ◽  
Inner City ◽  
Large City ◽  
City Marketing ◽  
Target Groups ◽  
Main Target ◽  
Marketing Activities ◽  
The City ◽  
Desk Research

The paper deals with the issue of city marketing. By its nature, this topic is gaining importance worldwide, especially in the practical sphere. The aim of the article is to demonstrate the implementation of marketing activities on the example of a large city, which is considered modern, open, environmentally friendly, and at the same time well-developed. The city of Graz in Austria was chosen for this case study. For this purpose, in-depth desk research was carried out. The city of Graz does not have an explicitly defined marketing strategy, but how it wants to present itself can be deduced from the Smart city strategy. The implementation of marketing activities is entrusted primarily to the municipal company Holding Graz. The main target groups include visitors, residents and businesses. Most of the marketing activities relate to the promotion of the inner city. Graz uses modern marketing tools such as websites, social networks, influencers and events. The city company MCG Graz focuses on organizing events at seven different locations in Graz.

CREATING A POSITIVE IMAGE OF A PLACE WHICH IS AN ELEMENT OF THE CITY MARKETING STRATEGY – THE EXAMPLE OF TOMASZOW MAZOWIECKI

2018 ◽  
Vol 19 (3) ◽  
pp. 331-342
Author(s):  
Blanka Gosik ◽  
Dorota Żelazna-Jochim
Keyword(s):  
Local Government ◽  
Marketing Strategy ◽  
Local Community ◽  
Sources Of Information ◽  
City Marketing ◽  
Positive Image ◽  
Territorial Marketing ◽  
The City

The city’s marketing strategy can take four forms in relation to a given territory, ie: image, attractions, infrastructure and people. It is assumed that the image is a whole of subjective ideas of reality, which, created in the minds of service recipients, should be surveyed and used for making changes. Hence, among the objectives of territorial marketing, the need emerges associated with shaping a strategy in line with the needs or imaginations of the local community. The empirical part of the work is a presentation of a section of research carried out on a group of a thousand inhabitants of Tomaszów Mazowiecki. The opinions presented relate to the assessment of the city’s functioning in selected areas of life and the indication of sources of information on the activities carried out by local government authorities. The collected data can be the basis for strengthening or building a positive image from scratch

scholarly journals STRATEGI POSITIONING DAN DIFERENSIASI DALAM UPAYA MEMBANGUN BRAND, STUDI KASUS NGAYOGJAZZ

2017 ◽  
Vol 1 (2) ◽  
pp. 54-67
Author(s):  
Agnes Tika Setiarini
Keyword(s):  
Marketing Strategy ◽  
Marketing Theory ◽  
Music Festival ◽  
The Public ◽  
Study Approach ◽  
Differentiation Strategy ◽  
Depth Interview ◽  
Jazz Music ◽  
The City

Ngayogjazz adalah salah satu festival musik jazz yang diselenggarakan rutin setiap satu tahun sekali di Yogyakarta. Festival ini mengalami peningkatan jumlah penonton yang signifikan setiap tahunnya. Keberhasilan Ngayogjazz ini adalah salah satu hasil dari strategi pemasaran yang dijalankan. Strategi pemasaran yang baik akan menjadi penentu suksesnya pemasaran sebuah produk. Segitiga positioning, diferensiasi, brand (PDB) adalah salah satu pengembangan dari konsep pemasaran oleh Kertajaya. Teori ini dapat menjadi landasan untuk menentukan strategi positioning dan diferensiasi yang tepat bagi sebuah produk. Penelitian ini difokuskan pada penerapan teori segitiga PDB dalam Ngayogjazz. Metode penelitian menggunakan metode kualitatif pendekatan studi kasus. Pengumpulan data dilakukan melalui indepth interview. Hasil dari penelitian ini adalah rumusan upaya-upaya strategi positioning dan diferensiasi dalam festival Ngayogjazz. Kesimpulan yang dihasilkan, penerapan segitiga PDB dalam Ngayogjazz penting dilakukan agar penyelenggara mengetahui sejauh mana maksudnya tersampaikan pada masyarakat. Hasil dari analisis menggunakan segitiga PDB, Ngayogjazz telah membentuk sebuah brand sebagai festival musik jazz yang memiliki karakter kota Yogyakarta. Ngayogjazz is one of the jazz festivals held regularly in Yogyakarta. The number of audiences in this festival has increased significantly every year. The success of Ngayogjazz is one of the results of its marketing strategy. A good marketing strategy will determine the success of the product and will also build a strong brand for itself. Positioning, differentiation, and brand (PDB) is one of the developments of Kertajaya's marketing concept. PDB Triangle could be the basis for determining the appropriate positioning and differentiation strategies for a product. The research focuses on the application of PDB triangular theory in Ngayogjazz, using qualitative method with case study approach. Data is collected through in-depth interview. These methods can measure to which extent does Ngayogjazz applies marketing theory (in this case, positioning and differentiation). The results from this study is the formulation of positioning and differentiation strategy in Ngayogjazz festival. This study concludes that the application of the PDB triangle in Ngayogjazz is important so that the organizers know to which extent the intention is conveyed to the public. The results of the analysis using PDB triangle shows that Ngayogjazz has formed a brand as a jazz music festival that wears the characteristics of the city of Yogyakarta.

scholarly journals Pendidikan Profesi dan Pengabdian Masyarakat di Indonesia

2021 ◽  
Vol 1 (1) ◽  
pp. 28-36
Author(s):  
Nurhayati ◽  
Rita Komalasari ◽  
Cecep Mustafa
Keyword(s):  
Social Justice ◽  
Public Service ◽  
Research Method ◽  
Professional Training ◽  
District Courts ◽  
First Time ◽  
The City ◽  
Judicial Interpretations

This paper presents for the first time the results of research related to the professional training of judges. The research method presented in this paper is a case study. Thirty-one judges, in the City and District Courts, were included to obtain various perspectives through interviews. The results of the study show that the influence of training can shape judicial interpretations of justice. We found that trainee judges studied the three most important forms of justice: legal justice, moral justice, and social justice. Judges will also learn from the training that judges will be asked to harmonize various dimensions of justice in the context of public service.

scholarly journals Inovasi Pelayanan Publik Dinas Penanaman Modal dan Pelayanan Terpadu Satu Pintu Kabupaten Pandeglang

2021 ◽  
Vol 2 (2) ◽  
pp. 239-251
Author(s):  
Sifa Suryana ◽  
Leo Agustino ◽  
Arenawati Arenawati
Keyword(s):  
Public Service ◽  
Service Innovation ◽  
Research Field ◽  
Relative Advantage ◽  
Service Users ◽  
Case Study Method ◽  
The Public ◽  
One Stop ◽  
Integrated Service

This Paper about public service Innovation of the investment Office and One Stop Integrated Service of Pandeglang Regency (Case Study of the Public Service Mall in Pandeglang) the purpose of the Public Service Mall This is for the realization of public services that are fast, easy, cheap, transparent by involving vertical agencies, State-Owned Enterprises / Regional-Owned Enterprises, and the private sector in one place. This study uses the theory of Rogers (in Nurdin, 2019: 30) five variables: relative advantage, compatibility, complexity, trialability, and observability. Approach The research used is a qualitative approach with a case study method. The findings of the research field concluded that the Public Service Innovation of the Investment Office and One Stop Integrated Service of Pandeglang Regency at the Public Service Mall in Pandeglang was not optimal because there were several problems such as the location of the Public Service Mall which was less strategic; the facilities and infrastructure provided are not adequate; service users are not yet fully technology literate; officers still lack discipline in punctuality of service hours, and absenteeism; and the less than optimal efforts of the Office of Investment and One Stop Services in Pandeglang Regency in socializing the Public Service Mall to the public. Keywords: Innovation, Public Service, Public Service Mall

scholarly journals Private Car, Public Oversight: Municipal Regulation of Ride-hailing Platforms in Toronto and the Greater Golden Horseshoe

2021 ◽  
Vol 2021 ◽  
pp. 146-165
Author(s):  
Jonathan Woodside ◽  
Markus Moos ◽  
Tara Vinodrai
Keyword(s):  
Public Service ◽  
Urban Mobility ◽  
Private Industry ◽  
Mobility Service ◽  
Government Documents ◽  
Local Media ◽  
Private Car ◽  
The City ◽  
Public Oversight

Municipalities in many regions of Canada have regulated vehicle-for-hire services. With the rise of ride-hailing platforms, such as Uber and Lyft, this responsibility to produce a reliable vehicle-for-hire service has largely been transferred to private platforms. Using a case study of the City of Toronto and surrounding Greater Golden Horseshoe, this article examines how local regulation of this critical urban mobility service has changed. Drawing upon an analysis of 27 interviews with municipal staff, councilors and industry experts, a review of written local media, and a review of government documents, the study finds that municipalities are withdrawing from direct control of the industry due to a lack of tools of oversight and a prioritization of private industry over public service. The study discusses ongoing challenges that may be addressed by greater oversight of the service.  It concludes by highlighting examples of municipalities growing their capacity for oversight and provides recommendations for further growth.  

scholarly journals A vevőelégedettség biztosítása az önkormányzatoknál Marketing Controlling segítségével

2009 ◽  
Vol 4 (3-4) ◽  
pp. 120-125
Author(s):  
Anikó Boll
Keyword(s):  
Customer Satisfaction ◽  
Marketing Strategy ◽  
Local Governments ◽  
City Marketing ◽  
Long Distance ◽  
The Social ◽  
Wide Scale ◽  
Environmental Requirement ◽  
Social Environmental ◽  
The City

The city marketing is a method covering a big area and prevents the loss the competi-tion marketability between the cities, and inside the office planning serves it. In this case is the city as a product, which can be marketable with an attractive and wide scale of supply, in this case, product like that, than everything else, which it is necessary to advertise and to sell with a conscious marketing strategy. The city is marketable and must to sell for his inhabitant, the tourist, the investors and then for a row of additional target group. "The company, who does not draw up his future, there hasn't future". (H. Ansoff). If the tourist returns, if the inhabitant lives with pleasure in the city and the investor settles down, he creates a workplace, we may talk about a satisfied customer then. The not profit-oriented organisations differ from the companies in it fundamentally, that here the primary one (strategic) targets not the increase of the profit acquisition, the property, but the direct satisfaction of one of the social-environmental requirement. His longer time a lasting eco-nomic crisis hurries the solution of those tasks only, which ones a big burden was imposed on the local governments till now. From a source standing for increasingly fewer provisions at what more have to be accomplished, otherwise the customer satisfaction is can-celled and the customer opts for an other product. The key of the business relationships working well on the long distance is customer satisfaction.

scholarly journals Implementation of Police Duties to Support the Implementation of Health Protocols During the Covid-19 Pandemic in Order The Realization of a Conducive Kamtibmas Atmosphere (baubau city case study)

2021 ◽  
Vol 5 (2) ◽  
pp. 175-184
Author(s):  
Deddy Mursanto
Keyword(s):  
Public Service ◽  
Secondary Data ◽  
Public Order ◽  
Basic Information ◽  
National Police ◽  
The Impact ◽  
The City ◽  
City Police

Police responsibility is very complex ranging from in public service to supporting security against the security of the State. Seeing or studying the task of the Police to the scale of the Police then  the author wants to describe the duties and responsibilities of the National Police  mandated by law in carrying out its duties and responsibilities  by taking samples, namely baubau city police in controlling the mandate of the Law and  information related to the handling of the Covid-19 Pandemic where the city of Baubau was not spared the impact of the pandemic. The purpose of this study is to understand the role of the police in the implementation of kamtibmas during the Covid 19 pandemic in Baubau City. The types of data used in the study are primary and secondary data collected from the interview process and literature studies,  which will then be analyzed qualitatively with the steps that have reduced the data. The results of this study concluded the role of Bhabinkamtibmas and Intelkam is very basic and supports all police duties in maintaining public order and looking for basic information about people who do not comply with the recommendations of health protocols in the community during the Current Covid-19 Pandemic and provide input to the community to prevent the emergence of new perpetrators of crimes due to the Covid-19 pandemic by giving input on what should be done by the community.

Sign in / Sign up

Export Citation Format

Share Document