Flip a coin: Collaborative consumption or Sharing Economy in Ophthalmology services

Collaborative consumption is a broader term encompassing emerging areas, such as crowdfunding and the sharing economy, which enhance consumer enablement through direct interaction. This chapter addresses opportunities and challenges of how to support small- and medium-scale farmers in developing countries. Traditional agriculture, as well as urban agriculture, is rising with the significant urbanization that is occurring in developing economies. There is currently limited research on the value of collaborative consumption as a catalyst for agricultural development. Consequently, the aim of this chapter is to provide an overview of how collaborative consumption in agriculture can be supported. The study is conducted based on the review of literature and case studies related to both agriculture and collaborative consumption. A few key observations are provided in order to assist with the formulation of strategies that increase producer and customer satisfaction, value addition, and engagement.

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Sharing Economy

10.4018/978-1-7998-8258-9.ch004 ◽

2022 ◽

pp. 57-74

Author(s):

Md. Oliur Rahman Tarek ◽

Sajid Amit ◽

Abdulla- Al Kafy

Keyword(s):

Literature Review ◽

Systematic Literature Review ◽

Business Models ◽

Sharing Economy ◽

Future Research ◽

Top Management ◽

Collaborative Consumption ◽

Dominant Type ◽

Global And Local

Globally, prominent sharing-based services include Uber, Lyft, and Airbnb, which have become behemoths in terms of their valuation, revenue, and number of users. Uber is reported to have over 100 million users globally. Bangladesh has also witnessed a rise in sharing-based services of both global and local origins. Sharing services have severely disrupted traditional business models and the economy they collectively encompass is referred to as the “sharing economy.” Based on a systematic literature review of top management journals and other scholarly works, the authors present the most overarching conceptualization of sharing-based services. Taking this knowledge forward, this chapter not only conceptualizes and compares sharing-based services in Bangladesh but also identifies “collaborative consumption” as the most dominant type of sharing-based services among them. This chapter also presents scholarly works on the customers' motivators and barriers, which creates grounds for future research efforts in Bangladesh concerning collaborative consumption services.

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Understanding Key Antecedents of Consumer Loyalty toward Sharing-Economy Platforms: The Case of Airbnb

Sustainability ◽

10.3390/su11195195 ◽

2019 ◽

Vol 11 (19) ◽

pp. 5195 ◽

Cited By ~ 6

Author(s):

Kim

Keyword(s):

Decision Making ◽

Consumer Satisfaction ◽

Structural Equation ◽

Sustainable Consumption ◽

Sharing Economy ◽

Equation Modeling ◽

Future Research ◽

Consumer Loyalty ◽

Collaborative Consumption ◽

Decision Making Processes

Amidst collaborative consumption and developments in information and communication technology, the sharing economy has attracted worldwide attention, being considered sustainable consumption as it shares time, resources, and materials with others. However, because sharing-economy platforms offer nearly homogeneous assets to traditional business firms, enhancing consumer loyalty presents a huge challenge. This study provides a theoretical view for understanding the mechanisms behind user loyalty in the sharing economy. It identifies consumer satisfaction and trust in Airbnb as the key antecedents of consumer loyalty. Moreover, this study investigates the different effects of economic, hedonic, and symbolic benefits on consumers’ decision-making processes. A structural equation modeling method was used to check the research hypotheses based on a sample of 317 Airbnb consumers in South Korea. The analysis results reveal that in the case of Airbnb, consumer loyalty is jointly shaped by consumer satisfaction and trust, with entertainment and recognition significantly influencing both consumer satisfaction and trust. Moreover, money savings and exploration are not significantly related to consumers’ decision-making processes. Although social benefits significantly influence trust in Airbnb, these have no significant effect on consumer satisfaction. The findings provide theoretical and practical implications and future research direction.

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What drives Generations Y and Z towards collaborative consumption adoption? Evidence from a post-communist environment

Kybernetes ◽

10.1108/k-08-2019-0567 ◽

2020 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Rodica Ianole-Calin ◽

Elena Druica ◽

Geoffrey Hubona ◽

Bingyi Wu

Keyword(s):

Sharing Economy ◽

Economic Benefits ◽

Behavioural Intention ◽

Measurement Scale ◽

Collaborative Consumption ◽

Content Type ◽

Developed Economies ◽

Path Modelling ◽

The Relationship

Purpose This study aims to explore the relationship between different categories of motivation and the intention to engage in collaborative consumption (CC), using attitude as a mediator. Design/methodology/approach The authors extend an existing measurement scale focused on sustainability, enjoyment, reputation and economic benefits, as factors relevant in shaping how people perceive CC. The extension includes the role of personal beliefs and social relationships. The authors conduct a mediation analysis using partial least squares path modelling. Findings This study partially confirms existing literature: sustainability and enjoyment are positively related and statistically significant in predicting attitude towards CC, while only enjoyment impacts behavioural intention; attitude further impacts behavioural intention. Further, reputation and economic benefits positively and significantly impact attitude; economic benefits are not significant for behavioural intention in this study’s Romanian sample, but reputation is. Neither beliefs nor relationships are significantly associated with behavioural intention. Originality/value The authors investigate CC determinants in a post-communist economy, a novel setting for the development of sharing economy, as most studies focus on traditionally developed economies.

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Value co-creation and co-destruction in the Airbnb sharing economy

International Journal of Contemporary Hospitality Management ◽

10.1108/ijchm-09-2016-0492 ◽

2017 ◽

Vol 29 (9) ◽

pp. 2322-2340 ◽

Cited By ~ 88

Author(s):

Jeannette Camilleri ◽

Barbara Neuhofer

Keyword(s):

Value Creation ◽

Theoretical Framework ◽

Sharing Economy ◽

Social Practices ◽

Host Responses ◽

Collaborative Consumption ◽

Content Type ◽

Tourist Destinations ◽

Value Propositions ◽

Hospitality Sector

Purpose This paper aims to develop a theoretical framework of value co-creation and value co-destruction of guest-host social practices facilitated through Airbnb in the sharing economy. Design/methodology/approach This paper makes use of a qualitative online content analysis to extract Airbnb data and to analyse guest reviews and host responses posted in the context of Malta. Findings A theoretical framework is proposed revealing six distinct themes of guest–host social practices and their sub-categories, resulting in a spectrum of dimensions of value formation. Research limitations/implications This paper collects data from Airbnb properties in Malta, with more narratives posted by guests, implying a dominance of guest views on value co-creation and co-destruction. Findings might have a limited transferability beyond similar sharing economy platforms and tourist destinations. Practical/implications The paper uncovers guest–host hospitality value creation practices, providing concrete examples as to what practices lead to distinct value formation or destruction. In addressing the lack of knowledge about value creation practices in the sharing economy, strategic implications are offered to the hospitality sector to understand the distinct value propositions Airbnb offers compared to traditional accommodation types. Originality/value The paper’s contribution is its theoretical framework of value practices of guests staying at Airbnb-listed accommodations, contributing to a better understanding of the distinct value propositions underlying collaborative consumption offers in the sharing economy.

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Value co-creation in Couchsurfing – the Indonesian host perspective

10.26686/wgtn.13946123 ◽

2021 ◽

Author(s):

U Sevisari ◽

Ina Reichenberger

Keyword(s):

Developing Countries ◽

Developing Country ◽

Sense Of Self ◽

Sharing Economy ◽

Social Practices ◽

Collaborative Consumption ◽

Self Identity ◽

Social And Cultural Capital ◽

Intrinsic Nature ◽

Cultural Self

© 2020, Emerald Publishing Limited. Purpose: Collaborative consumption experiences in tourism have been examined widely, yet predominantly focused on guest perspectives. Using the sharing economy platform Couchsurfing, this study aims to use value co-creation to explore hosting experiences in non-monetary accommodation sharing in a developing country, including hosts’ motivations to participate, the range of social practices during hosting and the value outcomes achieved through hosting. Design/methodology/approach: Based on a social constructivist paradigm, 20 in-depth interviews and 1 focus group were conducted with experienced Couchsurfing hosts in Indonesia. Findings: Findings highlight the exclusively intrinsic nature of hosts’ motivations and their subsequent impact on co-creational practices and value outcomes. Social practices revolve around the establishment and acquisition of social and cultural capital and providing guests with authentic local and cultural tourist experiences. Hosts reported value outcomes relating to friendship, knowledge, an improved sense of self and employment opportunities. Research limitations/implications: The results of this research may not be transferable to Western accommodation sharing settings or more rural and less touristically developed regions within developing countries. Social implications: It is argued that hosting can contribute positively to host communities in developing countries by facilitating intercultural communication and knowledge transfer while enhancing cultural self-identity and professional advancement. Originality/value: The majority of existing research on accommodation sharing has examined guest perspectives while being placed within predominantly Western contexts. This paper adds new knowledge by exploring the host perspective and examining the impacts of the sharing economy in a developing country.

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Collaborative consumption, a buzzword that has gone conceptual: Three shades of the sharing economy

Oikonomics ◽

10.7238/o.n14.2011 ◽

2020 ◽

pp. 1-15

Author(s):

Myriam Ertz

Keyword(s):

Conceptual Framework ◽

Academic Research ◽

Sharing Economy ◽

Collaborative Consumption ◽

Specific Concept ◽

Conceptual Foundations

It has been a decade now that research on the collaborative economy and colla- borative consumption (CC) has thrived. Tremendous academic research has been conducted into this specific concept. This paper re-evaluates the conceptual framework proposed almost half a decade ago about the conceptual foundations, frontiers and limits of the concept of collaborative consumption. The paper provides a revised definition and assesses to what extent the scope and limits in contrast to other forms of exchange still hold now despite current challenges.

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No one rides for free! Three styles of collaborative consumption

Journal of Services Marketing ◽

10.1108/jsm-11-2016-0402 ◽

2018 ◽

Vol 32 (6) ◽

pp. 692-714 ◽

Cited By ~ 17

Author(s):

Hugo Guyader

Keyword(s):

Participant Observation ◽

Phenomenological Approach ◽

Sharing Economy ◽

Research Trend ◽

Long Distance ◽

Collaborative Consumption ◽

Content Type ◽

Goods And Services ◽

Ethnographic Interviews ◽

Monetary Gain

Purpose This paper aims to focus on collaborative consumption, that is, the peer-to-peer (P2P) exchange of goods and services facilitated by online platforms. Anchored in the access paradigm, collaborative consumption (e.g. accommodation rental and ridesharing services) differs from commercial services offered by firms (e.g. business-to-customer [B2C] carsharing). The aim of this study is to examine the nuanced styles of collaborative consumption in relation to market-mediated access practices and socially mediated sharing practices. Design/methodology/approach Following the general research trend on mobility services, the context of long-distance ridesharing is chosen. Data collection was conducted using participant observation as peer service provider, 11 ethnographic interviews of consumers and a netnographic study of digital artifacts. Findings Using practice theory, ten ridesharing activities were identified. These activities and the nuances in the procedures, understandings and engagements in the ridesharing practice led to the distinction of three styles of collaborative consumption: communal collaborative consumption, which is when participants seek pro-social relationships in belonging to a community; consumerist collaborative consumption, performed by participants who seek status and convenience in the access lifestyle; and opportunistic collaborative consumption, when participants seek to achieve monetary gain or personal benefits from abusive activities. Originality/value By taking a phenomenological approach on collaborative consumption, this study adds to the understanding of the sharing economy as embedded in both a utilitarian/commercial economic system and a non-market/communal social system. The three styles of collaborative consumption propose a framework for future studies differentiating P2P exchanges from other practices (i.e. B2C access-based services and sharing).

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The Adoption and Development of Airbnb Services in Norway

International Journal of Innovation in the Digital Economy ◽

10.4018/ijide.2019040102 ◽

2019 ◽

Vol 10 (2) ◽

pp. 28-39 ◽

Cited By ~ 5

Author(s):

Abbas Strommen-Bakhtiar ◽

Evgueni Vinogradov

Keyword(s):

Sharing Economy ◽

Peer To Peer ◽

Tourism Industry ◽

Rapid Expansion ◽

Demand Side ◽

Collaborative Consumption ◽

Tourist Attractions ◽

Extant Literature ◽

Early Adoption

Collaborative consumption facilitated by peer-to-peer platforms has witnessed a rapid expansion in the areas of hospitality and tourism. However, it is very unevenly distributed across countries, regions, cities and neighborhoods. The aim of this article is to investigate why collaborative consumption takes off early and continues flourishing in some regions, while remaining almost non-existent in other regions. The extant literature provides some insights into the effect of demand-side factors on sharing economy. However, this literature largely neglects the role of supply. Informed by the innovation adaption literature, the present study seeks to address this gap. The analysis reveals that regions with a) well-developed tourism industry, b) relatively large number of available properties, and c) situated near the main tourist attractions, tend to have relatively large supply of Airbnb listings and relatively many Airbnb tourists. An early adoption of Airbnb services is also associated with availability of properties to rent out.

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