scholarly journals Market simulations of consumer preferences for the introduction of GM tomatoes

Author(s):  
Joshua Berning ◽  
Benjamin L. Campbell

Labeling of genetically modified (GM) foods has increasingly become a topic at the consumer and policymaker level. Using an online survey that included a conjoint analysis experiment, consumer preference for GM labeling on both fresh tomatoes and tomato plants was evaluated. Retailer (farmers market, grocery stores, mass merchandisers) sales and quantity sold were simulated to examine the impact of introducing GM labeling as well as certified GM labeling. Results indicate that retailers can increase revenues via price increases associated with the introduction of GM labeling.

Author(s):  
English Ratliff ◽  
Michael Vassalos ◽  
Wuyang Hu

AbstractConsistent with preferences for other food products, consumers increasingly care about a range of search and credence seafood characteristics such as: environmental effects and product form. This study utilized a dataset obtained from an online survey, and a Multivariate Ordered Probit formulation to examine the impact of: demographic characteristics, lifestyle preferences, and seafood consumption frequency on preferences for selected seafood attributes. The findings indicate that the factors influencing consumer preferences differ across the attributes examined. Although some demographic variables have a statistically significant effect on consumers’ preferences for seafood attributes other than price, their predictive power was limited regarding preferences for wild-caught, fresh seafood and the impact of sustainability on purchasing decisions. Furthermore, consumers who utilize direct marketing outlets have stronger preferences towards fresh and wild-caught seafood products.


Author(s):  
Samuel Dunbar ◽  
Scott Ferguson

Abstract Demand Response (DR) is the adjustment of consumer electricity demand through the deployment of one or more strategies, e.g. direct load control, policy implementation, dynamic pricing, or other economic incentives. Widespread implementation of DR is a promising solution for addressing energy challenges such as the integration of intermittent renewable energy resources, reducing capacity cost, and improving grid reliability. Understanding residential consumer preferences for shifting product usage and how these preferences are distributed amongst a population are key to predicting the effectiveness of different DR strategies. In addition, there is a need for a better understanding of how different DR programs, system level objectives, and preference distributions will impact different segments of consumers within a population. Specifically, the impacts on their product use behavior and electricity bill. To address this challenge, a product based approach to modeling consumer decisions about altering their electricity consumption is proposed, which links consumer value to their products, instead of directly to the amount of electricity they consume. This model is then used to demonstrate how population level preference distributions for altering product use impact system level objectives.


2019 ◽  
Vol 122 (8) ◽  
pp. 2551-2567 ◽  
Author(s):  
Andrea Dominici ◽  
Fabio Boncinelli ◽  
Francesca Gerini ◽  
Enrico Marone

Purpose The purpose of this paper is to investigate preferences for wine made from hand-harvested grapes, and the interactive effect between this attribute and organic certification. Design/methodology/approach Data were collected via an online choice experiment involving a sample of 408 Italian wine consumers. A random parameter logit was performed to estimate consumer preferences for wine attributes: harvest type, organic and the interaction between these. The experiment also includes geographical indications and price. Furthermore, a latent class model (LCM) is performed to investigate taste heterogeneity for the included wine attributes. Findings On average, consumers prefer the wine produced with hand-harvested grapes. The hypothesis of an interaction between organic and hand-harvested attributes is rejected. Using the LCM, the authors identify three segments with significant taste heterogeneity in terms of the magnitude and the sign of the parameters. Moreover, consumer attitudes towards food naturalness differ according to their belonging to the segments. Originality/value The novelty of this article is twofold. First, this study investigates, for the first time, the impact of the hand-harvested method on consumer wine preferences. Second, hand-harvesting and organic have independent values.


HortScience ◽  
2016 ◽  
Vol 51 (8) ◽  
pp. 1026-1030
Author(s):  
Madiha Zaffou ◽  
Benjamin L. Campbell

Over the last decade, there has been a move by many consumers to purchase locally grown products. Many studies have focused on food with limited studies examining plants. Using an online survey of Connecticut residents in conjunction with a choice experiment, we examine the impact of various attributes (e.g., local labeling, retail outlet, color, bloom, and price) on preference and willingness to pay (WTP) for azaleas. Results of the latent class model (LCM) indicate that only one of the latent classes, ≈43% of the sample, valued local labeling. Furthermore, the same class that valued local also preferred a nursery/greenhouse outlet over a home improvement center/mass merchandiser. Recommendations for the different retail outlets are given based on the results.


Author(s):  
Xiqiang Xia ◽  
Mengya Li ◽  
Biao Li ◽  
Hao Wang

Outsourcing remanufacturing is an important way to achieve resource recycling, green manufacturing and carbon neutrality goals. To analyze the impact of carbon trade on manufacturing/remanufacturing under outsourcing remanufacturing, this article builds a game model between an original equipment manufacturer (OEM) and a remanufacturer under the carbon trade policy. In the outsourcing remanufacturing model, this article compares the impact of the carbon trade policy on the unit retail price, sales volume, revenue, environmental impact, and consumer surplus of new and remanufactured products. The research mainly draws the following conclusions: (1) Carbon trade increases the prices of both new and remanufactured products and the cost of outsourcing. Only when certain conditions are met can increased carbon trade prices increase revenue. (2) The carbon trade policy helps reduce the adverse impact on the environment, but only when the carbon trade price is greater than a certain threshold can it increase consumer surplus. (3) Consumer preferences and carbon emissions of the unit product affect manufacturers’ profits. Increased consumer preference for remanufactured products and reduced carbon emissions of remanufactured products contribute to increased sales and revenues.


2020 ◽  
Vol 79 (OCE2) ◽  
Author(s):  
Maeve Cushen ◽  
Noel Rogers ◽  
Rebecca Barron ◽  
Jasmin Wonik ◽  
Beata Stanek ◽  
...  

AbstractStrong evidence exists linking poor diet to increased risk of overweight, obesity and non-communicable diseases. Reformulation initiatives, whereby the food industry gradually reduces energy, sodium, sugar, fat and saturated fat content of their products, are identified as important strategies to improve dietary intakes. The analysis aimed to examine the impact of voluntary reformulation, changes to products on the market and changes in consumer preferences on dietary intakes in Ireland from 2005 to 2017. Data on composition and volume sales (kg/ year) of products available on the market in 2005 and 2017 were collected from 15 Food Drink Ireland (FDI) member companies via online templates. These products were assigned to appropriate food and beverage groups identified in four Irish University Nutrition Alliance (IUNA) surveys of preschool children (1–4 years), children (5–12 years), teenagers (13–17 years) and adults (18–90 years). Assignment of FDI products to IUNA foods and beverages was carried out using weighted distributions for a given group of foods. The weightings were taken from the sales volumes of similar products relative to one another in a given category in a given year. Monte Carlo simulations were used to run the IUNA survey consumption data with both sets of weighted composition data from 2005 and 2017. The Creme Global intake model was used to estimate daily energy and nutrient intakes for all four populations during 2005 and 2017. The Wilcoxon-signed rank test was used to test for differences between the two years. Changes in both the products available on the market and market share of these products were observed from 2005 to 2017. The nutrient with the greatest intake reduction between the two years for all ages was sugar. Children and teens were the most affected, where total sugar intakes reduced by 3.2g/d and 2.7g/d, respectively. This reduction was primarily driven by the beverage category. There were modest saturated fat intake reductions observed for teens and adults (0.2g/d and 0.5g/d, respectively). Energy, total fat and sodium intakes for all ages remained relatively stable between the two years. This analysis highlights the impact of not only food industry efforts but also consumer choices on nutrient intakes in Ireland. It is worth noting that the data collected predates the sugar tax on sugar-sweetened beverages in Ireland. Reductions in sugar intakes were not compensated by total fat or energy increases.


Horticulturae ◽  
2021 ◽  
Vol 7 (12) ◽  
pp. 575
Author(s):  
Meike Rombach ◽  
David L. Dean ◽  
Tim Baird

This study provides insights for managers in the food retail sector, the horticultural industry, actors involved in community gardening and farmers’ markets. It proposes a model that investigates key factors determining US consumer preferences for growing fruit over buying it in pre-Covidian and Covidian times. For this purpose, an online survey with a sample of 383 US residents was conducted. Partial least squares structural equation modelling shows that subjective knowledge about fruit and the perceived impact of COVID-19 are the most important drivers of preferences for growing over buying in Covidian times. The impact of COVID-19 had no relevance for the pre-Covidian times. For both scenarios, only age and gender as socio-demographic factors were found to influence subjective knowledge and the perceived impact of COVID-19. Other sociodemographic factors were not found to have any impact.


Author(s):  
Chenyu Zhang ◽  
Jiayue Jiang ◽  
Hong Jin ◽  
Tinggui Chen

The outbreak of COVID-19 in late 2019 has had a huge impact on people’s daily life. Many restaurant businesses have been greatly affected by it. Consumers’ preferences for catering industry in China have changed, such as environmental hygiene, variety of dishes, and service methods. Therefore, the analysis of consumer preference differences and changes before and after the epidemic can not only provide emergency strategies for the catering industry but further improve the catering industry’s ability to deal with public health emergencies. This paper takes five cities in China as representatives to explore the impact of COVID-19 on China’s catering industry. Based on catering review data from August 2019 to April 2020, this paper first carries out Latent Dirichlet Allocation (LDA) topic analysis and SNOWNLP (A Python library for processing Chinese text) sentiment analysis. Then this paper compares the results of topic classification and sentiment analysis before and after the epidemic. Furthermore, differences and changes of consumer preferences are obtained and preferences of consumers under COVID-19 are analyzed and forecasted. The results of LDA thematic analysis before the outbreak of COVID-19 show that consumers tend to punch in cyber celebrity restaurants and pay more attention to the taste of dishes, whereas after it consumers pay more attention to the changes of dishes, dining environment as well as epidemic prevention. The number of packages and takeout was also increasing. However, the waiting time is constantly considered by consumers before and after COVID-19. Firstly, to our surprise, final outcome of emotional analysis showed that consumers’ emotional state was more positive after the epidemic than before. COVID-19 has changed the lifestyle of consumers, consumption concepts, and consumption habits. Therefore, businesses also need to take positive and flexible measures to actively get feedback from consumers to adjust dishes and business methods. Secondly, the psychological attitude of catering consumers is relatively positive during the epidemic period, which indicates that consumers have great confidence in the recovery and development of the catering industry. Businesses can comply with consumers’ psychology and combine consumption vouchers with restaurant discounts to promote consumers’ consumption. Finally, the environment and service play more and more important effect on consumers’ emotional scores at present, which indicates that dining state and comfortable mealtime environment are becoming increasingly valuable. Therefore, businesses need to improve service standards.


2019 ◽  
Vol 8 (1) ◽  
pp. 73-90
Author(s):  
Khola Ozair ◽  
Muhammad Luqman ◽  
Syed Nisar Hussain Hamdani

Over the years, Islamic banking has emerged as a viable alternative to conventional banking, especially after the global financial crises of 2008. Despite the fact that the existing literature emphasizes on this significant shift in customers’ preferences in favor of Islamic banking, there are only a few studies that investigate the actual motives behind this shift. Hence, the key objective of this study is to identify the different factors that explain consumer preferences regarding Islamic banking services, specifically in Mirpur. Even more specifically, this study explores the role of religiosity in influencing consumers’ choice of Islamic banking in Mirpur. To test whether or not religiosity affects consumer preference for Islamic banking, the logistic regression technique has been used for the data analysis. The overall results reveal that besides the conventional variables, the religiosity level of customers, Shariah compliance of an Islamic bank, and knowledge of the respondent about prohibition of interest (Riba) in Islam have positive, and significant effects on consumers’ selection of Islamic banks. Based on these empirical findings, this study suggests that along with improving delivery and quality of services, Islamic banks should emphasize on Shariah compliance which provides a sustainable competitive advantage for Islamic banks over conventional banks.


2015 ◽  
Vol 137 (8) ◽  
Author(s):  
Kosa Goucher-Lambert ◽  
Jonathan Cagan

Despite significant interest from consumers, sustainable products often struggle to find success in the marketplace. This failure is frequently attributed to the perception that consumers remain unwilling to sacrifice product attributes such as form, function, or price in order to adopt a product whose environmental impact is less than that of a competing product. This work aims to better understand how knowing a product's environmental impact affects preference for that product's disparate attributes. Three products of various monetary investments and numbers of relevant features were explored through a conjoint analysis experiment that uncovers consumer preference for discrete form, function, and price attributes. In this work, single use spoons, reusable water bottles, and home washing machines were used for analysis. These three products were decomposed into form, function, and price attributes that were varied in discrete levels. After a form-only ratings-based conjoint analysis study was conducted to find high, medium, and low preference form designs for each participant, two separate form–function–price discrete choice studies were conducted for each of the three products. These two discrete choice trials were identical in all aspects except in the second trial participants were provided with calculated environmental impact values for all design configurations; the presented environmental impact information was a dependent variable based on a life cycle analysis calculation using the current product configuration being shown to the participant. Further, adding this information raises the decision to one of a social or moral choice. Results show that when participants are provided with this additional piece of information, their preference for form, function, and price attributes of a product is greatly impacted. In particular, we find that for the products chosen here, the importance of functional attributes increases in the context of environmental impact metrics, while the importance of form decreases and the importance of price decreases modestly. In other words, placing the preference judgment within a social or moral choice context changes decisions about product preferences.


Sign in / Sign up

Export Citation Format

Share Document