scholarly journals Korelasi Antara Fixation Eye Tracking Metric dengan Performance Measurement Usability Testing

2021 ◽  
Vol 2 (2) ◽  
pp. 25-34
Author(s):  
Yogie Ajie Purnomo ◽  
Tri Suratno ◽  
Mauladi Mauladi
Keyword(s):  
Eye Tracking ◽  
Fixation Duration ◽  
Qualitative Data ◽  
Usability Testing ◽  
Time On Task ◽  
Basic Principles ◽  
Measuring Methods ◽  
Qualitative Approaches ◽  
Significance Levels ◽  
Mean Time

Not all websites have fulfilled basic principles such as accessible and easy to use (usable). There are several measuring methods that already exist. In this research, the measurement is done by combining 2 measuring methods namely usability testing and eye tracking because the measurement is done with props that are eye tracking, so that at the same time we can measure the indicator usability testing and eye tracking metrics. So researchers to know the level of relationship or correlation between usability testing indicators and eye tracking metrics. The type of research conducted is a type of associative research with quantitative and qualitative approaches. Where both of these methods will result in quantitative data such as time on task, difficulty ratings, fixation duration mean and time to first fixation. Qualitative Data is obtained from playing the recorded results and conducting interviews to examine the results of eye movements when testing is the same as the opinions or perceptions of each participant. Results of a correlation test Pearson product moment acquired correlation or relationship between time on task with fixation duration mean, time on task with time to first fixation, difficulty ratings with fixation duration mean, difficulty ratings with time to First fixation. There are two possibilities of usability measurement performance indicators with eye tracking proving a significant correlation means measurement of usability using eye tracking can be used as an alternative in doing more usability measurement Accurate with significance levels > 2.048 in subsequent studies.

scholarly journals Effect of Metal Can Labels on Consumer Attention through Eye Tracking Methodology

2016 ◽  
Vol 5 (6) ◽  
pp. 1
Author(s):  
Rupert Andrew Hurley ◽  
Julie Christine Rice ◽  
David Cottrell ◽  
Drew Felty
Keyword(s):  
Eye Tracking ◽  
Fixation Duration ◽  
Qualitative Data ◽  
Collaborative Study ◽  
Package Design ◽  
Trade Show ◽  
Packaged Goods ◽  
Total Fixation ◽  
Control Survey ◽  
Consumer Attention

In today’s market there are a growing number of packaged goods on the shelves that consumers have to sift through in order to make purchasing decision. To stand out from the competition, companies often times change a product’s packaging to revolutionize the product or add important information to the package. Changing the package design can be risky for repeated customers because they become conditioned to the old package design. A private canning company worked with our researchers to conduct an eye tracking study in CUshop™ at PackExpo (tradeshow) 2014 in Chicago, Il to examine the effect of newly added labels on canned creole. Through a collaborative study at this trade show, quantitative and qualitative data was collected on three different canned creole packaging. A total of 272 participants took place in this study to evaluate if adding “can facts” to the package label and litho printing the ends of the cans had an effect on consumer attention compared to the control can. Three eye tracking metrics were tested and statistical analysis yielded significant results for the can facts and litho ends compared to the control for the Total Fixation Duration (TFD) metric. Participants viewed the can fact cans and litho end cans significantly longer than the control. Survey findings found that participants preferred the litho ends 75% compared to the control and the can facts 53% compared to the control. 

Predicting readers’ domain knowledge based on eye-tracking measures

2018 ◽  
Vol 36 (6) ◽  
pp. 1027-1042 ◽  
Author(s):  
Quan Lu ◽  
Jiyue Zhang ◽  
Jing Chen ◽  
Ji Li
Keyword(s):  
Logistic Regression ◽  
Eye Tracking ◽  
Information Search ◽  
Domain Knowledge ◽  
Fixation Duration ◽  
Baseline Model ◽  
Content Type ◽  
Knowledge Based ◽  
Total Fixation ◽  
Negative Predictor

Purpose This paper aims to examine the effect of domain knowledge on eye-tracking measures and predict readers’ domain knowledge from these measures in a navigational table of contents (N-TOC) system. Design/methodology/approach A controlled experiment of three reading tasks was conducted in an N-TOC system for 24 postgraduates of Wuhan University. Data including fixation duration, fixation count and inter-scanning transitions were collected and calculated. Participants’ domain knowledge was measured by pre-experiment questionnaires. Logistic regression analysis was leveraged to build the prediction model and the model’s performance was evaluated based on baseline model. Findings The results showed that novices spent significantly more time in fixating on text area than experts, because of the difficulty of understanding the information of text area. Total fixation duration on text area (TFD_T) was a significantly negative predictor of domain knowledge. The prediction performance of logistic regression model using eye-tracking measures was better than baseline model, with the accuracy, precision and F(β = 1) scores to be 0.71, 0.86, 0.79. Originality/value Little research has been reported in literature on investigation of domain knowledge effect on eye-tracking measures during reading and prediction of domain knowledge based on eye-tracking measures. Most studies focus on multimedia learning. With respect to the prediction of domain knowledge, only some studies are found in the field of information search. This paper makes a good contribution to the literature on the effect of domain knowledge on eye-tracking measures during N-TOC reading and predicting domain knowledge.

scholarly journals THE USE OF EYE TRACKING TO ASSESS THE USABILITY OF UNIVERSITY WEBSITE

2015 ◽  
Vol 3 ◽  
pp. 482-486 ◽  
Author(s):  
Terézia Kvasnicová ◽  
Iveta Kremeňová
Keyword(s):  
Eye Tracking ◽  
Usability Testing ◽  
Communication Tool ◽  
Testing Methods ◽  
Universities And Colleges ◽  
Usability Problems ◽  
Scan Path

Websites, nowadays, are used not only as a sales method and information tool, but also as a communication tool. Almost every company has a website. Universities and colleges understand their strength, too. In this article, we describe theory of usability of university website and one of the usability testing methods—eye tracking. We use eye tracking to assess the usability of University of Žilina website. We present and use different analysis: Scan Path and Focus map. We identify many usability problems whose removal will help to create new pages and, thus, increasing their effectiveness.

COMBINED MEASURES OF STUDENTS' SUCCESS: RECENT TRENDS AND DEVELOPMENTS IN SCIENCE EDUCATION RESEARCH

2019 ◽  
Author(s):  
Dušica D. Rodić ◽  
Keyword(s):  
Science Education ◽  
Eye Tracking ◽  
Mental Effort ◽  
Time On Task ◽  
Student Difficulties ◽  
Low Degree ◽  
Valid Assessment ◽  
Recent Trends ◽  
Students Success ◽  
Valid Information

Besides measures of students’ performances, a valid assessment of students’ efficiency in a teaching process should also include measures of invested mental effort. The research presented herein covers several approaches in measuring students’ mental effort including 5, 7 and 9-point Likert type scales, time on task, as well as eye tracking technique which in combination with performance measures provide valid information on students’ success. Results of the research showed good correlation between mental effort assessed by 7 and 5-point Likert type scales and students’ performance, while the use of the 9-point scale showed a low degree of correlation, thus recommending the use of a scales with 5 and 7 points for educational purposes over 9-point scales. The research presented herein illustrates how eye tracking can be used to support the evaluation of invested mental effort. Additionally, this method enabled the identification of some student difficulties in the analyzed area – Stereochemistry. Keywords: efficiency measure, mental effort, students’ performance, science education.

Proposed Techniques for Data Collection and Analysis in the Study of News-Oriented Virtual Communities

2011 ◽  
pp. 568-584 ◽  
Author(s):  
William J. Gibbs ◽  
Joseph E. McKendrick
Keyword(s):  
Content Analysis ◽  
Data Collection ◽  
Eye Tracking ◽  
Human Behavior ◽  
Information Seeking ◽  
Virtual Communities ◽  
Usability Testing ◽  
Analysis Techniques ◽  
Data Collection And Analysis ◽  
Area Of Study

News providers today offer interactive sources that engage people, enable them to build community, and to participate in the news. At the same time, the digital interfaces through which people access the news are continuingly evolving, diverse, and oftentimes visually complex. How these factors shape human information seeking in news-oriented virtual communities is a relatively new area of study and therefore greater understanding of their influence on human behavior is of much practical value. In this chapter, the authors explore trends and developments in news-oriented virtual communities. They review several data collection and analysis techniques such as content analysis, usability testing and eye-tracking and propose that these techniques and associated tools can aid the study of news communities. They examine the implications these techniques have for better understanding human behavior in virtual communities as well as for improving the design of these environments.

Collecting and Analyzing Qualitative Data

2019 ◽  
pp. 213-228 ◽  
Author(s):  
Brent Wolff ◽  
Frank Mahoney ◽  
Anna Leena Lohiniva ◽  
Melissa Corkum
Keyword(s):  
Qualitative Data ◽  
Computer Software ◽  
Internal Validity ◽  
Large Data ◽  
Data Sets ◽  
Qualitative Approaches ◽  
Rapport Building ◽  
Research Questions ◽  
High Internal Validity ◽  
Rigorous Method

Qualitative research provides an adaptable, open-ended, rigorous method to explore local perceptions of an issue. Qualitative approaches are effective at revealing the subjective logic motivating behavior. They are particularly appropriate for research questions that are exploratory in nature or involve issues of meaning rather than magnitude or frequency. Key advantages of qualitative approaches include speed, flexibility and high internal validity resulting from emphasis on rapport building and ability to probe beneath the surface of initial responses. Given the time-intensive nature of qualitative analysis, samples tend to be small and purposively selected to assure every interview counts. Qualitative studies can be done independently or embedded in mixed-method designs. Qualitative data analysis depends on rigorous reading and rereading texts ideally with more than one analyst to confirm interpretations. Computer software is useful for analyzing large data sets but manual coding is often sufficient for rapid assessments in field settings..

Macro-Qualitative Approaches

2019 ◽  
pp. 173-180
Author(s):  
Carsten Q. Schneider
Keyword(s):  
Comparative Analysis ◽  
Set Theory ◽  
Qualitative Data ◽  
Single Case ◽  
Qualitative Comparative Analysis ◽  
Social Conditions ◽  
Process Tracing ◽  
Macro Level ◽  
Qualitative Approaches ◽  
Set Relations

Macro-qualitative (MQ) approaches to the study of regime transformation can be defined as those that (a) in order to describe or explain macro-level phenomena (b) predominantly use qualitative data and (c) make claims about these phenomena in terms of set relations. MQ approaches can be static or dynamic and are normally used for single-case or small- to medium-N-sized studies. The set of methods employed in MQ research thus defined ranges from qualitative comparative analysis (QCA) to sequence elaboration and process tracing. Classics in the MQ transformation literature can be interpreted in terms of set theory. For instance, Lipset (1959) famously claimed that there are social conditions that are necessary for the functioning of democracy.

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