scholarly journals PENGARUH PERSEPSI HARGA DAN CITRA MEREK TERHADAP MINAT BELI PRODUK MOTOR MEREK YAMAHA NMAX DI KOTA PALU

2020 ◽  
Vol 2 (3) ◽  
pp. 229-240
Author(s):  
Eka Desyani ◽  
Wahyuningsih Wahyuningsih ◽  
Ponirin Ponirin
Keyword(s):  
Regression Analysis ◽  
Data Collection ◽  
Significant Influence ◽  
Regression Coefficient ◽  
Brand Image ◽  
Sampling Technique ◽  
Analysis Tool ◽  
Significance Level ◽  
Purposive Sampling ◽  
Price Perceptions

This study aims to determine the influence of price perceptions and brand image on the interest in purchasing Yamaha NMAX in Palu City. Type of stduy is explanatory. Population consist of people in Palu City who have known and interested, but do not yet have Yamaha NMAX products. Sampling technique is purposive sampling, with total samples of 90 people. Data collection using questionnaire which then processed by using regression analysis tool with SPSS for Windows Release 16.0. Method of analysis is multiple regression analysis. The result shows that price perceptions have positive and significant influence on the interest of poeople purchasing Yamaha NMAX in Palu City, with significance level t-sig. of (0,05 ≥ 0.041) with regression coefficient equals to 0.154. Brand image has positive and significant influence on the interest of buying Yamaha NMAX in Palu City, with significance level t sig. of (0,05 ≥ 0.000) with regression coefficient value equals to 0.464. Penelitian ini bertujuan untuk mengetahui pengaruh persepsi harga dan citra merek terhadap minat beli produk motor merek Yamaha NMAX Di kota Palu. Jenis penelitian yang digunakan adalah eksplanatory research (penelitian penjelasan). Populasi dalam penelitian ini dikhususkan pada masyarakat kota Palu yang mengetahui dan berminat, tetapi belum memiliki produk Yamaha NMAX. Teknik penarikan sampel dalam penelitian ini adalah purposive sampling, dengan jumlah sampel sebanyak 90 responden. Pengambilan data menggunakan kuesioner yang kemudian diolah dengan menggunakan alat analisis regresi dengan program SPSS For Windows Release 16.0. Metode analisis yang digunakan dalam penelitian ini ialah analisis regresi berganda. Hasil pengujian menunjukkan bahwa variabel persepsi harga berpengaruh positif dan signifikan terhadap minat beli produk motor merek Yamaha NMAX di kota Palu, dengan tingkat signifikansi t sig. (0,05 ≥ 0,041) dengan nilai koefisien regresi sebesar 0,154. Variabel citra merek berpengaruh positif dan signifikan terhadap  minat beli produk motor merek Yamaha NMAX di kota Palu, dengan tingkat signifikansi t sig. (0,05 ≥ 0,000) dengan nilai koefisien regresi sebesar 0,464.

scholarly journals PENGARUH CITRA MEREK TERHADAP LOYALITAS NASABAH PADA PT. BRI UNIT BUMI NYIUR

2020 ◽  
Vol 3 (3) ◽  
pp. 249-256
Author(s):  
Dewi Indra Lestiani ◽  
Syamsul Bachri Daeng Parani ◽  
Elimawaty Rombe
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Customer Loyalty ◽  
Significant Influence ◽  
Brand Image ◽  
Sampling Technique ◽  
Corporate Image ◽  
Purposive Sampling ◽  
Product Image

This study aims to analyze the influence of: (1) brand image, consisting of corporate image, customer image, and product image on customer loyalty at PT. BRI Unit Bumi Nyiur Palu. (2) corporate image on customer loyalty at PT. BRI Unit Bumi Nyiur of Palu. (3) customer image on customer loyalty at PT. BRI Unit Bumi Nyiur of Palu. (4) product image on customer loyalty at PT. BRI Unit Bumi Nyiur of Palu. Type of study is causal descriptive. Population includes customers at PT. BRI Unit Bumi Nyiur of Palu. Sampling technique is purposive sampling, with 100 respondents as samples. Method of analysis is multiple regression analysis. The results show that (1) brand image consisting of corporate image, customer image, and product image simultaneously have significant influence on customer loyalty at PT. BRI Unit Bumi Nyiur of Palu (2) Corporate image has a significant influence on customer loyalty at PT. BRI Unit Bumi Nyiur of Palu, (3) customer image has a significant influence on customer loyalty at PT. BRI Unit Bumi Nyiur of Palu, (4) product image significantly influences customer loyalty at PT. BRI Unit Bumi Nyiur of Palu. Penelitian ini bertujuan untuk menganalisa: (1) pengaruh citra merek yang terdiri dari citra perusahaan, citra konsumen, dan citra produk terhadap loyalitas nasabah pada PT. BRI Unit Bumi Nyiur Palu. (2) pengaruh citra perusahaan terhadap loyalitas nasabah pada PT. BRI Unit Bumi Nyiur Palu. (3) pengaruh citra konsumen terhadap loyalitas nasabah pada PT. BRI Unit Bumi Nyiur Palu. (4) pengaruh citra produk terhadap loyalitas nasabah pada PT. BRI Unit Bumi Nyiur Palu. Jenis penelitian yang digunakan adalah Deskriptif Kausal. Populasi dalam penelitian ini adalah masyarakat Kota Palu yang merupakan nasabah pada PT. BRI Unit Bumi Nyiur Palu. Teknik penarikan sampel menggunakan purposive sampling, dengan jumlah sampel sebanyak 100 responden. Metode analisis menggunakan analisis regresi berganda. Hasil penelitian menunjukkan bahwa (1) Citra merek yang terdiri dari citra perusahaan, citra konsumen, dan citra produk, berpengaruh signifikan terhadap loyalitas nasabah pada PT. BRI Unit Bumi Nyiur Palu (2) Citra perusahaan berpengaruh signifikan terhadap loyalitas nasabah pada PT. BRI Unit Bumi Nyiur Palu, (3) Citra kosumen berpengaruh signifikan terhadap loyalitas nasabah pada PT. BRI Unit Bumi Nyiur Palu, (4) Citra produk berpengaruh signifikan terhadap loyalitas nasabah pada PT. BRI Unit Bumi Nyiur Palu.

scholarly journals ANALISIS PENGARUH KEPUTUSAN PEMBELIAN PADA KOSMETIK BERLABEL HALAL

2019 ◽  
Vol 2 (1) ◽  
pp. 68-77
Author(s):  
Ratih Hesty Utami
Keyword(s):  
Regression Analysis ◽  
Significant Influence ◽  
Quantitative Methods ◽  
Sampling Technique ◽  
Total Sample ◽  
Purchasing Decisions ◽  
Price Perception ◽  
Purposive Sampling ◽  
Price Perceptions ◽  
Technique Analysis

This research aims at (1) To analyze the significant influence between perceptions of halal labels, and price perceptions of Wardah's cosmetics purchasing decisions on Wardah counter consumers in the ADA Semarang supermarket. This study uses descriptive quantitative methods. The population used is all consumers of the Wardah Swalayan ADA Semarang counter, with a total sample of 100 respondents taken using a purposive sampling technique. Analysis of the data used is regression analysis using the SPSS version 22. Results of the regression analysis in this study are Halal labels have a positive significant effect on purchasing decisions and Price perception has a positive and significant effect on purchasing decisions.

scholarly journals PENGARUH PENGALAMAN MEREK DAN CITRA MEREK TERHADAP KEPUASAN MAHASISWA FAKULTAS EKONOMI UNIVERSITAS TADULAKO MENGGUNAKAN BEAUTY BALM (BB) CREAM WARDAH

2018 ◽  
Vol 4 (2) ◽  
pp. 185-190
Author(s):  
Agnesia Leonard ◽  
Maskuri Sutomo ◽  
Farid Farid
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Data Collection ◽  
Student Satisfaction ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Brand Experience ◽  
Purposive Sampling

The purpose of this research is to know and analyze: (1) the influence of brand experience and brand image simultaneously to the satisfaction of students of Faculty of Economics of Tadulako University using BB Cream Wardah (2) brand experience have partially influence to student's satisfaction and (3) brand image influence partial to student satisfaction. Population in research is student of Faculty of Economics of University of Tadulako which have used BB Cream Wardah product 2-3 times. Sampling technique in this study using purposive sampling, with the number of samples as many as 60 students. Data collection using questionnaires. The analytical method used multiple linear regression analysis using SPSS release 16. The result of research shows that (1) There is influence of brand experience and brand image to the satisfaction of Student of Faculty of Economics of Tadulako University using Beauty Balm (BB) Cream Wardah, (2) There is influence of brand experience to satisfaction of Student of Faculty of Economics of Tadulako University using Beauty Balm (BB) Cream Wardah, (3) There is influence of brand image to the satisfaction of Student of Faculty of Economics of Tadulako University using Beauty Balm (BB) Cream Wardah. Tujuan penelitian ini untuk mengetahui dan menganalisis: (1) pengaruh pengalaman merek dan citra merek secara serempak terhadap kepuasan mahasiswa Fakultas Ekonomi Universitas Tadulako menggunakan BB Cream Wardah (2) pengalaman merek berpengaruh secara parsial terhadap kepuasan mahasiswa dan (3) citra merek berpengaruh secara secara parsial terhadap kepuasan mahasiswa. Jenis penelitian yang digunakan adalah kuantitatif (menunjukan hubungan antar variabel). Populasi dalam penelitian adalah mahasiswa Fakultas Ekonomi Universitas Tadulako yang telah menggunakan produk BB Cream Wardah sebanyak 2-3 kali. Teknik penarikan sampel dalam penelitian ini menggunakan purposive sampling, dengan jumlah sampel sebanyak 60 mahasiswa. Pengambilan data menggunakan kuesioner. Metode analisis yang digunakan analisis regresi linear berganda dengan menggunakan aplikasi SPSS release 16. Hasil penelitian menunjukan bahwa (1) Terdapat pengaruh pengalaman merek dan citra merek terhadap kepuasan Mahasiswa Fakultas Ekonomi Universitas Tadulako menggunakan Beauty Balm (BB) Cream Wardah, (2) Terdapat pengaruh pengalaman merek terhadap kepuasan Mahasiswa Fakultas Ekonomi Universitas Tadulako menggunakan Beauty Balm (BB) Cream Wardah, (3) Terdapat pengaruh citra merek terhadap kepuasan Mahasiswa Fakultas Ekonomi Universitas Tadulako menggunakan Beauty Balm (BB) Cream Wardah.

scholarly journals Analisis Pengaruh Persepsi Harga, Kualitas Produk dan Citra Merek Terhadap Keputusan Pembelian (Studi Pada Konsumen Sari Roti di Kota Semarang)

2021 ◽  
Vol 2 (1) ◽  
pp. 77-88
Author(s):  
Agus Budi Purwanto ◽  
Hendro Budhi Risaputro
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Product Quality ◽  
Significant Influence ◽  
Brand Image ◽  
Sampling Technique ◽  
Analysis Tool ◽  
Purchasing Decisions ◽  
Price Perception ◽  
Data Analysis Tool

  Abstract   The purpose of this study was to analyze the influence of Price Perception, Product Quality and Brand Image on Purchasing Decisions on Sari Roti consumers in Wonodri Village Semarang. The population in this study were all consumers who bought Sari Roti in Indomart. The sample is 130 people. The sampling technique used is stratified proportional sampling. The data analysis tool used in this study is multiple regression analysis. Based on the results of the study: There is a positive and significant influence between Price Perception on Purchasing Decisions, There is a positive and significant influence between Product Quality on Purchasing Decisions, There is a positive and significant influence between Brand Image on Purchasing Decisions, Simultaneously there is a positive and significant effect between Price Perception , Product Quality and Brand Image on Purchasing Decisions.   Keywords:  Price Perception, Product Quality, Brand Image, Purchasing Decision  

scholarly journals PENGARUH CITRA DAN STORE ATMOSPHERE TERHADAP KEPUASAN PELANGGAN

2020 ◽  
Vol 1 (3) ◽  
pp. 253-260
Author(s):  
Sulfianti Sulfianti ◽  
Rahmat Mubaraq ◽  
Harifuddin Thahir
Keyword(s):  
Regression Analysis ◽  
Data Collection ◽  
Customer Satisfaction ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Significant Influence ◽  
Sampling Technique ◽  
Validity And Reliability ◽  
Purposive Sampling ◽  
The Relationship

This  study  aims  to  find and  analyze:  (1)  Significant  influence  of  image  and  store  atmosphere variable  to  customer  satisfaction  RM  Radja  Penyet  Mas  Fais  Cab.  Ahmad  yani  Palu,  (2)  The significant effect of image variable on customer satisfaction RM Radja Penyet Mas Fais Cab. Ahmad yani  Palu,  (3)  Significant  influence of  store atmosphere  variable to  customer  satisfaction  RM  Radja Penyet Mas Fais Cab. Ahmad yani Palu.The type of research used is causality (shows the relationship between variables). The populations that become the object in this study are the customers RM Radja penyet Mas Fais Cab.Ahmad Yani that can not be determined and unclear. Sampling technique in this study using purposive sampling, with the number of samples of 100 respondents. Data collection using questionnaires that have been tested for validity and reliability. The method of analysis using multiple regression  analysis.  The  results  showed  (1)  image  and store  significant  atmosphere  to  customer satisfaction  in  RM  Radja Penyet  Mas  Fais  Cab.  Ahmad  Yani  Palu,  (2)  Citra  angry  significant  to customer satisfaction in RM Radja Penyet Mas Fais Cab. Ahmad Yani Palu, (3) Storing a significant response to customer satisfaction at RM Radja Penyet Mas Fais Cab. Ahmad Yani Palu. Penelitian  ini  bertujuan  untuk mengetahui  dan  menganalisa:  (1) Pengaruh  signifikan variabel  citra  dan  suasana  simpan  terhadap  kepuasan  pelanggan  RM  Radja  Penyet  Mas  Fais Cab.  Ahmad  yani Palu,  (2)  Pengaruh  signifikan  variabel  citra  terhadap  kepuasan pelanggan RM Radja Penyet Mas Fais Cab. Ahmad yani Palu, (3) Pengaruh signifikan variabel suasana toko terhadap kepuasan pelanggan RM Radja Penyet Mas Fais Cab. Ahmad yani Palu. Jenis penelitian yang digunakan adalah kausalitas (menunjukkan hubungan antarvariabel). Populasi yang menjadi  obyek dalam  penelitian  ini  adalah para  pelanggan  RM  Radja  penyet  Mas  Fais Cab.Ahmad Yani yang tidak dapat ditentukan dan tidak jelas. Teknik penarikan sampel dalam penelitian  ini  menggunakan purposive  sampling,  dengan  jumlah  sampel  sebanyak  100 responden.  Pengambilan  data  menggunakan  kuesioner  yang  telah  diuji  validitas  dan reliabilitasnya.  Metode  analisis  menggunakan analisis  regresi  berganda.  Hasil  penelitian menunjukkan  (1)  Citra dan  toko  suasana  signifikan  terhadap  kepuasan  pelanggan  di  RM Radja Penyet Mas Fais Cab. Ahmad Yani Palu, (2) Citra marah signifikan terhadap kepuasan pelanggan  di  RM  Radja  Penyet  Mas  Fais  Cab. Ahmad  Yani  Palu,  (3)  Menyimpan  suasana tanggap signifikan terhadap kepuasan pelanggan di RM Radja Penyet Mas Fais Cab. Ahmad Yani Palu.

scholarly journals PENGARUH BAURAN PROMOSI, KUALITAS PELAYANAN, DAN CITRA PERUSAHAAN TERHADAP KEPUASAN JAMAAH UMROH AL-SHAHBA MALANG MELALUI KEPERCAYAAN JAMAAH SEBAGAI VARIABEL INTERVENING

2020 ◽  
Vol 14 (2) ◽  
pp. 161-172
Author(s):  
Maulidia Wulan Anggraini ◽  
Tin Agustina Karnawati ◽  
Widi Dewi Ruspitasari
Keyword(s):  
Data Collection ◽  
Service Quality ◽  
Path Analysis ◽  
Significant Influence ◽  
Sampling Technique ◽  
Corporate Image ◽  
Coefficient Of Determination ◽  
Purposive Sampling ◽  
Independent Variables ◽  
Variable Population

The purpose of the research is to determine the effect of the promotion mix, service quality, and company image toward satisfaction of Al-Shahba Malang pilgrims through the pilgrims’ trust as an intervening variable. Population of this research is based on consumer who choosing and using Al-Shahba Malang’s umrah package in 2016-2018 as many 276 people. Sample used in this research covers 163 consumer using purposive sampling technique. In this research, the data collection techniques is by questionnaires, interviews, observations, and documentations. The data gained from questionnaires was analyzed by using instrument test, path analysis, hypoteshis testing and the coefficient of determination with SPSS 21.0 version. The research proves that the three independent variables : promotion mix, service quality, and corporate image, has a positive and significant influence on the pilgrims’ trust. The promotion mix, service quality, and corporate image has a positive and significant influence on the pilgrims’ satisfaction. The pilgrims’ trust has a positive and significant influence on the pilgrims’ satisfaction. And the promotion mix, service quality, corporate image has a positive and significant indirect influence on the pilgrims’ satisfaction through pilgrims’ trust as an intervening variable.

scholarly journals Brand Promotion: The Effects of Celebrity Endorsement and Brand Image on Consumer Buying Decision

2021 ◽  
Vol 8 (1) ◽  
Author(s):  
Adinda Nur Annissa ◽  
Eristia Lidia Paramita
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Significant Influence ◽  
Brand Image ◽  
Brand Awareness ◽  
Celebrity Endorsement ◽  
Analysis Method ◽  
Purposive Sampling ◽  
Brand Promotion

In the recent years, the influence of celebrity in promoting a brand is promising. Without a doubt, celebrity endorsement will boost business brand awareness with an endorsement. This research objective is to analyse the effect of celebrity endorsement and brand image toward the customer buying decision. The purpose of this study is to provide guidance for both the brand and celebrities regarding to endorsing. The population was the consumer of Maybelline in Indonesia. Purposive sampling was used in this research with 216 respondent. Multiple regression analysis method was used in this research. This research implies that celebrity endorsement and brand image affected the customer buying decision and the result is that Celebrity Endorsement and Brand Image of Maybelline have a positive significant influence on the buying decision. 

scholarly journals PENGARUH IKLAN ONLINE DAN KUALITAS LAYANAN TOKOPEDIA.COM TERHADAP CITRA MEREK PADA MASYARAKAT KOTA PADANG

Jurnal Ecogen ◽  
2019 ◽  
Vol 2 (1) ◽  
pp. 39
Author(s):  
Donny Rizbi
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Data Collection ◽  
Service Quality ◽  
Multiple Regression Analysis ◽  
Brand Image ◽  
Online Advertising ◽  
Sampling Technique ◽  
The People ◽  
Data Collection Technique

This study aims to measure online advertising and tokopedia.com service quality on brand image. The population of this study is the people of Padang city who have done shopping at the online store tokopedia.com. Sampling of this study using accidental sampling technique. The number of respondents in this study were 100 respondents. The data collection technique of this study was to use a questionnaire with data analysis, namely using multiple regression analysis. The results of this study indicate tocopedia.com online advertising, a positive and significant effect on brand image and tokopedia.com service quality has a positive and significant impact on brand image.Keywords: online advertising, service quality, brand image

scholarly journals Absorption of capital expenditure budget on regional apparatus organization in East Nusa Tenggara province

2019 ◽  
Vol 6 (5) ◽  
pp. 25-39 ◽  
Author(s):  
Markus Asa ◽  
Maria Mediatrix Ratna Sari
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Data Collection ◽  
Financial Management ◽  
Capital Expenditure ◽  
Sampling Technique ◽  
Analysis Tool ◽  
Regional Organization ◽  
Data Analysis Tool

The purpose of this study was to empirically test the motivation of the financial management apparatus to moderate the influence of competence on capital expenditure budget absorption in the regional organization in East Nusa Tenggara province. 36 regional apparatus organizations were taken as samples. Data collection using questionnaires and sampling technique was sampling saturation 72 samples, consisting of budget users and committing officers. The data analysis tool used was a moderation regression analysis. The result of data analysis shows that the competence was supported by the improvement of the apparatus of the financial manager, the apparatus performance in the absorption of capital expenditure budget in the regional organization in East Nusa Tenggara province will be better.

scholarly journals The Effect of Recruitment and Training on Commitment and Performance of Village Business Entity (Bumdes) Management in Kampar Regency Riau Province

2020 ◽  
Vol 2 (2) ◽  
pp. 135-146
Author(s):  
Novianti Zalukhu ◽  
Susi Hendriani ◽  
Kurniawaty Fitri
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Significant Influence ◽  
Sampling Method ◽  
Sampling Technique ◽  
Primary Data ◽  
Purposive Sampling ◽  
And Performance ◽  
And Training

This study aims to determine the effect of recruitment and training on the commitment and performance of Village Bussiness Entity managers in Kampar district. The population in this study were all managers who were members of Village Bussiness Entity in Kampar Regency. Primary data in this study were collected by using questionnaire as research instrument to prove the results of the study. Multiple regression analysis with the assistance of the SPSS program was used to test the hypothesis in this study. The sampling technique was purposive sampling method (30 Village Bussiness Entity in 30 Kampar District Villages). The results showed that: 1) There's is positive and significant influence between recruitment and commitment of Village Bussiness Entity, 2) There was positive but not significant effect between training and commitment of Village Bussiness Entity managers, 3) There is positive and simultaneously significant effect between recruitment and training towards Village Bussiness Entity, 4) There is positive and significant effect between the commitment and performance of Village Bussiness Entity.

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