scholarly journals Platform-imperializmus a tudományokban és a közösségi médiában: Esettanulmány az európai népszavazásokról alkotott szövegekből 2010 és 2017 közt

2018 ◽  
Vol 18 (2) ◽  
pp. 77 ◽  
Author(s):  
János József Tóth

A kutatás során az európai népszavazások tudományos folyóiratokban és a szociális médiában megjelent médiareprezentációinak geográfiai eloszlását vizsgálom. A vizsgálatot egy 85 Scopus-indexált, európai első vagy egyszerzős, 2010 és 2016 közt megjelent, népszavazásokra fókuszáló cikkből, valamint több mint 70 ezer, a 2017-es Katalán Függetlenségi Népszavazáshoz kapcsolódó szociális média említésből álló mintán végeztem el. Az eredményeket az információs- és a platform-imperializmus elméleti keretein belül értelmezem. Első lépésben bemutattam, hogy az európai népszavazások médiareprezentációja során alkotott szövegek nyugati vállalatok tulajdonában lévő platformokon jelennek meg, és ezeken keresztül fejtik ki hatásukat; mind a tudományos, mind pedig a szociális média platformok esetében. E szövegek presztízse és elérése elválaszthatatlanul és tartalomtól függetlenül összefonódik a közvetítésükre használt platformmal, megmutatva, hogy a technológiailag mediált tér felosztásában néhány erős nyugati ország transznacionális cégeinek dominanciája érvényesül. A tudományos szövegek esetében ez a dominancia plurálisabb, megosztottabb: az észak-amerikaiak mellett a nagy akadémiai kereskedelmi kiadók közt jelentős nyugat-európai szereplők is megtalálhatóak, az indexáló szolgáltatások esetén pedig 2016-tól jelentős ázsiai érdekeltségekről is beszélhetünk. A szociális média említések esetében ellenben az egyesült államokbeli platformok eltéveszthetetlen hegemóniájával találjuk szemben magunkat, amik totálisan uralják a közönséghez vezető csatornákat. --- Platform-imperialism in science and social media: A case study of texts produced on European referendums between 2010 and 2017 In this research I examine the geographical distribution of media representations of European referendums published in scientific journals and social media. The examination was conducted on a sample consisting of 85 SCOPUS-indexed articles with European first or single authors focused on referendums and published between 2010 and 2016, and of more than 70k social media mentions of the Catalan independence referendum of 2017 from the same year. I interpreted the results within the theoretical framework of information- and platform imperialism. At first, I demonstrated that texts crafted for the media representation of European referendums are published on, and exert their influence through platforms owned by Western companies; both in the case of scientific and social media platforms. The prestige and reach of these texts are inseparably interwoven with the mediating platform, showing that transnational companies from a few Western countries dominate the division of the technologically mediated space studies during the research. In the case of scientific texts, the dominance is more diverse and plural. Besides big North-American players, there are major commercial academic publishers from Western Europe, and if abstracting and indexing services are considered then it can be observed that Asia has had a significant share in this business, at least since 2016. However, when social media references are considered an unmistakable hegemony of platforms from the United States, totally dominating audience reach can be observed. Keywords: platform-imperialism, science imperialism, European referendums, spatial scientometrics, mention analysis

2021 ◽  
Vol 00 (00) ◽  
pp. 1-23
Author(s):  
Jayeon Lee

The role of the media in informing the public has long been a central topic in journalism studies. Given that social media platforms have become today’s major source of news, it is important to understand the impact of social media use on citizens’ knowledge of current affairs. While people get news from multiple platforms throughout the day, most research treats social media as a single entity or examines only one or two major platforms ignoring newer social media platforms. Drawing on news snacking framework, this study investigates how using some of today’s most popular social media platforms predicts users’ current affairs knowledge, with particular attention to Snapchat and its news section Discover. A survey conducted in the United States (N=417) demonstrated that each of the platforms is distinct: Twitter is a strongly positive predictor of knowledge, Facebook a marginally significant negative predictor, Reddit a significantly negative predictor and Instagram not a significant predictor. Overall Snapchat use has no significant association with users’ knowledge of current affairs, whereas Discover use has a negative relationship. Further analysis revealed that mere exposure to Snapchat is positively related to soft-news knowledge and attention to Discover is negatively related to hard-news knowledge.


2019 ◽  
Vol 16 (31) ◽  
Author(s):  
Carsten Stage

Cancer narratives shared on social media platforms have received increased academic interest over the last decade but often without sufficiently acknowledging the media specific narrative affordances of these platforms. The article will address this problem, by first presenting a ‘small stories’ approach to studying illness narrative on social media and then putting the approach to work in a case study of a Danish cancer patient’s Instagram profile (@jannelivsnyder66). The paper argues, that the storytelling practices on the profile can be analytically approached by focusing on the interplay between three co-constitutive levels of interaction: 1) a level of the desired illness narrative and position that the narrator, influenced by available cultural discourses and interaction with followers, hopes to be able to tell; 2) a level of sharing everyday posts, which can either support or disturb the desired narrative; 3) a level of follower responses, where relations between the desired narrative and singular posts are monitored through processes of liking and commenting. Followers of social media cancer narratives should in light of this not be understood as an audience witnessing an individual telling his/her “own” story, but rather as crucial contributors to the social interaction and co-creation of desired narratives, subject positions, narrative progress and tellability. In conclusion, the article thus stresses that cancer storytelling on social media, despite the strong biological connection of the disease to an individual body, emerges through inherently social processes of reading, liking, commenting, monitoring and co-deciding narrative practices.


2018 ◽  
Vol 27 ◽  
Author(s):  
Natalie Chew

When the animated TV shows Young Justice (2010–) and Green Lantern: The Animated Series (2011–13) were canceled, fans of the shows campaigned together to have both shows renewed. I refer to this campaign as #saveYJandGLTAS, a hashtag frequently used on internet posts related to the campaign. This case study investigates how Tumblr served as a counterpublic space for this movement, while other social media platforms served as the more public face of this campaign. Through my analysis, I draw conclusions about how fandoms operate and the changes occurring as a result in the relationships between the media industry, creators, and consumers.


Author(s):  
Carsten Stage

Cancer narratives shared on social media platforms have received increased academic interest over the last decade but often without sufficiently acknowledging the media specific narrative affordances of these platforms. The article will address this problem, by first presenting a ‘small stories’ approach to studying illness narrative on social media and then putting the approach to work in a case study of a Danish cancer patient’s Instagram profile (@jannelivsnyder66). The paper argues, that the storytelling practices on the profile can be analytically approached by focusing on the interplay between three co-constitutive levels of interaction: 1) a level of the desired illness narrative and position that the narrator, influenced by available cultural discourses and interaction with followers, hopes to be able to tell; 2) a level of sharing everyday posts, which can either support or disturb the desired narrative; 3) a level of follower responses, where relations between the desired narrative and singular posts are monitored through processes of liking and commenting. Followers of social media cancer narratives should in light of this not be understood as an audience witnessing an individual telling his/her “own” story, but rather as crucial contributors to the social interaction and co-creation of desired narratives, subject positions, narrative progress and tellability. In conclusion, the article thus stresses that cancer storytelling on social media, despite the strong biological connection of the disease to an individual body, emerges through inherently social processes of reading, liking, commenting, monitoring and co-deciding narrative practices.


2019 ◽  
Author(s):  
Laila Fariha Zein ◽  
Adib Rifqi Setiawan

In today’s world, it is easier and easier to stay connected with people who are halfway across the world. Social media and a globalizing economy have created new methods of business, trade and socialization resulting in vast amounts of communication and effecting global commerce. Like her or hate her, Kimberly Noel Kardashian West as known as Kim Kardashian has capitalized on social media platforms and the globalizing economy. Kim is known for two things: famous for doing nothing and infamous for a sex tape. But Kim has not let those things define her. With over 105 million Instagram followers and 57 million Twitter followers, Kim has become a major global influence. Kim has travelled around the world, utilizing the success she has had on social media to teach make-up master classes with professional make-up artist, Mario Dedivanovic. She owns or has licensed several different businesses including: an emoji app, a personal app, a gaming app, a cosmetics line, and a fragrance line. Not to be forgotten, the Kardashian family show, ‘Keeping Up with the Kardashians’ has been on the air for ten years with Kim at the forefront. Kim also has three books: ‘Kardashian Konfidential’, ‘Dollhouse’, and ‘Selfish’. With her rising social media following, Kim has used the platforms to show her support for politicians and causes, particularly, recognition of the Armenian genocide. Kim also recently spoke at the Forbes’ women’s summit. Following the summit, Kim tweeted out her support for a recent movement on Twitter, #freeCyntoiaBrown which advocated for a young woman who claimed to have shot and killed the man who held her captive as a teenage sex slave in self-defense. Kim had her own personal lawyers help out Cyntoia on her case. Kim has also moved beyond advocating for issues within the confines of the United States. As mentioned earlier, she is known for advocating for recognition of the Armenian genocide. In the last two years, her show has made it a point to address the Armenian situation as it was then and as it is now. Kim has been recognized as a global influencer by others across the wordl. We believe Kim has become the same as political leaders when it comes to influencing the public. Kim’s story reveals that the new reality creates a perfect opportunity for mass disturbances or for initiating mass support or mass disapproval. Although Kim is typically viewed for her significance to pop culture, Kim’s business and social media following have placed her deep into the mix of international commerce. As her businesses continue to grow and thrive, we may see more of her influence on international issues and an increase in the commerce from which her businesses benefit.


2020 ◽  
Vol 3 (2) ◽  
pp. 75-102
Author(s):  
Ramasela Semang L. Mathobela ◽  
Shepherd Mpofu ◽  
Samukezi Mrubula-Ngwenya

An emerging global trend of brands advertising their products through LGBTIQ+ individuals and couples indicates growth of gender awareness across the globe. The media, through advertising, deconstructs homophobia and associated cultures through the use of LGBTIQ+s in commercials. This qualitative research paper centres the advancement of debates on human rights and social media as critical in the interaction between corporates and consumers. The Gillette, Chicken Licken‘s Soul Sisters and We the Brave advertisements were used to critically analyse how audiences react to the use of LGBTIQ+ characters and casts through comments posted on the brands‘ social media platforms. Further, the paper explored the role of social media in the mediation of significant gender issues such as homosexuality that are considered taboo to engage in. The paper used a qualitative approach. Using the digital ethnography method to observe comments and interactions from the chosen advertisement‘s online platforms, the paper employed queer and constructionist theories to deconstruct discourses around same-sex relations as used in commercials, especially in quasiconservative. The data used in the paper included thirty comments of the brands customers and audiences obtained from Twitter, Facebook and YouTube. The paper concludes there are positive development in human rights awareness as seen through advertisements and campaigns that use LGBTIQ+ communities in a positive light across the world.


2020 ◽  
Author(s):  
Kerry Spitzer ◽  
Brent Heineman ◽  
Marcella Jewell ◽  
Michael Moran ◽  
Peter Lindenauer

BACKGROUND Asthma is a chronic lung disease that affects nearly 25 million individuals in the United States. There is a need for more research into the potential for health care providers to leverage existing social media platforms to improve healthy behaviors and support individuals living with chronic health conditions. OBJECTIVE In this study, we assess the willingness of Instagram users with poorly controlled asthma to participate in a pilot study that uses Instagram as a means of providing social and informational support. In addition, we explore the potential for adapting photovoice and digital storytelling to social media. METHODS A survey study of Instagram users living with asthma in the United States, between the ages of 18 to 40. RESULTS Over 3 weeks of recruitment, 457 individuals completed the pre-survey screener; 347 were excluded. Of the 110 people who were eligible and agreed to participate in the study, 82 completed the study survey. Respondents mean age was 21(SD = 5.3). Respondents were 56% female (n=46), 65% (n=53) non-Hispanic white, and 72% (n=59) had at least some college education. The majority of respondents (n = 66, 81%) indicated that they would be willing to participate in the study. CONCLUSIONS Among young-adult Instagram users with asthma there is substantial interest in participating in a study that uses Instagram to connect participants with peers and a health coach in order to share information about self-management of asthma and build social connection.


2021 ◽  
Vol 7 (2) ◽  
pp. 205630512110213
Author(s):  
Brooke Erin Duffy ◽  
Annika Pinch ◽  
Shruti Sannon ◽  
Megan Sawey

While metrics have long played an important, albeit fraught, role in the media and cultural industries, quantified indices of online visibility—likes, favorites, subscribers, and shares—have been indelibly cast as routes to professional success and status in the digital creative economy. Against this backdrop, this study sought to examine how creative laborers’ pursuit of social media visibility impacts their processes and products. Drawing upon in-depth interviews with 30 aspiring and professional content creators on a range of social media platforms—Instagram, YouTube, TikTok, Pinterest, and Twitter—we contend that their experiences are not only shaped by the promise of visibility, but also by its precarity. As such, we present a framework for assessing the volatile nature of visibility in platformized creative labor, which includes unpredictability across three levels: (1) markets, (2) industries, and (3) platform features and algorithms. After mapping out this ecological model of the nested precarities of visibility, we conclude by addressing both continuities with—and departures from—the earlier modes of instability that characterized cultural production, with a focus on the guiding logic of platform capitalism.


2020 ◽  
Vol 4 (Supplement_1) ◽  
pp. 694-694
Author(s):  
Tammy Mermelstein

Abstract Preparing for or experiencing a disaster is never easy, but how leaders communicate with older adults can ease a situation or make it exponentially worse. This case study describes two disasters in the same city: Hurricane Harvey and the 2018 Houston Texas Ice Storm and the variation in messaging provided to and regarding older adults. For example, during Hurricane Harvey, the primary pre-disaster message was self-preparedness. During the storm, messages were also about individual survival. Statements such as “do not [climb into your attic] unless you have an ax or means to break through,” generated additional fear for older adults and loved ones. Yet, when an ice storm paralyzed Houston a few months later, public messaging had a strong “check on your elderly neighbors” component. This talk will explore how messaging for these events impacted older adults through traditional and social media analysis, and describe how social media platforms assisted people with rescue and recovery. Part of a symposium sponsored by Disasters and Older Adults Interest Group.


2019 ◽  
Vol 116 ◽  
pp. 00006
Author(s):  
Elmar Bartlmae ◽  
Luis Arboledas-Lérida ◽  
Natalie Höppner

Social Media platforms are increasingly receiving attention from scholars, as they are presumed to be both useful tools for undertaking professional assignments and a medium for engaging with large audiences and communities, within and outside academia. Additionally, these novel practices online need proper assessment and evaluation procedures. This paper aims to address the possibilities and challenges for niche research and development (R&D) projects in communicating their research via social media. The authors applied a seven-step social media strategy to an ongoing energy efficiency case study and discuss an online tool for monitoring the respective impact on social media.


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