Journal of Hospitality Application and Research
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Published By Publishing India Group

0973-4538

Author(s):  
Ashok Singh ◽  
Ranjana Tiwari

The study involves identifying the important factors contributing to the level of satisfaction from the destination attributes of Udaipur, Rajasthan. An extensive review of literature was done before the study. A pre-tested and structured questionnaire was used to collect data from 350 international tourists who visited Udaipur, Rajasthan in peak tourist season. Further, factor analysis was used in order to identify the most important destination attributes contributing to the satisfaction level of the tourists. Services provided at the tourist spots were the most important destination attributes which included parking facility, communication system, cleanliness etc. Further, nine factors including accessibility and cultural factors were identified as the important factors in destination attributes. The results of this study offer practical suggestions to destination and the tourism suppliers looking to develop positioning and marketing strategies for Udaipur tourism. The study could be useful to the tour operators, tourism stakeholders or destination management organizations to focus on the most important factors leading to tourist satisfaction, which can help them to develop the strategies for further development accordingly.


Author(s):  
Kerryn Gill ◽  
Claudia Ollenburg ◽  
Robert Nash

Australia is host to over 350 music festivals every year however, it has become apparent that very little work has been done to determine why young people choose to consume large amounts of alcohol at these events and in turn, what role peer pressure plays in their decisions. This study adds to research, investigating the motivations of those who attend music festivals, as well as exploring how peer pressure impacts young peoples choice to attend and consume alcohol. Data was collected from students attending four Queensland Universities and identifies the importance of alcohol consumption to attendees. This study both substantiates previous research, as well as support academic theories.


Author(s):  
Amit Kumar Chakrabarty

This paper deals with the identification of negative social aspects of tourism that hinders the sustainable tourism development and well being seriously. Identification is exclusively based on opinion of sample tourist vis-a-vis opinion of local people. A methodology has been framed to determine the major, minor and other negative social aspects of tourism. Applying statistical technique on respondents opinion the author identified five major negative social aspects of West Bengal tourism viz. Growth of unscientific massage parlors, Exploitation on tourists, over pricing, commercialization of countrys culture/customs and water pollution which seriously affects the growth of sustainable tourism development. Identified minor negative social aspects are Littering, Pick pocketing, Theft and Female prostitution, also affects tourism by and large. Apart from these the author identified numerous negative social aspects which affects the industry occasionally, as per capacity. The author suggests that sound Security Systems Management Process at operational level should be implemented by the government to arrest the growth of these negative aspects so that they can be nipped in the bud. Other wise the motto of sustainable development and well being of studied area will be impeded.


Author(s):  
Bridget M. Bordelon ◽  
Ksenia Kirillova ◽  
Jeffrey Schaffer

The purpose of this paper is to determine how a community undergoing disaster recovery perceives tourism development. This study utilizes qualitative and quantitative methods to capture the meanings, perspectives and attitudes of residents, stakeholders and Government. The results of the qualitative component are presented. This exploratory research contributes to the body of knowledge regarding tourism planning and development, particularly as it relates to the reemergence of a communitys tourism industry following a disaster. Findings indicate that the context and timing of a destination under recovery require additional consideration. Ultimately, creating social capital is essential for the community planning process and requires participation beyond the typical seven steps of tourism planning model.


Author(s):  
Moses Ahomka Yeboah

The Ghana Tourism Authority rated Elmina Beach Resort and Coconut Grove Hotels as Three-Star hotels. The focus of this study was to determine whether these hotels merited the rating as regards the innovative capabilities of its managers. Four innovation types: product, process, marketing and organization were measured. Questionnaire was employed to elicit this information. The census approach was employed involving all the seventeen departmental heads in both hotels. Data was analyzed using descriptive statistics, specifically, the mean of the innovation types were on scale of 1-5. The hoteliers demonstrated low or high innovation capacity if the scale was 1-2.9 and 3-5 respectively. Results show that the managers of these hotels are highly innovative with process and organization as the highest and least practiced innovation types respectively. It is therefore suggestive that these hoteliers strive to sell current hotel experience to clients. It is recommended that the hoteliers must continually seek to offer personalized, friendly and sociable services, which will make their guests enjoy patronizing their facilities.


Author(s):  
Sewnet Tesfaye ◽  
Sukarn Sharma ◽  
Sileshi Girma

Gondar, due to its historical palaces and churches, has been one of the top tourist destinations in Northern Ethiopia. For that matter, the number of domestic and international tourists visiting the town is increasing from time to time. Looking at this potential of Gondar many people are venturing into the field of hotel business. This study was conducted to assess customer satisfaction with first level hotels in Gondar. The responses of the international tourists were taken for the purpose of analysis. Only the international tourists were approached so as to have a holistic and unbiased analysis of the hotel sector in the town. A total of 352 tourists staying in first class hotels of Gondar were approached for data collection in between 22nd March- 22nd April 2013. However, only 313 questionnaires were completely filled and thus considered for study. It was found that though the staff is hospitable, the hotels are neat and comfortable, the taste of food is good and some services such as credit card facility is available in the hotels still efficiency in service, variety of food items, location of the hotel, the landscaping, spaciousness of rooms and value for money are some burning issues which demand immediate attention by the hoteliers.


Author(s):  
S. M. Hashemi ◽  
J. Jusoh ◽  
S. Kiumarsi ◽  
F. Hashemi

Employee satisfaction is a parameter used to measure of the extent to which employees are pleased with their particular jobs and working environment. Continuously improving the spirits and self-confidence among employees can be of incredible benefits to any organization, given that happy employees are anticipated to put in more energy and time, take less leave of absence, and remain dedicated to the company. There are a number of factors that improve or sustain high employee satisfaction, which sensible employers thrive to implement. This objective of this study is to determine the level of employees job satisfaction and to investigate the effect of gender on employees job satisfaction. Important factors that have an impact on job satisfaction are supervision, relationship with co-workers, rewards, work condition, and opportunities for promotion. Data for this research were gathered from employees of four 5 rated-star hotels in Iran. The illustrative evaluation executed to decide the grade of employees job satisfaction. Furthermore, independent sample t-test was utilized to empirically test relationship between employees job satisfaction and their gender. Findings suggest that employees are moderately satisfied with their job and there is no significant difference in between male and female employees job satisfaction.


Author(s):  
Aarti Kaushal

The use of a Customer Relationship Management application is to create a business strategy is an excellent way to increase customer loyalty and customer retention. By personalizing a customers stay, a hotel can ensure that customers will come back again and again simply by remembering their favorite beverage, pillow or other preferred amenity.


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