The forecasting potential of adaptive models in tourism

The article discusses forecasting as one of the special scientific research areas which contribute to the assessment of tourist activity development prospects, the identification of key tourism development factors and effective management decision criteria. The study provides an overview of modern research methods used in Russia and other countries for making forecasts in the field of tourism. It aims at assessing the predictive capabilities of adaptive modeling, not frequently used currently in tourism research, for the quantitative analysis of tourist flows using the example of Barcelona, a major urban tourist destination in the pre-pandemic period. An example of a forecast for tourist numbers based on adaptive models is proposed, one of the key indicators showing tourist region success which have proven successful in the study of processes with a dynamic but unstable character.

ПЕРСПЕКТИВЫ РАЗВИТИЯ ГАСТРОНОМИЧЕСКОГО ТУРИЗМА В КАЗАХСТАНЕ

В статье рассматривается современное состояние гастрономического туризма, целью которого является путешествие и ознакомление с национальной кухней страны, фирменными блюдами, обучением, повышением уровня профессиональных знаний в области кулинарного мастерства. Рассматриваются теоретические аспекты гастрономического туризма, влияние гастрономических событий на формирование бренда туристского региона. Выявлены проблемы развития гастрономического туризма в Казахстане, прогнозы его дальнейшего развития. Собраны популярные гастрономические туры по самым выгодным ценам. Раскрывается роль гастрономического туризма в формировании бренда территории. Поднимаются вопросы перспективного развития кулинарного туризма в Акмолинской области. Расписаны методы исследования гастрономического туризма, как современного явления среди новых туристских продуктов. Расписаны результаты исследования, проводимые американским экономистом. The article examines the current state of gastronomic tourism, the purpose of which is to travel and get acquainted with the national cuisine of the country, specialties, training, improving the level of professional knowledge in the field of culinary skills. The theoretical aspects of gastronomic tourism, the influence of gastronomic events on the formation of the brand of the tourist region are considered. The problems of the development of gastronomic tourism in Kazakhstan, forecasts of its further development are revealed. Popular gastronomic tours are collected at the best prices. The role of gastronomic tourism in the formation of the brand of the territory is revealed. The issues of the prospective development of culinary tourism in the Akmola region are raised. Methods of research of gastronomic tourism as a modern phenomenon among new tourist products are described. The results of a study conducted by an American economist are described.

Inspiracje sztuką i kulturą Podhala w powojennej galanterii i biżuterii polskiej

Abstrakt: Zainteresowanie sztuką ludową Podhala wśród polskich artystów i badaczy sięga lat osiemdziesiątych XIX wieku. Wynikało ono z dostrzeżenia artystycznej wartości tworzonych tam dzieł oraz poszukiwań tzw. sztuki narodowej i rodzimej, tak bardzo ważnych dla polskiej kultury i tożsamości. Inspiracje kulturą materialną i artystyczną Podhala przyczyniły się m.in. do wielkiego sukcesu polskiej ekspozycji na Wystawie Sztuki Dekoracyjnej w Paryżu w 1925 roku. Zainteresowanie to nie zmniejszyło się po 1945 r., ale przybrało inne formy. W tym czasie powstawały w Polsce liczne spółdzielnie, których zadaniem było tworzenie przedmiotów codziennego użytku i dzieł sztuki ludowej, zgodnie z lokalną tradycją rękodzielniczą, ikonograficzną, zdobniczą itp. Pewną część produkcji stanowiła tzw. metaloplastyka – sprzączki do pasków, spinki do koszul, zatrzaski do torebek, noże, okucia fajek i in., których forma była inspiracją dla artystów tworzących dzieła biżuterii – bransoletki, broszki, wisiory itp. Asortyment ten uzupełniony został także o inne elementy – wykonywane z blachy, kości bydlęcej, galalitu i drewna broszki, wisiorki i breloki, które były przede wszystkim pamiątkami przywożonymi z tego bardzo popularnego regionu turystycznego. Summary: The interest in the folk art of the Podhale region among Polish artists and researchers dates back to the 1880s. It resulted from the perception of the artistic value of the works created here, as well as the search for the so-called national and native art, very important for Polish culture and national identity. Inspiration with the material culture of Podhale came from, among others a great effect in the form of the success of Polish art at the Exhibition of Decorative Art in Paris in 1925. This interest did not diminish after 1945, but took other forms. At that time, numerous cooperatives were established in Poland, whose task was to create everyday objects and works of folk art, in line with the local tradition in terms of technology, iconography, ornaments, etc. In Podhale, among many produced works, a certain part was the so-called metalwork – belt buckles, shirt clips, purse fasteners, knives, etc., the shape of which was an inspiration for artists creating bracelets, brooches, pendants, etc. This assortment was supplemented with other items – made of sheet metal, bovine bone, galalite and wood, brooches, pendants, and key rings, which were primarily souvenirs brought from this very popular tourist region.

An Analysis of Interactions in Intercultural Marriages: A Field Study of Alanya

This study aims to examine the dimensions of the conflicts arising from the interactions of two different cultures in intercultural marriages and to examine under which conditions and the level to which cultural adaptation is provided. This study was conducted with 35 participants who have an intercultural marriage and live in Antalya Province’s Alanya District, where people from many cultures and nationalities can be encountered due to Alanya being a tourist region. This study obtained the data using the semi-structured interview method to investigate the conflict and adaptation that may occur as a result of intercultural marriages. The snowball technique has been used to access the participants. At the end of the interviews conducted with these individuals, foreign spouses’ process of adapting to the Turkish family structure and culture, what they’ve acquired from experiencing cultural conflict, and what conflict and adaptation processes they experienced were examined within the scope of family and social environments. The findings from the study have been compiled within the framework of conflict and adaptation as a result of cultural interaction.

Natural tourist resources in Rhodope tourist region

Rhodope Tourist Region is one of the most attractive tourist regions in Bulgaria and one of the few that stand out with almost uniform year-round development of tourist activities. The outlines of the tourist area largely coincide with the outlines of the mountain of the same name. This fact predetermines the exceptional richness and diversity of natural tourist resources. Here are the largest coniferous forests in the country, some of the largest dams, the largest number of caves used for tourist purposes, many mineral springs, bizarre rock formations, etc. The relatively well-preserved natural environment is a prerequisite for the presence of extremely high biodiversity, as well as a large number of protected areas. The region is specialized in mountain tourism, incl. ski tourism and hiking. In connection with the available natural tourist resources, the tourism product is increasingly enriched with various specialized types of tourism, incl. balneotherapy tourism, ecotourism, rural tourism, etc. In connection with the increasingly intensive tourist load, the problem of protecting the natural tourist resources from the growing anthropogenic pressure, as well as the prospects for sustainable development of the tourist industry in the region are becoming especially relevant. The aim of the present paper is to valorize the natural tourist resources of the Rhodope tourist region and to give guidelines for their sustainable use.

WAYS TO IMPROVE THE ORGANIZATIONAL AND ECONOMIC MECHANISMS FOR THE DEVELOPMENT OF THE HOTEL AND TOURISM BUSINESS

Being one of the largest highly profitable and dynamically developing sectors of the world economy, tourism has a significant impact on changes in the structure of the national and regional economy, the strategy and tactics of institutional transformations and the implementation of socio-economic policy. The purpose of the study is to study and develop new theoretical and basic mechanisms for improving the organizational and economic plan for the development of the block market of tourist services in the region. This is an updated justification of the concept of "tourist region" as the foundation for the development of tourist services at the regional level and the identification of consumer tourist demand chains, - the study of models of the development of the tourist market and the burp of hotel services in the region, as well as the identification of features of improving the organizational and economic mechanism for the development of hotel services in the region.

POSTCORONAVIRUS TRANSFORMATION OF ECONOMIC SECURITY OF MICRO-ENTERPRISES OF THE REGIONAL SPHERE OF TOURISM

The article examines the scientific experience in developing optimal steps in the postcoronavirus period of development of the domestic tourist region to a systematic vision of a comprehensive strategy taking into account the interests of firms. The theoretical basis for the essence of the concept of "safety in tourism" is studied and the own vision of its modern content is offered. It is established that in the post-coronavirus perspective of the tourism industry there is a need to review approaches to the formation and provision of economic security in order to maintain a stable position of enterprises in domestic and international markets, both in real and digital environment. It is determined that the structure of economic security of the tourist sphere of the region will have the following components: ecological, financial, investment, social, innovative, functional; the composition of the system of economic security of the tourist micro-enterprise is logically expressed by the components: tourist, technical and economic; financial, personnel, information. The tasks of economic security of the tourist enterprise of the region in the postcoronavirus era of business transformation are offered. It is concluded that the concept of creating a mechanism of economic security in the regional sphere of tourism provides a harmonious system of combining the priority interests of the enterprise and the environment. The basic stages of the methodology of development of the system of economic security of the microenterprise of the regional sphere of tourism in the postcoronavirus business space are formed. It is one of the priority areas for strengthening the economic security of tourism micro-entrepreneurship in the region: policy tools at the macro-level hierarchy of economic management and policy tools at the meso-level hierarchy of economic management. The structure of management functions of local authorities in the direction of forming a safe environment for tourism is shown schematically. The main requirements defined by the concept of economic security of the micro-business sector in tourism in the region are presented.

YOUTH INITIATIVES IN TOURISM IN THE ERA OF DIGITALIZATION AND PANDEMIC

The rapid digitalization of the economy since the early 2010s thanks to the rapid development of the mobile Internet and artificial intelligence was accelerated by the COVID-19 coronavirus pandemic, which caused catastrophic losses in international tourism in 2020. This article considers the perception of the tourist region by the young generation of the era of smartphones and social networks and sets objectives of adapting tourism in the world of VUCA – a world of instability, uncertainty, complexity and ambiguity. The priority strategies of tourism development in the regions: the introduction of the unseen tourism management technologies and creation of the online platform of youth leisure, development of concepts modern use of historic buildings while preserving their historical authenticity and romantic atmosphere, organization of public spaces for the exchange of experiences between generations on the basis of mutuall interest and encouragement of projects engaging young people with disabilities. There is a need for long-term planning and the formation of a global system of universal values and human understanding of their place in the “new reality”. This vector of development will lead to a new level of humanity in the future 5–10 years.