Determinants of Satisfaction with Destination Attributes An Empirical Study of Udaipur, Rajasthan

2015 ◽  
Vol 10 (2) ◽  
Author(s):  
Ashok Singh ◽  
Ranjana Tiwari
Keyword(s):  
Cultural Factors ◽  
Marketing Strategies ◽  
Review Of Literature ◽  
Tourist Satisfaction ◽  
Level Of Satisfaction ◽  
Determinants Of Satisfaction ◽  
Destination Management Organizations ◽  
Further Development ◽  
Study Offer ◽  
Structured Questionnaire

The study involves identifying the important factors contributing to the level of satisfaction from the destination attributes of Udaipur, Rajasthan. An extensive review of literature was done before the study. A pre-tested and structured questionnaire was used to collect data from 350 international tourists who visited Udaipur, Rajasthan in peak tourist season. Further, factor analysis was used in order to identify the most important destination attributes contributing to the satisfaction level of the tourists. Services provided at the tourist spots were the most important destination attributes which included parking facility, communication system, cleanliness etc. Further, nine factors including accessibility and cultural factors were identified as the important factors in destination attributes. The results of this study offer practical suggestions to destination and the tourism suppliers looking to develop positioning and marketing strategies for Udaipur tourism. The study could be useful to the tour operators, tourism stakeholders or destination management organizations to focus on the most important factors leading to tourist satisfaction, which can help them to develop the strategies for further development accordingly.

Decision making power of college girls in relation to clothing

2018 ◽  
Vol 9 (01) ◽  
Author(s):  
Parul Gill ◽  
Poonam Malik ◽  
Pankaj Gill
Keyword(s):  
Decision Making ◽  
Satisfaction Level ◽  
College Going ◽  
Level Of Satisfaction ◽  
High Level ◽  
Garment Design ◽  
Structured Questionnaire

The present study was undertaken to explore the decision making patterns of college girls in relation to clothing and their satisfaction level with these decision making patterns. Thirty under graduate college girls from Panipat city were approached to record their responses regarding decision making in relation to clothing and satisfaction level through a well structured questionnaire. It was found that most of the girls (56.66%) themselves made the decisions about the type of garment (Indian, western or both) they wear and majority of girls (70%) were highly satisfied with this decision making. Parents performed the role of buyers for their college going daughters' garments in most of the cases (63.33%) and the 73.33% girls had high level of satisfaction with this. In most of the cases (60%) the decision about the garment design was made by the girls themselves and they were highly satisfied with it. Keywords: clothing, college, girls, decision making.

scholarly journals Rheumatologist perspective of the Brazilian consensus for detection of auto antibodies in HEp-2 CELLS

2021 ◽  
Vol 61 (1) ◽  
Author(s):  
Isadora Carvalho Medeiros Francescantonio ◽  
Leandro Augusto Rodrigues dos Santos ◽  
Paulo Luiz Carvalho Francescantonio ◽  
Luiz Eduardo Coelho Andrade ◽  
Wilson de Melo Cruvinel
Keyword(s):  
Clinical Practice ◽  
Immunofluorescence Assay ◽  
Chi Square ◽  
Dichotomous Data ◽  
Level Of Satisfaction ◽  
Significant Difference ◽  
Chi Square Test ◽  
Geographic Regions ◽  
Relevant Pattern ◽  
Structured Questionnaire

Abstract Objective To evaluate the perception of rheumatologists regarding the recommendations of the Brazilian Consensus for detection of Autoantibodies (BCA) on HEp-2 Cells by Indirect Immunofluorescence assay (IFA) and how BCA recommendations help in clinical practice. Methodology A structured questionnaire regarding the BCA recommendations for detection and interpretations of autoantibodies in HEp-2 cells was applied to randomly selected rheumatologists. The results were tabulated using the Microsoft® Excel program, expressed as a simple percentage and the dichotomous data were analyzed using the Chi-square test and the Epi Info® program. Results Four hundred fuorteen rheumatologists participated in the study: 70% of them considered their knowledge of the HEp-2 IFA test satisfactory or excellent, and 43% said they knew the BCA recommendations in general, without distinguishing the edition of the BCA to which they refer. The Revista Brasileira de Rheumatologia/Advances in Rheumatology was the means of dissemination most consulted by specialists (50%). According to the rheumatologists’ opinion, the most relevant pattern was the homogeneous nuclear (78%) and 65% stated they were satisfied with the BCA recommendations at a level of satisfaction greater than or equal to 80%. There was no significant difference in the perception of rheumatologists from the several Brazilian geographic regions. Conclusion Brazilian rheumatologists are aware of the BCA guidelines and most are satisfied with the content published, considering that the BCA recommendations assist positively in the clinical practice. Most rheumatologists recognize the patterns associated with rheumatic autoimmune diseases and have used BCA recommendations to interpret the results of the HEp-2 IFA test.

The Effects of Prepaid Metering Systems on Customer Satisfaction in Niger State, Nigeria

2021 ◽  
Vol 2 (2) ◽  
Author(s):  
Ayooluwa Femi Aribisala ◽  
Musa Mohammed
Keyword(s):  
Customer Satisfaction ◽  
Regression Models ◽  
Response Rate ◽  
Spearman Correlation ◽  
Electricity Use ◽  
Customer Care ◽  
Level Of Satisfaction ◽  
Multiple Regression Models ◽  
The Relationship ◽  
Structured Questionnaire

Energy consumers in Nigeria have long complained about Distribution Companies' unfair billing practices, exorbitant monthly electricity bills resulting from meter estimation rather than accurate meter reading and calculation based on uninterrupted electricity use. The objectives of the study were to establish the relationship between the prepaid metering system and customer satisfaction; and to evaluate the level of satisfaction with respect to the usage of the prepaid metering system in Niger State, Nigeria. In carrying out the study, the structured questionnaire was administered to 393 randomly chosen respondents drawn from prepaid meter users, out of which 344 responded generating a response rate of 87.5%. The data derived were subjected to spearman correlation and multiple regression models. The major findings from the study showed a significant, moderate and positive relationship between the prepaid metering system and customer satisfaction. Additionally, three significant predictors, Affordability, Availability and Flexibility with p < .01 are statistically significant. Further findings from descriptive statistics revealed that users had the highest level of satisfaction with the privacy they had as a result of no meter readers and no accumulated. The study concluded that there exist a positive and beneficial link between the prepaid metering system and customer satisfaction. The study therefore recommends the provision of a smart metering system, good customer care units and a marketing campaign for better knowledge of the prepaid metering system.

scholarly journals Flagship species approach: are we heading on the right track?

2014 ◽  
Vol 1 (1) ◽  
pp. 47-52
Author(s):  
Kanchan Thapa
Keyword(s):  
Nongovernmental Organizations ◽  
Biodiversity Conservation ◽  
Species Level ◽  
Conservation Strategy ◽  
Flagship Species ◽  
Conservation Science ◽  
Conservation Implications ◽  
Level Of Satisfaction ◽  
The Right ◽  
Structured Questionnaire

Aim The paper aims to evaluate the usefulness of the Flagship Species Approach (FSA) as a conservation strategy. Location The study was conducted primarily among the conservation practitioners working with the flagship species in Nepal. Material and Methods Using a structured questionnaire, a total of 89 conservationists from three different categories of conservation agencies: government, nongovernmental organizations, and intellectuals (academics and researchers), were asked about their views regarding the FSA in bringing conservation benefits and reducing the biodiversity threats. I used non-parametric tests for analyzing the data. Key findings A majority of respondents shared the view that the FSA is being used effectively in raising funds for conservation and in bringing awareness to people and enhancing conservation of other species. Level of satisfaction pertaining to FSA, however, differed among the governmental / nongovernmental organizations and the intellectual agencies. Conservation implications This study found that FSA had been instrumental in raising the funds for biodiversity conservation and keeping the science in the forerunner. DOI: http://dx.doi.org/10.3126/cs.v1i1.9585 Conservation Science 2013 1(1), 47-52

scholarly journals PENGARUH STRATEGI PEMASARAN TERHADAP KEPUASAN WISATAWAN MELALUI KUALITAS PELAYANAN (STUDI KASUS OBYEK WISATA KEPULAUAN SERIBU)

2018 ◽  
Vol 13 (1) ◽  
pp. 90-104
Author(s):  
Sukarni Novita Sari
Keyword(s):  
Quality Of Service ◽  
Marketing Strategy ◽  
Structural Equation ◽  
Marketing Strategies ◽  
Equation Modeling ◽  
Tourist Satisfaction ◽  
Tourism Sector ◽  
Analysis Technique ◽  
The Face

Tourism sector became strategic and significant when it taken seriously and done professionally. Selling tourism products and services need not only a coordination, but a good cooperation between all organizations that are responsible for developing tourism sector and all parties involved or associated with tourism activities. One effort that can be done is to develop a marketing strategy that is expected to attract tourists back and also can create self-satisfaction in tourists.To obtain optimal results, this marketing strategy has a broad scope in the field of marketing of which is a strategy in the face of competition, pricing strategy, product strategy, service strategy and so on. Therefore, this study will analyze about the influence of marketing strategies and quality of service to tourist satisfaction.The method used in this research is quantitative with the questionnaire as a data collection tool to obtain the responses of the respondents regarding the variables in this study. The data analysis technique used in this research is Structural Equation Modeling (SEM). Respondents involved in this study are 120 tourists that also customers of CV Ryzqi Samudra.The research proves that the marketing strategy has a positive and significant impact on the quality of services and satisfaction of tourists. Variable quality of service also has a positive and significant impact on tourist satisfaction.

Innovative Marketing Strategies for Small and Medium Enterprises of Western Madhya Pradesh (India): An Analytical Study

2020 ◽  
Vol 47 (2) ◽  
pp. 146-162
Author(s):  
Pragya Keshari
Keyword(s):  
Small And Medium Enterprises ◽  
Decisive Role ◽  
Industrial Sector ◽  
Marketing Strategies ◽  
Madhya Pradesh ◽  
Primary Data ◽  
Review Of Literature ◽  
Chi Square ◽  
Chi Square Test ◽  
Medium Enterprises

The micro, small and medium enterprises are an essential part of the Indian industrial sector. It plays a decisive role in growth and development of Indian economy. The review of literature on various aspects of small and medium enterprises (SMEs) showed that the SMEs, both in the country and other parts of the world, still rely on conventional marketing practices and, more or less, face the same types of challenges. Therefore, the present study is undertaken to examine the marketing strategies of SMEs in western Madhya Pradesh, India, and to suggest some innovative marketing practices for them to prosper. The sample consists of 439 SMEs drawn on a random basis from Indore and Dhar districts of Madhya Pradesh. The primary data are collected through a self-designed instrument with 40 items/statements, developed thorough a review of literature on the topic and personal interviews of managers of SMEs. The data are analysed using statistical tools like factor analysis and chi-square test applied with the help of Statistical Package for Social Sciences (SPSS) 20 Software. The study findings reveal that SME managers still rely on age-old practices of marketing. The article recommends some innovative marketing practices for SMEs.

Islamic Marketing

2015 ◽  
pp. 130-148 ◽  
Author(s):  
Samer Sarofim ◽  
Ahmed Tolba
Keyword(s):  
Decision Making ◽  
Cultural Factors ◽  
Marketing Strategies ◽  
Decision Making Process ◽  
Islamic Culture ◽  
Consumer Behaviors ◽  
Islamic Politics ◽  
Political Associations ◽  
Ultimate Objective

The ultimate objective of this chapter is to provide a new conceptualization that encompasses Islam as a religion, Islamic culture, and Islamic politics to provide both academicians and practitioners with a multidimensional understanding of interrelated factors in Islamic marketing. It illustrates how cultural factors and political associations intersect with Islamic teachings and rules to shape the Muslim consumer behaviors and decision-making process; consequently, business and marketing strategies aimed at targeting Muslim consumers are either threatened or reinforced.

scholarly journals The Study of Tourist Movements in Tourist Historic Cities: A Comparative Analysis of the Applicability of Four Different Tools

2019 ◽  
Vol 11 (19) ◽  
pp. 5265
Author(s):  
Ana Muñoz-Mazón ◽  
Laura Fuentes-Moraleda ◽  
Angela Chantre-Astaiza ◽  
Marlon-Felipe Burbano-Fernandez
Keyword(s):  
Marketing Strategies ◽  
Precise Data ◽  
Time Period ◽  
Tourist Flows ◽  
Extensive Information ◽  
Customer Services ◽  
Destination Management Organizations ◽  
Historic City ◽  
Historic Cities ◽  
Tourist Information

This paper presents the results of the application of four different tools (tourist card, questionarie, GPS and NFC) with the objective to study the movement of tourists in a tourist historic city (Popayán, Colombia). Given the need for these types of cities to manage tourism in a sustainable way, and considering that the management of tourist flows is a key aspect to achieve this, the aim was to find out which of the tools applied provides more precise data on the movement of tourists in the destination. For this, information was collected on the movement of tourists with four different tools, applying each tool in four different years (2011, 2012, 2013 and 2015) during the same time period (Holy Week). For the analysis of tourist movements, the Markov chain was obtained for each period. In order to study the generation of routes geo-location was used in each case. The results show that even though GPS technology provided more information on the visited places, NFC technology facilitates more extensive information. In addition, NFC technology allowed the extraction of important information about the places visited, showing a wide number of sites visited and, therefore, providing greater value for the study. Finally, the results of the study provide a better understanding of how destination management organizations could develop more suitable alternatives of the customer services systems, the delivery of tourist information and the identification of sites with heavy use. Conclusively, this study helps to identify how to take better advantage of the marketing strategies through different tools that analyses tourism movements.

Mapping aboriginal tourism experiences in Taiwan: A case of the Formosan Aboriginal Culture Village

2020 ◽  
pp. 135676672095034
Author(s):  
Weisheng Chiu ◽  
Heetae Cho
Keyword(s):  
Lived Experience ◽  
Marketing Strategies ◽  
User Generated Content ◽  
Text Data ◽  
Tourism Product ◽  
Level Of Satisfaction ◽  
Aboriginal Culture ◽  
Tourist Experience ◽  
Rich Information ◽  
The Rich

Exploring tourist experience through analyzing user-generated content (UGC) has been considered as an appropriate approach for experience studies due to the rich information from the perspective of tourists. Thus, this study identified the conceptual map of individuals’ aboriginal tourism experiences by analyzing UGC, including photos and texts. A total of 206 photos and 278 reviews posted by tourists on TripAdvisor were collected and analyzed. Photo content analysis showed that aboriginal culture emerged as the most indelible experience for visitors. Analysis of text data disclosed key themes: park, tribe, car, garden, and children. Further analysis found different patterns in tourist experiences across numerous travel parties and satisfaction levels. This study explored tourists’ narratives and identified important concepts and themes of their ‘lived experience’ of aboriginal tourism. The findings of this study contribute to expanding theoretical knowledge by introducing innovative analytic techniques. Practically, this study offers a blueprint for designing the aboriginal tourism product, which can optimize the tourist experience. In addition, the differences in tourist experience with regard to travel party and level of satisfaction suggest specific marketing strategies for different segments.

Consumer Preferences for Cigarettes in Sudan-A Conjoint Analysis Approach

2016 ◽  
Vol 8 (3) ◽  
pp. 95
Author(s):  
Elfadil Timan Idriss
Keyword(s):  
Social Status ◽  
Conjoint Analysis ◽  
Consumer Preferences ◽  
Marketing Strategies ◽  
Analysis Approach ◽  
The Social ◽  
Structured Questionnaire ◽  
The Way

<p>Understanding Consumer’s preferences on attributes of cigarettes market is the first step to successful marketing strategies. The goal of this article is to explore the preferences of the smokers and to determine the way consumers perceive the importance of cigarettes attributes using conjoint analysis. Research was conducted on a sample of 416 users of cigarettes in Sudan and data were collected using a structured questionnaire. By implementing conjoint analysis, the current study investigates how consumers do tradeoff between preferences of number of attributes and the importance they attached to each of these cigarettes' attributes. The four attributes that are dealt within this study are the social status, availability, quality and price of cigarettes. Though the preferences of the various consumers vary, the results show that while price, quality and availability are important attributes, the social status is the most preferred attribute in the cigarettes industry in Sudan. The findings of the current study provide essential implications for marketers in developing future marketing strategies and for investment in this sector.<strong></strong></p>

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