scholarly journals Contrasting Contemporary Advertising Media Strategies of Small Retail Firms:

2018 ◽  
Vol 10 (6(J)) ◽  
pp. 162-170
Author(s):  
Reginald Masocha
Keyword(s):  
Structural Equation ◽  
Sampling Technique ◽  
Limpopo Province ◽  
Communication Effectiveness ◽  
Cross Sectional Survey ◽  
Traditional Media ◽  
Cross Sectional ◽  
Media Choices ◽  
Practical Implications ◽  
Subsequent Sample

This paper is an investigation contrasting modern and traditional advertising media from the perspective of small retail firms in Limpopo province of South Africa. Prior studies established juxtaposition in terms of media choices which continuously challenges businesses at large, per se, small retail businesses. A cross-sectional survey, through a purposive sampling technique of a subsequent sample size of 236 owners and managers of small retail firms was utilised in this research. Descriptive statistics, correlation and exploratory factor analysis (EFA) were used in data analysis. Furthermore, structural equation modelling (SEM) was used in hypotheses testing. The findings of the study posit that traditional advertising media have no significant influence on communication effectiveness and the performance of small retail SMEs. Contrarily, modern advertising media was found to positively and significantly influence the performance of retail SMEs. The practical implications of this study primarily pertain to the demise of traditional advertising media in the contemporary environments which business people need to consider. Theoretically, the study posits a review of the theory that pertains to the use of traditional media juxtaposed to modern media in contemporary advertising.

scholarly journals Contrasting Contemporary Advertising Media Strategies of Small Retail Firms:

2018 ◽  
Vol 10 (6) ◽  
pp. 162
Author(s):  
Reginald Masocha
Keyword(s):  
Structural Equation ◽  
Sampling Technique ◽  
Limpopo Province ◽  
Communication Effectiveness ◽  
Cross Sectional Survey ◽  
Traditional Media ◽  
Cross Sectional ◽  
Media Choices ◽  
Practical Implications ◽  
Subsequent Sample

This paper is an investigation contrasting modern and traditional advertising media from the perspective of small retail firms in Limpopo province of South Africa. Prior studies established juxtaposition in terms of media choices which continuously challenges businesses at large, per se, small retail businesses. A cross-sectional survey, through a purposive sampling technique of a subsequent sample size of 236 owners and managers of small retail firms was utilised in this research. Descriptive statistics, correlation and exploratory factor analysis (EFA) were used in data analysis. Furthermore, structural equation modelling (SEM) was used in hypotheses testing. The findings of the study posit that traditional advertising media have no significant influence on communication effectiveness and the performance of small retail SMEs. Contrarily, modern advertising media was found to positively and significantly influence the performance of retail SMEs. The practical implications of this study primarily pertain to the demise of traditional advertising media in the contemporary environments which business people need to consider. Theoretically, the study posits a review of the theory that pertains to the use of traditional media juxtaposed to modern media in contemporary advertising.

scholarly journals Work Intention as Mediator in the Relationship between Work Passion and Organizational Commitment among Teachers in Malaysia

2019 ◽  
Vol 8 (2S10) ◽  
pp. 102-110
Keyword(s):  
Organizational Commitment ◽  
Structural Equation ◽  
Sampling Technique ◽  
Equation Modeling ◽  
Cluster Sampling ◽  
School Teachers ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
The Relationship ◽  
Work Passion

Organizational commitment among employees is important to determine organizational effectiveness as employees with higher organizational commitment have higher motivation to stay with their organization. In recent years, previous studies have shown that the teachers’ organizational commitment are low and moderate. Therefore, this study focuses on the effect of work passion toward organizational commitment with work intention as the mediator. The objectives of this study was to determine the effect of work passion on work intention and organizational commitment among teachers and to determine the role of work intention as a mediator in the effect of work passion on organizational commitment among teachers. This study employed a cross-sectional survey involving 355 school teachers in Malaysia through multi-stage cluster sampling technique. Data were analyzed using descriptive analysis, while confirmatory factor analysis (CFA) and structural equation modeling (SEM) were used to determine the fitness of the model with the data. Findings showed that organizational commitment and work passion among school teachers were moderate, while work intention was at a higher level. SEM analysis showed that the model has a good fit with CMIN/df= 3.22, GFI = 0.95, CFI=0.97, TLI=0.95, RMSEA=0.08. In addition, job factors have a significant direct effect on work intention and organizational commitment. Results also showed that work intention mediated the relationship between work passion and organizational commitment. The results of this imply the importance of work passion and work intention in enhancing organizational commitment among teachers in Malaysia.

scholarly journals Supply disruption in the wake of COVID-19 crisis and organisational performance: mediated by organisational productivity and customer satisfaction

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ekpenyong Ekpenyong Udofia ◽  
Bimbo Onaolapo Adejare ◽  
Gbemi Oladipo Olaore ◽  
Etete Ekpenyong Udofia
Keyword(s):  
Customer Satisfaction ◽  
Structural Equation ◽  
Survey Design ◽  
Manufacturing Sector ◽  
Sampling Technique ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Supply Disruption ◽  
Content Type ◽  
The Impact

Purpose This study aims to test the impact of the coronavirus (Covid-19) pandemic on large firms, with regard to a supply disruption, productivity, customer satisfaction and firm performance. Design/methodology/approach A cross-sectional survey design and stratified sampling technique were implemented for employee selection and data gathering. Confirmatory factor analysis (CFA) was used to examine the data and model fitness, while the structural equation model was used for hypotheses testing. Findings The pandemic triggered supply disruptions, but did not significantly impact the productivity of manufacturing firms directly. However, supply disruption positively and significantly impacted productivity. Organisational productivity had no significant impact on customer satisfaction, however, when mediating the relationship between Covid-19 and customer satisfaction, it produces a positive indirect effect. Finally, Covid-19 and supply disruption when mediated by organisational productivity both had negative significant relationships on performance. Research limitations/implications Having a unique model, it creates a trail for future researchers to explore further. Though customer satisfaction was expected to be affected by the pandemic, it is interesting to find out that customer satisfaction when mediated by organisational productivity was positively influenced. Practical implications Disruptions are inevitable, managers must balance the pursuit of customer satisfaction and productivity so that one does not erode the other. Emphasis must be channelled towards managing the productivity of the firm to maintain customer satisfaction during these uncertain times. Deliberate steps like manufacturing flexibility investments should be initiated. Originality/value The first study to examine Covid-19, supply disruption, customer satisfaction, organisational productivity and performance in the Nigerian manufacturing sector.

scholarly journals Impact of e-servicescapes on student engagement: mediating impact of experience quality

2018 ◽  
Vol 13 (2) ◽  
pp. 203-222
Author(s):  
Hansani Chathurika Dassanayake ◽  
Asanka Senevirathne
Keyword(s):  
Student Engagement ◽  
Structural Equation ◽  
Survey Design ◽  
Student Experience ◽  
Sampling Technique ◽  
Research Approach ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Content Type ◽  
The Impact

Purpose The purpose of this paper is to investigate the impact of design of e-servicescapes on student engagement in distance education (DE), and examine whether this impact is mediated by student experience quality. Design/methodology/approach Quantitative research approach based on cross-sectional survey design was adapted where data were collected using a structured questionnaire. Sample consisted of 252 undergraduates registered in the DE platform in Sri Lanka and was drawn using a simple random sampling technique. Collected data were analysed using the structural equation modelling. Findings Data analysis revealed that there is a direct significant impact of e-servicescapes on student engagement while this impact is partially mediated by student experience quality in the Sri Lankan context. Meantime, the social presence feature of e-servicescapes has the highest impact on student engagement. Practical implications Findings of the study provide an empirically validated model to boost up the student engagement and significantly contribute to the designing of the e-servicescapes of the DE institutes in order to offer a superior service to a wide array of stakeholders. Originality/value Even though e-servicescapes have been recognised as a driver of customer behaviour, the concept is fairly unexplored in the educational context. Due to its practical applicability in the DE context, this study contributes to the existing knowledge by presenting a novel conceptual model developed based on multiple theories to identify its impact on student behaviour.

Does organisational politics affect leaders’ ability to engage Ghanaian Bankers?

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Kwasi Dartey-Baah ◽  
Rexford Kojo Agbozo
Keyword(s):  
Leadership Styles ◽  
Employee Engagement ◽  
Transactional Leadership ◽  
Structural Equation ◽  
Banking Sector ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Content Type ◽  
Practical Implications ◽  
Organisational Politics

Purpose The purpose of this paper is to investigate the influence of transformational and transactional leadership styles on employees’ work engagement and the moderating effects of perceived organisational politics (POPS) in indigenous Ghanaian Banks. Design/methodology/approach The study uses a cross-sectional survey design and a quantitative approach to gather data from 430 respondents through the use of structured questionnaire. The covariance-based structural equation modelling was used to analyse the data with the aid of statistical package for social sciences and AMOS. Findings The analyses revealed that transformational leaders had a positive influence on employee engagement while transactional leadership did not have a significant influence on employee engagement. POPS also had no influence on employee engagement. Furthermore, POPS failed to moderate the relationship between leadership styles and employee engagement. Practical implications The findings of this study provide important practical implications for managers and policymakers in the banking sector of Ghana in engendering good leadership and political environments that will promote the engagement of employees. Originality/value The variables used in this study and the context, present interesting and fresh insights into the interplay between leadership styles, POPS and employee engagement, thereby contributing to the discourse on the leadership and human resource management literature. Furthermore, this study fills a gap in literature and challenges prior conceptions that negative political climates within the public and private banks is chiefly responsible for the recent troubles some banks have faced in Ghana’s banking sector.

Health professionals’ social media usage behaviour: A study of the perceived barriers (Preprint)

2019 ◽  
Author(s):  
Md Irfanuzzaman Khan ◽  
Jennifer (M.I) Loh ◽  
Abu Saleh ◽  
Ali Quazi
Keyword(s):  
Social Media ◽  
Technology Acceptance ◽  
Health Professionals ◽  
Structural Equation ◽  
Sampling Technique ◽  
Perceived Barriers ◽  
Healthcare Sector ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Media Usage

BACKGROUND : Despite the growing popularity of social media internationally, a scan of the extant literature reveals that social media usage preference among health professionals are relatively lower than health consumers. While cynicism amongst health professionals could be the major reason, it is still unknown as to whether there are other factors affecting health professionals’ reluctance to use social media for health communication. OBJECTIVE This research investigates if health professionals perceive any possible barriers that may stand in the way of their social media usage behaviour by testing a new theoretical model drawn from the Technology Acceptance Model (TAM). METHODS The population for this study comprises Australian health professionals using social media, and working in hospitals, clinics and other clinical facilities. Based on a random sampling technique a cross-sectional survey was administered to 824 health professionals. The database used in this research comprised 219 responses yielding a response rate of 27 percent which is deemed acceptable given the nature of the topic being investigated. Data are analysed using the structural equation model (SEM) technique. RESULTS Findings indicated that Facebook is the most popular social media platform which is used by 46.5% of health professionals. YouTube is the second most popular platform used by health professionals (44.7%), followed by 25.1% of health professionals utilising Twitter, and 21.4% of health professionals who used LinkedIn. On average, only 8.8% of health professionals regularly access physician-only networks, and only 7.7% of health professionals used online blogs. In terms of perceived social media barriers, the SEM model demonstrated very good model fit (χ2 = 602.643; df, 233, χ2/df = 2.586, IFI = .91, TLI = .89, and CFI = .91) and indicates that information quality (P = .003), perceived trust (P = .008), professional boundary (P < .001), and supporting conditions ( P = .02) are key antecedents of perceived barriers of social media usage in the healthcare sector. CONCLUSIONS The findings of this study have important implications for healthcare providers and policy-makers regarding health professionals’ perceptions of the potential challenges of using social media in healthcare. The barriers emerging from this study call for an effective social media usage policy to provide health professionals and patients with a guideline for maximising the potential benefits with more emphasis on the appropriate strategies designed to overcome the problems. Findings further suggest that healthcare professionals need to be educated, informed and engaged in facing the challenges posed by such barriers. Finally, these insights could be useful in developing social media guidelines and strategies so that the healthcare benefits for the community in general and health service clients in particular are maximised.

Combating Burnout by Increasing Job Relational Characteristics

2019 ◽  
Vol 47 (5) ◽  
pp. 538-550
Author(s):  
Catarina Gonçalves ◽  
Maria José Chambel ◽  
Vânia Sofia Carvalho
Keyword(s):  
Structural Equation ◽  
Structural Equation Models ◽  
Autonomous Motivation ◽  
Job Characteristics ◽  
Social Value ◽  
Burnout Syndrome ◽  
Contact Center ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Practical Implications

The current study developed and tested the indirect effect of the relational job characteristics (i.e., perceived prosocial impact and perceived social value) on the burnout syndrome through the autonomous motivation. The cross-sectional survey data analysis of 1,538 Portuguese contact center workers was analyzed using the software package Mplus to conduct structural equation models. Autonomous motivation partially explains the negative relation between the relational job characteristics and burnout. However, the direct relationship between perceived prosocial impact and burnout was not significant. To promote awareness about the perceived value and impact of work and to invest in the interactions between workers and customers are the major practical implications of this study.

Antecedents of Local Personnel Absorptive Capacity in Joint Project Engineering Teams in Nigeria

2016 ◽  
Vol 12 (2) ◽  
pp. 38-53 ◽  
Author(s):  
Adedapo Oluwaseyi Ojo ◽  
Murali Raman
Keyword(s):  
Absorptive Capacity ◽  
Structural Equation ◽  
Future Research ◽  
Learning Orientation ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Joint Project ◽  
Engineering Teams ◽  
Practical Implications ◽  
Project Engineering

This study investigates the significance of individual differences on the local personnel capability to acquire knowledge from joint project engineering teams. The model proposes individual's prior experience, learning orientation and perception of partner's support as antecedents of local personnel absorptive capacity. The hypothesized model was validated through the outcome of the structural equation modelling conducted on a cross sectional survey of 248 local personnel of joint project engineering teams in the Nigerian upstream oil industry. All the hypothesized relationships were supported, with the exception of that between learning orientation and ability to assimilate knowledge. Accordingly, the theoretical and practical implications of the findings were explained, with suggestions offered on the direction for future research.

Attitudes towards entrepreneurship among the students of Thailand: an entrepreneurial attitude orientation approach

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Bahadur Ali Soomro ◽  
Maqsood Memon ◽  
Naimatullah Shah
Keyword(s):  
Structural Equation ◽  
Sampling Technique ◽  
Personal Control ◽  
Equation Modeling ◽  
Master's Students ◽  
Cross Sectional ◽  
Content Type ◽  
Entrepreneurial Attitudes ◽  
Entrepreneurial Attitude ◽  
Practical Implications

PurposeThe present study predicts attitude towards entrepreneurship among the students of Thailand through the entrepreneurial attitude orientation (EAO) model.Design/methodology/approachA quantitative approach is used, based on cross-sectional data from public sector universities of Thailand. The respondents are bachelor's and master's students who are acquiring entrepreneurship education. A random sampling technique was used to approach students to participate in the survey. A total of 392 useable questionnaires were returned, providing data for analysis.FindingsUsing structural equation modeling, the results show a positive and significant impact of achievement, personal control and innovation on attitudes towards entrepreneurship. Self-esteem, however, has a non-significant impact on attitudes towards entrepreneurship.Practical implicationsThis study may be helpful for university policymakers wishing to know more about students' entrepreneurial attitudes, as there is a strong need to divert more students towards entrepreneurship. This study may contribute to the entrepreneurship literature and the EAO scale, particularly in developing and Asian contexts.Originality/valueThis study offers evidence of the development of entrepreneurial attitudes among the students of Thailand, which ensures the further validation of the EAO scale in a developing country.

Lecturers' commitment to teaching entrepreneurship: do transformational leadership, mindfulness and readiness for change matter?

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sock Beei Yeap ◽  
Abdul Ghani Kanesan Abdullah ◽  
Lei Mee Thien
Keyword(s):  
Transformational Leadership ◽  
Structural Equation ◽  
Readiness For Change ◽  
Mediating Effect ◽  
Survey Method ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Content Type ◽  
The Relationship ◽  
Practical Implications

PurposeThis study aims to examine the influence of transformational leadership and mindfulness on lecturers' commitment to teaching entrepreneurship with mediating effect of readiness for change in polytechnics.Design/methodology/approachThe study used the cross-sectional survey method. The sample participants were 171 lecturers from polytechnics. Data were analysed by using partial least squares–structural equation modelling (PLS-SEM) approach.FindingsFindings indicated that readiness for change mediated the relationship between transformational leadership and commitment to teaching entrepreneurship. Transformational leadership and mindfulness had no significant influence on commitment to teaching entrepreneurship. Readiness for change did not mediate the relationship between mindfulness and commitment to teaching entrepreneurship.Practical implicationsHigher education should be aware of the importance of lecturers' readiness for change. This is because readiness for change is the mediator of the relationship between transformational leadership and commitment to teaching entrepreneurship.Originality/valueThe study sheds light on the explanation of mediating effect of readiness for change to influence the relationship between transformational leadership and lecturers' commitment to teaching entrepreneurship in the Malaysian polytechnic context.

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