scholarly journals Brand Positioning for Sub-Saharan Africa’s Rural Tourism Development

2015 ◽  
Vol 7 (6(J)) ◽  
pp. 34-41
Author(s):  
Ikechukwu O. Ezeuduji
Keyword(s):  
Rural Areas ◽  
Local Governments ◽  
Tourism Development ◽  
Local Communities ◽  
Climatic Conditions ◽  
Rural Landscape ◽  
Rural Tourism ◽  
Sub Saharan Africa ◽  
Brand Positioning ◽  
Sub Saharan

Well-conceived and effectively managed rural tourism brand in sub-Saharan Africa (SSA) can help build favourable reputation which enhances the confidence of tourists. The purpose of this paper is to formulate brand essence (functional and emotional benefits derivable from a brand) and brand position statement, for SSA’s rural tourism development. This study conducted descriptive analysis of brand essence for SSA’s rural tourism development. It is exploratory, rather than conclusive in nature. Functional benefits of SSA’s rural tourism include her diverse natural and cultural attributes, friendliness of population, climatic conditions, and unique rural landscape. Her emotional benefits include the ‘feel-good’ factor when tourists are offered the ‘rural idyll’ experience not found in any other continent or sub-continent, or buy local foods and souvenirs. This positive feeling of visiting SSA’s rural areas adds richness and depth to the tourists’ experience of being involved with her brand. The knowledge of rural tourism brand essence can help SSA’s local communities, local governments and national governments to communicate not just the functional values, but also the emotional values of visiting rural areas to tourists. This will lead to particular relationships between local communities and stakeholders to enact these emotional values or rewards. SSA’s rural tourism brand positioning statement could read: “To tourists seeking nostalgic experiences, novelty and escape, rural SSA offers authentic rural landscape, ‘rural idyll’ experience, and amazing friendly populations”.

scholarly journals Diversification as a tool for economic sustainability of farms

2019 ◽  
pp. 133-146
Author(s):  
V. Byba
Keyword(s):  
Cultural Values ◽  
Rural Areas ◽  
Agricultural Production ◽  
Large Scale ◽  
Average Length ◽  
Tourism Development ◽  
Rural Landscape ◽  
Rural Tourism ◽  
Professional Activity ◽  
Agricultural Activity

It is revealed that on the basis of socio-economic relations a system of moral and cultural values ​​of the farmer's professional activity, which is influenced by national peculiarities of agricultural production, as well as the acquired experience and traditions, is formed. The article considers the market transformations of the domestic economy, which resulted in the manifestation of destabilizing factors in the production and sales activity and the possibilities of expanded reproduction. In the study of the activities of farms conducted an assessment of their behavior in the context of medium, large and small business entities. The corresponding calculations have been carried out, which made it possible to conclude that the value of profitability of small farms is subjectively underestimated as a result of shadowing of their production and economic activity. It is argued that the diversification of the activities of farms creates positive externalities, in particular, the preservation of the features of the rural landscape and the creation of jobs in rural areas, reducing pollution and improving the quality of the soil. The average length of employment in the production process is determined, which is 2-3 months in terms of full employment, which requires substantiation of diversification of production activities. It has been established that the shadowing of the activities of members of farms is mainly related to non-agricultural activities, and is conditioned by the peculiarities of taxation of such farms. It is proved that the application of the grading principle of aggregate income will enable the tax payer to be taken into account when calculating the amount of tax, and therefore more consistent with the principle of social justice. It is substantiated that the formation of a strategy of diversification of domestic agricultural production based on the experience of leading countries requires its implementation taking into account national peculiarities and factors of influence. The following main internal and external factors that influence the process of diversification are distinguished: external – the development of the regional economy and the local labor market, the state of their infrastructure; among the internal factors: the level of education, age structure of the population, social capital in the countryside, the position of commodity producers in the industry, which are supported by state programs. Based on the study of rural tourism development opportunities based on FАRM and expert assessments, 37% of farmers can realize the idea of ​​creating conditions for rural tourism on their own, due to the lack of infrastructure of farms and rural areas. Among the main conditions for the development of rural tourism on the basis of farms are as follows: definition of the potential of rural tourism development at the regional level, ensuring the safety of tourists living, working out the schemes of visiting tourist routes, attracting tourists working in the region, organizing a large-scale advertising campaign. Key words: farm, diversification, rural tourism, folk crafts, non-agricultural activity, taxation.

South-to-South and Donor-driven Diffusion in Sub-Saharan Africa

2021 ◽  
pp. 158-180
Author(s):  
Brian Wampler ◽  
Stephanie McNulty ◽  
Michael Touchton
Keyword(s):  
Rural Areas ◽  
Local Governments ◽  
Local Governance ◽  
Well Being ◽  
Sub Saharan Africa ◽  
Small Scale ◽  
Development Projects ◽  
Marginalized Communities ◽  
New Development ◽  
Sub Saharan

Governments in sub-Saharan Africa began to adopt PB in the early 2000s. The World Bank, USAID, DFID, and other international organization led the push to expand PB. By 2019, the region included more than nine hundred programs. PB’s diffusion across sub-Saharan Africa has led to its transformation in scale, rules, and impact. Most PB programs in sub-Saharan Africa focus on building accountability and allowing participants to select small-scale development projects. These programs are located both in major cities (Maputo, Nairobi) as well as in poor, rural areas across the region. These programs are intended to improve local governance, but the involvement of international donors means that local governments must address their concerns as well as those of participants. The programs also emphasize placing new development projects in poor, marginalized communities, thus retaining potential for improving well-being. This chapter documents these trends by focusing on PB in Kenya, Madagascar, Mozambique, Senegal, South Africa, and Uganda.

scholarly journals Local community’s role in tourism development

2021 ◽  
Vol 885 (1) ◽  
pp. 012012
Author(s):  
E L Andreyanova
Keyword(s):  
Rural Areas ◽  
Rural Economy ◽  
Local Community ◽  
Local Level ◽  
Tourism Development ◽  
Participatory Approach ◽  
Local Communities ◽  
Rural Tourism ◽  
Native Population ◽  
Crucial Point

Abstract The transformation of rural economy is most acute at the local level among the native population. The goal of the article is to define possibilities for participation of local community in development of rural tourism. When applying the participatory approach, the following conclusions can be drawn: 1) when local communities are not actively involved in the development of rural areas and tourism within the local borders, it is almost impossible to speak of any promotion; 2) rural tourism is attractive to the local community, but its ability actively participate in its development is limited by objective and subjective reasons; 3) emphasis on the benefits of rural tourism for the consumers and producers can lead to increased employment and profits for the local community. The assessment of the local community’s capacity to develop rural tourism is a crucial point in its promotion. This in turn leads to further research into the experience of integrating rural tourism into local communities. The results of the article may help in the development of concept papers on rural tourism development and may be useful in some tourism projects.

scholarly journals Sustaining Rural Areas, Rural Tourism Enterprises and EU Development Policies: A Multi-Layer Conceptualisation of the Obstacles in Greece

2020 ◽  
Vol 12 (18) ◽  
pp. 7687
Author(s):  
Nikolaos Apostolopoulos ◽  
Panagiotis Liargovas ◽  
Stavros Stavroyiannis ◽  
Ilias Makris ◽  
Sotiris Apostolopoulos ◽  
...  
Keyword(s):  
Rural Areas ◽  
Local Governments ◽  
Tourism Development ◽  
Absorption Capacity ◽  
Rural Tourism ◽  
Rural People ◽  
Development Policies ◽  
Theoretical Paper ◽  
Tourism Enterprises ◽  
The Eu

The main lever for the development and promotion of rural tourism in Greece has been, and continues to be, through specific EU programmes. Rural tourism in Greece began with a long delay compared to other European countries. The development philosophy was (and still is) to increase rural incomes as a complement to agricultural and livestock production, not by degrading them. This theoretical paper presents previous research studies in rural tourism and EU development programmes and it describes how European financial tools intended for rural tourism were implemented in Greece. Furthermore, it describes the challenges faced by rural people involved in the development of rural tourism in seeking European funding through a multi-layer approach on the obstacles in the EU funds absorption capacity. The analysis shows that the legislation, design of the programmes, processes from local governments, bureaucracy and malpractices create constraints in the absorption of EU funds and the results in the rural tourism development are not the expected ones. It concludes that there is a need for reforms in the national institutional framework and structures along with a different philosophy in approaching the EU funding initiatives in rural areas.

scholarly journals RURAL TOURISM OF KHMELNYTSK REGION: CURRENT STATE AND DEVELOPMENT PROSPECTS

2021 ◽  
Vol 26 (1(38)) ◽  
pp. 105-116
Author(s):  
O. O. Dolynska
Keyword(s):  
Rural Areas ◽  
Local Governments ◽  
Local Development ◽  
Tourism Development ◽  
Rural Tourism ◽  
Sufficient Information ◽  
Current State ◽  
Green Tourism ◽  
Recreational Resources ◽  
Development Prospects

Problem Statement and Purpose. The article deals with the peculiarities of rural tourism development in Khmelnytskyi region. The purpose of our research is to study the current state, problems and prospects of rural tourism in Khmelnytskyi region. To achieve this goal we have performed the following tasks. For example, the development peculiarities of Khmelnytskyi regional tourist complex are revealed; identified spatial aspects of Khmelnytskyi region rural tourism development; the problems of Khmelnytskyi region rural tourism development are investigated; the perspective development directions of Khmelnytskyi region rural tourism are named. The essence of the concept of “rural” tourism is defined. The available tourist and recreational resources necessary for the development of rural tourism in Khmelnytskyi region are analyzed. The advantages and factors influencing the development of rural tourism in this region are identified. According to many scientists, due to the spread of COVID‑19 and the pandemic, rural tourism is the most developed, as this type of tourism is one of the most secluded types. Data & Methods. To achieve the goal of the study, general scientific and special methods of geographical science were used. The negative and positive impact of green tourism on rural areas and the solution of socio-economic problems of the village are analyzed. Given the rich tourist and recreational resources of Khmelnytskyi region (favorable natural and climatic conditions, historical, cultural and ethnic heritage), the development of rural tourism is one of the ways to solve economic, social and environmental problems. Results. Rural tourism promotes the development of the rural population employment, not only in the production sphere, but also in the service sector and promotes the development of rural areas, as well as stimulating the development of services: transport, communications, trade, services, recreation and other institutions in the countryside. The article deals with the ways to increase the efficiency of green tourism in Khmelnytskyi region. It is substantiated that the available resource potential of Khmelnytskyi region is not rationally used, due to the lack of sufficient information on this form of tourism. The study of the of green tourism development prospects in Khmelnytskyi region is very relevant in the context of decentralization. In accordance with the principles of reforming the system of governance in Ukraine, local governments should become the basis for decentralization, taking full account of local development and needs. The newly formed rural united territorial communities have great difficulties in filling local budgets with funds from economic activities on their territory. It is believed that rural tourism can become an industry that will actively fill the budget of rural united territorial communities.

scholarly journals Malarial Infection in HIV Infected Pregnant Women Attending a Rural Antenatal Clinic in Nigeria

2014 ◽  
Vol 2014 ◽  
pp. 1-6 ◽  
Author(s):  
R. S. Houmsou ◽  
B. E. Wama ◽  
S. O. Elkanah ◽  
L. C. Garba ◽  
T. D. Hile ◽  
...  
Keyword(s):  
Risk Factors ◽  
Haemoglobin Level ◽  
Pregnant Women ◽  
Rural Areas ◽  
First Trimester ◽  
Antenatal Clinic ◽  
Severe Anaemia ◽  
Sub Saharan Africa ◽  
Malarial Infection ◽  
Sub Saharan

Malaria still remains a challenging infection affecting the lives of several HIV infected pregnant women in sub-Saharan Africa. This study was undertaken to determine malarial infection in HIV infected pregnant women in relation to sociodemographic and obstetrical factors. The study also assessed relationship between malarial infection and haemoglobin level, CD4+ counts, and ART regimen, as well as predisposing risk factors that influenced occurrence of malarial infection in the women. Thick and thin blood smears were prepared and stained with Giemsa. Haemoglobin level was determined using a hematology analyzer, while the flow cytometry was used to measure CD4+ counts. Sociodemographic and obstetrical parameters were obtained through the administration of questionnaires. Of the 159 HIV infected pregnant women examined, 33.3% (59/159) had malarial infection. Malarial infection was significantly higher in pregnant women who were divorced, 40.24% (33/82) (χ2=5.72; P=0.05), were at their first trimester (4–12 weeks), 54.8% (17/31) (χ2=14.85; P=0.01), had CD4+ = [201–500 cells/μL], 42.42% (42/99) (χ2=10.13; P=0.00), and those that had severe anaemia (<8 dg/L), 100.00% (χ2= 45.75; P=0.00). However, risk factors that influenced the occurrence of malarial infection in the pregnant women were occupation (farming) (AOR=0.226; P=0.03), marital status (divorced) (AOR=2.80; P=0.02), gestation (first trimester) (AOR=0.33; P=0.00), haemoglobin level (Hb < 8 dg/L) (AOR=0.02; P=0.00), and CD4+ counts (low CD4+) (OR=0.40; P=0.05). The study reported endemicity of malaria in HIV infected pregnant women living in rural areas of Benue State, Nigeria. Malarial infection was higher in women that were divorced, and at their first trimester, had low CD4+ count, and had severe anaemia. Farming, divorce, gestation, severe anaemia, and low CD4+ counts were predisposing risk factors that influenced malaria occurrence in the HIV infected pregnant women. It is advocated that HIV infected pregnant women should be properly and thoroughly educated on malaria preventive measures in rural areas so as to avoid unpleasant effect of malaria during their pregnancies.

scholarly journals Mitigation of the Water Crisis in Sub-Saharan Africa: Construction of Delocalized Water Collection and Retention Systems

2021 ◽  
Vol 13 (4) ◽  
pp. 1673
Author(s):  
Adolfo F. L. Baratta ◽  
Laura Calcagnini ◽  
Abdoulaye Deyoko ◽  
Fabrizio Finucci ◽  
Antonio Magarò ◽  
...  
Keyword(s):  
Rural Areas ◽  
Water Shortage ◽  
Sub Saharan Africa ◽  
Economic Activities ◽  
Research Project ◽  
Water Utility ◽  
Research Areas ◽  
Emilia Romagna Region ◽  
Sub Saharan ◽  
Surrounding Areas

This paper presents the results of a three-year research project aimed at addressing the issue of water shortage and retention/collection in drought-affected rural areas of Sub-Saharan Africa. The project consisted in the design, construction, and the upgrade of existing barrages near Kita, the regional capital of Kayes in Mali. The effort was led by the Department of Architecture of Roma Tre University in partnership with the Onlus Gente d’Africa (who handled the on-the-ground logistics), the Department of Architecture of the University of Florence and the École Supérieure d’Ingénierie, d’Architecture et d’Urbanisme of Bamako, Mali. The practical realization of the project was made possible by Romagna Acque Società delle Fonti Ltd., a water utility supplying drinking water in the Emilia-Romagna region (Italy) that provided the financing as well as the operational contribution of AES Architettura Emergenza Sviluppo, a nonprofit association operating in the depressed areas of the world. The completion of the research project resulted in the replenishment of reservoirs and renewed presence of water in the subsoil of the surrounding areas. Several economic activities such as fishing and rice cultivation have spawned from the availability of water. The monitoring of these results is still ongoing; however, it is already possible to assess some critical issues highlighted, especially with the progress of the COVID-19 pandemic in the research areas.

The Urban Transition in Sub-Saharan Africa: Challenges and Opportunities

10.1068/c3p ◽  
2007 ◽  
Vol 25 (4) ◽  
pp. 466-485 ◽  
Author(s):  
Christine Kessides
Keyword(s):  
Urban Areas ◽  
Local Governments ◽  
Poverty Reduction ◽  
National Development ◽  
Favourable Outcome ◽  
Sub Saharan Africa ◽  
Urban Transition ◽  
Energy Needs ◽  
Challenges And Opportunities ◽  
Sub Saharan

In this paper I ask how the ongoing processes of urban and local government development in Sub-Saharan Africa can and should benefit the countries, and what conditions must be met to achieve this favourable outcome. The region faces close to a doubling of the urban population in fifteen years. This urban transition poses an opportunity as well as a management challenge. Urban areas represent underutilised resources that concentrate much of the countries' physical, financial, and intellectual capital. Therefore it is critical to understand how they can better serve the national growth and poverty reduction agendas. The paper challenges several common ‘myths’ that cloud discourse about urban development in Africa. I also take a hard look at what the urban transition can offer national development, and what support cities and local governments require to achieve these results. I argue that, rather than devoting more attention to debating the urban contribution to development in Africa, real energy needs to be spent unblocking it.

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