scholarly journals A VALUABLE NATURAL AREA AS A SYSTEM MARKETING PRODUCT VERSUS EXPECTATIONS OF TOURISTS AS ACTIVE PURCHASERS

2019 ◽  
Vol 18 (1) ◽  
pp. 5-12
Author(s):  
Agnieszka Baruk ◽  
Anna Goliszek
Keyword(s):  
Factor Analysis ◽  
Critical Analysis ◽  
World Literature ◽  
Method Of Averaging ◽  
Primary Research ◽  
Natural Areas ◽  
Natural Area ◽  
Theoretical Part ◽  
The World ◽  
Research Questions

The article is theoretical and empirical in nature. The theoretical part provides a cognitive and critical analysis of the world literature. According to the approach presented in this part, valuable natural areas are ‘system marketing products’ which should be co-created by purchasers. The research aim of the article is to identify the significance assigned by tourists to various characteristics of valuable natural areas and group the tourists based on this. Three research questions were formed. In order to answer them, primary research was conducted by means of a questionnaire. The results were statistically analysed using the method of averaging and factor analysis. The results indicate that the relatively highest significance from the 25 elements of valuable natural areas evaluated was assigned to cleanliness and food. Untypical elements (e.g. ‘photographic safari’) were the least significant. Respondents were assigned to six groups linked to various types of activities. This points to the necessity to adapt elements of the product, i.e. a valuable natural area, to the various expectations of the purchasers.

scholarly journals The Reasons of Lack of Polish Young Potential Employees’ Interest in Universities as Employers in the Context of Perception of People Working in These Organizations

2019 ◽  
Vol 32 (2) ◽  
pp. 207-229
Author(s):  
Agnieszka Izabela Baruk ◽  
Anna Goliszek
Keyword(s):  
Factor Analysis ◽  
Internal Structure ◽  
Research Methods ◽  
Exploratory Factor Analysis ◽  
Critical Analysis ◽  
World Literature ◽  
Empirical Studies ◽  
Primary Data ◽  
Theoretical Part ◽  
The Way

Summary The article has a theoretical and empirical character. Identifying the internal structure of reasons of lack of Polish young potential employees’ interest in universities as employers was the main goal of this paper. To prepare its theoretical part the method of cognitive-critical analysis of world literature on marketing and management was applied. The results of this analysis show that the aspects connected with the mentioned reasons have not been studied yet. The more the opinions about the way of perception of universities’ employees in the comparison of other organizations’ employees have not been taken into account in the analysis. So one can talk about the existence of a cognitive gap and an empirical gap in this scope. Striving to reduce these gaps the empirical studies were conducted. The research covered representatives of Polish young potential employees. Gathered primary data were statistically analysed applying the following research methods and tests: exploratory factor analysis and Kruskal-Wallis test. The results of these analyses show that the opinions on relative perception of universities’ employees decide about differences in the structure of reasons of lack of interest in universities as employers. But the mentioned opinions are the element differentiating in a statistically significant way only one reason.

scholarly journals Reasons of Polish young potential employees’ interest In a university as the employer vr perceiving its employees

2019 ◽  
Vol 33 (3) ◽  
pp. 27-51
Author(s):  
Agnieszka Izabela Baruk
Keyword(s):  
Factor Analysis ◽  
Internal Structure ◽  
Critical Analysis ◽  
World Literature ◽  
Primary Data ◽  
Social Prestige ◽  
Research Gap ◽  
Questionnaire Method ◽  
The University ◽  
Better Than

Summary The article has a theoretical-empirical character. Its main goal was to identify reasons of young potential employees’ interest in working at a university. To prepare the theoretical part, the method of cognitive-critical analysis of world literature on marketing, management and HRM was applied. The results of this analysis show an existing cognitive gap and a research gap in the scope of considerations about reasons of interest of the mentioned group of employees in a university as the employer. Striving for reducing both gaps some empirical researches were conducted using the questionnaire method to gather the primary data which were analyzed statistically using the method of exploratory factor analysis, Kruskal-Wallis test, etc. The obtained results made it possible to check three research hypotheses. The possibility to perform a satisfying job was not the key reason for the respondents’ interest in working at a university. The internal structure of reasons for the respondents’ interest in a university as the employer was different for the following two groups: 1/people who think that university’s employees are perceived in Poland better than those who work in other organizations; 2/people who think that university’s employees are perceived in Poland as well as those who work in other organizations. The way of perceiving employees of an university was a feature statistically significantly differentiating the reasons of the respondents’ interest in starting work at the university only in the case of high social prestige and high wages.

scholarly journals #iamhere: Collective Counterspeech and the Quest to Improve Online Discourse

2021 ◽  
Vol 7 (4) ◽  
pp. 205630512110638
Author(s):  
Catherine Buerger
Keyword(s):  
Online Discourse ◽  
Primary Research ◽  
The World ◽  
Ethnographic Observation ◽  
Group Members ◽  
Research Questions ◽  
The Impact ◽  
Regular Practice

This article examines the Facebook group #jagärhär, a Sweden-based collective of thousands of people who have made a regular practice of responding en masse to what they regard as hateful comments online. #jagärhar is one of the largest and best-organized collective efforts to respond directly to hatred online anywhere in the world. Drawing on data collected through ethnographic observation and interviews, the article explores two primary research questions: (1) how do the external counterspeech actions of group members work to counter hatred (and, sometimes, misinformation)? and (2) how do the internal practices of the group keep members engaged? I argue that instead of focusing their work on preventing future hateful speech (presumably by changing the minds or incentives of those who post it), #jagärhär members fight against its effects—attempting to lessen the impact of the hateful speech by hiding it in the comment threads, speaking to the “movable middle” rather than those posting hatred, and encouraging more counterspeech against it.

scholarly journals The Image of Men in Advertising as Perceived by Polish Students of English Philology

2021 ◽  
pp. 37-59
Author(s):  
Katarzyna Papaja ◽  
Artur Świątek
Keyword(s):  
Tertiary Level ◽  
English Department ◽  
Theoretical Part ◽  
The World ◽  
Huge Impact ◽  
Research Questions ◽  
Level Institution ◽  
The Way

Images presented in advertisements are very powerful and have huge impact on our perception of the world. The roles of women and men have changed within the last decade and therefore it is worth investigating the way they are perceived in advertising. The purpose of our study was twofold. First, we aimed to find out how Polish students from the English Department at a tertiary level institution in Poland, who are mainly females, perceive the image of a man in advertising. Our second purpose was to analyse their reception of slogans used in the advertisements. In order to find out the answers to our research questions concerning the image of males in advertising as well as language of advertising, we have decided to design a special questionnaire in which the students were asked to comment on advertisements associated with particular image concerning men. The advertisements had been chosen in relation to the categories established by Frith and Müeller (2010). While analysing the data we decided to use these categories, which are to be described in the theoretical part of the article. The obtained data has allowed us to find out what the image of a man is and what kind of language is used to make the advertisements effective.

scholarly journals Multidimensional Aspects of Final Purchasers’ Marketing Activity in the Conditions of Dynamic Market Changes

2020 ◽  
Vol 20 (2) ◽  
pp. 36-48
Author(s):  
Agnieszka Izabela Baruk
Keyword(s):  
Research Methodology ◽  
Questionnaire Survey ◽  
Critical Analysis ◽  
World Literature ◽  
Theoretical Perspective ◽  
Primary Data ◽  
Purchase Decisions ◽  
Marketing Activity ◽  
Significant Differentiation ◽  
The World

Abstract Research background: The results of the analysis of the world literature on marketing and management indicate a cognitive gap and research one regarding the forms of marketing activity of final purchasers and its image-related and relational aspects as differentiating features. These issues have not been analysed in a theoretical perspective as well as in a research one. Purpose: The article aims to define the marketing activity of contemporary final purchasers and identify the significance of selected dimensions of this activity as its differentiating features. Research methodology: To prepare the theoretical part the method of cognitive-critical analysis of the world literature was applied. In order to reduce the identified gaps, empirical research was conducted. To gather primary data a questionnaire survey was used. The collected data was statistically analysed using the Kruskal-Wallis test. Results: The analysed aspects differentiate forms of respondents’ marketing activity to a various degree. A statistically significant differentiation was identified for the greatest number of activities related to the situation whether respondents making purchase decisions take into account the fact that a product has been prepared by an offeror together with purchasers. Novelty: The originality of the proposed approach is evidenced by the fact that the aspects presented in this article have not been analysed so far, either in theoretical or in practical terms.

Indonesian Literature’s Position in World Literature

TEKNOSASTIK ◽  
2018 ◽  
Vol 14 (2) ◽  
pp. 1
Author(s):  
Dina Amelia
Keyword(s):  
World Literature ◽  
The Other ◽  
National Literature ◽  
Western World ◽  
The World ◽  
The One ◽  
The Voice

There are two most inevitable issues on national literature, in this case Indonesian literature. First is the translation and the second is the standard of world literature. Can one speak for the other as a representative? Why is this representation matter? Does translation embody the voice of the represented? Without translation Indonesian literature cannot gain its recognition in world literature, yet, translation conveys the voice of other. In the case of production, publication, or distribution of Indonesian Literature to the world, translation works can be very beneficial. The position of Indonesian literature is as a part of world literature. The concept that the Western world should be the one who represent the subaltern can be overcome as long as the subaltern performs as the active speaker. If the subaltern remains silent then it means it allows the “representation” by the Western.

Comparing Comparisons: Political Implications of Different Notions of Difference

2016 ◽  
Vol 13 (1) ◽  
pp. 7-26
Author(s):  
Glenn Odom
Keyword(s):  
Cultural Studies ◽  
World Literature ◽  
The West ◽  
Political Debates ◽  
Political Implications ◽  
The World ◽  
Critical Attention ◽  
David Damrosch ◽  
Location Point

With the rise of the American world literature movement, questions surrounding the politics of comparative practice have become an object of critical attention. Taking China, Japan and the West as examples, the substantially different ideas of what comparison ought to do – as exhibited in comparative literary and cultural studies in each location – point to three distinct notions of the possible interactions between a given nation and the rest of the world. These contrasting ideas can be used to reread political debates over concrete juridical matters, thereby highlighting possible resolutions. This work follows the calls of Ming Xie and David Damrosch for a contextualization of different comparative practices around the globe.

Boatmen, Wastrels, and Demons: Figures of Literature

CounterText ◽  
2018 ◽  
Vol 4 (1) ◽  
pp. 30-56 ◽  
Author(s):  
Simona Sawhney
Keyword(s):  
Social Studies ◽  
World Literature ◽  
Literary Texts ◽  
Sanskrit Text ◽  
Modern Democracy ◽  
Political Debates ◽  
The World ◽  
National Literatures

Engaging some of the questions opened by Ranjan Ghosh's and J. Hillis Miller's book Thinking Literature Across Continents (2016), this essay begins by returning to Aijaz Ahmad's earlier invocation of World Literature as a project that, like the proletariat itself, must stand in an antithetical relation to the capitalism that produced it. It asks: is there an essential link between a certain idea of literature and a figure of the world? If we try to broach this link through Derrida's enigmatic and repeated reflections on the secret – a secret ‘shared’ by both literature and democracy – how would we grasp Derrida's insistence on the ‘Latinity’ of literature? The groundlessness of reading that we confront most vividly in our encounter with fictional texts is both intensified, and in a way, clarified, by new readings and questions posed by the emergence of new reading publics. The essay contends that rather than being taught as representatives of national literatures, literary texts in ‘World Literature’ courses should be read as sites where serious historical and political debates are staged – debates which, while being local, are the bearers of universal significance. Such readings can only take place if World Literature strengthens its connections with the disciplines Miller calls, in the book, Social Studies. Paying particular attention to the Hindi writer Premchand's last story ‘Kafan’, and a brief section from the Sanskrit text the Natyashastra, it argues that struggles over representation, over the staging of minoritised figures, are integral to fiction and precede the thinking of modern democracy.

Pelvic schwannoma

GYNECOLOGY ◽  
2020 ◽  
Vol 22 (5) ◽  
pp. 84-86
Author(s):  
Sergei P. Sinchikhin ◽  
Sarkis G. Magakyan ◽  
Oganes G. Magakyan
Keyword(s):  
Auditory Nerve ◽  
World Literature ◽  
Morphological Study ◽  
Clinical Observation ◽  
Nerve Trunk ◽  
Practical Case ◽  
Surgical Volume ◽  
The World ◽  
Brain And Spinal Cord ◽  
The Brain

Relevance.A neoplasm originated from the myelonic sheath of the nerve trunk is called neurinoma or neurilemmoma, neurinoma, schwannoglioma, schwannoma. This tumor can cause compression and dysfunction of adjacent tissues and organs. The most common are the auditory nerve neurinomas (1 case per 100 000 population per year), the brain and spinal cord neurinomas are rare. In the world literature, there is no information on the occurrences of this tumor in the pelvic region. Description.Presented below is a clinical observation of a 30-year-old patient who was scheduled for myomectomy. During laparoscopy, an unusual tumor of the small pelvis was found and radically removed. A morphological study allowed to identify the remote neoplasm as a neuroma. Conclusion.The presented practical case shows that any tumor can hide under a clinical mask of another disease. The qualification of the doctor performing laparoscopic myomectomy should be sufficient to carry out, if necessary, another surgical volume.

Modern Office Technology Competencies Expected of Office Technology and Management (OTM) Graduate Workers in Delta State.

2019 ◽  
pp. 81-88
Author(s):  
Ozoem Martha ◽  
Chibuike Victoria C. ◽  
Ugwunwoti Emeka P.
Keyword(s):  
Information Processing ◽  
Technology Competencies ◽  
Male And Female ◽  
The World ◽  
Alpha Reliability ◽  
Communication Competencies ◽  
The Mean ◽  
Research Questions ◽  
Level Of Significance ◽  
Descriptive Survey

This study was carried out to determine the modern office technology competencies expected of office technology and management (OTM) graduate workers by supervisors in Delta State. The study was guided by two research questions and two hypotheses tested at 0.05 level of significance. The respondents consisted of 142 supervisors, made up of 74 heads of department and directors of government establishments, and 68 managers and directors of private establishments in the study area. Descriptive survey research design was used to conduct the study and 28 – items questionnaire were used to collect data from respondents. The instrument was validated by three experts and had a Cronbach Alpha reliability coefficient of 0.77. Means with standard deviations were used to answer the research questions, while t-test was used to test the null hypotheses. The extent of supervisor‟s expectations of information processing competencies did not differ significantly based on the mean ratings of male and female supervisors of OTM graduates in government and private establishments. The findings also revealed that supervisors expect much information processing and communication competencies from the OTM graduate workers. Based on the findings and the implications, it was recommended among others that, curriculum planners, business and OTM education lecturers should ensure that the competencies required for modern office technologies are entrenched and taught in the institutions to prepare the OTM graduates for the world of work.

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