scholarly journals The Image of Men in Advertising as Perceived by Polish Students of English Philology

2021 ◽  
pp. 37-59
Author(s):  
Katarzyna Papaja ◽  
Artur Świątek
Keyword(s):  
Tertiary Level ◽  
English Department ◽  
Theoretical Part ◽  
The World ◽  
Huge Impact ◽  
Research Questions ◽  
Level Institution ◽  
The Way

Images presented in advertisements are very powerful and have huge impact on our perception of the world. The roles of women and men have changed within the last decade and therefore it is worth investigating the way they are perceived in advertising. The purpose of our study was twofold. First, we aimed to find out how Polish students from the English Department at a tertiary level institution in Poland, who are mainly females, perceive the image of a man in advertising. Our second purpose was to analyse their reception of slogans used in the advertisements. In order to find out the answers to our research questions concerning the image of males in advertising as well as language of advertising, we have decided to design a special questionnaire in which the students were asked to comment on advertisements associated with particular image concerning men. The advertisements had been chosen in relation to the categories established by Frith and Müeller (2010). While analysing the data we decided to use these categories, which are to be described in the theoretical part of the article. The obtained data has allowed us to find out what the image of a man is and what kind of language is used to make the advertisements effective.

scholarly journals Laws and Emerging Technologies

Laws ◽  
2021 ◽  
Vol 10 (2) ◽  
pp. 46
Author(s):  
Esther Salmerón-Manzano
Keyword(s):  
Information Technologies ◽  
New Technologies ◽  
Legal Issues ◽  
The Other ◽  
Special Issue ◽  
Legal Challenges ◽  
The World ◽  
Huge Impact ◽  
New Challenges ◽  
The Way

New technologies and so-called communication and information technologies are transforming our society, the way in which we relate to each other, and the way we understand the world. By a wider extension, they are also influencing the world of law. That is why technologies will have a huge impact on society in the coming years and will bring new challenges and legal challenges to the legal sector worldwide. On the other hand, the new communications era also brings many new legal issues such as those derived from e-commerce and payment services, intellectual property, or the problems derived from the use of new technologies by young people. This will undoubtedly affect the development, evolution, and understanding of law. This Special Issue has become this window into the new challenges of law in relation to new technologies.

scholarly journals A VALUABLE NATURAL AREA AS A SYSTEM MARKETING PRODUCT VERSUS EXPECTATIONS OF TOURISTS AS ACTIVE PURCHASERS

2019 ◽  
Vol 18 (1) ◽  
pp. 5-12
Author(s):  
Agnieszka Baruk ◽  
Anna Goliszek
Keyword(s):  
Factor Analysis ◽  
Critical Analysis ◽  
World Literature ◽  
Method Of Averaging ◽  
Primary Research ◽  
Natural Areas ◽  
Natural Area ◽  
Theoretical Part ◽  
The World ◽  
Research Questions

The article is theoretical and empirical in nature. The theoretical part provides a cognitive and critical analysis of the world literature. According to the approach presented in this part, valuable natural areas are ‘system marketing products’ which should be co-created by purchasers. The research aim of the article is to identify the significance assigned by tourists to various characteristics of valuable natural areas and group the tourists based on this. Three research questions were formed. In order to answer them, primary research was conducted by means of a questionnaire. The results were statistically analysed using the method of averaging and factor analysis. The results indicate that the relatively highest significance from the 25 elements of valuable natural areas evaluated was assigned to cleanliness and food. Untypical elements (e.g. ‘photographic safari’) were the least significant. Respondents were assigned to six groups linked to various types of activities. This points to the necessity to adapt elements of the product, i.e. a valuable natural area, to the various expectations of the purchasers.

scholarly journals AS17-148-22727 – Face à la Terre

2015 ◽  
Vol 70 (1) ◽  
pp. 27-32 ◽  
Author(s):  
A. Gillet
Keyword(s):  
20Th Century ◽  
The Earth ◽  
The World ◽  
Huge Impact ◽  
The Difference ◽  
Iconic Status ◽  
Work Done ◽  
The Way

Abstract. Taken by the Apollo 17 crew on 7 December 1972, AS-17-148-22727 is one of the most famous photographs ever taken. Its iconic status has been commented on by many writers. In an article entitled "Contested Global Visions" (1994), Denis Cosgrove showed the huge impact it had on the way we think and depict the world and our presence in it. However, his analysis did not address the question of its prior reorientation and reframing, which are in essence cartographic operations. Our object therefore is to focus on the difference between zenithal and horizontal viewpoints, and eventually free ourselves from our mapping conventions when looking at the Earth. The work done by Genevan anarchist Charles Perron at the turn of the 20th century on the relief map of Switzerland with a scale of 100 000 is a major landmark in that direction.

Unconventional Histories of Capitalism

2019 ◽  
Vol 93 (3) ◽  
pp. 589-597
Author(s):  
Sudev Sheth
Keyword(s):  
Political Economy ◽  
Financial Crisis ◽  
Computational Tools ◽  
American Perspective ◽  
Regional Markets ◽  
The World ◽  
Research Questions ◽  
Financial Crisis Of 2008 ◽  
Over Time ◽  
The Way

The financial crisis of 2008 brought with it a renewed interest in the study of capitalism across disciplines. While historians have since led the way with writings on commodities, labor, finance, and institutions, these have been largely conveyed from the Euro-American perspective without necessarily probing other values, parameters, and conditions beyond western political economy that have shaped business over time. This article suggests that to assess the benefits and limits of the global capitalist experience, we must prioritize unconventional subjects, sources, and styles in how we frame research questions, analyze evidence, and cast narratives. Such an endeavor is especially timely given the growing influence of regional markets around the world and the increasing prominence of computational tools to generate and analyze novel datasets.

Becoming Politicized

2017 ◽  
Vol 225 (4) ◽  
pp. 324-335 ◽  
Author(s):  
Dimitrios Barkas ◽  
Xenia Chryssochoou
Keyword(s):  
Collective Identity ◽  
Political Socialization ◽  
Greek Society ◽  
Economic Vulnerability ◽  
The World ◽  
The Future ◽  
Identity Model ◽  
Beliefs About The Future ◽  
Of Greece ◽  
The Way

Abstract. This research took place just after the end of the protests following the killing of a 16-year-old boy by a policeman in Greece in December 2008. Participants (N = 224) were 16-year-olds in different schools in Attiki. Informed by the Politicized Collective Identity Model ( Simon & Klandermans, 2001 ), a questionnaire measuring grievances, adversarial attributions, emotions, vulnerability, identifications with students and activists, and questions about justice and Greek society in the future, as well as about youngsters’ participation in different actions, was completed. Four profiles of the participants emerged from a cluster analysis using representations of the conflict, emotions, and identifications with activists and students. These profiles differed on beliefs about the future of Greece, participants’ economic vulnerability, and forms of participation. Importantly, the clusters corresponded to students from schools of different socioeconomic areas. The results indicate that the way young people interpret the events and the context, their levels of identification, and the way they represent society are important factors of their political socialization that impacts on their forms of participation. Political socialization seems to be related to youngsters’ position in society which probably constitutes an important anchoring point of their interpretation of the world.

Restrained Airs: The Diegetic Surface and Nondiegetic Depth of British Film Music

2019 ◽  
Vol 16 (4) ◽  
pp. 429-443
Author(s):  
Paul Mazey
Keyword(s):  
Film Music ◽  
The World ◽  
British Cinema ◽  
Film Making ◽  
The Way

This article considers how pre-existing music has been employed in British cinema, paying particular attention to the diegetic/nondiegetic boundary and notions of restraint. It explores the significance of the distinction between diegetic music, which exists in the world of the narrative, and nondiegetic music, which does not. It analyses the use of pre-existing operatic music in two British films of the same era and genre: Kind Hearts and Coronets (1949) and The Importance of Being Earnest (1952), and demonstrates how seemingly subtle variations in the way music is used in these films produce markedly different effects. Specifically, it investigates the meaning of the music in its original context and finds that only when this bears a narrative relevance to the film does it cross from the diegetic to the nondiegetic plane. This reveals that whereas music restricted to the diegetic plane may express the outward projection of the characters' emotions, music also heard on the nondiegetic track may reveal a deeper truth about their feelings. In this way, the meaning of the music varies depending upon how it is used. While these two films may differ in whether or not their pre-existing music occupies a nondiegetic or diegetic position in relation to the narrative, both are characteristic of this era of British film-making in using music in an understated manner which expresses a sense of emotional restraint and which marks the films with a particularly British inflection.

Profilometry. Using Corneo-scleral topography for scleral lens fitting

The Eye ◽  
2019 ◽  
Vol 21 (128) ◽  
pp. 19-22
Author(s):  
Gregory DeNaeyer
Keyword(s):  
Ocular Surface ◽  
World Wide ◽  
Contact Lenses ◽  
The Past ◽  
The World ◽  
The Future ◽  
The Way

The world-wide use of scleral contact lenses has dramatically increased over the past 10 year and has changed the way that we manage patients with corneal irregularity. Successfully fitting them can be challenging especially for eyes that have significant asymmetries of the cornea or sclera. The future of scleral lens fitting is utilizing corneo-scleral topography to accurately measure the anterior ocular surface and then using software to design lenses that identically match the scleral surface and evenly vault the cornea. This process allows the practitioner to efficiently fit a customized scleral lens that successfully provides the patient with comfortable wear and improved vision.

Los criterios de textualidad en la hermenéutica de Paul Ricoeur. Un análisis crítico

2008 ◽  
Vol 14 ◽  
Author(s):  
Adrián Bertorello
Keyword(s):  
Structural Analysis ◽  
Reading Strategies ◽  
Paul Ricoeur ◽  
Material Base ◽  
The World ◽  
Paul Ricœur ◽  
Text Writing ◽  
The Way

RESUMENEl trabajo examina críticamente la afirmación central de la hermenéutica de Paul Ricoeur, a saber, que el soporte material de la escritura es el rasgo determinante para que una secuencia discursiva sea considerada como un texto. La escritura cancela las condiciones fácticas de la enunciación y crea, de este modo, un ámbito de sentido estable en el que se puede validar una concepción de la subjetividad que está implicada en las dos estrategias de lecturas (el análisis estructural y la apropiación), esto es, un sujeto pasivo que se constituye por la idealidad del significado. Asimismo, el trabajo intentará precisar una serie de ambigüedades en el uso que Ricoeur hace del «ser en el mundo» para sostener la referencialidad del discurso.PALABRAS CLAVETEXTO, ESCRITURA, REFERENCIA, SUBJETIVIDAD, MUNDOABSTRACTThis paper critically examines the main assertion of Paul Ricoeur´s hermeneutics, i.e., that the material base of writing is the determining feature to consider a discursive sequence as a text. Writing cancels the factual conditions of enunciation and creates, in this way, a background of stable meaning where it is possible to validate a conception of subjectivity implicated in the two reading strategies (the structural analysis and the appropriation), i.e., a passive subject constituted by the ideality of meaning. Likewise, this paper aims to clarify some ambiguities in the way Ricoeur uses the «beings in the world» to support the discourse referentiality.KEY WORDSTEXT, WRITING, REFERENCE, SUBJECTIVITY, WORLD

The Role of Music and Allied Arts in Public Writings on Cultural Diversity: “People of Sri Lanka”

2020 ◽  
Vol 6 ◽  
pp. 93-100
Author(s):  
Gisa Jähnichen
Keyword(s):  
Sri Lanka ◽  
Cultural Diversity ◽  
South Asia ◽  
Case Studies ◽  
Sri Lankan ◽  
Culturally Different ◽  
The World ◽  
Official Languages ◽  
The Way

The Sri Lankan Ministry of National Coexistence, Dialogue, and Official Languages published the work “People of Sri Lanka” in 2017. In this comprehensive publication, 21 invited Sri Lankan scholars introduced 19 different people’s groups to public readers in English, mainly targeted at a growing number of foreign visitors in need of understanding the cultural diversity Sri Lanka has to offer. This paper will observe the presentation of these different groups of people, the role music and allied arts play in this context. Considering the non-scholarly design of the publication, a discussion of the role of music and allied arts has to be supplemented through additional analyses based on sources mentioned by the 21 participating scholars and their fragmented application of available knowledge. In result, this paper might help improve the way facts about groups of people, the way of grouping people, and the way of presenting these groupings are displayed to the world beyond South Asia. This fieldwork and literature guided investigation should also lead to suggestions for ethical principles in teaching and presenting of culturally different music practices within Sri Lanka, thus adding an example for other case studies.

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