The Effect of Visual Illusions on the Graphical Display of Information
2010 ◽
Vol 24
(1)
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pp. 23-42
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Keyword(s):
ABSTRACT: Graphical displays of business and accounting information are widely used as decision aids. Theoretical work in visual perception indicates graphs that exhibit certain characteristics create visual illusions that may result in biased decision making. This paper reports the results of an experiment that demonstrates how such two-dimensional and three-dimensional visual illusions cause viewers to make biased comparison judgments. The experiment also shows that these decision biases can be mitigated by including gridlines in both two- and three-dimensional graphs.
1999 ◽
Vol 13
(2)
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pp. 117-131
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2005 ◽
Vol 19
(1)
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pp. 1-18
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1992 ◽
Vol 36
(18)
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pp. 1503-1507
1971 ◽
Vol 23
(3)
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pp. 311-315
1977 ◽
Vol 35
◽
pp. 206-209