The Responsibility of Corporations for Sustainable Tourism Development

Business Models ◽

Local Communities ◽

Sustainable Tourism Development ◽

Stakeholder Relationships ◽

Csr Strategies ◽

External Stakeholders ◽

The purpose of this chapter is to provide an understanding of the principles and practices of Corporate Social Responsibility (CSR) and to discuss how the concept of collaboration can facilitate the implementation of CSR strategies and operations. Increasing numbers of tourism companies are incorporating the concept of CSR in their business models, to improve the environment, the quality of life of local communities and the welfare of their employees. The chapter first illustrates and discusses the principles of CSR, and identifies the key benefits of incorporating CSR such as efficiencies, improved stakeholder relationships and enhanced profitability. Next, the chapter highlights the necessary changes in organisational attitudes and behaviour needed to underpin the implementation of CSR. Finally, it identifies the roles of internal and external stakeholders and suggests how collaboration among stakeholders can contribute to positive societal change.

Stakeholder Expectation of Corporate Social Responsibility Practices: A Case Study of PWiK Rybnik, Poland

Energies ◽

10.3390/en14113337 ◽

2021 ◽

Vol 14 (11) ◽

pp. 3337

Author(s):

Aleksandra Kuzior ◽

Józef Ober ◽

Janusz Karwot

Keyword(s):

Quality Of Life ◽

Social Responsibility ◽

Water Supply ◽

Research Problem ◽

Point Of View ◽

Educational Activities ◽

External Stakeholders ◽

Practices of corporate social responsibility (CSR), especially in organizations providing key services, related to the supply of fuel, water and energy, are extremely important from the point of view of identifying stakeholders with the functioning of enterprises in line with the principles of a closed loop economy. The article discusses the origins and evolution of the concept of corporate social responsibility, with particular emphasis on the water supply and sewage industry. The research problem was the perception and expectations of stakeholders toward prosocial activities of PWiK Rybnik (Sewage and Water Supply Ltd. Rybnik). The hypothesis assumed in the study was that the external stakeholders of PWIK Rybnik positively assess the company’s involvement in the tasks carried out as part of corporate social responsibility, they notice the involvement in educational activities and additional initiatives of PWIK that improve the quality of life of its inhabitants. For the purpose of this study, a quantitative method was used. For the purpose of the survey, the authors’ questionnaire “Survey of customers’ opinions on the activities undertaken by PWiK Rybnik” was created. The surveys conducted confirmed the hypothesis that the external stakeholders of PWIK Rybnik positively assess the company’s involvement in the tasks performed as part of corporate social responsibility; they notice the involvement in educational activities and additional initiatives of PWIK that improve the quality of life of its inhabitants. The results of the research made it possible to formulate guidelines for the operation of water supply and sewage companies in accordance with corporate social responsibility in the light of the opinions of their stakeholders.

PRAKTIK CORPORATE SOCIAL RESPONSIBILITY (CSR) DI INDONESIA

Focus Jurnal Pekerjaan Sosial ◽

10.24198/focus.v2i1.23119 ◽

2019 ◽

Vol 2 (1) ◽

pp. 61

Author(s):

Gina Bunga Nayenggita ◽

Santoso Tri Raharjo ◽

Risna Resnawaty

Keyword(s):

Quality Of Life ◽

Environmental Pollution ◽

Human Behavior ◽

Human Activities ◽

Local Community ◽

Local Communities ◽

The Government ◽

Dalam berbagai aktivitas membawa dampak nyata bagi kualitas kehidupan, baik bagi individu atau masyarakat. Berbagai permasalahan terjadi di Indonesia, sebagian besar disebabkan oleh ulah manusia itu sendiri atau memang alam yang sudah mulai mengikis. Ulah manusia juga hadir dari beberapa perusahaan yang membuat adanya pencemaran lingkungan, udara dan lain sebagainya. Maka peran-peran manusia atau sebuah organisasi turut andil dalam menangani permasalahan di Indonesia. Dan dari sanalah lahir sebuah gagasan CSR. CSR merupakan merupakan komitmen usaha untuk beroperasi secara legal dan berkontribusi untuk meningkatkan kualitas hidup dan tanggung jawab kemitraan dari karyawan dan keluarganya, pemerintah, perusahaan komunitas lokal, dan komunitas luas. CSR dapat melakukan dengan pemberdayaan masyarakat setempat secara nyata yang dibutuhkan oleh masyarakat sekitar. In various activities it has a real impact on the quality of life, both for individuals and society. Various problems occur in Indonesia, mostly caused by human behavior itself or indeed nature has begun to erode. Human activities are also present from several companies that make environmental pollution, air and so on. Then the roles of humans or an organization contribute to addressing problems in Indonesia. And from there came the idea of CSR. CSR is CSR is a business commitment to operate legally and contribute to improving the quality of life and responsibility of partnerships from employees and their families, the government, local community companies, and the wider community. CSR can do with the empowerment of local communities that are actually needed by the surrounding community.

Mitigasi Konflik di Lingkar Tambang: Studi Tentang Kontribusi Program Tanggung Jawab Sosial (CSR) PT. Vale Indonesia di Sorowako

Jurnal Keamanan Nasional ◽

10.31599/jkn.v4i2.404 ◽

2018 ◽

Vol 4 (2) ◽

Author(s):

Sawedi Muhammad ◽

Mansyur Radjab ◽

Rahmat Muhammad

Keyword(s):

Quality Of Life ◽

Social Conflict ◽

Local Communities ◽

Daunting Task ◽

Community Conflict ◽

Art And Culture ◽

Corporate Social ◽

Multicultural Communities

Corporate Social Responsibility (CSR) has played strategic roles in mining industries in Indonesia over the last two decades. CSR contributes not only to improve basic physical infrastructures of local communities such as roads, bridges, health-center, schools and libraries but also to accommodate the needs of indigenous people in preserving and promoting their local art and culture. Some companies have been advancing their CSR roles to actively participate in mitigating the potential of trans-community conflict in their operation areas – a daunting task but worth executing -- to ensure a sustained both social and government license to operate. The paper is aimed at unraveling CSR contribution of PT Vale Indonesia in transforming multicultural communities in its operation and what roles the company played in mitigating social conflict on the ground. The study finds out that company CSR management, which has adopted transparent, accountable and participatory methodologies have effectively improved the quality of life of local communities. The study also reveals that applying participatory methodologies in CSR management is not only enhance community participation in project-based, but also increase their awareness in mitigating social conflict in multicultural communities.

CSR 2.0 and the New Era of Corporate Citizenship - Advances in Business Strategy and Competitive Advantage ◽

CSR and Social Marketing as Enablers of Recovery after the Global Recession

10.4018/978-1-5225-1842-6.ch014 ◽

2017 ◽

pp. 274-289

Author(s):

Misra Cagla Gul ◽

Mehmet Kaytaz

Keyword(s):

Social Marketing ◽

Local Communities ◽

Economic Downturn ◽

Socially Responsible ◽

Global Recession ◽

Csr Strategies ◽

Self Interest ◽

Marketing Tool ◽

Corporate Social Responsibility (CSR) is a relatively new concept in Turkey. Leading companies including banks stress socially responsible activities in their marketing communications. The recent economic crisis put banks into the center stage again. Turkey was one of the few countries that emerged from the economic downturn relatively quickly. In the initial stages of the crisis, banks faced some criticism for protecting their self-interest more and not acting for the benefit of the society. Later, these criticisms got weaker and less frequent. This chapter examines the behavior of banks during the crisis with respect to CSR and social marketing. Particularly, the chapter analyzes how the banks behaved during the crisis and how they supported small and medium scale enterprises and local communities through CSR strategies, as well as how they utilized CSR efforts as a marketing tool. In addition, the outcome of these strategies is discussed.

PROGRAM CORPORATE SOCIAL RESPONSIBILITY PT PERTAMINA REFINERY UNIT VI BALONGAN DALAM MENINGKATKAN KEBERDAYAAN MASYARAKAT (Kasus Pada Desa Balongan, Majakerta, Sukaurip dan Karangsong)

Sociae Polites ◽

10.33541/sp.v16i1.493 ◽

2017 ◽

Vol 16 (1) ◽

pp. 53-74

Author(s):

Ilona V. Oisina Situmeang

Keyword(s):

Quality Of Life ◽

Social Responsibility ◽

Public Life ◽

Clean Environment ◽

Corporate Social ◽

Depth Interviews

AbstractThe Government requires that any companyoperating in Indonesia to undertake CSR programsfor the surrounding community, which programsare not only charity but also to empowercommunities, so that the surrounding communitiesbe empowered; and this has been done by PTPertamina Balongan. This study used a qualitativeapproach that is descriptive. Primary datacollection is done by in-depth interviews and groupdiscussions while secondarily conducted throughthe study of literature. The result is that Pertaminaconducting activities in various areas of public life,including in the field leads to more social charityactivities, in economics with a focus on communitydevelopment activities needed by the communityand in the environmental field is directed to acleaner environment and comfortable as it mayimprove the quality of life as well as in the field ofreligion and education. This activity is routinelymaintained by Pertamina by listening to the keyneeds of the community.Keywords: Corporate Social Responsibility (CSR),People Empowerment, Charity, Clean Environment AbstrakPemerintah mewajibkan setiap perusahaan yangberoperasi di Indonesia untuk melakukan programCSR bagi masyarakat sekitar, dimana programyang dilakukan tidak hanya sekedar perbuatanamal namun lebih kepada pemberdayaanmasyarakat, sehingga masyarakat sekitar menjadiberdaya. Hal ini sudah dilakukan oleh PT PertaminaBalongan. Penelitian ini menggunakan pendekatankualitatif yang bersifat deskriptif. Pengumpulandata primer dilakukan dengan wawancaramendalam dan diskusi kelompok sedangkan datasekunder dilakukan dengan studi literatur. Hasilyang diperoleh bahwa Pertamina melakukankegiatan di berbagai bidang kehidupanmasyarakat, yaitu bidang sosial lebih mengarahkepada kegiatan amal, di bidang ekonomi fokuspemberdayaan masyarakat dengan berbagaikegiatan yang dibutuhkan oleh masyarakat dandibidang lingkungan mengarah kepada lingkunganyang bersih, nyaman dan dapat meningkatkankualitas hidup serta di bidang agama danpendidikan. Kegiatan ini rutin dilakukan Pertaminadengan mendengarkan kebutuhan-kebutuhanutama dari masyarakat.Kata kunci: CSR, Tanggung Jawab SosialMasyarakat, Pemberdayaan Masyarakat, Amal,Lingkungan Bersih

Role of health corporate social responsibility in enhancing quality of life and loyalty: Customer and society perspectives

Competition and Cooperation in Economics and Business ◽

10.1201/9781315225227-23 ◽

2017 ◽

pp. 187-200

Author(s):

T.E. Balqiah ◽

N. Sobari ◽

E. Yuliati ◽

R.D. Astuti

Keyword(s):

Quality Of Life ◽

Social Responsibility ◽

Bridging the Gaps in Employee Volunteering: Why the Third Sector Doesn’t Always Win

Nonprofit and Voluntary Sector Quarterly ◽

10.1177/0899764017734649 ◽

2017 ◽

Vol 47 (1) ◽

pp. 165-184 ◽

Cited By ~ 6

Author(s):

Joanne Cook ◽

Jon Burchell

Keyword(s):

Third Sector ◽

Local Communities ◽

Added Value ◽

The Third ◽

Csr Strategies ◽

Employee Volunteering ◽

The Third Sector ◽

Employee Volunteering (EV) schemes represent a cornerstone of many company Corporate Social Responsibility (CSR) strategies, being identified as a classic “win-win” situation in which businesses contribute significant resources into local communities while gaining a more skilled and engaged workforce and increased reputational benefits. This article questions the “win-win” scenario of EV arguing that existing research has focused predominantly upon the business–employee dimension while largely ignoring the role of third sector organizations engaging in these relationships. By focusing more directly on third sector experiences, the article identifies four “gaps” which place considerable constraints on the reach and impact of EV. It demonstrates the importance of not simply presuming a “win” for the third sector and the added value that can be gained from redirecting EV research toward the “business/nonprofit interface.”

THE USING OF MODERN MARKETING TOOLS IN THE CONTEXT OF SOCIAL RESPONSIBILITY OF BUSINESS

Three Seas Economic Journal ◽

10.30525/2661-5150/2021-3-7 ◽

2021 ◽

Vol 2 (3) ◽

pp. 45-53

Author(s):

Tetiana Kulinich ◽

Nataliia Terentieva

Keyword(s):

Social Responsibility ◽

Business Models ◽

Digital Marketing ◽

Consumer Loyalty ◽

Doing Business ◽

Ethical Marketing ◽

Corporate Social ◽

Global Influence

The article is devoted to the problem of using modern marketing tools in the context of corporate social responsibility. It was offered the mechanism of introduction of principles of social responsibility of business through implementation of the concept of socio-ethical marketing in business practice. It was substantiated the elements of the marketing complex for the concept of socio-ethical marketing and the modern vision of this concept, which involves the use of digital marketing tools to promote goods, services and ideas. It was analyzed the factors of global influence on the conditions of doing business, which were formulated in the following areas: a single information space; creation of new business models using artificial intelligence; the economy of shared consumption, which enhances the ability to access various sources of information, providing a multidimensional picture of consumer behaviour; increase consumer loyalty to the use of digital search tools about the characteristics of the product and the possibilities of its purchase and further use; new systems of marketing information in terms of expanding its subsystem of Internet research; the spread of cognitive technologies creates new approaches to information processing and management principles, and also contributes to the transformation of many areas of social and economic development in terms of displacing human labour as a factor in the production of some of them. It was proposad the author's approach to the modern interpretation of socio-ethical marketing, which is based on the needs of consumers in the context of the principles of social responsibility and modern digital tools for their implementation, taking into account the factors of global influence. In the context of such an approach, ethical norms and principles of corporate social responsibility must be implemented. The main purpose of socio-ethical marketing should be the formation of consumer loyalty through the creation of associations with social programs conducted by enterprises and organizations. In this context, the tasks of socio-ethical marketing should be: the analysis of the target audience; development of measures to form a system of customer loyalty and strengthen the position of the brand in a niche market; the improving the quality of goods and services and their compliance with socio-economic and environmental standards; the formation of a system of measures that will improve the quality of life. It was carried out the analysis of marketing tools in the context of realization of the concept of socio-ethical marketing in the conditions of digitalization. It was considered the conditions of development of digital marketing tools. It was determined that the marketing tools that are implemented in the digital economy have certain advantages in the formation of socially defined attributes and needs of specific social groups. However, it does not sufficiently regulate the ethical issues of using personal data of consumers in the context of digitalization. However, studies show a trend of change in the field of socio-ethical relations with consumers, the formation of a paradigm of social responsibility of doing business in new conditions with the spread of cognitive technologies for managing consumer behavior.