scholarly journals MESSENGERS AS A PROMISING PLATFORM FOR MEDIA CONTENT DISTRIBUTION

Author(s):  
Iryna Mudra ◽  
◽  
Oleksandra Kukharska ◽  

On the Internet, the media are fighting fiercely for every reader, viewer, or listener. Every year it becomes more and more difficult to keep and interest your audience. Therefore, the media are looking for new channels to distribute their products. Official sites and pages on social networks are losing popularity among the audience every year, so editors are forced to look for new and promising ways to communicate with their audience. One of these is the so-called messengers. Messengers are essentially reminiscent of a specific media subscription, but the audience receives the information for free. The most popular messengers in the world are Telegram, Facebook Messenger, Wechat, and WhatsApp. And in Ukraine, the most popular social platform for communication is Viber (97% of Ukrainians have it downloaded on their mobile devices), as well as Telegram, Facebook Messenger, and WhatsApp. But Ukrainian media most often use Viber and Telegram to distribute their content. Interestingly, in different studies, you can find different terms that describe these social platforms, namely: applications, social networks, communication platforms, social platforms, and messengers. The first messengers appeared in the 90s of the last century, but the peak of their development is now. They are quickly gaining popularity among the audience, but not all media use them properly to distribute their content. Therefore, we will consider them in more detail, as well as give the rules for publishing posts on such social platforms.

Media content is not always limited to reporting information; it is also an expression of personal position and emotions of an author - journalist, images and details. Therefore, modern journalism requires visual content. In the work, the observation and study of Internet versions of Tatar-language newspapers and magazines, as well as their presentation on social networks were carried out. In this regard, the authors concluded that the editors pay insufficient attention to the Internet versions of periodicals. At the same time, editorial offices are trying to fully cover their activities on the platforms of social networks in order to attract an audience. The paper provides recommendations on the development of online versions of the media in the Tatar language.


Author(s):  
Lazarus Sauti

The major focus of this chapter is to discover how the media can be a subordinate of cultural heritage and at the same time pose a threat to cultural heritage. It explores the link between media and cultural heritage. Attention is also on the use of the internet in the promotion of cultural heritage in Zimbabwe. Media use of internet permit cultural heritage of different groups to be uploaded, downloaded, and accessed by other people around the world, presenting opportunities for cultural exchange.


Author(s):  
Юйси Му

The article presents the study of the media image of China in the Russian Internet texts. The purpose of the study is to identify the language means of shaping the media image of China in blogs about Chinese opera. The material involves some of the topical blogs published on the Internet version of «Live Journal» and the «Magazeta». In those materials, the media image of China is partially formed by various aspects of Chinese opera as a cultural phenomenon: it is the cultural context in which Chinese opera exists; features of diverse opera genres; images of performers; audience responses; assessments and feelings of bloggers. The possibilities of expression of different kinds of language means are revealed, so is the authors’ perception of this type of art. It is concluded that the media image created in blogs about Chinese opera by various language means represents China as a country with a long history and unique culture. Chinese opera not only occupies an important place in the world art, but also vividly and meaningfully reflects the mystery of China.


Author(s):  
Марина Михайловна Молчанова ◽  
Патимат Абдулаевна Лекова

Исследуется кризис вербальности контента в интернет-дискурсе, его активная визуализация, связанная с новыми открытиями в области компьютерных технологий. Цель работы - дать полиаспектную характеристику этому явлению и обозначить перспективы его влияния на речемыслительную деятельность подрастающего поколения, составляющего большую часть пользователей социальных сетей. Актуальность данной проблематики обусловлена обеспокоенностью филологической общественностью тем, что мир становится все менее лингвистическим. Новизна заключается в том, что впервые интернет-дискурс рассматривается в контексте кризиса вербальности контента. При таких темпах визуализации медиатекстов вполне вероятно обострение кризиса вербальности, последствия которого могут негативно сказаться на мыслетворческой деятельности у подрастающего поколения, которая возможна только при высокой языковой компетенции. The paper examines the crisis of content verbality in the Internet discourse, its active visualization associated with new discoveries in the field of computer technology. The aim of the work is to give a multi-aspect characterization of this phenomenon and outline the prospects of its influence on the speech-thinking activity of the younger generation, which makes up the majority of users of social networks. The relevance of this issue is due to the concern of the philological community that the world is becoming less and less linguistic. The novelty lies in the fact that for the first time Internet discourse is considered in the context of the crisis of content verbality. At such a rate of visualization of media texts, it is likely that the crisis of verbality will aggravate, the consequences of which can negatively affect the thinking activity of the younger generation, which is possible only with high linguistic competence.


Crowdsourcing ◽  
2019 ◽  
pp. 838-863
Author(s):  
Maria Antonia Brovelli ◽  
Blagoj Delipetrev ◽  
Giorgio Zamboni

The availability of new mobile devices (tablets and smartphones) equipped with many sensors is changing or, better, enriching the way we monitor and sense the world that surrounds us. The internet has permeated completely not only our scientific and technological development, but also our life. Only some years ago, we used geospatial data and GIS software installed within our computers. Nowadays, data and operators are provided via the net by means of distributed and shared geo-services and a simple and powerless mobile device is enough to connect them. The possibility of interaction has become not only faster and more user friendly but also active, being individuals and communities free of adding, deleting, and changing contents in real time in the new GeoWeb2.0. This chapter explores GeoWeb2.0.


Author(s):  
Deborah L. Wheeler

In Chapter 4, data collected through ethnographic research and structured interviews are used to argue that new media tools when used, can profoundly alter social and political practices in Kuwait. Internet use removes inhibitions, gives the public a voice, encourages people to demand access to current, transparent news and information, and enables citizens to become more engaged and active in the world. In the words of one 55 year old female Kuwaiti participant, the Internet “opens the eyes of the younger generation and because of this, they find more freedom to exercise and they can compare freedom in their countries to that in other countries” (Interview, July 2009, Kuwait City). Explanations for the increasingly volatile political and social environment in Kuwait are explored in light of new media use. The persistence of patriarchy in spite of enhanced civic engagement reveals the puzzling nature of oppositional compliance in the emirate.


Author(s):  
Raúl Terol Bolinches ◽  
Nadia Alonso-López

Let the world listen to your best. The chapter discusses how the podcast can help to make academic research work more visible. Nowadays, professors can carry out a research and disseminate it among the academic community through creation of a podcast dedicated to the content of the research activity and they can share it through social networks. Creating a podcast is quite easy by following some small recommendations and using few technical resources, just an App for your smartphone and a USB microphone to get started. The chapter includes some examples how researchers can do their own podcast or can contribute to specific podcast about academic research. The chapter includes some examples of podcasts on academic dissemination and how they use social networks to share this content. Reports, interviews, and other radio genres help to spread the research that has been carried out. In this chapter, the author offers an overview of podcasts which can help you approach your audience and become more visible on the internet using the appropriate strategies.


2020 ◽  
Vol 13 (2) ◽  
pp. 181-199
Author(s):  
Agnes Kovacs ◽  
Tamas Doczi ◽  
Dunja Antunovic

The Olympic Games are among the most followed events in the world, so athletes who participate there are exceptionally interesting for the media. This research investigated Olympians’ social media use, sport journalists’ attitudes about Olympians’ social media use, and the role of social media in the relationship between Olympians and sport journalists in Hungary. The findings suggest that most Hungarian Olympians do not think that being on social media is an exceptionally key issue in their life, and a significant portion of them do not have public social media pages. However, sport journalists would like to see more information about athletes on social media platforms. The Hungarian case offers not only a general understanding of the athlete–journalist relationship, and the role of social media in it, but also insight into the specific features of the phenomenon in a state-supported, hybrid sport economy.


2019 ◽  
pp. 837-862
Author(s):  
Maria Antonia Brovelli ◽  
Blagoj Delipetrev ◽  
Giorgio Zamboni

The availability of new mobile devices (tablets and smartphones) equipped with many sensors is changing or, better, enriching the way we monitor and sense the world that surrounds us. The internet has permeated completely not only our scientific and technological development, but also our life. Only some years ago, we used geospatial data and GIS software installed within our computers. Nowadays, data and operators are provided via the net by means of distributed and shared geo-services and a simple and powerless mobile device is enough to connect them. The possibility of interaction has become not only faster and more user friendly but also active, being individuals and communities free of adding, deleting, and changing contents in real time in the new GeoWeb2.0. This chapter explores GeoWeb2.0.


2019 ◽  
Vol 1 (3) ◽  
pp. 77-86
Author(s):  
Samia Bouguerra

The development of the world today in information and communication technologies has affected all aspects of the economic life of the countries, especially with the emergence of the Internet and the new media through social networks such as Facebook, Twitter, Instagram and others. With the emergence of social networks on the Internet, the marketing of services, especially tourism services, depends on the human factor itself through the exchange and exchange of information about tourist areas, traditional products, hotels and others. The new era has begun to depend on the consumers themselves and their contribution to the promotion of services and places... With the rapid development of social networks, especially Facebook, the importance of harnessing these sites to serve the tourism industry in the countries of the world in general and Algeria in particular, where the industry depends largely on the views of consumers and the spread of information among them, which opened a wide door to identify the places of tourism and hotels and offer services from By visiting people and benefiting from their services, which positively affects other users who may one day be tourists in the same areas. Therefore, this study is an attempt to highlight the role of social networks and their contribution to the activation of tourism in general and local tourism in particular, taking the Facebook network model, through the analysis of the Facebook page beaches of Annaba, and answer the following fundamental question:To what extent does Facebook contribute to the activation of local tourism in Algeria? JEL Classification: Z3, M3.


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