Digital Platforms Focused on Audiovisual

Audiovisual production involves a list of specific processes for its creation. These processes are tightly linked to literature, music, and other minor arts. They are also interrelated to technology. Examples of this are image capture devices, sound editing consoles, and special effects software. Consumption, distribution, and even the filmmaking process have been profoundly transformed by technology, but how work teams are formed has not. This study is focused on finding out how in an interconnected society, the intelligence of the mass and the proposals of strangers, can find their way to a collaborative production with people interacting through the internet. A first approach is to know which platforms proliferate on the Western hemisphere, spanning across Europe and America, through the participation in audiovisual production forums, interviews with industry professionals, visits to film festivals markets and performing an online census.

Podcasting as a Tool to Make Online Academic Dissemination More Visible

Let the world listen to your best. The chapter discusses how the podcast can help to make academic research work more visible. Nowadays, professors can carry out a research and disseminate it among the academic community through creation of a podcast dedicated to the content of the research activity and they can share it through social networks. Creating a podcast is quite easy by following some small recommendations and using few technical resources, just an App for your smartphone and a USB microphone to get started. The chapter includes some examples how researchers can do their own podcast or can contribute to specific podcast about academic research. The chapter includes some examples of podcasts on academic dissemination and how they use social networks to share this content. Reports, interviews, and other radio genres help to spread the research that has been carried out. In this chapter, the author offers an overview of podcasts which can help you approach your audience and become more visible on the internet using the appropriate strategies.

Results of the Learning Model

The execution of the learning model based on the challenges projects, whose final activity is student learning oriented to the practice of knowledge and development of professional skills in the marketing career, is carried out thanks to agreements signed with local and national companies. This work aims to carry out a systematic review of the trends on the criteria issued based on the results of the satisfaction survey applied to 78 owners and managers of related companies, after the students socialized the results with the presentation of their projects. It is proposed to reformulate and diversify the challenges projects considering the productive matrix, the environmental impacts, as well as the market trends, which will contribute to the Higher Technical Institute of Guayaquil achieving a greater reputation in the public education market, which will lead to greater demand in the quotas of their careers.

Generation of Digital Content Management Through Academic Entervention in EPS Organizations

The research takes cases from the project called visual corporate identity of the popular and solidarity economy (VIPSE), which is being carried out at the University of Guayaquil. The objective of the research is to analyze the type of generated digital content that was taken into account for the brand positioning. It was developed from brand management by representatives, digital communication progress, and content generation; this methodology was applied to each association with students in their degree work; this set of guidelines in the generation of digital content is the result of an effective academic intervention. The type of research is qualitative, comparing data from various static and dynamic content, graphical composition analysis charts, developing expert interviews on content management and creation. The impact of the project has resulted in 11 organizations participating in the branding and generation of digital content.

Collaborative and Open Education by Interdisciplinary Women's Networks

This chapter describes FemTechNet, a case study that exemplifies the way in which an informal network of professional women can develop alternative dissemination formats for digital educational content. FemTechNet is an interdisciplinary and transnational network formed by women feminist scholars, educators, and artists mainly from North America, also Europe and Asia. Aiming to apply feminist principles to online education content on gender and technology, FemTechNet created in 2013 the DOCC, a feminist approach to collaborative open formats for online education, especially focused on feminism, new media, and liberal arts. While new formats of massive online courses perpetuate old patterns of hierarchical educational structures, this network aims to promote open pedagogic and inclusive content off and online by the collaboration of the different nodes implicated internationally. This chapter explores FemTechNet principles and methods that made from it a unique network that has successfully addressed contemporary problematics on open accessible content online.

Emerging Technologies and Universities

Emerging technologies such as machine learning, the cloud, the internet of things (IoT), social web, mobility, robotics, and blockchain, among others, are powering a technological revolution in such a way that are transforming all human activities. These new technologies have generated creative ways of offering goods and services. Today's consumers demand in addition to quality, innovation, a real-time and ubiquitous service. In this context, what is the challenge that academy faces? What is the effect of these new technologies on the universities mission? What are people's expectations about academy in this new era? This chapter tries to get answers to these questions and explain how these emerging technologies are converting universities to lead society transformation to the digital age. Under this new paradigm, there are only two roads: innovate or perish. As might be expected universities are embracing these technologies for innovating themselves.

Academic Staff Using University Website Profile Page for Academic Digital Branding

The growing interest in the internet and other digital technologies transforming the practice of education has led to the emergence of novel uses of new media for engaging with stakeholders. This study explored the web profile academic staff in Nigerian universities to understand how academic staff are using the platform to position their academic brand in this digital age. The ALARA model of information search was adopted taking on a qualitative approach in understanding how information are presented and accessed on websites. The analysis revealed that academic staff are not taking ownership and responsibility for their pages, and they are making little effort to develop their academic brand in this digital age. This study contributes to knowledge of academic branding with implications for university administrators working on creating a platform for academics branding. This study also contributes to the literature on the general guidelines on usability evaluations of websites to improve staff profile webpages.

The Brief and Its Role in the Development of Visual Identity Through Academic Intervention in EPS Organizations

This study was developed in the framework of the research project of the University of Guayaquil, called Visual Identity of the Organizations of the Popular and Solidarity Economy (VIPSE), to identify the role that the brief instrument had as an information collector in the development of visual identity, since at the beginning of the design process there were problems in the collection of information in the interviews; the methodology used is qualitative, since it was verified that the use of this instrument was effective in the development of visual identities. By applying this instrument, the brand identity of 112 organizations of the popular and solidarity economy with 1,200 beneficiaries and 15 records was created, and the design was affected by the way the brief was developed during the design process.

MIDI-AM Model to Identify a Methodology for the Creation of Innovative Educational Digital Games

Educational game applications' production considers technical, pedagogical, and aesthetic resources guided by the type of device used, interfaces, and themes. In addition, it considers users' tastes and preferences, trends in society, and the environment. However, no evidence in the recent literature allows developers to identify entire patterns or structures in serious games production. This chapter analyzes university experiences and research related to the design, development, and use of ludic games application for mobile devices' MIDI-AM model series games as tested in local environments. These games are aimed at children in their first years of primary school education. The MIDI-AM model is proposed as a methodology that considers a technical and aesthetic platform to guide serious game applications' production and monitoring. These are suggested as supporting tools for the traditional teaching-learning process.

Inclusive Education in the University

The attention to special educational needs (SEN), in and from the university context, promotes the inclusion in all areas of life, the development of a fair and equitable society, and the functions of the university fulfillment as a radiator of influences in the national and foreign environment. Based on this premise, three experiences from different universities that applied technological possibilities in the visibility, awareness, intervention, and satisfaction of SEN are presented in the chapter. It also examines how these practices have benefited the functions achievement of these higher education institutions, the development of the academic digital brand, and university positioning.